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WildBrain CPLG builds emoji® brand partners in EMEA

Rutika Malaviya
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WildBrain CPLG builds emoji® brand partners in EMEA

New fashion, accessories and back-to-school ranges launching in the Middle East and Central & Eastern Europe markets

WildBrain CPLG builds emoji® brand partners in EMEA

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has scored a new wave of deals in EMEA for emoji® – The Iconic Brand, across the fashion, accessories and back-to-school categories.

WildBrain CPLG’s Middle East and North Africa (MENA) team has inked a deal with Yellow Flower (Premium Brands) for an emoji® apparel line spanning babywear and kids’ t-shirts, now available at Carrefour stores across the Middle East. Additionally, Andy Enterprises has developed a new line of emoji® face masks, which has launched at retailer Brands for Less’ 45 stores in the region. In a previously announced deal, leading Kuwaiti sports and high-street fashion retailer, Al Nasser, has now introduced its first emoji® brand apparel range targeting kids and women for Spring/Summer 2021. The local high-end fashion retailer RIVA has also just launched its second emoji® brand collection for teens and women.

In Central and Eastern Europe (CEE), WildBrain CPLG is building upon its long-term relationship with the Polish market leader for school supplies, St-Majewski, with the launch of a new range of emoji® stationery and gifts, including crayons, colouring pencils, notebooks, backpacks, diaries and money boxes. The line is now available online and at stores across Poland and Europe, with the support of an extensive marketing and PR campaign. In a further local deal, WildBrain CPLG has signed Utenos who will launch an apparel collection for kids, tweens and young teens this summer.

Marco Huesges, CEO and Founder of the emoji company, added: “An integral part of our emoji® brand strategy is ensuring there’s always a fresh and enticing range on-trend products available to consumers of all ages. WildBrain CPLG continues to secure best-in-class partnerships and these new deals are no exception – we’re sure these new ranges will be a huge hit with our fans across EMEA.”

Roberto Pallottini, Licensing Manager MENA at WildBrain CPLG, said: “The instantly recognisable emoji® brand continues to go from strength to strength particularly across the MENA region, where it’s become a key property for retailers, especially those within the fashion space. With its distinctive, vast and universal language, emoji® offers endless possibilities for licensees and retailers to get creative, as demonstrated by this latest wave of products that offer consumers some really fun and unique ways to express themselves.”

WildBrain CPLG represents the emoji® brand across the UK & Eire; Germany, Austria, & Switzerland; Benelux; Turkey; CEE; Spain & Portugal; Russia; France; MENA; Nordics; Italy; Greece; Poland; and Ukraine. Additionally, WildBrain CPLG is handling worldwide licensing and merchandising rights for emojitown®, a brand new digital-first series and consumer products extension of the emoji® brand, for which the agency is developing a cross-category merchandise offering targeted at teens and young adults.

The kids industry’s most important annual event to take place live next year

Rutika Malaviya
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The kids industry’s most important annual event to take place live next year

Kidscreen is also planning a virtual companion event two weeks later for attendees who aren’t ready to return to business travel yet

The kids industry’s most important annual event to take place live next year

With vaccines starting to make a real difference in the global fight against the COVID-19 pandemic, Kidscreen is excited to announce its intention to host a live Kidscreen Summit 2022 event that will take place in Miami again from February 14 to 17.

A health & safety plan is currently in development based on comprehensive survey feedback from the industry and recommendations from the Centers for Disease Control and Prevention (CDC), which continue to evolve. It will include measures such as more outdoor meeting spaces; modifications to food service; and access, sanitization and distancing initiatives as recommended.

Kidscreen recognizes that not everyone may be ready to travel by Q1 2022, so a Kidscreen Summit Virtual companion event is also set to take place two weeks later from March 7 to 11. It will feature adapted versions of some of the Summit’s signature networking formats; a unique lineup of panels, presentations and Q&As; and access to recordings of session highlights from the live event, including the Kidscreen Awards.

