Tuesday, June 23, 2026
spot_img
Home Blog Page 209

Viz Media bolsters its Pokémon publishing line-up

licensing
-
0
Viz Media bolsters its Pokémon publishing line-up

Viz Media, known as a publishing, animation distribution, and global entertainment licensing firm, is bolstering its Pokémon publishing line-up with new manga and activity titles launching in 2018.

The first of these new titles will be on sale in the Spring of 2018 with additional titles scheduled for publication in the Summer.

The new releases include Pokemon Sun and Moon and Pokemon Horizon: Sun and Moon, two brand-new manga series that feature all new characters set in the Alola region from the latest Pokémon Sun & Moon video game.

Also announced was a new arts and crafts book, Pompom Pokemon, set for release in the Summer of 2018.

The Pokemon Sun and Moon manga follows the adventures of titular character Sun and Moon, embarking on a journey across the Alola region, battling the villainous Team Skull. Pokemon Horizon introduces new character Akira, as his summer vacation in the Alola region heats up when he befriends a Rockruff with a mysterious gemstone.

Mr Bean lookalikes in Central London to launch a new mobile game

licensing
-
0
Mr Bean lookalikes in Central London to launch a new mobile game

A flock of Mr Bean lookalikes converged in central London last week to celebrate the launch of a new mobile game aimed at bringing more visitors to the city.

The Beans were out on the streets to celebrate the launch of a new mobile game called Play London with Mr Bean, which helps visitors discover the city’s tourist highlights and forms part of a new drive to attract more UK and international visitors to the capital.

A number of Mr Beans, made famous by comedian Rowan Atkinson and dressed in trademark tweed jacket while each clutching the iconic Teddy, travelled by the Tube, went for a ride on the London Eye and took selfies with passers-by in Trafalgar Square.

VisitLondon.com, Endemol Shine Group and Pointvoucher have each worked together to develop the free to play mobile game.

Andrew Cooke, acting CEO at London & Partners, which runs VisitLondon.com, said, “Mr Bean’s humour transcends language barriers and, as one of the world’s best known Londoners, he is the perfect person to help encourage more UK and international visitors to come to the capital.

Mr Bean is produced by Tiger Aspect, part of Endemol Shine UK and is broadcast in 195 territories with over 25 years in continual distribution.

The brand has seen phenomenal digital growth, currently averaging 300 million monthly online views.

 

Argos launches toy booklet that shows its half term offers

licensing
-
0
Argos launches toy booklet that shows its half term offers

Argos has launched a dedicated toy booklet that outlines its half term offers including several key licensed lines and exclusives.

Names of top brands including My Little Pony, PAW Patrol, Barbie, PJ Masks, Peppa Pig and WWE among others are all included in the booklet. Besides, the retailer is continuing to underline its position in the toy sector as Christmas approaches.

Lines exclusive to the retailer include a PAW Patrol Racer Gift Set, Advent Calendar, Jumbo Plush of Skye and Marshall and PAW Patrol Mission Chase (including 100+ phrases).

PJ Masks exclusive offerings include a Deluxe Vehicle and Figure Assortment and Jumbo Plush of Gekko, Owlette and Catboy, while Fisher-Price’s Imaginext DC Super Friends Super Hero Flight City and Batcave Gift Set are also exclusive to Argos.

Other exclusives include Peppa Space Adventure, a Complete Barbie Home Set and Barbie Cruise Ship Dolls Play-set, WWE Crash Cage Play-set with Triple H, Batman and Joker Twin Pack and Cars 3 Speedway Workbench among others.

The retailer also has a wide range tying in with My Little Pony The Movie. Products include My Little Pony Pinkie Pie Swimming Seapony, Huggable Plush, My Magical Princess Twilight Sparkle and My Little Pony Canterlot & Seaquestria Castle.

Coolabi Group appoints Atlantyca Entertainment as licensing agent for Scream Street

licensing
-
0
Coolabi Group appoints Atlantyca Entertainment as licensing agent for Scream Street

Coolabi Group has appointed Italy-based Atlantyca Entertainment as licensing agent for its stop–motion series Scream Street in all Italian-speaking territories. Atlantyca’s licensing arm will release a diverse range of initiatives for the series.

