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INSPIRE ME! HOME DÉCOR PARTNERS WITH HOME CENTRE

Rutika Malaviya
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INSPIRE ME! HOME DÉCOR PARTNERS WITH HOME CENTRE

New homewares range from renowned designer Farah Merhi at MENA retailer for Ramadan season

INSPIRE ME! HOME DÉCOR PARTNERS WITH HOME CENTRE

Inspire Me! Home Décor has secured a long-term deal with leading MENA home retailer Home Centre for an extensive line of home décor and home furnishings. Inspire Me! Home Décor, the lifestyle brand founded by acclaimed designer, author, entrepreneur, Farah Merhi currently has over 6.2 million global followers, making it the most-followed home décor inspiration page on Instagram. The deal with Home Centre was brokered by Inspire Me! Home Décor’s sub-agent for the MENA region, WildBrain CPLG, in partnership with the brand’s global licensing agent, Thrive Brand Licensing.

Inspire Me! Home Décor’s new collection for Home Centre spans every room of the house and includes bedding, curtains, rugs, dinnerware, serveware, drinkware, decorative accessories, lighting, towels and bath accessories. This introductory collection is now available at Home Centre stores across the MENA region and online, and is part of the retailer’s ‘Ramadan is Better Together’ region-wide campaign, aimed at offering customers finely curated collections that invoke the spirit of celebration.

Farah Merhi said: “I’m very excited to launch my Inspire Me! Home Décor collection with Home Centre in the Middle East, and given my roots, this project is very close to my heart. We share the same vision, which is a gold standard of quality, reliability and honesty. Every piece in the collection is timeless, classic and intended to make a statement, whether on its own or styled with other items. I look forward to seeing how consumers and designers incorporate the range into their beautiful homes.”

Neesha Law, Commercial Director at WildBrain CPLG Middle East, said: “Inspire Me! Home Décor’s latest collection perfectly encapsulates Farah’s comfortable yet glamorous style, with its neutral colours, soft fabrics and exquisite design detail. Home Centre holds values that are perfectly aligned with Farah’s philosophy of bringing timeless designs to consumers at an affordable price point, so we knew they would make the ideal partner to bring this incredible range to the MENA market.”

Erin Dippold, President of Thrive Brand Licensing, said: “Inspire Me! Home Décor has been an astounding consumer products success in North America. As a Lebanese American, making her products available to the Middle Eastern region has been a priority to Farah since day one. Home Centre was the ideal partner for this collaboration given their position as a leading home retailer and their vision as to what Inspire Me! Home Décor for Home Centre could become. We’re thrilled to see that vision realised and look forward to working closely with the Home Centre team to expand the partnership for years to come.”

 

 

 

Times Music & Triller Announce Their Global Licensing Partnership

Rutika Malaviya
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Times Music & Triller Announce Their Global Licensing Partnership

One of India’s leading music labels and publishers, Times Music and viral music video sharing app, Triller – announce their global licensing partnership. Times Music is a dominant market shareholder in Punjabi, Bollywood, regional and independent music and this deal would result in making Times Music’s diverse repertoire being available for users of the Triller app, across the world.

Times Music & Triller Announce Their Global Licensing Partnership

All of Times Music’s catalog, with over 56,000 songs is now available on the Triller app, for its massive user base to use the music to create short-form content.

“Times Music’s diverse catalog and its dominating position in the Punjabi and regional marketplaces, gives Triller a significant advantage to navigate the length and breadth of the country. We are very thrilled to have our entire library on Triller,” said Mandar Thakur, COO, Times Music.

“Times Music, one of India’s leading record music labels represents cultural diversity of Indian Music covering prime languages, among many others. As always our goal is to ease creations and move forward to offer our users with an even larger pannier of music to create and share content with freedom” said Raj Mishra, GM, Triller India

TVS Motor x Marvel Avengers NTORQ 125 SuperSquad Wins ‘Variant of the Year’

Rutika Malaviya
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TVS Motor x Marvel Avengers NTORQ 125 SuperSquad Wins ‘Variant of the Year’

TVS Motor Company on Tuesday (20th Oct, 2020) launched its Marvel’s Avengers inspired TVS NTORQ 125 SuperSquad Edition scooter priced at Rs 77,865 (ex-showroom Delhi). The company has associated with Disney India’s consumer products business to introduce the special SuperSquad edition, TVS Motor said in a regulatory filing.

