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REWE GIVES INSECTS A HOME – MAYA THE BEE AS BRAND AMBASSADOR

Rutika Malaviya
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REWE GIVES INSECTS A HOME – MAYA THE BEE AS BRAND AMBASSADOR

For over ten years, REWE has been intensively committed to bees and other insects, as well as to the protection of biodiversity in Germany. Since 2019, the retail company has been using “Maya the Bee” and her friends as brand ambassadors in its insect protection campaign. A perfect combination, as “Maya the Bee” also stands for insect protection and sustainability with her “Project Poppy Meadow” initiative.

REWE GIVES INSECTS A HOME – MAYA THE BEE AS BRAND AMBASSADOR

A highlight of REWE’s insect protection campaign this year was the annual World Bee Day on 20 May. In its outlets, the communication tools are clearly visible to achieve the broadest and clearest possible awareness among customers. “Maya the Bee” radiates her smiles from the POS displays and posters, and the world’s most famous bee is also prominently featured on REWE’s website. TV spots on RTL and VOX round off the campaign.

Together with 530 farmers throughout Germany and parts of Austria, the German Nature and Biodiversity Conservation Union (NABU) and the Rhineland Cultural Landscape Foundation, REWE is successfully implementing biodiversity projects such as nesting aids and flowering areas. Thus, the company operates the largest biodiversity promotion in conventional fruit and vegetable cultivation (in terms of cooperation between retail, nature conservation and farmers).

Like REWE, “Maya the Bee” also cooperates with NABU and acts as a testimonial for its participatory campaign “Insect Summer”. At the same time, NABU supports Maya and her friends with its know-how on the website www.diebienemaja-bienenschutz.de.

FABACUS LAUNCHES UFC GLOBAL FAN REWARDS PROGRAMME WITH LICENSEES

Rutika Malaviya
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FABACUS LAUNCHES UFC GLOBAL FAN REWARDS PROGRAMME WITH LICENSEES

Technology start-up Fabacus today announced it has partnered with UFC, the world’s premier mixed martial arts organization, to launch a global consumer rewards programme for fans purchasing UFC licensed products.

FABACUS LAUNCHES UFC GLOBAL FAN REWARDS PROGRAMME WITH LICENSEES

In a deal brokered by IMG, the Fabacus platform – which connects global brand owners with their consumers – will supply the technology to enable fans worldwide to redeem an array of exclusive UFC experiences, rewards, and VIP content.

Fabacus will provide capacity for UFC to potentially engage on a one-to-one basis with its 625 million fans worldwide, by offering them access to the ground-breaking programme.

The rewards redemption programme will feature UFC’s new exclusive outfitting and apparel partner VENUM, along with other iconic brands that will participate later in the year, across a multiple of categories.

Andrew Xeni, CEO and founder of Fabacus, said: “We’re delighted that UFC has chosen Fabacus to further enrich the experience of UFC fans throughout the world. We believe this is the first time a global licensor has been able to curate a campaign in this unique way, simultaneously across multiple partners, categories, and territories, delivering personalised experiences to the fans that are buying their licensed products. Our platform has been developed to forge ever closer relationships between brands, their partners, and consumers. We’re pleased to be part of something that will benefit all parties.”

Matthew Primack, SVP Licensing, IMG, commented: “IMG has assisted the UFC in reaching new levels of consumer engagement through licensed consumer products. By offering UFC fans rewards for purchasing authentic product, the UFC brand is enhanced while fans are appreciated for their support. This is achieved through an innovative experiential rewards program designed and delivered in collaboration with Fabacus. The first live UFC redemption campaigns have delivered impressive results and we look forward to exploring more brand- enhancing and value-adding experiences for our clients in the future.”

Consumers will be presented with the opportunity to redeem rewards through Acoustix, the UFC Ultimate Sound music and media app provider, which will play a vital role in the rewards programme.

Andrew Xeni formed Fabacus in 2016 to bring innovative ways of working to the retail and licensing landscape. Fabacus has since gone from strength to strength, working with a growing community of partners and establishing a global headquarters in Soho Square, London.