The series was recently picked up by Italian national public broadcaster RAI for its dedicated kids and teen channel Rai Gulp. It will begin airing on October 30.

The 52 x 11-minute show is based on a book series by indie book publisher Walker Books. It follows the story of a school boy and reluctant werewolf Luke Watson when the Government Housing of Unusual Lifeforms (G.H.O.U.L.) finds out they transfer him and his parents to Scream Street where other monsters freely roam.

Produced by Coolabi with Walker Books’ production division Walker Entertainment, Scream Street airs on CBBC with new episodes launching on the channel later this month.

 

JCB in a multi-year licensing deal with QXE

licensing
-
0
JCB in a multi-year licensing deal with QXE

JCB has entered into a multi-year licensing deal with QXE Industries to produce and distribute JCB Paint for a variety of outdoor uses.

J.C. Bamford Excavators Limited, universally known as JCB, is a British multinational corporation that manufactures equipment for construction, agriculture, waste handling and demolition.

The new collection has flame retardant and environmental resistant properties and features 12 distinct shades which can be applied using a brush, roller or spray.

The full JCB Paint range will be available in various retail outlets throughout the U.K. and internationally later this year.

 

NBCUniversal changes track by continuing to overhaul its consumer product division

licensing
-
0
NBCUniversal changes track by continuing to overhaul its consumer product division

As DreamWorks completes its integration into the studio’s core business and widens an already rich portfolio, NBCUniversal is continuing to overhaul its consumer product division by changing the course it has been charting all along.

In August, Universal Brand Development, the consumer product, games and digital and live entertainment arm of the studio’s ecosystem had announced two key appointments: Joe Lawandus, who joined last month as senior vice president and general manager, North America consumer products and Marc Low, who was elevated as senior vice president and general manager, international consumer products.

“Our global consumer products business unit has grown exponentially over the last two years both in the U.S. and international territories. As we continue to expand our business both creatively and categorically, both Joe and Marc have the proven ability to amplify both our businesses and partner relationships as we set new benchmarks for the future,” observed Vince Klaseus, president, Universal Brand Development.

Low’s escalated position will enable him to continue to help Universal Brand Development transition its business model, which has relied on overseas agents, to a direct business, giving the company enhanced advantages to leverage its ever-growing portfolio of diverse IP.

“Agents can be very good for the business and we do have many in a lot of countries in the world that we will continue to use, but for us in the key markets, going direct allows us to have boots on the ground so that we can engage with partners locally,” Low added.

 

Entertainment One in a global partnership with Merlin Entertainments

licensing
-
0
Entertainment One in a global partnership with Merlin Entertainments

In its zest to develop new location-based attractions inspired by Peppa Pig, Entertainment One has entered into a global partnership with Merlin Entertainments.

In a deal that covers all territories excluding the UK, e-one will roll out new attractions and themed accommodation featuring Peppa Pig and all her family and friends.

As part of the agreement, Merlin will have the exclusive rights for all location-based entertainment formats with the exception of China which will be licensed to Merlin on a non-exclusive basis.

In collaboration with eOne, Merlin will create fully branded, standalone Peppa Pig attractions in multiple formats, as well as the development of dedicated branded areas within existing Merlin’s Resort Theme Parks.

Merlin expects to open in-park areas in two Resort Theme Parks in 2018 and it is expected that the first standalone attraction will open in 2019.

 

Anarok appoints Talisman Licensing as brand extension specialist

licensing
-
0
Anarok appoints Talisman Licensing as brand extension specialist

Outdoor lifestyle and home ware brand Anarok has appointed Talisman Licensing as its brand extension specialist.

Known for its Kissing Animal designs, Anorak is inspired by childhood memories of camping trips taken by its founder Laurie Robertson.

The values of the childhood memories remain integral to the Anorak brand and its product mix that features designs of hedgehogs, badgers, border collies and more across its range of products.

Talisman will now work in tandem with Anorak to extend the brand and develop a collection of products to work alongside the existing range.

Matt Powell-Perry, director of Anorak said, “We are delighted to be working with Talisman Licensing. Anorak is a brand with a firm focus on design and quality, and it was very important for us to partner with a licensing agent with like-minded principals.