TVS Motor x Marvel Avengers NTORQ 125 SuperSquad Wins ‘Variant of the Year’

Disney India announced this Wednesday that TVS Motor Company’s NTORQ Super Squad edition was named “Variant Of The Year” at the 2021 Bike India awards!

Move forward, with the coolest range of Iron Man, Captain America and Black Panther themed scooters.

The special edition brings forth finer nuances associated with each Marvel Super Hero through the product design, it added.

“We have all had our favourite Super Hero, with whom we relate. We find ways to celebrate this relationship. The TVS NTORQ 125 SuperSquad Edition, gives new expression to this ageless fascination,” TVS Motor Company Vice President (Marketing) – Commuter Motorcycles, Scooters and Corporate Brand Aniruddha Haldar said.

The scooter will have the SuperSquad logo and the iconic Avengers’ ‘A’ prominently placed on the front panel, leg shield, and below the speedometer. The scooter is powered by a 125 cc engine.

The company further said its TVS Connect App of the SuperSquad Edition is powered by SmartXonnect and will come with a customised user interface inspired by the Avengers’ characters.

BeFound Joins the World Alliance Group

Rutika Malaviya
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BeFound Joins the World Alliance Group

BeFound – A Brand Licensing Company, the newest entrant in the licensing business based in Dubai has joined hands to represent the World Alliance Group (“WAG”), the largest global brand management alliance headquartered in New York with alliance offices in almost every major country in the world.

BeFound Joins the World Alliance Group

“We are extremely delighted and honoured to sign our first representation contract with the World Alliance Group. This will provide us with a solid foundation as we explore opportunities in the Middle Eastern markets for a variety of fashion & lifestyle brands represented by WAG globally. The Middle East continues to lure top brands from around the world and demand for luxury and premium products remains robust in the GCC region despite the economics lowdown. With WAG’s access to so many international markets and brands, our growth plans can be achieved expeditiously with both companies benefiting from this alliance,” says NitinKalra, Founder & CEO, BeFound – A Brand Licensing Company.

Says Scott Mendelson, Partner, World Alliance Group LLC, “Forging this new alliance with BeFound gives WAG the competitive advantage we needed to strengthen our relationships with key retailers in the territory. Having boots on the ground will allow us to react to opportunities faster and consequently help our luxury and premium brands wishing to expand into this market that is dominated by several key retailers. We are proud to be working with Nitin’s company and look forward to a mutually rewarding relationship together”.

Established as a Mainland Company in Dubai, UAE, BeFound is the brainchild of Nitin Kalra. Nitin, who started in the licensing business with Rajshri Media in 2005, went on to join StarTV in 2007 and eventually headed the India and MENA regions for the Hong Kong based Animation International Group where he was instrumental in establishing the business for the region’s most loved character from Japan, “Doraemon”; he departed from Animation International as a Regional Director in October 2020 after 11 years with the company.

The World Alliance Group (WAG) is the largest global brand management alliance representing a diversified portfolio of prestigious consumer brands across cultural channels of distribution. Through years of experience and connections, WAG is working with top international brands, designers, and influencers for expansion opportunities via licensing, international expansion, franchising and mergers & acquisition opportunities.

COSMOS-MAYA’S DR. TENALI RAMA HMKD SECURED A DEAL WITH DISNEY INDIA

Rutika Malaviya
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COSMOS-MAYA’S DR. TENALI RAMA HMKD SECURED A DEAL WITH DISNEY INDIA

Network picks up new medical kids’ animation for launch in mid-2021

Indian animation studio Cosmos-Maya has secured a deal with Disney India for its brand new kids series Dr Tenali Rama HMKD (104 x 11’), which will see the show launch on the network’s pay-TV channels in 2021.