 

MATTEL STEPS UP SUSTAINABILITY: TAKES BACK TOYS WHEN YOU ARE DONE WITH THEM

Rutika Malaviya
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MATTEL STEPS UP SUSTAINABILITY: TAKES BACK TOYS WHEN YOU ARE DONE WITH THEM

Mattel Launches New Toy Takeback Program Called Mattel PlayBack

MATTEL STEPS UP SUSTAINABILITY: TAKES BACK TOYS WHEN YOU ARE DONE WITH THEM

The 76-year-old toy company Mattel Launches New Toy Takeback Program Called Mattel PlayBack that will enable families to extend the life of their Mattel toys once they are finished playing with them. The new program is designed to recover and reuse materials from old Mattel toys for future Mattel products, and supports the company’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all products and packaging by 2030.

“Mattel toys are made to last and be passed on from generation to generation,” said Richard Dickson, President and Chief Operating Officer, Mattel. “A key part of our product design process is a relentless focus on innovation, and finding sustainable solutions is one significant way we are innovating. Our Mattel PlayBack program is a great example of this, enabling us to turn materials from toys that have lived their useful life into recycled materials for new products.”

THE SKY’S THE LIMIT FOR STUDIO 100 GROUP’S ‘MIA & ME’ ON TV CULTURA, BRAZIL

Rutika Malaviya
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THE SKY’S THE LIMIT FOR STUDIO 100 GROUP’S ‘MIA & ME’ ON TV CULTURA, BRAZIL

THE SKY’S THE LIMIT FOR STUDIO 100 GROUP’S ‘MIA & ME’ ON TV CULTURA, BRAZIL

Studio 100 Group and TV Cultura are thrilled with the immense wave of success for “Mia and me” (O mundo de Mia) since its broadcast on TV Cultura (Brazil) last October.

Having now aired weekdays for six months, ‘O mundo de Mia’ is continuing to garner impressive ratings and is at present one of the TOP 5 programs on TV Cultura.  The non-Brazilian series competed against four national shows, beating not only other family programs but also the news magazine show “Jornal da Cultura”. With its striking performance, ‘O mundo de Mia’ has also secured a number 2 ranking for the TV channel across all target groups in the Great São Paulo.

Continuing to outperform ‘O mundo de Mia’ has made the top spot in the channel’s ranking of all the shows targeted at 7 to 11 year old kids by reaching the best audience average, the best share average and also the best individual reach of all the shows, with more than 2 million individuals watching in the São Paulo region alone.

Studio 100 Group and TV Cultura joined forces for the live action/CGI hybrid series “Mia and me” last October. The first two seasons of “Mia and me” are on air on Brazilian free television network TV Cultura. With a daily slot within its kids’ programming schedule, at least one episode of the series for girls aged 6 to 12 airs Monday to Friday and will continue to air until late next year. TV Cultura reaches out to more than 163 million people in 26 states and federal districts in 2,640 cities through its national network of affiliates and retransmitter partners. Consequently, the broadcaster’s kids’ slot has become more and more important in Brazil’s TV landscape.

The hit series is supported by a marketing and social media campaign in collaboration with Studio 100 Media’s assigned local licensing agency Brand House Licensing. The agency is also working on a broad range of licensed products including toys, apparel and publishing.

To date, the Brazilian YouTube Channel for “Mia and me” accounts for almost 600,000 subscribers with over 200 million views. Continuous social media with the launch of a Facebook page and an Instagram channel has also been supported by digital marketing agency ATIVA.

 

PORTFOLIO ENTERTAINMENT SALES ADD UP WITH ADDISON

Rutika Malaviya
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PORTFOLIO ENTERTAINMENT SALES ADD UP WITH ADDISON

Portfolio Entertainment has ramped up a number of new sales for hit STEM-based show Addison (50 x 11’) aimed at ages 4-6. The 2D animated series will be heading to a number of new territories globally with deals including Kidstream for the US, PCCW for Hong Kong and A+ Kids for France and Africa.

PORTFOLIO ENTERTAINMENT SALES ADD UP WITH ADDISON

The series has seen great success since its launch on CBC Kids in 2017 and currently airs across international territories with further recent deals inked by Portfolio including Azoomee for Spain, Italy, Germany, Brazil, France, Portugal, Republic of Ireland, the Netherlands, Malta, India, Poland, Russia, Eastern Europe, APAC and MENA, Encourage TV and Busy Bee for the US and Tencent for China.

