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Entertainment One to add two new rides to Peppa Pig World

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Entertainment One to add two new rides to Peppa Pig World

With the addition of two new rides, Entertainment One (eOne) is expanding Peppa Pig World.

The two new rides are: Paulton’s Park theme park based in Hampshire, UK that will feature The Queen’s Flying Coach Ride and Grampy Rabbit’s Sailing Club. The two will open to the public on May 16th, 2018.

“This is a very exciting announcement for Paultons Park. Peppa Pig World continues to be very popular and attracts huge numbers of visitors from all over the world in the six years since its opening,” said Stephen Lorton, commercial director of Paultons Park.

“A magical aspect of the expansion is that the Queen’s Flying Coach Ride offers panoramic views of Peppa Pig World and the Park beyond,” he added.

The Queen’s Flying Coach Ride will take guests on a tour around the extended area of Peppa Pig World in individual coaches on a monorail.

Besides, parents and kids will be able to jump aboard boats at the Grampy Rabbit’s Sailing Club where fans can cruise along the new water route and discover Pirate Island.

Katie Rollings, head of UK licensing at eOne, added, “We are delighted to work with Paultons Park on the expansion of the ever-popular Peppa Pig World. Paultons Park offers families the opportunity to fully immerse themselves into the world of Peppa Pig and since opening in 2011, it has become an instrumental part of this beloved brand.”

In addition to the rides, the park has also opened a dedicated baby care centre and a catering outlet dubbed The Queen’s Kitchen.

 

DHX Brands to roll out music album to mark 20 years of Teletubbies

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DHX Brands to roll out music album to mark 20 years of Teletubbies

 

To mark 20 years of the Teletubbies, DHX Brands is in preparation to roll out a new music album that features a mix of songs from the series.

Named as Big Hugs, the album has been developed in association with ABC Kids and The Children’s Group. This will be available digitally and on CD in the UK from September 29th.

“For 20 years, pre-schoolers have been singing, dancing and saying ‘Eh-oh’ along with the Teletubbies, so what better way to celebrate the iconic brand’s 20th anniversary than with a new album?” asked Linda Noelle Bush, music manager at DHX Media.

“The Teletubbies saw tremendous success with the release of their original album in 1997 that was championed by Simon Cowell. The single Teletubbies say Eh-oh was a Christmas number one single in the UK, selling more than one million copies. We look forward to enchanting a whole new generation of Teletubbies fans with the release of this new soundtrack,” she added.

Interestingly, narrator Daniel Rigby has lent his voice to many of the songs of the album including the title track, Big Hugs, Bottom Bump Song and Tiddlytubbies Songtime.

19 songs complete the tracklist, which also feature the Teletubbies and Voice Trumpet, Teresa Gallagher.

Help for Heroes joins forces with Cotton Traders to launch a casual wear line

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Help for Heroes joins forces with Cotton Traders to launch a casual wear line

In its zest to launch a new casual wear line, Help for Heroes has joined hands with Cotton Traders.

“We’re delighted to be partnering with Help for Heroes on this range of stylish casualwear that will not only appeal to a large number of our customers, but that will help to fund and boost awareness of the valuable work that Help for Heroes does,” said Michael Haworth, buyer at Cotton Traders.

For every product sold in the collection that consists of polo shirts, a rugby shirt, a fleece jacket and a pique top, Cotton Traders will make a 10 per cent contribution to Help for Heroes’ work.

Each item will boast a subtle Help for Heroes logo on the left side of the chest; accept the pique top and rugby shirt which will showcase the designed emblem for Help for Heroes’ 10th birthday, which takes place this year.

Cotton Traders has supported the charity since 2011 and hopes to reach its £1,000,000 fundraising goal by the end of this year.

Mandy Lloyd, head of partnerships at Help for Heroes, averred, “Cotton Traders is one of our longest partnerships with over six years of dedicated support to Help for Heroes. Its commitment to quality clothing and its strong retail reach helps bring the Help for Heroes cause and message to a wide audience.”

 

Freaky Friday: Difference between celebrity endorsement and their licensing deals

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Most biz people are of the know about celebrity endorsements, but the concept of celebrity licensing is something that many brands either do not know or do not want to consider.