COSMOS-MAYA’S DR. TENALI RAMA HMKD SECURED A DEAL WITH DISNEY INDIA

Dr Tenali Rama HMKD is a new show from the creative team behind Cosmos-Maya’s Titoo. Targeted at kids aged 4-11 years, the series is an ode to doctors and medical professionals, chronicling the life and daily antics of Tenali, a 9-year-old child genius and qualified doctor who is running his family’s hospital in London – which was started by his Hindi-loving grandfather Dr. Murlidharan. Just like his namesake, he meets people and provides solutions to their unique ailments and problems with his sharp wit and problem-solving abilities.

The series takes audiences on a journey with the brainiac Tenali Rama, who uses his extraordinary intelligence and wit to help people with their problems, as reflected in his medical title: H.M.K.D. – Har Marz Ki Dawa. Tenali Rama’s uncle and adversary, Dr. Murgan, wants to own the hospital and constantly tries to prove that he is a better doctor than Tenali, but never succeeds.

Dr Tenali Rama HMKD is the latest series aligned with Cosmos-Maya’s mission statement to provide meaningful entertainment for young kids aged 4-11 years old, that also promotes industriousness, social values and purpose, in a fun and engaging way. The show’s relatable storylines are fun and entertaining, and children will be able to easily decode the medical concepts behind them. The show celebrates unity in diversity, with an array of characters from different cultures of the world.

Cosmos-Maya began production on Dr Tenali Rama HMKD last year as part of its extensive pipeline of new shows for 2021, with the studio aiming to launch four to five new IPs in both the TV and OTT space throughout the year.

Anish Mehta, CEO of Cosmos-Maya, said: “Dr Tenali Rama HMKD is an amalgamation of multiple characteristics that define us Indians – he is a quick-witted, capable, jugaadu 9-year-old kid and an NRI doctor in London, who lives and works with his extended family. We aim to inspire kids to make the best use of their wits and skills to give back and help people, encouraging young audiences to look up to the vital workers within the medical industry. The show holds relatability for other family members as well who’ll laugh along to the cultural idiosyncrasies of an Indian family residing abroad. This is the USP of the show as this is a plot point that no Indian animated series has explored in the past. We have a number of new shows lined up for a 2021 release with Disney India, and we know that their extensive network reach makes them the perfect home for Dr Tenali Rama HMKD. We also have the next seasons of Bapu, Gadget Guru Ganesha and Selfie With Bajrangi undergoing production simultaneously and we are excited to be expanding this relationship with our partners at Disney India.”

OLYMPIA LE-TAN PARTNERS WITH HARPER’S BAZAAR TO LAUNCH CLUTCH COLLECTION

Rutika Malaviya
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OLYMPIA LE-TAN PARTNERS WITH HARPER’S BAZAAR TO LAUNCH CLUTCH COLLECTION

Olympia Le-Tan, the brand that re-imagines classic book covers and art, has today announced that it will launch a limited-edition book clutch collection in partnership with Harper’s Bazaar, the world’s longest-established luxury fashion, art and literary magazine in a deal brokered by IMG.

OLYMPIA LE-TAN PARTNERS WITH HARPER’S BAZAAR TO LAUNCH CLUTCH COLLECTION 

The seven-piece collection features some of Harper’s Bazaar’s most iconic vintage covers from the 1930’s.

Founded by Gregory Bernard and Olympia Le-Tan in 2009, the brand’s signature book-clutch has been worn and spontaneously endorsed by numerous celebrities, such as Reese Witherspoon and Natalie Portman. The first Paris store debuted in December 2014 and is located by the iconic Jardin du Palais Royal.

Angela Kim, Senior Global Licensing Director, Hearst, said: “We are offering something truly precious to our audience, who are familiar with the historic influence Harper’s Bazaar holds. Through respect for the original art and unrivalled artisanship, Olympia Le-Tan has replicated Harper’s Bazaar’s iconic imagery flawlessly and now consumers can embody the apex of luxurious vintage fashion with these handcrafted gems as part of their fashion treasure chest.”

Aude Sergent, General Manager, Olympia Le-Tan, commented: “Harper’s Bazaar is one of the most luxurious women’s style magazines to have ever existed. We at Olympia Le-Tan have always been greatly inspired by their mythical covers, fine eye and hold on fashion and culture.”