“Addison is yet another bright spot in Portfolio’s boutique catalogue of best-in-class content for children,” said Donnie MacIntyre, VP of Sales & Business Development. “Throughout the challenges of the past year, young audiences have been able to look to Addison and her friends for their positive influence and a reminder that with a little determination and a can-do attitude we can solve any problem and make it through our troubles. Our broadcast and streaming partners continue to recognize Portfolio Entertainment as a go-to distributor for content that kids will love.”

A CBC Kids original animated series produced by Six Eleven Media, Addison is a STEM-themed series that follows the comical yet brain-teasing adventures of seven-year-old Addison, a female inventor who loves to solve mysteries! Addison and her friends use imagination, reasoning, and their boundless enthusiasm to figure out what’s behind the latest neighbourhood conundrum. But Addison’s first solution is never the correct one. That’s okay, because Addison is determined and resilient. After all, most scientific breakthroughs didn’t turn out the way their creators planned – but we’re glad they did!

IKEA Group chairman to headline Brand & Licensing Innovation Summit

Rutika Malaviya
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IKEA Group chairman to headline Brand & Licensing Innovation Summit

Lars-Johan Jarnheimer talks brand innovation at one of the world’s most successful retailers at B&LIS (9-11 June 2021 online)

IKEA Group chairman to headline Brand & Licensing Innovation Summit

IKEA Group chairman Lars-Johan Jarnheimer will provide the opening keynote at the all-new Brand & Licensing Innovation Summit taking place from 9-11 June online.

Innovate, Adapt, Disrupt: In Conversation with Lars-Johan Jarnheimer will be a fireside chat followed by a live Q&A with the audience giving delegates an exclusive opportunity to quiz a C-Suite leader at one of the world’s most successful, innovative and well-loved retailers.

Jarnheimer will discuss the art of innovating amid disruption during his session, including his experience with IKEA, how to lead a brand in an ever-changing market and effectively engaging with consumers, he will talk brand innovation at the highest-level during day one of B&LIS, which deep dives into Trends and Retail. “Covering everything from the psychology behind IKEA’s success and how to innovate as a brand and a retailer, to sustainability, the power of bricks and mortar and engaging the consumer, Lars-Johan’s keynote will be jam packed with exclusive insight, inspiration and powerful takeaways for the
brands, retailers and manufacturers attending the European B&LIS in June – I can’t wait to hear him speak, it will be an unmissable session,” said Anna Knight, VP of Licensing, Informa Markets.

Day Two of B&LIS will delve into CSR and Sustainability and is headlined by the Smurfs’ Philippe Glorieux, and Caroline Petit of the United Nations Regional Information Center; and Day Three puts Content and Digital Transformation at the top of the agenda, with speakers including Microsoft’s John Friend, Scott Macrae from Asda and a soon-to-be-announced keynote.

Taking place in just over a month, B&LIS has been designed specifically to help middle-management, business leaders and owners to navigate the changing retail, content and consumer landscape. Three-day passes, which include access to 30+ live sessions, networking with over 200 delegates and on-demand contact until 30 June, cost just £249 (£224 for Licensing International members).

Qualified retailers are invited to attend free of charge.

Delegates from the following companies have already signed up to attend: Aldi, Aykroyd & Sons, Amazon, Asda, Blues Clothing, Character World, Chupa Chups, DC Thomson Media, Dreamtex, EMP Merchandising, General Mills, Hachette, HTI Toys, Jaz Toys, Popgear, Primark, Simba Dickie, Tesco, Walt Disney Company, Beanstalk, The Entertainer, Unilever, ViacomCBS and Schwager & Steinlein Verlag. Information Classification: General