“A lot has changed in the last 18 months, but one thing that hasn’t is the importance of coming together to do business and meet new people,” says Jocelyn Christie, SVP and Publisher of Kidscreen. “As always, we are honored to provide a forum for these critical interactions. And whichever event option is the right fit, we can’t wait to welcome everyone to the 23rd edition of Kidscreen Summit next year.”

Live Pass holders will have full access to both events. Virtual Pass holders can attend Kidscreen Summit Virtual and catch up on live event content via an on-demand video library. Registration for Kidscreen Summit 2022 is now open, and more information can be found online at summit.kidscreen.com.

The most recent Kidscreen Summit live event in February 2020 brought together more than 2,200 attendees in Miami, representing a 5% increase in registrations from 2019.

Moose Toys Delivers a Triple Threat with New ‘Akedo’ Franchise

Rutika Malaviya
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Moose Toys Delivers a Triple Threat with New ‘Akedo’ Franchise

From triple-threat toy to triple-threat partnerships, leading toy innovator teams with two leaders in

kids’ and family entertainment ― WildBrain and Nickelodeon ―

for knockout marketing campaign around its biggest boys’ brand launch to date

Moose Toys Delivers a Triple Threat with New ‘Akedo’ Franchise Combining Action Figures, Battling and Collectability

Moose Toys is poised to deliver a one-two-three knockout punch this summer with the launch of Akedo – Ultimate Arcade Warriors, the first brand to combine realistic battling action figures at a micro-collectible scale. Akedo marks the innovative toymaker’s biggest boys’ launch to date and will be backed by a full-scale marketing campaign. The campaign kicks off today with the release of a trailer for a brand new animated series, produced in partnership with WildBrain’s premium kids and family AVOD network, WildBrain Spark. Additionally, leading agency, WildBrain CPLG will manage the licensing program. Delivering the third punch to the unprecedented marketing effort by the toy maker is Nickelodeon, the number one entertainment brand for kids, with The Akedo Super Ultimate Ultimate Tournament, a branded programming video showcasing an exclusive bracket-style tournament that fans can watch on Nickelodeon’s YouTube Channel.

Derived from the Japanese word for arcade, Akedo has a retro gaming look and combines it with kids battling one-on-one with 39 unique warriors including ninjas, robots, gladiators and Vikings, alongside teddy bears, a dinosaur and clowns, using skill and strategy to claim victory over their equally well-equipped opponents.

Building excitement for the action-packed game play of Akedo, Moose is making its largest ever investment in content with WildBrain. Moose also is partnering with Nickelodeon to create a branded “as live” event ― The Akedo Super Ultimate Ultimate Tournament ― on Nickelodeon’s YouTube channel which garners over 50 million views each month.

To create full franchise opportunities for the innovative new brand, Moose created a launch program to reach consumers in multiple facets of fandom. Moose and WildBrain Spark are co-producing a dynamic new animated series bringing the world of Akedo to life. The action-packed series trailer can be viewed on the MooseTube Mania YouTube channel, a mini movie will premiere on July 2 and full episodes will roll out shortly thereafter. Episodes also can be viewed on Amazon Prime Video Direct. In Canada, WildBrain also will debut the new Akedo series on its leading television network beginning this fall. Alongside the robust content offering, Moose also has partnered with WildBrain CPLG, to manage a global licensing program for the Akedo brand across all categories to follow the toys’ launch. WildBrain will handle global distribution for the new series.

The micro battling figures pack a punch with their individual battle styles and an array of attached aspirational, powerful and sometimes unconventional weapons and accessories, including ninjas with swords, a teddy bear with a chainsaw and a big baby ruling with his gavel. Action-packed gameplay is created by figures that are attached to iconic individual coin bases that are reminiscent of arcade play. Using the included controller, figures deliver a unique split strike action that literally splits the other Akedo figure in half. Players’ skill and strategy increase as they move through the collection of 39 warriors, including Classic, Epic, Ultra Rare, Legendary, Exclusive Ultra Rare and the very Limited Edition Mythical Stormstrike, a glow-in-the-dark Viking.