While each of these activities have proven to be successful in different campaigns, it’s important to take a look at both of these to see which one is ultimately the best fit for one’s brand.

 

Celebrity Endorsements

By definition, celebrity endorsements mainly concerns celebrity star power being used to create an interest in a a particular product or service and awareness of it. This method of marketing has proven to be extremely successful.

Celebrity endorsements are widely used throughout the world and for everything imaginable. World over several celebrities have been endorsing brands. But since we are in India let’s take the case of celebrirty endorsements here.

Let us talk about Aamir Khan initially. He has endorsed brands like Samsung mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. Likewise have Amitabh Bachchan, Salman Khan, Akshay Kumar, Ajay Devgn among others.

Advantages:

Endorsements help build brand equity; it helps consumers recall a particular product or service, makes people believe that the product or service contributes to the stardom of the celebrity in some way and helps advertising initiatives stand out from the competition.

 Disadvantages:

There is always a risk of something negative happening in the personal life of the celebrity A celebrity endorses so many brands that sometimes it becomes difficult to recall which celebrity has endorsed which particular brand.

Over-exposure is a common occurrence between highly recognized and well-liked endorsers (celebrities) and highly competing brands.This leads to making the consumer confused and unable to recall correctly which brand the celebrity stands for.

This not only compromises the value of the celebrity in the eyes of the star’s fans but also brings to the customers notice the true nature of endorsements which is more compensation inclined and not so brand or product inclined. A general perception of consumers regarding overexposure is that they believe that celebrities use to endorse so many brands for just for money.

Brands can also be overshadowed by celebrities. In other words, if marketing is not handled properly, star power becomes the focal point instead of the endorsed product or service.

In addition, sometimes a celebrity is overexposed. If one celebrity endorses a multitude of products, the celebrity’s credibility starts to suffer. This can have a negative impact on the company.

 

Celebrity Licensing

Celebrity licensing, which has become extremely lucrative, involves marketing but in a different way. Whether to help position a new product within a market niche or expand notoriety of an existing product, this is a very powerful tool.

Unlike celebrity endorsements, whereby a living celebrity endorses a specific product or service, celebrity licensing involves both living and deceased celebrities. Here, lets take the case of Rajesh Khanna whose advertisement of Havells fans drew considerable attention. The advertisement came on television much after he expired.

With celebrity licensing, a legally protected entity is leased. This can be a number of different things, such as: Character, Graphic Design, Likeness, Logo, Name, Signature, Slogan, Trademark and combination of several entities.

With an endorsement, a celebrity backs or promotes a company’s product or service. With celebrity licensing, the product or service is shown as being the celebrity’s own even though it is actually a business license for the company or organisation.

In other words, to consumers, it appears as if the products or services belong to the celebrity, when in reality, only that person’s star power is being used.

One needs to keep in mind that with celebrity licensing, it is common for a celebrity to take on some type of leadership role and often be a part of the team’s decision-making process regarding design.

Just as with endorsements, there are positive and negative aspects of celebrity licensing. However, because the two types of marketing are unique, there are minor differences.

 

 

Lawless Entertainment concludes deal with Go! Calendars on behalf of Suzy’s Zoo

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Lawless Entertainment concludes deal with Go! Calendars on behalf of Suzy’s Zoo

Lawless Entertainment has concluded a deal with Go! Calendars on behalf of Suzy’s Zoo.

As part of the deal, Go! Calendars will design and produce wall calendars featuring the art of Little Suzy’s Zoo.  The calendars will be sold throughout North America at more than 1,000 retail outlets as well as online beginning in the Fall of 2017.

Said an excited Suzy Spafford, creator, Suzy’s Zoo,“I am so pleased that Go! Calendars is introducing my little duck character Witzy Quacker on a calendar for 2018-2019.”  She further added, “There is so much art and story material about Witzy and all his friends that I have been wanting to share with our American public–so thank you, Go! Calendars for this exciting opportunity!”

“We’re very excited to be working with Suzy’s adorable creations and can’t wait to see how fans will react to the 2018 calendar we have in store for them,” observed David Vega, Merchandising & Licensing Manager of Go! Calendars.