Confirmed speakers include:
● Lars-Johan Jarnheimer, Chairman, Ingka Holding, IKEA Group
● Philippe Glorieux Head of Marketing, Communications & Family Entertainment, IMPS – the Smurfs
● Caroline Petit, Deputy Director, UNRIC
● Rikesh Desai, Licensing Director, BBC Studios
● John Friend, Head of Halo and Xbox Consumer Products, Microsoft
● Stephanie Freeman, Global Licensing Manager – Outbound Licensing, The LEGO Group
● Gabrielle Sims, Head of Licensing, FatFace
● Dan Avener, Chief Executive Officer, MDR Brand Management
● Lisa Hey, Head of Product Development, Character World
● Karen Hewitt, Co-Founder, Character.com
● Susan Bolsover, Licensing and Consumer Products Director, Penguin Random House
● June Kirkwood, Managing Director, Nutmeg Licensing
● Simon Gresswell, Managing Director, SGLP
● Gary Pope, Co-Founder, Kids Industries
● Graham Saltmarsh, Managing Director, Licensing International – UK
● Ben Roberts, Content Editor, License Global
● Claire McClelland, Client Executive – Entertainment, Kantar
● Dorian Bloch, Senior Client Director, Market Intelligence, GfK
● Helena Mansell-Stopher, Founder, Products of Change
● Ian Shepherd, Founder and CEO, The Social Store
● Emily Aldridge, Head of Global Licensing, Abysse Corp
● Charlotte Delobelle, European Brand Ambassador, Fashion Snoops
● Kate French, Senior Category Manager – Softlines (Footwear, Accessories, Home & Gifting), Hasbro
● Steven Plackett, MD, Vista Stationery & Print (Carousel Calendars)
● Dan Grant, Licensing Director, Danilo
● Adriana Batty, Co-Founder, Lyfcycle
● Leonora Aixas, Co-Founder, DNA Brands
● Steve Cox, UK Sales Director, Keel Toys
● Susan Stanley, Licensing Director, Brands In Limited
● Mark Bezodis, Licensing Managing Director, Perry Ellis International
● Scott Macrae, New Business and Partnerships Manager, George at Asda
● Dan Amos, Head of Gaming and Esports, Difuzed
● Marie-Laure Marchand, SVP Global Consumer Products and Business Development, Chefclub
● Valérie Rolandez-Barrios, Vice President of IP Licensing & Partnerships, Studiocanal
● Jade Snart, Senior Sustainability Manager, George at Asda
● Alex Balzaretti, Senior Manager, Commonwealth Games Federation Partnership (CGFP)
● Kate Gibson, Managing Director, Gibson Games
● Gary Jacobson, Brand Licensing Manager, Tottenham Hotspur
● Claire Bradbury, Global Account Director, PowerStation Studios
● Maxine Lister, Head of Licensing, Natural History Museum
● Rachel Wakley, General Manager UK, WarnerMedia
● Paul Hepworth, Vice President, Licensing, Liverpool Football Club
● Sabine Hulsman, CEO, The Cookie Company Group
● Pamela Stathaki, Global Head of Sustainability, The Marketing Store, Europe
● Jeremy Goldsmith, Managing Director, Event Merchandising Ltd.

 

emoji® brand & WILDBRAIN PARTNER TO LAUNCH NEW IP emojitown®

Rutika Malaviya
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emoji® brand & WILDBRAIN PARTNER TO LAUNCH NEW IP emojitown®

WildBrain Spark to co-produce, launch and exclusively manage new digital-first animated series emojitown® to premiere on YouTube. WildBrain CPLG to build and manage global consumer products licensing program for the new emoji® brand extension

emoji® brand & WILDBRAIN PARTNER TO LAUNCH NEW IP emojitown®

The emoji company GmbH, one of the world’s top-150 licensors, and WildBrain, a global leader in kids’ and family entertainment, have forged a far-reaching content and licensing partnership to launch emojitown®, a brand new digital-first series and consumer products extension of emoji® – The Iconic brand. Under the partnership, WildBrain’s leading AVOD network and digital studio, WildBrain Spark, has teamed up with emoji company to co-develop and co-produce emojitown®, a 52×2’ 2D series, which is targeted at teens and young adults.

WildBrain Spark, which holds exclusive global distribution rights to the new series, will premiere emojitown on YouTube with a dedicated channel launching at the end of May, when viewers will be able to enjoy the first four episodes of the fast-paced, language-agnostic show, followed by additional episodes rolling out weekly. Tapping into its expertise in brand management on YouTube, WildBrain Spark and the emoji company have created emojitown® for AVOD audiences and is supporting the series with extensive digital-marketing, paid-media campaigns and dedicated social-media strategies. WildBrain Spark will also exclusively handle branded content opportunities and advertising sales for emojitown® on YouTube.

Additionally, WildBrain’s leading global licensing agency, WildBrain CPLG, will handle worldwide licensing and merchandising rights for emojitown®, building on the agency’s extensive and highly successful program for the emoji® brand across the UK, Europe, the Middle East and other territories. WildBrain CPLG will work with emoji company and licensees to develop emojitown® products across key categories for teens and young adults.

