Noted designer Victoria Beckham is passing her design talents to the sportswear sector revealing a new collaboration with Reebok. The new range is expected in late 2018 and will sit under Reebok’s Innovation Collective.
A statement from Reebok said that the collection with Victoria will ‘fuse their combined passion and creativity together to enable women across the world to feel powerful in who they are.’
In her excitement, Victoria commented, “Having the opportunity to realise my aesthetic within a sportswear environment is something that I have long wanted to do. Partnering with Reebok will enable me to further promote my vision in a new category.
“It’s incredibly exciting to work with such an iconic brand that epitomises my belief in encouraging women to be the best version of themselves.”
Corinna Werkle, senior vice president of women’s initiatives at Reebok added, “As a brand, we look to partner with not just influential women, but women who want to truly change the world. There’s no better embodiment of this than Victoria.”
Ben 10 re-launched last October in the UK with Playmates serving as master toy licensee. In addition to a toy range distributed in the UK by Flair, other licensees include Smith & Brooks (daywear), Fashion UK (Daywear), Cooneen Group (nightwear and underwear), Drew Pearson International (accessories), Roy Lowe and Songs (socks), Centum Books (master publishing partner), Panini (magazine), Dreamtex (bedding) and Zak (lunchware and drinkware).
