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Entertainment One acquires fresh crop of licensing partners

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Entertainment One acquires fresh crop of licensing partners

Further extending Peppa Pig’s retail presence in the UK, Entertainment One (eOne) has got a fresh crop of licensing partners, gt into deal renewals and brand partnerships that will enhance its consumer products programme. The brand also welcomes new charity partner Movember with Daddy Pig joining in to support the men’s health charity this November.

New partners joining the UK licensing programme and set to debut products from 2018 are Vitabiotics, the UK’s largest vitamin supplier which will launch a fun range of Peppa Pig shaped vitamins under the Wellkid brand in January. Ravensburger will introduce a new range of games and puzzles, Imagine8 will produce a range of hair accessories and costume jewellery, Pez will add Peppa Pig to its iconic line of licensed sweets dispensers and John Toys will bring out a range of PVC playballs from spring 2018.

A number of eOne’s long-standing partners have also had their licensing agreements renewed for Peppa Pig. These include master toy partner Character Options who continue to enjoy heightened success with its already immensely popular Peppa Pig classic toy range, capturing the brand’s essence with authentic, true-to-the-show styling.

Sales of Character’s range have been rising month on month, reflecting an overall surge in popularity and continued influence for the brand. Supported by a heavyweight marketing campaign for the range, the licensee expects to see this success continue into 2018 and beyond.

Character Options is joined by the continuation of Penguin Random House (publishing), HTI (role play toys), MV Sports (wheeled toys), Cooneen and Misirli (nightwear and underwear), c (party and greetings) and IG Design Group (expanding creative play range to include stationery).

“We’re delighted to be adding new partners that will further diversify the brand’s retail presence,” said Katie Rollings, Head of UK Licensing at eOne Family. “It’s also a pleasure to be strengthening our relationships with many of our key partners as we look forward to another exciting year ahead for Peppa Pig here in the UK.”

The ‘Peppa for Baby’ brand extension has recently been refreshed with a new style guide to reflect a brighter colour palette and has been rebranded as My First Peppa Pig.

Blues will launch a new line of baby and infant clothing and accessories from early 2018 and Rainbow Designs will follow in AW 2018 with a new range of early year’s activity toys. The expanded My First Peppa Pig collection will see the brand extend its retail footprint and open new retail partnerships in the nursery sector.

Supporting the UK consumer products programme, eOne continues to maintain promotional momentum with a packed schedule of retail marketing activity and charity partnerships.

The licensor is currently running Peppa Pig in-store activities and promotions in The Entertainer stores across the UK to raise funds for charity Baby Lifeline. Throughout November 2017, Daddy Pig will be supporting high profile men’s health charity, Movember, encouraging people to join forces with the beloved character to raise funds for the charity. eOne is also extending its successful partnerships with many of its charities including Book Trust, the UK’s largest reading charity,  which recently produced a Shop with Peppa activity story book exclusively for Sainsbury’s that sold over 6k copies in 3 weeks.

The brand will be boosted in 2018 when the newly extended Peppa Pig World themed attraction featuring two new rides opens to the public on 16th May. Save the Children will once again partner with eOne for the popular Muddy Puddle Walk, which raised over £230k for the charity when it launched in 2017, and will return in spring 2018.

 

The Pokémon Company gets into slew of licensing deals

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The Pokémon Company gets into slew of licensing deals

The Pokémon Company International has come out with a number of new licensing deals that cover back to school categories across leading territories in Europe.

In the UK, Pokémon has signed Blueprint Collections for a range of stationery, Zak UK for lunchware and Trade Mark Collections for school bags. The first product ranges are expected to be launched in retail stores in 2017/18.

The brand has also signed Alpa SAS for a range of school bags and stationery for France, Belgium, Luxembourg and the Nordics.

In addition, Stor has been signed for lunchware in Spain, Portugal, Italy, France, Belgium, the Netherlands, Luxembourg, Germany, Austria, Switzerland and the Nordics.

In Spain and Portugal, Pokémon continues its partnership with CyP for bags and stationery. The company has also renewed its agreement with Vadobag for stationery and bags in Germany, Austria, Switzerland and the Benelux.

“These latest signings mean we now have best-in-class licensees in place in key territories in Europe across the core back-to-school categories, which will ensure Pokémon has a substantial presence in playgrounds across the region,” said Mathieu Galante, senior manager of European licensing for The Pokémon Company International.

The company has proved itself an evergreen brand among youngsters and adults alike since the launch of the first Pokémon role-playing game on the Nintendo Game Boy system in 1996.

 

Acamar Films bolsters UK team by making three appointments

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Acamar Films bolsters UK team by making three appointments

Bolstering its UK team, Acamar Films has welcomed former Fox Consumer Products executive Sandra Vauthier-Cellier as its new chief commercial officer.