Marco Huesges, Founder and CEO of emoji company, said: “This is a significant development for the emoji® brand, bringing

our globally recognizable icons into the digital-content space. With their preeminent reputation on digital platforms, including YouTube, and their deep understanding of licensing and brand amplification, WildBrain Spark and WildBrain CPLG are the ideal collaborators for our push into new content creation and consumer products for the teen and young-adult audience. Together we will take this hugely exciting step in the evolution of emoji®.”

Maarten Weck, EVP & MD of WildBrain CPLG, said: “Building on our strong relationship with the emoji company, this expanded partnership combines the strengths of the much-loved emoji brand with our creative and collaborative capabilities across consumer products licensing, digital-content production, and AVOD management.”

Rachel Taylor, Commercial Director of WildBrain Spark, added: “With its universal appeal, the emoji® brand is ideal for the creation of an animated digital-first content offering, and our creative team has produced a funny, wry and edgy series, underpinned by bespoke data and insights drawn from our premium YouTube network. We’re delighted that the emoji company saw us as the right partner to co-develop and launch this extension of its brand for today’s digital-savvy audience of modern teens.”

THE CHILDREN’S MEDIA CONFERENCE ANNOUNCES KEYNOTES FOR 2021

Rutika Malaviya
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THE CHILDREN’S MEDIA CONFERENCE ANNOUNCES KEYNOTES FOR 2021

Opening Keynote to be Delivered by ‘Global Teacher Prize’ Winner Andria Zafirakou

Presenter, Author and Actor Konnie Huq on Board for Brand New ‘The Key To..’ Keynote Session

THE CHILDREN’S MEDIA CONFERENCE ANNOUNCES KEYNOTES FOR 2021, which will run virtually from 5-9 July.

The opening keynote will be delivered by ‘Global Teacher Prize’ winner, Andria Zafirakou.

Also in a brand-new slot, presenter, author and actor, Konnie Huq, will be the inaugural ‘The Key To…’ keynote interviewee.

The opening keynote titled ‘The Power of Potential – Learning Together’ will be held on Monday 5th July. During the session, Andria Zafirakou will share insights on inspiring, empowering and enabling kids, and reveal the greatest lessons she has learned while engaging with young people. She considers what motivates the young, why every young individual matters, and how makers of the media they use should understand their responsibilities to them.

Andria is an art and textiles teacher at Alperton Community School in Brent and was crowned the best teacher in the world in 2018. She is passionate about changing the lives of young people and underserved communities through creativity. Using the money awarded by the Global Teacher prize, Andria founded a charity called Artists in Residence (AiR) with an aim to improve arts education in schools. Andria has also been named in the top ten of The Evening Standard’s 1000 Londoners List.

On Tuesday 6th July, Konnie Huq will be interviewed for the first of the CMC’s ‘The Key To…’ sessions. In this keynote interview, Konnie Huq will discuss her three decades as a presenter and writer – her experiences, her inspirations, what she cares about most when it comes to kids’ media current and future.

Having presented a number of cable and satellite shows in her teens, Konnie became the first presenter of Channel 5’s Milkshake! She then went on to become Blue Peter’s longest serving female presenter from 1997-2008. In 2019, Cookie and the Most Annoying Boy in the World was published by Piccadilly Press. The main character is inspired by Konnie’s own London/Bangladeshi background and her love of science and being a bit nerdy. She has also co-written Fearless Fairy Tales, a compendium of traditional tales updated for the 21st century. Cookie and the Most Annoying Girl in the World was published in paperback in February 2021 and a third adventure, Cookie and the Most Mysterious Mystery in the World will be published in September. A live action Cookie TV series based on the award-winning books is currently in development with Zodiak Kids.

Greg Childs, Editorial Director at CMC, says: “Andria Zafirakou brings a fresh view about young people to CMC this year. I think her no-nonsense approach combined with her passion to realise the potential of every child through the power of creative engagement will both inspire CMC delegates and challenge us to think again about how we are talking to young people – and how much they are listening. 

And we are thrilled to welcome Konnie Huq to launch our new format – ‘The Key To…’ interview. Konnie’s career as the longest serving female presenter on Blue Peter is qualification enough for a discussion about what works for kids and how we serve them best. But since Blue Peter, a range of further roles on TV, writing for Black Mirror, her own series of children’s books – plus being a mother of two – all add up to a fascinating set of perspectives on current and future prospects for the kids’ media scene.”

