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U.K. toys and games market set to increase 16.2 per cent in next five years: Report

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U.K. toys and games market set to increase 16.2 per cent in next five years: Report

According to a report by U.K. research and consulting firm GlobalData, the U.K. toys and games market is set to increase 16.2 per cent to £4.9 billion in the next five years.

The agency has also reported that online sales will contribute to 84.1 per cent of the total category growth for 2017-2022. And of the online sales, Amazon is currently on track to overtake Argos as the largest toy retailer in the U.K. by 2020, with 51.4 per cent of toys and games shoppers visiting the site in 2017.

“Amazon has managed to improve shopper loyalty with its Amazon Prime services, and impressive range of toys and games,” says Molly Johnson-Jones, senior retail analyst, GlobalData Retail. “Prices on this year’s must-have toys are lower than its competitors, its range is unrivalled, and the convenience of its offering is market-leading,” she added.

Going deeper into the category, electronic and traditional toys will also support strong market growth over the next five years. While electronic toys are expected to hold 13.1 per cent of the total toy market in 2022;  arts and crafts, construction toys and board games will hold a total of 30.5 per cent in 2022.

“Electronic toy growth is not changing the market yet, as older parents and grandparents still choose traditional toys over toys which bridge the interface between physical and digital play,” observed Jones. “However, as Millennials who grew up with digital entertainment start to have families, electronic toy sales will increase, and their simultaneous desire to do more ‘wholesome’ activities will mean that the strong growth of traditional toys will continue,” she ended.

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Marvel Studios teams up with Lexus for a 2018 LC Inspiration Series car

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Marvel Studios teams up with Lexus for a 2018 LC Inspiration Series car

Marvel Studios has teamed up with Lexus for a 2018 LC Inspiration Series car based on the Black Panther.

Dubbed the Black Panther Inspired LC, the new vehicle will feature an exclusive structural blue color, pulsating underbody glow, a side-view mirror design based on a panther’s claw; Black Panther mask inlay on the hood; customized body-widening kit and other additional (mythical) vibranium-infused elements. Vibranium is the mythical ore only found on Black Panther’s home of Wakanda.

The Black Panther-inspired LC will not be available for purchase; however, the vehicle will help promote Lexus’ 2018 LC Inspiration Series, which is the first in a succession of Inspiration Series vehicles the company plans to create for each of its flagship models.

Black Panther will launch in U.S. theaters on Feb. 16, next year.

 

CSR arm of Finolex Industries Limited arranges interactive session between underprivileged children and cast of Golmaal Again

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CSR arm of Finolex Industries Limited arranges interactive session between underprivileged children and cast of Golmaal Again

Mukul Madhav Foundation, the CSR arm of Finolex Industries Limited, arranged an interactive session between underprivileged children from Samajik Vikas Kendra Social Development Centre, Malad, Mumbai (an NGO selflessly working for the overall development of underprivileged slum/street dwelling children from Mumbai since 12 years), and the cast of Golmaal Again i.e Rohit Shetty, Tabu, Parineeti Chopra, Arshad Warsi, Shreyas Talpade, Tusshar Kapoor, Kunal Khemu.

The talented star cast was able to empower and enlighten the children through their acting journeys during the interactive session and created a special memory for the kids for days to come.

These 20 children met the actors amid much fanfare as the MMF and Finolex Industries team transported the excited kids from the institution to the venue.

The children were able to have an insightful conversation with the actors, who helped them realise that their dreams can become a reality in this life.

On the occasion, Ritu Chhabria, Director- Finolex Industries Ltd. and Managing TrusteeMukul Madhav Foundation said, “I am really glad and thankful to the stars for turning up and meeting these wonderful kids. MMF has been associated with Samajik Vikas Kendra Social Development Centre for a long time now and it was definitely a moment of joy for these children to meet the stars and spend an evening with them. This would not have been possible without the support of Finolex Industries who made all the arrangements for these children to come here today. My heartfelt thanks to them.”

Speaking on the occasion, Rohit Shetty said, “It is a great pleasure to see the excitement and enthusiasm of the children to meet their favorite actors. This initiative has surely helped to uplift the spirits of the actors and the children alike. These naughty kids have certainly shared a lot of positive energy with the whole crew with their undying spirit and energy. We will go back with a lot of positive memories of the event. I also thank Mukul Madhav Foundation for giving us this opportunity and appreciate their commitment and work being done for these children.”