“We know that Suzy’s Zoo’s fans will adore these calendars,” averred Cathy Malatesta, President of Lawless Entertainment.  “Boof, Witzy, Lulla, Ellie, and Patches are sure to brighten walls and desks everywhere!”

 

Barajoun Entertainment appoints Copyright Licensing Agency as licensing agent for upcoming film Bilal

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Barajoun Entertainment appoints Copyright Licensing Agency as licensing agent for upcoming film Bilal

Barajoun Entertainment has appointed Copyright Licensing Agency to serve as the exclusive global licensing agent for the upcoming animated film Bilal: A New Breed of Hero that made its debut on the big screen across the MENA region in September 2016. The film has been released in Turkey on 26 May 2017 and is set to launch globally in Fall 2017.

Bilal, a seven-year-old boy, finds himself with his sister under the tyranny of slavery. He bears many burdens of life in his childhood from which he discovers inner strength he did not know he possessed before. Bilal knew from the bottom of his heart that he must be brave enough to raise his voice and choose his own path, and that everything is possible with determination. His courage was able to undo his handcuffs and set him free.

Under the terms of the agreement, Copyright Licensing will now work to optimize the management of the licensing program and secure a number of worldwide agents and licensing partners to create an array of products. The licensing program encompasses the film and spans multiple categories including toys, collectibles, apparel, accessories, novelties, stationery, publishing, promotions, digital, interactive games and live events.

“We are excited to have Copyright Licensing as our global licensing representative, they are known for building brands and creating innovative programs, and we believe they will apply their expertise to build a full scale consumer products program in support of this inspiring movie” said Ayman Jamal, Producer/Director, Barajoun Entertainment.

“We are thrilled to be working on Bilal, which is inspired by true events,” averred Hussein Ftouni, Founder and CEO, Copyright Licensing Agency licensing. “Bilal movie promises to be one of the most anticipated releases of 2017, and we look forward speaking to potential agents and licensees across the globe,” he added.

 

MGA Entertainment prepares for upcoming BLE

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MGA Entertainment prepares for upcoming BLE

 

MGA Entertainment. Inc. (MGAE) one of the world’s leading privately held toy and family entertainment companies continuing with the expansion of its global licensing program for the phenomenal toy brand, L.O.L. Surprise!™, is currently performing among top toy sales around the globe, it prepares for the upcoming Brand Licensing Expo (10-12 October, Olympia London, London, UK).

MGAE’s new toy brand, L.O.L. Surprise! has become a global sell out since launching in December 2016. Targeting young girls between ages 6 to 9, L.O.L. Surprise! offers the ultimate element of surprise, seven layers to unwrap with a surprise in each layer, and a fashionable doll with a water feature as the final surprise.  This ultimate unboxing experience has become a retail sensation and an online hit with over 150 million views on YouTube to date.

“MGA Entertainment is overjoyed by the retail success of L.O.L. Surprise! collectibles and dolls fueled by the persistent consumer demand for the brand among girls,” said MGAE’s Global Head of Licensing Juli Boylan.  “With the initial introduction of our global licensing program for L.O.L. Surprise!, we have over 30 proven licensing partners on board and many more in the works,  across key categories including apparel, accessories, back-to-school, stationery, games and puzzles, novelty, health and beauty and home décor.  Both the consumer and retail response to L.O.L. Surprise! is nothing short of phenomenal.”

“L.O.L Surprise! has performed remarkably during the short time since its U.K. and European launch,” added MGAE’s Senior Director of Licensing Tina-Louise Foster.  “We are very excited to meet with new potential licensing partners and retail buyers at BLE to share the incredible success stories and discuss the depth and breadth of opportunities that this new brand creates in every market it launches in.”

MGAE has appointed a roster of North American and international licensees to support the launch of the global licensing program.  International licensees include: BCI (U.K., nightwear, apparel, swimwear); Blueprint (U.K., stationery), Cardinal Industries (Europe, games and puzzles); Danilo (U.K., greeting cards and calendars); DJ Murphy (U.K., monthly magazine); Dreamtex (U.K., home textiles); H&A (U.K., health and beauty); Little Brother Books (U.K., annuals); MV Sports (U.K., bikes, scooters, accessories); Parragon (U.S., U.K., Ireland, Australia, New Zealand, Canada, Asia-Pacific, publishing); and TDP/Aykroyds (U.K., nightwear, underwear, swimwear).