With the theme ‘Together’, CMC 2021 Online will tackle the urgent issues facing the children’s media industry and young audiences. Following the success of the last year’s virtual conference, the event has a packed agenda of webinars, keynotes and panels, playing host to a wide range of broadcasters, co-producers, funders and investors from across the world.

Delegates will also have access to extra strands of VOD content on CMC’s bespoke online platform, covering topics including: Research, The Art of…, Inclusivity Now and presentations by CMC’s cohort of young speakers: The Changemakers. CMC’s hugely popular virtual market International Exchange will also precede the conference on 1 July.

CMC is also set to bring back ‘Playground’, its ground-breaking interactive digital art exhibition for children and families, this summer. Running from 1st – 11th July at Site Gallery, Sheffield, the exhibition will focus on the theme of ‘What if?’.  The exhibition is suitable for 5-12-year-olds but everyone is welcome to drop-in free of charge during opening hours: www.cmcplayground.com.

 

For more information and registration, please visit: www.thechildrensmediaconference.com.

PEANUTS x VAYYU CELEBRATE EARTH DAY WITH SUSTAINABLE APPAREL COLLECTION

Rutika Malaviya
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PEANUTS x VAYYU CELEBRATE EARTH DAY WITH SUSTAINABLE APPAREL COLLECTION

New line features designs by fashion students from UK university

PEANUTS x VAYYU CELEBRATE EARTH DAY WITH SUSTAINABLE APPAREL COLLECTION

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a deal on behalf of Peanuts Worldwide with luxury eco-sustainable lifestyle brand Vayyu. The new line will be Vayyu’s first licensed apparel collection featuring Charles M. Schulz’s classic Peanuts characters launching today to mark Earth Day (22 April). The sustainable apparel line spans t-shirts, jumpers, vests and hats for both men and women and will be available online at vayyu.com and select retailers.

The new Peanuts x Vayyu range includes garments designed by students from Nottingham Trent University (NTU) in the UK, following a fashion design competition supported by Peanuts Worldwide and Vayyu. Final year students in NTU’s BA Fashion Design course were challenged to develop a unisex collection called ‘Snoopy Just Got Green’ to embody Vayyu’s ethos of design responsibility and sustainability, and to bring their ideas to life through the colours of nature and the characters of Snoopy and the much-loved Peanuts gang.

Over 50 students took part in the competition, and the designs were judged by the university’s lecturers as well as representatives from Peanuts Worldwide, Vayyu and WildBrain CPLG. Competition winner Alex Bolton, as well as runners up Tom Chin and Alice Doyle, will see a selection of their designs included as part of the new Vayyu x Peanuts collection, and stocked at a Vayyu pop-up shop in London his summer and also at NTU’s store. The students also receive a set of the final collection garments featuring their respective designs, a percentage of the net profit from sales made of their designs and work experience with Vayyu.

The Peanuts x Vayyu collection and the NTU design challenge is part of Peanuts Worldwide’s “Take Care with Peanuts” initiative, a global multi-year enterprise encouraging everyone to take care of themselves, each other and the Earth. In honour of Earth Day, Peanuts Worldwide has also recently released its latest original short as part of the campaign titled “Take Care of the Earth: Choose to Reuse”.

Tara Botwick, Senior Director, Territory Management EMEA at Peanuts Worldwide, said: “With consumers looking to make more environmentally friendly choices, we knew that Vayyu’s commitment to creating ethical and sustainable products would make them an ideal partner to expand our premium apparel offering for Peanuts. What’s more, the Nottingham Trent University students have done a fantastic job at immersing themselves in the Peanuts archives and creating concepts that were focused on protecting the environment and natural world. The whole collection is timely, eye-catching and bold and we’re confident this is just the start on a successful long-term partnership with Vayyu.”

Chris Desai, Founder and Director at Vayyu, adds: “With Peanuts being one of the world’s most iconic brands and Vayyu® leading the way in sustainable luxury fashion, it’s hugely exciting to champion environmental conservation together. The remarkable ‘Take Care with Peanuts’ initiative shows how brands can lead the way in making this world a better place and as we continue driving sustainability in fashion, we’re proud to bring this new collection to market.”