For the ultimate battle experience, players can match up in the 90s retro style Ultimate Battle Arena, a playset that emulates an old-school arcade game complete with its own theme song. The arena comes with two exclusive Ultra Rare warriors, Turbo Chux and Screen Shot, both with double battle accessories. Included are two interchangeable backdrops, two deluxe controllers and detachable training punching bag. Adding excitement, and a bit of humor, to the battles, the arena plays more than 35 real battle sound effects.

“Our success in the boys’ aisle with the Treasure X and Heroes of Goo Jit Zu lines established Moose as a toy super innovator in the category. We are pulling out all of the stops with the Akedo launch. Combining our expertise in collectibles, WildBrain’s cutting edge approach to content and licensing and Nickelodeon’s ability to create on-trend interactive events for its highly engaged and loyal audience, Akedo is positioned to deliver a knock-out hit. It’s the most dynamic battling toy ever, and with deep collectability and engaging entertainment, we are delivering a fully-rounded experience that meets kids where they are,” said Ronnie Frankowski, chief marketing officer, Moose Toys. “It’s a bold move that is consistent with Moose WOW innovation. Akedo is the next global boys’ action franchise mega hit.”

With Akedo, Moose is building upon its already impressive history with collectibles, popularizing and consistently demonstrating strength in category for boys and girls. Specifically, Heroes of Goo Jit Zu Single Figure Assortment was recognized as the No. 1 non-licensed Action Figure Item for 2020 and for Year to Date 2021, according to The NPD Group*. Additionally, the four episodes of Goo Jit Zu digital content created and distributed to support the product garnered 100 million views.

Rachel Taylor, commercial director, WildBrain Spark, added: “Having successfully managed Moose’s YouTube strategy for a number of years at WildBrain Spark, we know just how incredibly engaged kids are with their content online. As more and more kids’ brands move to digital-first launch strategies, it’s a natural step to extend our Moose partnership across WildBrain’s integrated offering of production, distribution and licensing for the amazing new Akedo franchise. Moose has an excellent track record of delivering toys kids love, and we’re confident Akedo is going to be a big hit both on and off screen.”

“Working with Nickelodeon we’ve created an action-packed interactive component to the product launch, The Akedo Super Ultimate Ultimate Tournament, that literally brings to life the Akedo experience in a way no other partner could,” said Frankowski. “Moose has had a long-standing relationship with Nickelodeon, but this is the first time we’ve partnered with them for a branded “as live” event. Tapping into Nickelodeon’s group of top-level influencers to introduce kids to Akedo and this absolute next level game play will be entertaining as well as demonstrate how the game is played by enthusiasts that kids can relate to.”

“Through this collaboration with Moose Toys, Nickelodeon continues to push the envelope by creating innovative content and experiences that appeal to fans of all ages,” said April L. McKenzie, Vice President, Kids & Family Activation, Velocity, ViacomCBS. “The Akedo Super Ultimate Ultimate Tournament not only spotlights the exciting launch of this new action-based toy, but also offers kids and families an opportunity to be at the center of the action.”

The Akedo Super Ultimate Ultimate Tournament will tap the power of Nickelodeon’s 35 million social reach, and enlist its talent and influencers to reach kids and parents. The event will match up 16 competitors made up of kids and top influencers in an exclusive bracket-style tournament, with each competitor battling for their warrior to win the title and become the Ultimate Akedo Champion. Leading up to the event, beginning Aug. 8, influencers including Ninja Kidz, Onyx Kids, Kyle’s Toys & Games and Ohana Boys will be sharing content that showcases how they are training for battle. On Aug. 15, the event goes live on Nickelodeon’s YouTube channel hosted by digital creator and YouTube star Nathan from Unspeakable calling the action through Aug. 21. Catch it after Aug. 21 on Moose’s YouTube channel, MooseTube Mania.

Akedo will launch on Walmart.com and Amazon in July and in stores at all major retailers in August.

Akedo Product Line

The World of Akedo ― Ultimate Arcade Warriors deliver all the extreme moves of arcade fighting and puts them in the players’ hand for real battling action. There are 39 epic mini warrior action figures, each with an individual fighting style and unique battle-ready accessory. Players can dominate their warrior opponent and finish them off with a split strike action move that literally splits their opponent in half. Search for Classic, Epic, Ultra Rare, Legendary, Exclusive Ultra Rare and the very Limited Edition Mythical Stormstrike, a glow-in-the-dark Viking. Every product includes battle controllers that feature a number slide to keep score.