“Talisman demonstrates quality, attention to detail and brand-relevance throughout its work and we are thrilled to be partnering with such a forward-thinking agency.”

Julian Day, managing director of Talisman Licensing added, “Anorak’s iconic designs have a universal appeal and significant untapped potential.

“We are really excited to be working with the team at Anorak to help extend the brand into new and exciting product areas.”

 

Rovio Entertainment opens up on collaboration between Angry Birds and rock band Iron Maiden

licensing
-
0
Rovio Entertainment opens up on collaboration between Angry Birds and rock band Iron Maiden

Rovio Entertainment has disclosed a special Halloween collaboration between Angry Birds Evolution and Eddie, the mascot of legendary rock band Iron Maiden.

One of the most recognisable figures in the world of metal, Eddie will be a special playable character as ‘Eddie the Bird’ in Angry Birds Evolution this Halloween season.

The two-week character event begins on October 18 with players who successfully recruit Eddie the Bird to their team during that time being able to keep him forever.

To celebrate Eddie the Bird’s arrival, there will be four evolutions of the character to represent different albums from Iron Maiden’s storied history.

In addition, the Bird Island will be transformed into a Halloween-themed heavy metal oasis with a land full of hair-raising and tributes to Eddie, Iron Maiden and the heavy metal universe.

Rovio is also planning to offer fans some exclusive Eddie the Bird merchandise made available for a limited time during the event.

In addition, Eddie the Bird will also be migrating to Iron Maiden’s own Iron Maiden: Legacy of the Beast mobile RPG in 2018.

Mattel takes a transformative route

licensing
-
0

Mattel, as any toymaker has numerous brands. From this summer’s 70-minute UK film Journey Beyond Sodor, to the brand’s foray into the infant toy space with Railway Pals, the last year has been a transformative one for Mattel’s Thomas & Friends brand.

Now, the 72-year-old brand is taking on a whole new course of action with an entirely new show format and licensing line designed to meet the needs of a more diverse, internet-savvy pre-school audience.

“We have an audience of kids that is growing up in a very different world than 70 years ago, and even 10 years ago, in terms of what they’re seeing both online and on television,” observed Christopher Keenan, SVP of global content and executive producer at Mattel Creations. “We wanted to make sure that we’re delivering content that’s going to really entertain them and maintain their interest and engagement.”

To better portray diversity in the show’s upcoming 26 x 11-minute 22nd season, entitled Thomas & Friends: Big World! Big Adventures, Mattel decided to have its titular character travel outside of Sodor for the first time to places like China, Australia, India, Brazil and Africa.

The new season, which will come out next fall on Netflix, Amazon and Hulu in the US, Discovery Kids (LatAm), Mexico (Televisa), ABC TV (Australia), NHK (Japan), SuperRTL (Germany) and Milkshake (UK), will have a brighter look with more vibrant colors to reflect the places the characters are visiting. (Thomas & Friends: Big World! Big Adventures made its world premiere this past weekend at MIP Junior in Cannes, France.)

Next summer’s 80-minute Meanwhile, Big World Big Adventures: The Movie will see Thomas meet new female engines Nia and Rebecca that will join Emily, Clara and Annabelle, bringing the overall cast closer to a 50-50 gender split.

Mattel’s licensing efforts will keep up with all of the on-screen changes. Key artwork for main products tied to next fall’s season will be brighter and more colorful and there will be new wooden and plastic play sets featuring the new places shown on screen as well as wood, plastic and die-cast trains.

New items will be available at major retailers like Target, Walmart and Amazon in fall 2018. However, some retailers will be sticking with the classic Thomas look, such as Pottery Barn, which just rolled out a child’s bedroom line including lamps, bedding, rugs and more with a vintage aesthetic

1...208209210...297Page 209 of 297

EDITOR PICKS

POPULAR POSTS

POPULAR CATEGORY

ABOUT US

Licensing Corner is ‘The First Magazine in India on Brand Licensing & Brand Extension Industry’. We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collection news!

Contact us: advertise@licensingcorner.com

FOLLOW US

Licensingcorner © All Right Reserved