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LaLiga signs a 3-year deal with Viacom as Facebook deal ends

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LaLiga signs a 3-year deal with Viacom as Facebook deal ends

LaLiga signs a 3-year deal with Viacom as Facebook deal ends

LaLiga enters into a broadcasting partnership with Viacom 18 for the next three years. After airing the tournament free of charge on popular social media network, Facebook, The program will now be broadcasted on youth channel MTV along with some regional channels. One can even catch the live stream on Voot and Jio platforms. 

Football’s popularity has risen over the past decade. The 91st season of Laliga is one of the most viewed tournaments across the world. One can witness Europe’s finest talents and football clubs through this tournament, which includes Real Madrid, FC Barcelona, Atletico among others. 

After airing the games for 3 years on Facebook, resorting back to traditional media is challenging and may affect the viewership of the show. Talking about the partnership Oscar Mayo, Executive Director, LaLiga said, “We are excited to partner with Viacom18 (MTV India) and further bolster the LaLiga fandom to an ever-growing football fan base in India. Having set one of the highest standards of football globally and India gaining tremendous momentum, we are confident that we will reach and engage with the youthful audience that MTV as a destination appeals to.”

Jose Antonio Cachaza, the managing director of La Liga India, admits in an interview that Facebook was no longer interested in investing in sports rights. He further adds, “I will never say that our experience with Facebook was a bad experience, it was a totally different experience. It is true that a small proportion of our fans never understood not having the matches accessible through the traditional channels.”

“But if we had to do it again, we’ll do it again.”

Soccer jostles with other sports for a share of the space left after cricket in India, which has a population of 1.3 billion, and Cachaza was confident that La Liga had the potential to grow.

“It’s just a matter of being in the market, work well with the market, talk to the fans, understand the fans and the revenue will end up coming,” he added. “The room for growth of sport business in India in terms of revenue is there, most likely we’ll keep growing.”

Marimekko and Adidas collaborate

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Marimekko and Adidas collaborate

Marimekko and Adidas collaborate

Adidas and Marimekko team up to launch the first-ever sports apparel collaboration from the quintessential Finnish design house.

The collection is a seamless blend of functional and comfortable sports attire along with Marimekko’s art which is bold and beautiful. It features prints from 1965 Annika Rimala’s Laine (wave) and Maija Louekari (rag rug) from 2009.

Marimekko’s prints are timeless and capture the spirit of Helsinki. Through the collaboration, the apparel would have a modish look. The bold patterns would be interwoven with classic Addidas fabrics meant for sports. The fabrics for a lifestyle collection are designed to spark positivity and playfulness in everyday life.

The looks are ideal for anyone who wishes to look fashionable when engaging in sports. The attire is crafted with the intent of taking care of the environment. In order to reduce the environmental impact, every piece is made with recycled PRIMEBLUE and PRIME GREEN yarns.

Talking about the collaboration Tiina Alahuhta-Kasko, President and CEO of Marimekko said

“We are extremely excited to present our limited-edition collection with Adidas, in particular in a year when we celebrate Marimekko’s 70th anniversary. Since 1951, Marimekko’s purpose has centered around empowering people, and this collection brings this mission to life in a whole new, surprising but yet so natural way. Marimekko’s bold and distinct prints fit Adida’s innovative sports apparel perfectly – this functional yet playful capsule aims to spark the joy of exploration in everyday life. We hope the Adidas x Marimekko collection will inspire many people all over the world,”

The limited-edition collection will be available on the Adidas India website soon

Kabaddi Adda rallies industry leaders for mental health awareness 

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Kabaddi Adda rallies industry leaders for mental health awareness 

Kabaddi Adda rallies industry leaders for mental health awareness 

  • Kabaddi Adda initiative brings together top leaders and players along with renowned mental health experts to address the issues
  • The initiative aims to target grassroot tiers of the ecosystem and build awareness on mental health within the growing Kabaddi community, to aid development of players and coaches

In wake of the recent events propelled by the pandemic, sports startup, Kabaddi Adda has unveiled a mental health initiative for the Kabaddi ecosystem. Titled ‘Mann Ki Jeet’, the open-to-all initiative brings together leaders in the ecosystem to create awareness on the importance of mental health, ahead of upcoming tournaments. To reach out to the grassroot tiers of the player community, the initiative primarily focuses on Hindi and will reach out to 90+ academies with more than 800 players and 500,000+ subscribers of the brand.

Supported by former captain of the Indian Kabaddi Team Ajay Thakur, along with award-winning national players like BC Ramesh, Ashok Shinde, Rishank Devadiga, Indian Captain Deepak Niwas Hooda and veteran player Dharmaraj Cheralathan and Dronacharya Awardee coach Rambir Singh Khokhar, in addition to the CEOs of the Pro Kabaddi League. Former Dean and Senior Professor of Psychiatry at NIMHANS, Bangalore, Dr. Santosh Kumar Chaturvedi among other prominent doctors will be on board as well.