The Akedo product line is for ages 6+ and will be available in Aug. 2021 at all major retailers, wherever toys are sold.

 

One Player Pack:

Unlock the world of Akedo one warrior at a time. One Player Packs include a mystery warrior. Beneath the arcade style packaging, players can find a warrior across any one of the categories of rarity including one of the 1,000 Limited Edition Mythical Stormstrike, a glow-in-the-dark Viking. Pack also includes a battle controller for game play and keeping score when challenging opponents.

MSRP: $4.99

 

Versus Pack:

Battle with a friend with the Versus Pack. Each of the six packs includes two warriors (one each Classic and Epic) and two battle controllers. Warriors can deliver a battle-ending blow with the split strike action move that literally splits an opponent in half. Use the number slide on the battle controller to keep score, then put the warrior back together to battle again.

MSRP: $9.99

 

Warrior Collector Pack:

Build on a growing collection with each of nine Warrior Collector Packs. Every pack includes four battling action warriors, three shown, one of which is an Ultra Rare warrior, plus one mystery warrior that is revealed upon unboxing. There also is a chance or finding one of the 1,000 Limited Edition Mythical Stormstrike, a glow-in-the-dark Viking.

MSRP: $12.99

 

Starter Pack Legendary Punch Attack:

Everything needed to train like a pro and fight according to the official tournament rules of Akedo is found in the Starter Pack. Includes three warriors, (one each Legendary, Epic and Classic), a deluxe joystick controller exclusive to this pack and a rotary dummy training piece to perfect the split-strike move. Two packs to collect:

  • Legendary Punch Attack
  • Legendary Kick Attack

MSRP: $14.99

 

Ultimate Battle Arena:

The world of Akedo is brought to life with this arcade inspired electronic arena where any of the Akedo warriors can come for next level battle action. Includes two exclusive Legendary warrior figures, two battle controllers, two interchangeable backdrops and over 35 sound effects for added excitement and humor. When the warriors aren’t battling, they can train and practice the perfect split-strike in the arena by connecting the training punching bag accessory.

MSRP: $29.99

 

NEWQUEST CAPITAL PARTNERS TAKES OVER COSMOS-MAYA AS THE MAJORITY INVESTOR

Rutika Malaviya
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NEWQUEST CAPITAL PARTNERS TAKES OVER COSMOS-MAYA AS THE MAJORITY INVESTOR

Cosmos-Maya, Asia’s leading animation studio synonymous with market dominating IPs like Motu Patlu, Selfie with Bajrangi, Titoo, Dabangg and several marquee Indian and International shows, announced today that NewQuest Capital Partners (“NewQuest”) has acquired a majority interest in the company from Emerald Media, an investment platform backed by KKR. Terms of the transaction were not disclosed.

NEWQUEST CAPITAL PARTNERS TAKES OVER COSMOS-MAYA AS THE MAJORITY INVESTOR AS EMERALD MEDIA FULLY EXITS WITH HANDSOME RETURNS

Cosmos-Maya is one of the fastest growing animation companies in Asia and is a microcosm of the Indian animation industry. For over a decade, the studio has consistently delivered several successful IPs to every major local and global broadcaster and OTT player present in the region. Having gained significant market share in India, the company is also aggressively expanding its operations in the western markets producing several successful TV series, shows and independent feature films for leading platforms in Europe and the US. The company has also become one of the largest providers of animated content to leading EdTech players in India and the US. Cosmos-Maya has a proven track record of anticipating trends and setting industry benchmarks with quality productions and the use of latest technology.

NewQuest has a strong track record of successfully partnering with business services enterprises and working alongside management teams to drive meaningful value creation. “Cosmos-Maya has been one of the most dynamic companies in this segment with a remarkable growth trajectory. With a portfolio of over 20 IPs and a highly talented team, we strongly believe that Cosmos-Maya is exceptionally well placed to consolidate its leadership position in the segment,” said Amit Gupta, Partner and Head of India and Southeast Asia at NewQuest.