The line is currently available for pre-order on olympialetan.com and will be exclusively available from April in select retailers including Capitol in the US, MatchesFashion in Europe, Net-A-Porter in Hong Kong, US and UK, Moda Operandi in the US and Europe. Prices range between £850 and £1,300.

CHUPA CHUPS x ZARA WOMAN: CREATE SUMMER VIBES IN “JOIN LIFE” COLLECTION

Rutika Malaviya
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CHUPA CHUPS x ZARA WOMAN: CREATE SUMMER VIBES IN “JOIN LIFE” COLLECTION

CHUPA CHUPS x ZARA WOMAN: CREATE SUMMER VIBES IN “JOIN LIFE” COLLECTION

The global fashion powerhouse Inditex has teamed up again with the confectionery group Perfetti Van Melle to develop a spring-summer collection for Zara Woman.

This time, Zara has chosen the CHUPA CHUPS brand to pimp a trendy navy and casual collection. Essential garments with surprising combinations: fluffy towel finishes, long fringes and vibrant colored stripes, always with the famous Chupa Chups lettering as the eye catcher. A wink to the sixties and a must in the wardrobe of fans of the world’s most famous lollipop. 

In addition, the Chupa Chups pieces are part of  the “Join Life” collection, produced using at least 75% of organic cotton grown with organic farming methods, natural pesticides and fertilizers that help to preserve freshwater resources, natural farming techniques that help to preserve biodiversity, and without genetically modified seeds.

“We are pleased to be a part of a collection that uses resources in a responsible way, as this is aligned with Perfetti Van Melle’s own sustainability policy. And we simply love the way ZARA is always on top of the trends and has looked for Chupa Chups to put a playful touch on the universal navy theme. These looks will transport teens to summer fun, the taste of their favourite lollipop and carefree laughs on the beach, ” says Christine Cool, Area Licensing Manager Perfetti Van Melle.

The Chupa Chups collection is now available all around the world in brick and mortar & online Zara Woman stores https://www.zara.com.

Don’t miss the opportunity to buy them all. Let’s Join the fun side of life!

 

CHUPA CHUPS SELECTED BY LA MENORQUINA TO CELEBRATE ITS 80TH ANNIVERSARY

Rutika Malaviya
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CHUPA CHUPS SELECTED BY LA MENORQUINA TO CELEBRATE ITS 80TH ANNIVERSARY

The famous Spanish ice cream company La Menorquina celebrates its 80th anniversary by launching a collection of unique and innovative ice creams with some of the most iconic Spanish household brands.

CHUPA CHUPS SELECTED BY LA MENORQUINA TO CELEBRATE ITS 80TH ANNIVERSARY

One of the popular brands selected is the famous lollipop brand Chupa Chups. Two ice creams have been created for Chupa Chups; the first is a delicious lollipop bonbon with strawberry ice cream and a white chocolate cover sprinkled with caramel chips. The second is a surprising fresh strawberry and orange sherbet, with a lemon top and cola flavored popping candy. They are already on sale in La Menorquina’s mass distribution and out of home channels throughout the Spanish market.

Marta Ballesteros, Perfetti Van Melle’s Licensing Area Manager and F&B specialist commented: “Teaming up with La Menorquina was a no-brainer, we are proud to be a part of the celebration assortment of this traditional leading Spanish ice cream company. The range brings instant excitement to the ice cream aisle and it’s perfectly aligned with our fun and tasty brand experience. Working with La Menorquina was easy, because both parties were aligned to make sure that the novelty products delivered on quality and experience to delight La Menorquina consumers and Chupa Chups fans.”

La Menorquina has also collaborated with other renowned brands such as Lacasa (Conguitos and Lacasitos), Cacaolat, Gormiti, Haribo and Cuétara (Oceanix) on this ice cream assortment, which will surprise the consumer with its variety and high quality standards, using only the best ingredients without preservatives or palm oil.