Sandra  joins the company at the same time as it confirms TV rights of its flagship property Bing that will move back to Acamar from Aardman later this year.

From a long career in licensing, Sandra has a wealth of experience. She was most recently senior vice president consumer products EMEA of 20th Century Fox, while she has also held senior roles at Studio 100 Group and 4Kids Entertainment.

Besides Sandra, Acamar Films has also welcomed Eroulla Constantine who has joined as a new head of sales. She has ten years’ experience as senior director of international sales at DreamWorks Animation.

Ben Taylor joins the team as sales coordinator following four years at DreamWorks Animation and will work closely with Eroulla on all international broadcast sales.

CEO of Acamar Films, Mikael Shields said, “We are incredibly proud of the continued success of Bing to date. We want to thank our friends at Aardman who have done an incredible job securing key deals around the globe.

“Our aim was always to bring Bing back in-house once he had found his feet internationally and I am excited that senior executives of the calibre of Sandra and Eroulla are joining us as we drive forward with the next phase of expansion. We welcome Ben to our thriving and ever-growing team which works tirelessly on making Bing a success across TV and licensing and merchandising.”

 

LEGO in a partnership with i paper

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LEGO in a partnership with i paper

Marking its return to UK media collaborations, LEGO has entered into a new partnership with the i paper. The deal will have the toy maker team with Warner Bros. Pictures for a special giveaway to promote the arrival of The LEGO Ninjago Movie which hits the theatres on October 13.

Readers will be able to collect a free LEGO Ninjago Minifigure toy key ring on the weekend (on October 14).

The offer will run in the iweekend edition dated Saturday 14 and October 15. Using a coupon in iweekend, readers will be able to redeem the toy in-store with the participating retailers Martin’s, RS McColl and McColl’s.

Oliver Duff, editor of i, said, “It’s really pleasing to get to work with a brand so loved by the public, and which is strengthening its presence in the UK.”

Richard Thomson, group publishing director at Johnston Press, that owns i, averred, “Having worked in this industry for a number of years, I’ve always looked on with great envy when a brand like LEGO collaborates with other media owners.

“So to now have our chance is a real privilege and I’m delighted it’s also in partnership with Warner Bros, the movie makers and the McColl’s Retail Group,” he added.

 

JCB to celebrate 20 years in licensing and consumer products at BLE

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JCB to celebrate 20 years in licensing and consumer products at BLE

British heritage brand JCB will celebrate 20 years in the licensing and consumer products arena at Brand Licensing Europe this week.

Here, it may be noted that the company signed its first licence way back in 1997 for kids and men’s apparel and since then has built up a portfolio of over 55 licensees selling across multiple categories.

Today, the JCB licensing programme offers everything from pyjamas, bedding, toys and books for younger fans, through to clothing, tools and accessories for the older generation.

BLE will see JCB present a new category and retail opportunities to visitors as it looks to further build the programme.

 

Royal Challengers Bangalore set to explore retail merchandise of licensed products

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Royal Challengers Bangalore set to explore retail merchandise of licensed products

In a first for any IPL team, Bengaluru franchise Royal Challengers Bangalore (RCB) has decided to explore retail merchandise of licensed products globally as a potential revenue stream.

The Diageo-owned team aims to cash in on the popularity of cricket in India, brand RCB and dashing cricketer Virat Kohli.

The team authorities have signed Black White Orange Brand as their global licensing partner besides roping in knitwear brand Status Quo to launch apparel range.

On its part, Black White Orange will expand the merchandise into figurines, mobile covers, back-to-school product range and more in the coming months.

The first to hit the stores will be lifestyle fashion apparels, including t-shirts, under RCB athleisure. This will be for the first time that any IPL team has an apparel range beyond the traditional offering of player and fan kits.

“While the IPL season is over, the journey is not. And we want to build RCB as a lifestyle brand which remains relevant throughout the year and not just during the two months when IPL is on,” Amrit Thomas, chairman, RCB and CMO, Diageo India, has reportedly said.

Thomas is of the view that the merchandise will allow the team to build a stronger bond with fans, who form the true force behind the franchise. “Each of our designs are an extension of the team’s fearless and bold attitude which resonates with the youth of today,” he added.

It is said that along with Black White Orange, RCB will be crafting different types of unique merchandising categories to be retailed to fans and the first milestone is the launch of RCB Athleisure Wear.

The RCB Autumn-Winter 2017 will have about 24 options and Status Quo is manufacturing around 20,000-25,000 pieces of merchandise. Later, when IPL’s next season kicks off, the Spring-Summer collection will be launched which will see over 37 options and 40,000-50,000 pieces in market.