“Cosmos-Maya has had a phenomenal journey of 25 years in animation and has grown by leaps and bounds during this period. The partnership with Emerald Media heralded a strong growth era for us I am very happy that we are now getting a partner in NewQuest. The partnership marks yet another important chapter in the global journey of our studio, which is poised for accelerated growth,” added Ketan Mehta, Founder & Promoter of the studio.

“We are privileged to have worked closely with Ketan and Anish over the years to support Cosmos-Maya’s journey in becoming a leading animation studio in India and the wider region. Emerald Media has leveraged our industry expertise and the strength of our platform to help the company establish a solid foundation to expand its footprint in India and across the globe. Cosmos-Maya has shown a robust growth trajectory on the back of its creative and innovative IPs through the years, and we are confident that the company will continue its success in the future with NewQuest,” said Rajesh Kamat, Managing Director, Emerald Media.

“This is a new and interesting chapter for us as we look at larger markets and newer challenges. Emerald Media has been a great support in our growth story and now this investment from another great investor like NewQuest is a testament to our market leadership and strong operating performance. We are excited to bring NewQuest on board as we embark on our next growth phase to become a fully integrated, global animation production and distribution company. Their experience, network and industry knowledge will help supercharge our growth, organically and through strategic acquisitions,” said Anish Mehta, CEO of Cosmos-Maya.

GCA acted as exclusive Financial Advisor to Cosmos Maya and its shareholders, SNG & Partners and Cyril Amarchand Mangaldas acted as Legal Advisors and EY and BDO acted as Due Diligence and Transaction Tax advisors.

MostlySane aka Prajakta Kohli launches her merchandise line with Merch Bay

Rutika Malaviya
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MostlySane aka Prajakta Kohli launches her merchandise line with Merch Bay

The affinity that Prajakta aka MostlySane shares with her followers is something very rare especially in the digital era where content creators often deal with a lot and hate and trolls online. Prajakta has nearly six million subscribers on YouTube and about 3.8 million followers on her Instagram. As Instagram launched the reels features, she has been ruling that space as well.

MostlySane aka Prajakta Kohli launches her merchandise line with Merch Bay

The comedy sensation Prajakta Kohli finally launched her own merchandise. One Digital Entertainment creator, Prajakta announced the launch of her merchandise on her Instagram. Her merch is a reflection of her goofy, relatable, and massy content. Her fans lovingly called the “DumDum Army” can choose from a range of products including masks, hoodies, t-shirts, and sweatshirts. The chic new array of apparel is available at a launch discount of 10% across all merch. One Digital Entertainment, the exclusive merchandising and distribution license holder of the MostlySane merchandise, has teamed up with The Merch Bay to bring premium products to fans across the country.


Prajakta Koli has come a long way. The YouTuber-turned-actress has reached several heights with her hard work and dedication. Recently, her short film ‘Khayali Pulao’ was also screened at North America’s oldest and most prestigious Indian film festival, the New York Indian Film Festival. Apart from that her YouTube Original Documentary of 2020 Creators for Change won Outstanding Daytime Non-Fiction Special for the 48th annual Daytime Emmy Awards.

Her talent and hard work even got her work as a lead in the much loved Netflix rom-com Mismatched opposite Rohit Saraf, renewed for second season. The talented girl is also set to make her debut on the silver screen with Dharma Productions banner Jug Jugg Jeeyo starring Anil Kapoor, Neetu Kapoor, Varun Dhawan, and Kiara Advani.

Founded by Jaskaran Singh Arora – The Merch Bay is India’s Largest Creator driven merchandising platform. The Merch Bay lets artists and creators offer a range of merchandise for their fans and followers at the click of a few buttons. TMB offers turnkey solutions to help creators push their brand forward with the help of exclusive merchandise.

 

Hermet announces collaboration with the International Space Archives (ISA)

Rutika Malaviya
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Hermet announces collaboration with the International Space Archives (ISA)

Maurizio Distefano Licensing, ISA agent for Italy, concludes the deal with the homeware specialist

Hermet announces collaboration with the International Space Archives (ISA)

For a bedding and homeware collection inspired by space exploration

Maurizio Distefano Licensing, licensing agent for the International Space Archives (ISA), has announced an agreement with Hermet, a homeware company with extensive expertise in licensing collaborations, to develop a bedding and homeware line inspired by the ISA.