Ex-Scholastics launch new publishing firm Knights Of

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Ex-Scholastics launch new publishing firm Knights Of

Former Scholastic employees namely Aimee Felone (UK assistant editor) and media development director David Stevens have launched a new children’s publishing firm called Knights Of.

Focusing on fiction for children between 5 to 15-year-olds, the London-based company aims to promote diversity and inclusion as it relates to content, writers and illustrators. In spreading its mandate, Knights Of is using its new website and the hashtag #BooksMadeBetter to allow established authors and underrepresented voices to share articles, opinions and reviews on children’s books.

The new firm is open to submissions via its website’s live chat mechanism that started October 27 and initial titles will be announced early next year. Independent UK publisher Little Tiger Group will support the firm with design and production services.

Knights Of’s coming on the scene comes less than a year after a Scholastic report on reading trends found that diversity is a hot topic among US six- to 17-year-olds and their parents.

According to The Kids & Family Reading Report which also surveyed parents of under-fives, more children are interested in reading stories about different races, cultures and faiths, though access to these books are still considered scarce.

 

Elle moves into cosmetics

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Elle moves into cosmetics

Lagardère Active has partnered with Lise Watier Cosmetics to develop a co-branded beauty collection inspired by the lifestyle and magazine brand Elle.

The fall range called Weekender will include four exclusive products that “reflect the essence of each company.”

The Lise Watier x Elle collection will be available for a limited period in over 1,600 outlets throughout Canada.

 

Ultra releases video of Bareilly Ki Barfi

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Ultra releases video of Bareilly Ki Barfi
  • After producer Vineet Jain and Renu Ravi Chopra  gave the video rights of their latest hit movie Bareilly Ki Barfi that was released some time ago to Ultra, the company recently launched an attractive DVD & VCD Pack of the Romcom. The film is directed by Ashwiny Iyer Tiwari
  • .
  • Bareilly Ki Barfi is a family film high on comedy, romance and drama for all age-groups. It stars Ayushmann Khurana, Kriti Sanon and Rajkumar Rao
  • The film is set in Bareilly, where resides Bitti (Kriti Sanon). Bitti’s free spiritedness does not translate in finding a suitable groom and she resigns to being a misfit in this small-town – Bareilly. The complexities of getting married and feeling pressured, impulsive Bitty decides to run away from home.
  • At the railway book stall, she stumbles upon a novel called ‘Bareily Ki Barfi’. Surprisingly the female protagonist of the novel reads exactly like her. Is there someone like her too in this closeted town or someone who really knows and understands her?
  • There had been much curiosity and eagerness for the DVD launch of this film. One of the main reasons is the touch of emotion and romance of the movie which makes for an ideal repeat viewing experience in one’s own drawing room along with their family.
  • The film also makes for an ideal collector’s item for one’s own home library. The genre and treatment of this film also extends this attractively packed DVDs and VCDs to be an ideal gifting option for one’s friends and families.
  • The other prominent DVD titles manufactured and distributed by Ultra are: MSD- An Untold Story, Jolly LLB 2, Force 2, Rangoon, Akira, Prem Ratan Dhan Payo, Kis Kisko Pyaar Karoon, Neerja, Traffic, Kya Kool Hain Hum 3, Great Grand Masti, Pardes, Maine Pyaar Kiya, Hum Aapke Hain Kaun, Hum Saath Saath Hain, Mein Prem Ki Deewani Hoon and I am Kalam.

Phantom Films and Reliance Entertainment in a contract with BBH

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Phantom Films and Reliance Entertainment in a contract with BBH

Phantom Films and Reliance Entertainment have signed an exclusive contract with Bartle Bogle Hegarty (BBH) for branded entertainment and partnerships for their recently announced film ’83.

The film that stars Ranveer Singh and will be directed by Kabir Khan is the story of India’s journey to win its first Cricket World Cup in 1983 in England.

This is a first-of-its-kind pact in India and internationally wherein a film studio, a production company and a creative agency will collaborate to bring branded entertainment and strategic partnerships to feature films.