Anushka Sharma launches own clothing line Nush

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Anushka Sharma launches own clothing line Nush

Joining the gang of film celebrities who have launched their own apparel brands, film actress Anushka Sharma has launched her very own clothing line Nush. With the launch, Anushka dons the third ceremonial cap, the first two being that of an actor and a producer.

“This is something I’ve wanted to do for a very long time,” said an excited Anushka. “Clothes are actually something that we live in, they are a huge part of our lives. Our style is the way we express ourselves, the way we express our mood. I wanted to create a brand that can add that value to someone’s life, be a part of that person’s life,” she added.

A feel-good combination of easy-breezy cuts, vibrant colours, happy prints and low maintenance casuals, Nush networks Sharma’s trademark, fuss-free style.

We are of the belief that if one is a Anushka fan, she will definitely recognise the actor’s vibe in the distressed denims, cosy bombers and boho blouses, all made keeping the wearer’s comfort in mind.

Observed the teary eyed actress, “I got really emotional before the launch. I was thinking about the time when my mom and I used to go shopping. We didn’t have enough, I come from a very regular middle class family, my father’s in the army, and I was modelling back then. It was difficult; I needed to have good clothes because I used to have to go for auditions, and my mother used to make sure that I was able to have those things.”

“As a young girl, shopping for clothes that suited my sense of fashion under one roof was a struggle. If we got the right style, the price didn’t fit, when we found the right price, it was lacking in style. My father used to get so bored, he’d be sitting outside talking to the guy making bhel puri! When my parents came and joined me today, all those memories came back to me. I thought to myself, I couldn’t have imagined at that time that one day I’d have my own clothing line,” she added.

 

Comprising of over 160 pieces, the debut collection of Nush will hit Shoppers Stop outlets in India on October 12. Besides, one can also buy pieces online on Myntra.

 

 

Archie comics for Indian fans to be unveiled at Comic Con

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Archie comics for Indian fans to be unveiled at Comic Con

Would you like to see Archie spread his arms (a la Shah Rukh Khan) in Kal Ho Naa Ho?

Wait a little.

A new collector’s edition of Archie comics is going to make this possible for Indian fans. Four exclusive covers, which will be made available in limited edition comics will be made available at this year’s Comic Con India (CCI) fest that will feature the good old Riverdale gang in Mumbai, Delhi, Bengaluru and Hyderabad.

Comic Con will first open in Hyderabad on October 14 and 15, followed by Mumbai on November 11 and 12.

The tour will start from visiting the Charminar in Hyderabad to shooting a Bollywood film at the Gateway of India, touring Delhi and playing cricket at the iconic M Chinnaswamy Stadium in Bengaluru, the exclusive India edition covers commissioned by Archie Publications in collaboration with CCI, will be featured on popular Archie titles.

The four Indian metros will be featured in separate title series. While the Archie #1 series will feature Mumbai on its cover, Riverdale #1 will feature Hyderabad. Archie and Jughead #1 will have the cities of Delhi and Bengaluru respectively on its covers.

The special edition, however, will only be available at Comic Con India events, to be held across the four cities over the next three months.

“The editions are not going to be sold anywhere and can’t be purchased otherwise. You have to attend the show to get hold of a free, exclusive copy,” said Jatin Varma, founder of Comic Con India.

Incidentally, only the city-inspired edition will be available at each Comic Con event. So, if you are an avid comic collector, and are keen on acquiring all four comics, you will have to attend all four events, Varma informe.

Comic Con goers of Mumbai will be able to get their hands on the Archie #1 comic that shows Archie strike SRK’s signature pose with his two leading ladies Betty (in a saree) and Veronica (in a lehenga choli) at the Gateway of India.

On the other hand, one can see Jughead enacting he role as a director,

“Apart from having an exclusive cover, the Archie#1 for Mumbai belongs to the all-new Archie series written by Mark Wade, which was launched last year,” said Varma.

 

Rockpool Licensing to represent Jim Henson Company’s licensing and merchandising activities in the U.K.

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Rockpool Licensing to represent Jim Henson Company’s licensing and merchandising activities in the U.K.

The Jim Henson Company has appointed Vickie O’Malley’s Rockpool Licensing to represent the Company’s licensing and merchandising activities in the U.K.

Initial pre-school brands that Rockpool Licensing will manage for The Jim Henson Company are the groundbreaking marine biology series Splash and Bubbles  which airs in the U.S. on PBS Kids; the CGI-animated Doozers , a Hulu Original for kids and the digital citizenship series for pre-schoolers Dot.  that currently airs in the U.S. on Universal Kids where it has been a top performing franchise since its debut.