Emma Prince, Nottingham Trent University’s course leader for BA Fashion Design, concludes: “The Peanuts and Vayyu collaboration has been a fantastic opportunity for our students to work on a real-life design project with a focus on sustainability. The students have learnt so much, utilising their design skills and combining that with graphics and character licensing – there’s been some amazing outcomes and we’re very excited to see their designs become part of Vayyu’s first collection.”

As an organic sustainable brand launched in London four years ago, Vayyu was ranked the second most ethical company in the UK by the Good Shopping Guide 2018. The brand supports a number of global environmental conservation initiatives through its charity, the Vayyu Foundation. With shared environmental values, Nottingham Trent University is one of the most sustainable universities in the world. It ranked third in the UK by the People and Planet University League, and fifth globally in the UI GreenMetric.

Licensing Expo 2021 confirms all-virtual format, set out new date Aug.24-26

Rutika Malaviya
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Licensing Expo 2021 confirms all-virtual format, set out new date Aug.24-26

Global Licensing Group Announces Updated Plans to Serve the Global Licensing Market in 2021

Brand Licensing & Innovation Summit and Brand Licensing Europe to Take Place In-Person this Fall, while the world’s largest licensing event, Licensing Expo, will take place virtually Aug. 24-26, allowing more people to connect, learn, strike deals and discover new IP.

Licensing Expo 2021 confirms all-virtual format, set out new date Aug.24-26

Informa Markets’ Global Licensing Group announces its 2021 calendar of events, kicking off with August’s Licensing Expo, which will be now be a fully virtual experience, enabling the broadest and most robust cross-section of attendees from retail, manufacturers and brands from around the world to come together to make deals, network, learn and discover new IP.

At Licensing Expo Virtual, expect to find:

  • Curated matchmaking, enabling brands, manufacturers and retailers to connect.
  • Digital Brand Roadshows, which will bring brand discovery to the forefront, highlighting new, innovative and compelling IP by category.
  • The Licensing University program, which offers education on the foundations of licensing, the most up-to-date issues facing the business of licensing and much more
  • World renowned keynotes
  • Licensing International’s highly anticipated Licensing Excellence Awards, which honor the best licensing programs, retailers and licensees in the business, set to stream live on day one of licensing’s biggest week, Aug. 24.

“We’ve heard from our industry, and the best way to serve the international market in 2021 is to provide in-person experiences later this year, as well as a rich online experience that everyone can be a part of this summer,” says Anna Knight, Vice President, Licensing, Informa Markets. “We’ve all felt the impact of not being able to gather in-person in 2020, and while the speed of recovery is promising, we serve a truly global market. Feedback from Licensing Expo customers and partners indicate that August is still too soon for the majority of the licensing community to properly plan and execute participation in an in-person event of this size and magnitude with continued restrictions on international and corporate travel. Our mission remains to create the most valuable platforms for our industry to connect and grow, and therefore we have decided to focus our efforts on our virtual experience in August, followed by in-person events in Q4 and beyond.”

Licensing Expo Virtual, set to take place August 24-26, 2021, is a free-to-attend event supported by a robust online platform that allows exhibitors and visitors to schedule and host meetings, enjoy on-demand content and thought leadership and search and discover the widest range of properties available for license from anywhere in the world.

“Licensing International’s mission is to serve the licensing industry, help advance our member’s business and celebrate our successes as an industry,” says Maura Regan, President, Licensing International. “Licensing Expo Virtual does all of that and we are proud to be the exclusive sponsor.”

Following Licensing Expo Virtual will be the inaugural Brand & Licensing Innovation Summit U.S. (Oct. 27-28, 2021), which will take place live and in-person in New York City at Convene Liberty Street. Following hot on the heels of the European launch this June and set to welcome 300-400 licensing and brand executives, B&LIS will provide trends and forecasts, retailer insights, spotlights on growth categories and deep-dives into digital and content innovation to help navigate the ever-changing retail, content and consumer landscape.

Then in November, Brand Licensing Europe will take place live and in-person at ExCeL London on Nov. 17-19, 2021, with an online event following two weeks later (Nov. 30-Dec. 1, 2021). To make online participation and navigation seamless, BLE will also use the same platform as Licensing Expo Virtual.

B&LIS and BLE in-person events will be organized in accordance with Informa’s AllSecure health and safety standards designed to ensure all participants can attend safely and with confidence.

Licensing Expo will return to Mandalay Bay Convention Center in Las Vegas, Nev., on May 24-26, 2022.

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