Hermet will create a bedding collection consisting of bedding sets and quilts and a homeware collection including bathroom and kitchen textiles, living room rugs and cushions, tableware and beach towels, both of which will be customized with stunningly beautiful images of space exploration missions and the famous symbol of the American space programme. The collection will be distributed in mass-market stores and in specialty stores for home
furnishings. It will also be available online.

The Mission Patches, photos, films and video contained in the archive come from a variety of sources including, of course, the American space programme, as well as the international space programmes of Russia, Japan, China, India and the European Union.

Maurizio Distefano, President of MDL, says, “We are thrilled that imagery from the International Space Archives has been an inspiration to a company like Hermet, whose creativity will I’m sure deliver an impactful and eye-catching collection dedicated to space exploration”

Over the past fifty years, manned and unmanned space programmes in the United States and other countries have amassed a huge amount of still and motion photography which is unique in its scope and splendour. For the first time ever, the International Space Archives has brought together the best of this still and video imagery into one comprehensive collection which is available for licensing worldwide through LMI Ltd, and in Italy through MDL.

An Apparel Range To Taste! Chefclub x Fashion UK

Rutika Malaviya
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An Apparel Range To Taste! Chefclub x Fashion UK

Chefclub collaborates with Fashion UK to launch a fun and colourful apparel range!

An Apparel Range To Taste! Chefclub x Fashion UK

Chefclub, the digital brand that brings everyone together in the kitchen, has joined forces with FashionUK, the European licensing leader in textiles and accessories since 1999 to create a Chefclub apparel range for the whole family.

This unique collection will be launched in spring-summer 2022. It promises to be fun, fashionable and gourmet. It will appeal to all generations.

The Chefclub apparel range will initially be offered to all major European retailers in France, Germany and the United Kingdom.

Following the announcement of its global partnership with Groupe SEB for the development of a range of Chefclub by Tefal cookware, Fashion UK joins the Chefclub licensees and strengthens its international presence in the licensing area.

Chefclub x Fashion UK

TOMMY HILFIGER PARTNERS WITH VIACOMCBS CONSUMER PRODUCTS

Rutika Malaviya
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TOMMY HILFIGER PARTNERS WITH VIACOMCBS CONSUMER PRODUCTS

The one-of-a-kind collection features ‘90s and ‘00s pop culture icons with fan-favorite TOMMY JEANS styles.

TOMMY HILFIGER PARTNERS WITH VIACOMCBS CONSUMER PRODUCTS ON A BLAST FROM THE PAST TOMMY JEANS CAPSULE

Tommy Hilfiger, owned by PVH Corp. [NYSE: PVH], announced the launch of A Blast From The Past capsule in partnership with ViacomCBS Consumer Products. Launched on June 3rd, the collection taps into TOMMY JEANS’s long history of pop culture collaborations, featuring iconic characters and logos from Nickelodeon and MTV across a range of T-shirts, sweats, and hoodies. The unisex styles will be available across TOMMY HILFIGER retail locations, on tommy.com, and through wholesale partners globally.

A Blast From The Past features a range of micro-capsules that each bring a playful streetwear vibe to the classic oversized and bold colorways TOMMY JEANS fans know and love, fused with pop culture icons from the late ‘90s and early ‘00s:

· TOMMY JEANS X Beavis and Butt-Head
· TOMMY JEANS X Garfield
· TOMMY JEANS X MTV
· TOMMY JEANS X Ren & Stimpy
· TOMMY JEANS X SpongeBob SquarePants

Tommy Blast from the past jeans capsule

Each micro-capsule remixes the heritage TOMMY JEANS flag in unique and surprising ways, such as weaving Beavis and Butt-Head within its red and white blocks or using it as a pattern to fill the MTV logo, adding a fresh twist on timeless favorites. The deal was brokered by WildBrain CPLG, one of the world’s leading entertainment, sport, and brand licensing agencies.