Ace kabaddi player and one of the leading voices of the initiative, Ajay Thakur discloses, “I too have been suffering from anxiety and depression since the pandemic. I would now like to help young players participating in the K7 tournament realise their mental health issues and work around the same. This has been a hard time for all of us and I’m truly hoping that the upcoming events will rescue us from this dry run.”

He also adds, “I’m so glad to see so many kabaddi community leaders coming together and joining forces to take up the cause to help the Kabaddi players’ ecosystem.”

Founded by former professional cricketer and IPL commentator, Suhail Chandhok and Arvind Sivdas, Kabaddi Adda is the digital market leader and trust holder of the Indian vernacular kabaddi fan. With tremendous reach on social media that already includes over 500,000 Kabaddi players and fans mostly from Bharat, Kabaddi Adda has developed a deep-rooted connection within this ecosystem.

Kabaddi Adda raised a seed fund of INR 1.5 Cr from Artha Ventures in 2019 and has been making inroads in the ecosystem with its tournaments like K7 and diversified content around Kabaddi. Currently, the company empowers more than 4000 players and connects them to 500,000+ followers with over 2.5 Million active engagements every month.

Says Kabaddi Adda co-founder and CEO Arvind Sivdas, “We felt mental health wellbeing was an important issue which needed to be addressed ahead of resumption of live sports after a considerable gap. Our initiative saw very encouraging participation from industry leaders and the player community to lift and support budding athletes. We plan to launch the K7 tournaments soon to bring opportunities to players waiting to get back into the game and we hope to see them fit, physically, as well as mentally.”

Reebok X Power Rangers collection

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Reebok X Power Rangers collection

Reebok X Power Rangers collection

The Reebok X Power Rangers collection is now available in India at an unimaginable starting price of Rs 4,599. Reebok unveiled the new collection in partnership with Hasbro. Inspired by the television series, Mighty Morphin Power Rangers, this footwear collection pairs iconic Reebok silhouettes with five original power rangers in both performance and lifestyle silhouettes.

The collection is ready to order on Reebok, Flipkart, Myntra, Veg Non-veg, and Superkick India. The customer is spoilt for choice with a variety of characters including Red Ranger, Black Ranger, Blue Ranger, and Pink Ranger. Every footwear would not just incorporate the unique details of every character but also showcase a power coin.

All four character-driven adult models will be packaged in shoeboxes designed to resemble different components of the Megazord. Once put together, these six boxes together will create a special edition Megazord figure akin to the television show model.

The Reebok X Power Rangers collection is available on Reebok, Flipkart, Myntra, Veg Nonveg, and Superkicks India starting at Rs 4,599.

Formula 1 and Fanatics Renew Partnership

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Formula 1 and Fanatics Renew Partnership

Formula 1 and Fanatics Renew PartnershipFormula 1 and Fanatics Renew Partnership

Formula one has renewed the partnership with licensed sports merchandise retainer Fanatic, the 2017 partnership was responsible for the sale of Formula One cars to increase by 200 percent. Fanatic is the global leader in licensed sports merchandise and the multi-year extension deal with Formula 1 would be profitable for both of them. This extension was considered only after the breakthrough performance in the year 2020. Estimates suggest that F1 stores grew by more than 40 percent globally. Today official F1 merchandise is available across the globe.

The stupendous growth continues in the year 2021, with sales on the official online F1 Store increasing by triple digits compared to the same period in 2020, while the sport’s increased turn up in the US is evident, as the region has become the most notable market (most sales) for the F1 site.

Fanatic has worked with over 300 sports clubs and organizations and is responsible to grow Formula 1 sales by almost 200 percent since 2017. It has changed the way fans perceive their merchandise online. They have an innovative, tech-infused approach to making and selling fan gear in today’s on-demand, mobile-first culture.

The official F1 online store utilizes Fanatics’ vertical commerce model, which combines on-demand manufacturing with an agile supply chain to produce the timeliest assortments of merchandise for Formula 1 fans. A key driver of sales on the official F1 online store in 2020 was the store’s move to Fanatics’ industry-leading Cloud Commerce technology, which provides rapid navigation for fans across online and mobile sites. It meant faster website performance, larger hi-resolution product displays, local languages and currencies, and frictionless checkout, transforming the online shopping experience for F1 fans.

Ben Pincus, Director of Commercial Partnerships at Formula 1, said, “We are pleased to extend our e-commerce and licensing partnership with Fanatics on the back of an exceptional 2020 performance, which follows the remarkable growth we have seen over the last few years. Our ambition is to serve all our fans no matter where in the world they are located, and our focus in the years to come will be to access new markets and grow strategic territories like China.”

Zohar Ravid, General Manager for Fanatics’ International Business, stated, “We have worked in partnership with Formula 1 for a number of years now and grown its global merchandise business significantly in that time. The recent transfer of the site onto our innovative cloud commerce platform has delivered some incredible results in recent months; we are committed to building on that growth in the coming years and I am delighted that we will now be able to continue to deliver results and incredible service to its global fanbase.”