North American licensing partners include Accessory Innovations (U.S., apparel and accessories); Almar Sales Company Inc. (U.S., party goods); Bulls I Toy, LLC (U.S., novelty); Cardinal Industries, Inc. (U.S. and Canada, toys, crafts and activity); Franco Manufacturing (U.S. and Canada, Home Décor, furnishings); Handcraft (U.S. Puerto Rico, U.S. Military Exchange Services, apparel and accessories); HER Accessories (U.S., apparel and accessories); Horizon Group USA (U.S., toys, crafts and activity); Hybrid Promotions (U.S., apparel and accessories); Innovative Designs (U.S. and Canada for Claire’s and Michael’s only, stationery); Megatoys (U.S., seasonal); and Taste Beauty (U.S., health and beauty).

Series 1 of the L.O.L. Surprise! toy line launched strongly in the U.S. at mass retail, including Amazon, Kohl’s, Target, Toys”R”Us, Walmart and more, supported by a major marketing campaign, including promotional partnerships and advertising, and shows no signs of slowing down. MGA Entertainment has begun to grow the program with Series 2 launching this summer, expanding the range of products, increasing the collectability and bringing more innovation to the line. According to the NPD Group, L.O.L. Surprise! Dolls Assortment was the #1 item in the Dolls Supercategory and #2 item in Total Toys YTD June 2017.*

Since launching Series 1 in the U.K. in February 2017, L.O.L. Surprise! has sold over one million units. Retail partners in the U.K. alone include, include ASDA, Argos, Claire’s Smyths, The Entertainer, Tesco, and Toys”R”Us, plus leading independents including Fenwick, Harrods and Toymaster. In France, Benelux and Russia, L.O.L. Surprise! Series 1 launched in March 2017 and exceeded all expectations, selling out at retailers including King Jouet, Auchan, Leclerc, Toys”R”Us, Dreamland and Intertoy.  In France, L.O.L. Surprise! held firmly to the #1 ranked position for Playset Dolls and Collectibles in sales YTD** and earned the distinction of being the country’s second most popular brand in the Mini Playset category.*** In Benelux, L.O.L. Surprise!™ was ranked #1 year-to-date in the Dolls category in Belgium and the Netherlands and #2 item in Belgium ****!  And in Spain and Italy, the brand has reached #1 across all toys.

In Australia, L.O.L. Surprise! has received two coveted awards, winning both the Doll of the Year and Toy of the Year honors at the Australian Toy Association’s (ATA) annual event.

MGA Entertainment will begin rolling out shortly Series 3 in key territories around the world with new surprises, brand-new characters and even more innovations.

 

Rocket Licensing to celebrate its 10th anniversary at BLE in style

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Rocket Licensing to celebrate its 10th anniversary at BLE in style

Rocket Licensing, is making preparation to celebrate its tenth anniversary at British Licensing Expo by showing its portfolio of new representations and classic much-loved brands.

This year’s line-up includes The Very Hungry Caterpillar, the works of Dr Seuss, the massive TV and publishing hit Horrible Histories, Sony Pictures’ Hotel Transylvania franchise, Beyblade Burst,the third generation of the Beyblade franchise, Love is, the classic art property whose theme is sharing the feeling of love and JIFFPOM, the pomeranian dog who is a huge social media star.

The Very Hungry Caterpillar which has sold over 45 million copies worldwide is celebrating its 50th anniversary in 2019. This major event will be supported by new products, new licensing categories and special anniversary ranges and brand activations.

Recent product launches include a children’s apple pressed drink, from Cawston Press and melamine and ceramic three-piece gift sets from Portmeirion, as well as new product in the gardening, dress-up, travel accessories and baby apparel categories.