Alex Balaguer, General Manager of La Menorquina says: “Partnering with such relevant brands was a great challenge and we are very satisfied with the result, it brought out our innovative character and commitment to creating the best quality ice cream. Since our beginnings in Alaior (Menorca) in 1940, we have always opted for the elaboration of unique ice creams with the best ingredients, and we are proud to count with these great brands to make our consumers fall in love over and over again with our products”.

La Menorquina is a brand specialized in the manufacture and sale of ice cream, the first manufacturer of its own label in Spain and the leading national ice cream brand in the “Out Of Home” segment.

 

DE RIGO & GAP ANNOUNCE AN EYEWEAR LICENSING AGREEMENT

Rutika Malaviya
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DE RIGO & GAP ANNOUNCE AN EYEWEAR LICENSING AGREEMENT

DE RIGO & GAP ANNOUNCE AN EYEWEAR LICENSING AGREEMENT

De Rigo, one of the world’s leaders in the eyewear industry, today announces a licensing agreement for the design, production and distribution of Gap branded prescription frames and sunglasses in the United States, Canada, Mexico and Brazil.

Founded in 1969 in San Francisco by Donald and Doris Fisher, Gap is a leading casual lifestyle brand in the USA. The brand embodies modern American optimism, and its style is admired around the globe for transcending generations and ages, offering timeless, versatile essentials for every occasion.

The agreement with De Rigo, brokered by IMG, marks a significant step in the evolution of Gap’s lifestyle concept through eyewear with a collection for men, women and children. The collection will reflect Gap’s values of producing elevated, well-made and responsibly produced products that define the brand and its seasonal offerings.

The first Gap eyewear collection is scheduled to be launched in 2022 and will be distributed through De Rigo’s sales network and in select Gap specialty stores.

“We are excited and proud to announce our new partnership with Gap. With an en-vogue product offering at an affordable price that appeals across the board to consumers of different ages, Gap fits perfectly into our portfolio and represents an important step for De Rigo in its development plan in the Americas”, commented Michele Aracri, Managing Director of De Rigo Vision.

“Partnering with licensees such as De Rigo gives us the opportunity to amplify our strong, globally relevant brand and extend its reach to customers around the world,” said Adrienne Gernand, SVP of Gap Inc. Strategic Alliances & Licensing, Franchise, Global Real Estate, Store Development.

STUDIO 100 MEDIA & MEDIATOON LICENSING ENTER INTO A LICENSING PARTNERSHIP

Rutika Malaviya
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STUDIO 100 MEDIA & MEDIATOON LICENSING ENTER INTO A LICENSING PARTNERSHIP

STUDIO 100 MEDIA & MEDIATOON LICENSING ENTER INTO A LICENSING PARTNERSHIP

Studio 100 Media and Mediatoon Licensing, two players in the international licensing industry, embark on a new partnership. Studio 100 Media’s licensing team will take over the licensing for some promising and well-known IPs from the Mediatoon portfolio over the coming years. The contract includes the German-speaking territories as well as all licensing activities in Benelux (via the licensing team at Studio 100 Benelux), Eastern Europe and Nordics.

Part of the actual agreement are the series “Bobby & Bill”, “Little Furry”, “Martin Morning”, “Ernest & Rebecca”, “The Fox and the Badger Family” (except GSA) and “Marsupilami”, which are all broadcast in primetime slots on KiKA, ZDF and on Benelux TV channels, and are also available on Amazon, YouTube or Kixi. Those properties enable Studio 100 Media to establish a broad program of content-driven products. But also in other categories, new approaches to develop exciting products are conceived and implemented on the basis of market experience.

In addition, Studio 100 Media’s international licensing team will also drive the licensing of Mediatoon’s popular classics like “Lucky Luke” and “Yakari” in Benelux, Poland and the Nordics to extend their international presence.

“We are really proud to start a new collaboration with Studio 100 Benelux and Studio 100 Media, our new licensing agents in GSA, Northern and Eastern Europe. Mediatoon Licensing’s portfolio fits perfectly with Studio 100’s catalogue, the professionalism and the licensing strategy of Studio 100 definitely convinced us to choose them as partners to develop our properties in these territories.”, comments Jérôme Leclercq, General Manager of Mediatoon Licensing.

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