Additionally, all past episodes of Dot. stream exclusively on Hulu. Classic properties to be represented by Rockpool Licensing include the ever-popular Fraggle Rock  and the mesmerizing and enduring fantasy Labyrinth both of which have recently been digitally re-mastered for a whole new generation of fans.

“Vickie’s appointment ensures that we can offer a diverse range of opportunities for children to engage with our brands,” commented Lambur.   “Her expertise in developing licensing and merchandising programs and delivering them across retail in the U.K. market is highly valued.”

Vickie O’Malley, MD Rockpool added, “It’s an absolute honor to represent The Jim Henson Company, an iconic organization that has brought so many beloved characters to life. The opportunity for Rockpool to take Doozers, Splash and Bubbles, Dot., and Henson’s classic brands, including Fraggle Rock and Labyrinth, to the U.K. licensing community was too good to miss.”

Rockpool Licensing was stablished in 2014 by O’Malley after serving for ten years as the managing director of CPLG’s U.K. office, spearheading some of the U.K.’s most successful brands.

Created by John Tartaglia, Splash and Bubbles encourages kids between ages 4–7 to explore the diversity and spectacle of our natural undersea world.

Developed with an advisory panel of top marine biologists, digital media innovators and preschool educators, Splash and Bubbles has been produced using the Emmy Award-winning Henson Digital Puppetry Studio, a proprietary technology from Jim Henson’s Creature Shop.

Splash and Bubbles has been produced by The Jim Henson Company and Herschend Studios, the media arm of Herschend Enterprises.

Also targeting children between 4–7-year-olds, Dot. based on the popular children’s picture book by digital lifestyle expert Randi Zuckerberg follows the hilarious adventures of the inquisitive and exuberant tech-savvy Dot. for a girl, as curious and creative as she, there’s no better way to spend the day than outside, exploring the world with her dog, friends, and any tool or tech that will help enhance their play and exploration.

Dot. has been produced by Industrial Brothers in association with The Jim Henson Company and the Canadian Broadcasting Corporation (CBC).

Doozers, produced by The Jim Henson Company, is a Hulu Original series for kids, and is inspired by the wildly popular characters from the classic Henson series Fraggle Rock. Encouraging children to create and innovate with The Pod Squad, Spike, Molly Bolt, Flex and Daisy Wheel bounce from one fabulous adventure to the next in Doozer Creek.

With Doozers, pre-schoolers learn about design thinking, eco-friendly choices, becoming more aware of their surroundings, and understanding how things work.

The fantasy classic Labyrinth produced by The Jim Henson Company and Lucasfilm Ltd. stars David Bowie and Academy Award-winner Jennifer Connelly. Praised by film critics and moviegoers alike for its astonishing imagery and distinct characters, Labyrinth has been celebrated for being wildly ahead of its time and was heralded as a groundbreaking cinematic experience at its release.

Directed by Jim Henson and executive produced by George Lucas, Labyrinth’s distinct creatures were brought to life by Jim Henson’s Creature Shop™, working closely with acclaimed artist and Conceptual Designer Brian Froud.

Fraggle Rock stars a cast of puppet creatures called Fraggles, quirky cave-dwellers who live in an underground world alongside their industrious green neighbors, the Doozers and a family of enormous Gorgs.

The series follows the fun adventures of the furry subterranean creatures and features a unique mix of music from all genres including folk, blues, gospel, country and rock, all while embracing themes of friendship, tolerance, diversity, and caring for the planet.

With 96 episodes, 100 original songs and millions of fans around the world, Fraggle Rock has been seen in over 98 countries and has secured multiple prestigious awards.

 

 

Xilam licenses more than 230 half-hour kids’ content to Italian kids TV network De Agostini Editore

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Xilam licenses more than 230 half-hour kids’ content to Italian kids TV network De Agostini Editore

 

Xilam, the award-winning French animation production company, has licensed more than 230 half-hours of kids’ content to Italian kids TV network De Agostini Editore.

The deal sees De Agostini Editore acquire the exclusive pay TV rights to Xilam shows including Oggy & the Cockroaches, Zig & Sharko and A New Kind of Magic as well as the latest studio titles Mr Magoo and Moka.

The animation house already has a major presence in Europe and across the globe with shows airing on Gulli in France, Super RTL in Germany, RTBF and VRT in Benelux, as well as Disney Latin American and Turner Asia Pacific to name a few.

Massimo Bruno, Head of TV Channels at De Agostini Editore, said, “It’s a pleasure to be partnering with such talented and professional team”.

Marc du Pontavice, Founder and President at Xilam Animation, said, “De Agostini is a key player in Italy and we are thrilled to be expanding our presence in this major territory with this volume content deal. We are excited to take our shows to a new audience in Italy.”

 

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