 

“There continues to be significant consumer demand, particularly among young adults, for high-end fashion collaborations that utilize retro brands and bring with them a sense of fun and nostalgia,” states Matt Tobia, Senior Sales Manager at WildBrain CPLG. “This partnership between TOMMY JEANS and ViacomCBS Consumer Products is perfectly positioned to meet this demand, as it combines ViacomCBS’s impressive portfolio of iconic TV brands with TOMMY JEANS relaxed 90s aesthetic. We also couldn’t think of a better pairing for our first time teaming up with TOMMY JEANS.”

Friends and followers of the brand are invited to join the conversation on social media using #TommyJeans and @TommyJeans.

NEW RHS GARDEN INSPIRES BEAUTIFUL ART POTTERY COLLECTIONS

Rutika Malaviya
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NEW RHS GARDEN INSPIRES BEAUTIFUL ART POTTERY COLLECTIONS

RHS and Moorcroft celebrate the opening of RHS Garden Bridgewater with new designs

NEW RHS GARDEN INSPIRES BEAUTIFUL ART POTTERY COLLECTIONS

RHS Garden Bridgewater, the Royal Horticultural Society’s fifth Garden opened on 18th May and, as part of the celebrations, the Royal Horticultural Society (RHS) has announced the launch of two brand-new collections of limited edition art pottery from valued RHS licensing partner Moorcroft, a renowned producer of heritage art pottery and a leading name in the world of ceramic design.

One collection is inspired by the new garden itself. The second collection – the RHS Fiori Bottan Collection – is inspired by 45 extraordinary 17th century Italian watercolours that are part of the 25,000 superb images in the RHS Lindley Collections of botanical art.

Two vases have been specially made to mark the opening of RHS Garden Bridgewater. The first, called Bridgewater’s Bounty, celebrates the strong link that the newest RHS garden has with the former residence on the site, Worsley New Hall, which had a rich history of growing fruit, in particular pears, and a wide variety of flowers. Fittingly, the vase depicts pears in varying shades of green and yellow, ripe for the picking, surrounded by delicate white pear blossom, with soft golden centres.

 

The rich brilliance of a joyous flower coming from the warmth of Southern Africa, ranging in colour from pure white to purple, is the inspiration for the name and design of the second vase, called Nerines. Again, this is a wonderfully appropriate design for RHS Garden Bridgewater where the RHS holds a national collection of nerines within its Walled Garden.

Both vases were designed by Emma Bossons, a member of the Fellowship of the Royal Society of Arts, who has been responsible for many successful Moorcroft limited editions over the years.

The RHS Fiori Bottan Collection is based on 17th century watercolours depicting cultivated plants including daffodils, anemones, irises, tulips and lilies. Preserved in the RHS Lindley Collections of botanical art, the watercolours have inspired three vases (called Forsaken Love, Potter’s Garden and Italian Iris), a jug (Spring Squill), a plaque (Turk’s Cap Lily) and a coaster (Blue Mist).

These artworks, all based on the extraordinary work of an anonymous water colourist, are by designer Nicola Slaney, whose creations range from affordable pieces to highly priced, rare collectable limited editions.

Moorcroft

Both collections are available to order at the Moorcroft Heritage Visitor Centre, online at www.moorcroft.com and also at the RHS shows that Moorcroft will be attending, including RHS Hampton Court Palace Garden Festival (5–11 July), RHS Flower Show Tatton Park (21-25 July), RHS Chelsea Flower Show (21-26 September) and Malvern Autumn Show (24 – 26 September).

Moorcroft’s fine art pottery is highly collectible. The designs have been made in limited editions ranging in size from 15 to 50 pieces or numbered editions that will be discontinued when the collection closes. The collections will appeal to connoisseurs of the highest-quality handmade fine art pottery.

For the RHS both collections reflect the joy and beauty of plants and growing, highlighting both the RHS brand and the charity’s work to enrich everyone’s lives through gardens and gardening.