As part of the pact, BBH will be the branding custodian for ’83 and will be offering a legion of entertainment marketing services that not only includes bringing in film and co-marketing deals but also building strategic partnerships and creating intellectual property and merchandise.

BBH will help brands get priority and unique access to film integration and actors and also help build long-standing co-marketing properties.

Madhu Mantena, Partner, Phantom Films, said, “A film like ’83 lends huge creative opportunities for branded entertainment across categories. We are happy to partner with BBH for the same and are confident that they will be able to exploit these opportunities, thanks to their global presence and a great network with brands.”

Phantom Films is India’s first Directors’ Company. It was formed by four young creative minds of the country like Anurag Kashyap, Vikramaditya Motwane, Vikas Bahl and Madhu Mantena in 2011.

 

Lionsgate Films sets shop in India

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Lionsgate Films sets shop in India

Lionsgate Films, one of the most prominent Hollywood studios, will soon start making films in India, it is understood.

The North American company that has already set up an office in Mumbai has a management team in place.

It will soon come out with details of upcoming projects and strategies.

Lionsgate Films is a unit of Lions Gate Entertainment Corporation that reported revenue of $3.2 billion in the year that ended on 31 March 2017.

Internationally, the studio is known for blockbusters such as The Hunger Games, The Twilight Saga: Breaking Dawn: Part 2 (2012), The Day After Tomorrow (2004), La La Land (2016) and The Divergent among many others.

While its primary focus was to concentrate on distribution, over the time, the studio ventured into production backing projects such as Dirty Dancing: Havana Nights (2004), The Prince and Me (2004) and Hotel Rwanda (2004).

Lionsgate’s India debut comes at a time when many Hollywood studios are either slowing down their Bollywood operations or completely shutting shop.

Last year, Walt Disney Co. India decided to pull the plug on its Hindi movie production business shortly after its big-budget release Mohenjo Daro bit the dust at the box office.

Disney’s last Hindi release Jagga Jasoos, that hit screens last month, also only managed Rs53.29 crore and was termed a failure.

UBM’s Global Licensing Group wins Connectiv Innovation Award

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UBM’s Global Licensing Group wins Connectiv Innovation Award

UBM’s Global Licensing Group has won a Connectiv Innovation Award in the ‘Leveraging Ecosystem Partners’ category for its successful global expansion strategy.

The Connectiv Innovation Awards, which recognize the best, most forward-thinking work in the business-to-business media and information space, disclosed the Global Licensing Group as the award winner during a ceremony in New York on Sept. 28.

The Global Licensing Group is responsible for Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo China, NYC Licensing Summit and License Global.

“For the Global Licensing Group, our events are core to our business and it’s thrilling to be recognized by the Connectiv Innovation Awards for the strides we’ve made to deliver our show offerings to a larger global audience,” said Jessica Blue, senior vice president, Global Licensing Group, UBM. “We’ve implemented some fantastic new initiatives across our portfolio, and we intend to keep innovating and streamlining our global reach to ensure we deliver the best possible experience to our exhibitors and attendees,” she added.

Since its acquisition by UBM, the Global Licensing Group has shown a commitment to growth in the worldwide licensing industry. Receiving this award will further illustrate the group’s contribution to the industry as a whole and its commitment to fostering meaningful relationships between licensees and licensors on a larger scale.

 

Drew Barrymore teams up with Amazon Fashion

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Drew Barrymore teams up with Amazon Fashion

Noted actress and entrepreneur Drew Barrymore has teamed up with Amazon Fashion in order to expand her brand with a new lifestyle range called Dear Drew.

The new Dear Drew collection features a variety of apparel spanning dresses, blouses, skirts and pants as well as accessories such as jewellery, bags, scarves, intimates and hair tools.

Besides, the range will pay tribute to New York neighbourhoods with style names such as Nolita and Soho.

In addition, Dear Drew will mark the first celebrity lifestyle label that has rolled out on the e-commerce giant which launched seven in-house brands last year.

The Dear Drew lifestyle collection is currently available on Amazon Fashion.

“Drew’s impressive career and creative energy is an inspiration, and we’re thrilled to be able to offer our customers a collection that embodies her free-spirited style,” said Kate Dimmock, fashion director, Amazon.

Barrymore has been working almost since birth. She now owns a number of successful business ventures in addition to her diverse acting career.

 

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