The works of Dr Seuss, led by The Grinch, The Cat in Hat and many other much-loved characters have been part of every childhood and most adulthoods too. The Grinch, in particular, has enjoyed growing success recently in adult and children’s apparel, such as loungewear, nightwear and novelty tees and jumpers.

Rocket’s BLE 2017 line-up also includes a host of exciting new acquisitions including the Horrible Histories franchise, the world’s best-selling children’s history-book series, which is also a hit stage and TV show, Beyblade Burst, a proven hit and award-winning boys’ action franchise since 2002, entering its third generation with a TV success in Japan and the US.

Rocket represents licensing for Sony Pictures Entertainment across its new and classic portfolio including the Hotel Transylvania franchise which has generated over $1 billion in global box office and home entertainment sales. The third family-friendly monster animated film will release in cinemas July 2018 and the all-new animated TV series premiered on Disney Channel this month.

Other licensing opportunities from the Sony portfolio include the new Barbie movie in August 2018 and a number of classic brands including Ghostbusters which celebrates its 35th anniversary in 2019. Rocket also represents Sony Pictures Television cult classic Breaking Bad and Better Call Saul and Channel 4 hit Outlander, the time travel, science fantasy and historical drama that is building a devoted fan base all over the world.

Rocket will be launching the new licensing programme for the Love Is… brand at BLE. The brand which is based on a true love story has both the simple charm of its characters and its one liners (notes) about love and continues to drive a regular syndicated cartoon and appeal to a core market of adult females aged 18 to 30. The licensing opportunities range from apparel, accessories, publishing, stationery, cards and calendars to housewares, beauty products, and of course, gifting.

JIFFPOM, the Pomeranian dog with a massive cross-generational appeal and worldwide social media fan base, is the star of numerous viral videos and has a huge social media presence (20 million followers and growing) that has inspired apps, a forthcoming TV show and film, a new book from Scholastic – due in September – and now a multi-category UK licensing campaign, with strong potential in categories ranging from toys to toiletries

Rob Wijeratna and Charlie Donaldson, are the Joint Managing Directors of Rocket Licensing. Rob says, “It’s been an amazing decade that has seen licensing extend into new categories, new media and new franchises, but our aim is unchanged: to discover and represent the classics of today and tomorrow.” “We’re always thrilled with our portfolio, but this year underlines more than ever the diversity and quality that we constantly seek to present to licensees and retail. It’s a great way for Rocket to enter its second decade,” Charlie adds.

 

Bulldog Licensing signs on first two licensees

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Bulldog Licensing signs on first two licensees

 

Bulldog Licensing has signed on the first two licensing partners for the revamped U.K. game show The Crystal Maze.

The first, Rascals, will produce a range of board games, card games, puzzle games and travel games based on the show’s format while Poetic Brands will develop a range of adult t-shirts, nightwear and underwear.

“There are few game shows that match The Crystal Maze for iconic appeal and the new version is creating a whole new generation of fans, so the brand offers huge potential for licensing,” commented Rob Corney, managing director, Bulldog Licensing. “We’ve already got two great partners on board and expect to be making more announcements very soon,” he added.

Originally aired from 1990 to 1995 on Channel 4 in the U.K. The Crystal Maze pitted teams of contestants against the difficult puzzles of the Maze.

After a successful Stand Up to Cancer celebrity special in 2016, the game show was re-commissioned for a full season on Channel 4.

In the new series, teams of five will participate in a game show adventure through four zones: Aztec, Medieval, Industrial and Futuristic.

In each zone, every team must tackle physical, skill, mystery and mental challenges to win crystals, which give the team five seconds in The Crystal Dome where they hope to collect gold tokens to win prizes.

 

BBC’s Go Jetters teams up with Planet Earth II

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BBC’s Go Jetters teams up with Planet Earth II

BBC Worldwide’s pre-school hit Go Jetters has teamed up with Planet Earth II for a special mash-up video.

The new clip showcases the first named through the lens of the BBC’s awe inspiring natural history landmark title Planet Earth II. It is narrated by Sir David Attenborough.

The video was created in collaboration with BBC Earth to promote the premiere of the second series of Go Jetters on CBeebies on September 18 and will also feature on the Go Jetters YouTube channel.

 

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