The method of creating each piece made by Moorcroft originated with William Moorcroft in 1897 and is almost exactly the same today. Supported by designs from the world-famous Moorcroft Design Studio and the skills of a dedicated workforce of artists, craftsmen and craftswomen, Moorcroft pottery sells all over the world.

Moorcroft and the RHS have collaborated a number of times in recent years, notably through the RHS Rose Bouquet Collection, the RHS Beatrix Stanley Collection, Chelsea’s Choice, (a vase celebrating the extraordinary snow-white hydrangea that was awarded RHS Chelsea Plant of the Year 2018) and the 2019 RHS Chelsea Plant of the Year collection of four vases, a jug, a plaque, a coaster and a limited edition ginger jar that encompassed many of the RHS Chelsea Plant of the Year flowers all in one piece.

Situated near Salford, RHS Garden Bridgewater is the fifth RHS garden and the largest gardening project undertaken in Europe in recent years. The transformation of this 154-acre green space has already begun to enhance the lives of local communities and their environment for the future.

Moorcroft Managing Director, Elise Adams, says: “Moorcroft’s RHS collaborations are always special but helping the RHS to celebrate the opening of its wonderful new garden has been a real honour. The RHS can always offer strong artistic inspiration and RHS Garden Bridgewater and the treasures of the RHS Lindley Collections have certainly inspired two truly memorable collections. At a time when so many of us have been affected by the global pandemic, to enjoy nature in all its forms, whether by gardening or with art pottery in our homes, is more important than ever before.”

Cathy Snow, Licensing Manager, RHS, says: “These collections again highlight the skill of the Moorcroft design team through a synthesis of nature and craft in perfect harmony. We are delighted to be continuing this association with Moorcroft, which continues to surprise and delight.”

ANTHEA CRAWFORD x VAN GOGH MUSEUM TO LAUNCH AUTUMN/WINTER 2021 COLLECTION

Rutika Malaviya
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ANTHEA CRAWFORD x VAN GOGH MUSEUM TO LAUNCH AUTUMN/WINTER 2021 COLLECTION

In celebration of the Anthea Crawford brand’s 45th anniversary, the Australian womenswear designer has partnered with the Van Gogh Museum to launch a limited-edition autumn/winter 2021 collection, in a deal brokered by IMG.

ANTHEA CRAWFORD x VAN GOGH MUSEUM TO LAUNCH AUTUMN/WINTER 2021 COLLECTION

Set to launch 14 May 2021, the new line will feature Vincent van Gogh‘s iconic artwork, bold colours, and signature styles in a 19-piece collection of dresses, blouses, T-shirts, trousers, coats, and jackets.

The range will be available worldwide from www.antheacrawford.com.au, as well as David Jones and Myer department stores across Australia, with prices ranging from AUD $149 to $699. The first 500 customers to purchase through the Anthea Crawford website will also receive a complimentary ‘Sunflowers’ sketch tote bag.

“It’s our 45th year of Australian style and to celebrate we have collaborated with the Van Gogh Museum in Amsterdam,” said an Anthea Crawford spokesperson. “Timeless beauty, expressive colour and irresistible texture plays have always been central to Anthea’s vision. It’s been a great honour to work so intimately with the priceless masterpieces of Vincent van Gogh, which have inspired us for so many years.”

Mark Minkman, Managing Director (a.i.), Van Gogh Museum, commented: “We are very proud to collaborate with Anthea Crawford and develop these sophisticated garments together, especially in these challenging times. This partnership enables us to inspire people with the art and heritage of Vincent van Gogh combined with the quality and characteristic prints of Anthea Crawford. Every purchase of this Anthea Crawford x Van Gogh Museum collection supports the work of the Van Gogh Museum in Amsterdam.”

Diana De Jesus, Licensing Manager, IMG, added: “Vincent van Gogh’s work has become a mainstay of culture and the Van Gogh Museum’s mission is to inspire present and future generations by making it more accessible. We are really excited to see the launch of this collaboration with Anthea Crawford, which perfectly captures the iconic beauty and legacy of Van Gogh’s exceptional prints.”

A portion of proceeds from each purchase will support the work of the Van Gogh Museum which houses more than 200 Vincent van Gogh paintings, 500 drawings, and 700 written documents.

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