Raymond Weil’s Fourth Maestro pays tribute to The Beatles

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Raymond Weil’s Fourth Maestro pays tribute to The Beatles

Raymond Weil’s Fourth Maestro pays tribute to The Beatles

RAYMOND WEIL reveals its limited-edition fourth maestro ‘Let it Be’, A timepiece to mark the exceptional partnership with the legendary rock band “The Beatles”. With only 3,000 pieces, the watch celebrates the alliance between Raymond and the connoisseur of music.

‘Let It Be” was the last ever live performance of the boyband. After spending decades working closely with the music industry, Raymond Weil decided to pay tribute to the most popular music group of all time.

Over 50 years on from the band’s historic breakup, The Beatles remain one of the most popular and influential music groups of all time, with a reverberating impact on pop and rock music that continues today. Few watchmakers are better positioned to pay tribute to the legendary band than Raymond Weil, which has spent decades working closely with the music industry, and for its latest release the brand has announced its fourth and final limited edition watch designed in tribute to the “Fab Four.” With previous entries in the quadrilogy inspired by “Help!,” “Abbey Road,” and “Sgt. Pepper’s Lonely Hearts Club Band,” it’s only fitting that this last release pays homage to “Let It Be,” the final album to be released by The Beatles in 1970 (although not the last album the band recorded). The new Raymond Weil Maestro The Beatles Let It Be Limited Edition offers the most refined and complete look of the brand’s four Beatles-inspired releases, blending handsome design work with cleverly integrated subtle tributes to the influential group.

This new addition to the RAYMOND WEIL Music Icons limited edition collection, the “Let It Be” maestro The Beatles, symbolises the timelessness of a band. With the official, The Beatles logo at 9 o’clock balancing the RAYMOND WEIL logo at 3 o’clock and the official The Beatles logo further revealed on the case back.

“I’m a Beatles fan, like probably most other people, but it is true that I have become even more so through meeting the passionate collectors and fans of the band. I have come to grasp the respect and fascination they arouse in people and the impressive heritage that the group left to music. The Beatles have transcended time.” ELIE BERNHEIM – CEO, RAYMOND WEIL

Smyths Collaborates With Mattel For It’s New Shop Your Way Advert

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Smyths Collaborates With Mattel For It’s New Shop Your Way Advert

Smyths Collaborates With Mattel For Its New Shop Your Way Advert

Irish-based Toys superstore Symths partners with Mattel for their New ‘Shop Your Way‘ Advert. Mattel has come up with the character Oscar to ease the shopping experience, customers can now use Oscar’s help in-store or online.

The commercial follows the fictional character Oscar on his way to Smyths Toys, showcasing customers’ home delivery and collection services options available at their discretion. Through the campaign, viewers get to see Oscar’s treasured toys come to life. The commercial shows popular themes such as Barbie, Jurassic World dinosaur, WWE Slambulance, Hot Wheels, and Thomas the Tank Engine which keeps the interest of kids alive and gives them a sneak peek into what is in store for them.

Smyth Toys promises in-time delivery and flexible shopping options. Customers can click and collect the products within a record time of 2 hours from when the order is placed. Their 360-degree marketing campaign for Shop Your Way ad includes email and website banners, Instagram, Facebook, and Youtube.

Sinead Byrne, joint head of Marketing at Smyths Toys, said: “We are delighted to showcase our click and collect and home delivery services with our new Shop Your Way advert. Oscar gives a helping hand along with some of his favorite toys, and we hope kids and adults alike enjoy watching.”

Eirian Jones, head of Customer Marketing at Mattel added: “We’re thrilled to have partnered with Smyths to bring the Shop Your Way advert to life. The Mattel portfolio is used to showcase all aspects of shopping at Smyths – with a little help from Oscar of course. Whether that is in-store, online or click and collect, Oscar has it covered. Keeping play at the heart of this advert, we hope it will be loved by families and children watching”.

The advert can be viewed here.

You can visit the Smyths Toys Superstores website here to check on UK store locations.

Tabla maestro Zakir Hussain featured in Disney’s show Mira Royal Detective

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Tabla maestro Zakir Hussain featured in Disney’s show Mira Royal Detective

Padma Shri Zakir Hussain featured in Disney Junior’s “Mira, Royal Detective” as himself. The tabla virtuoso and percussionist mentored the animators over a series of zoom calls to help them understand the correct hand movements for the show.

Tabla maestro Zakir Hussain featured in Disney’s show Mira Royal Detective

The series is set in a fictional land and shows the struggles of the brave and resourceful protagonist Meera (Leela Ladnier), a common person appointed as the Queen’s royal detective. Zakir features in the episode titled “The case of the runaway tabla” in which Mira tries to find a missing tabla of a musician before his show.

Sascha Paladino got Hussain on board with this project under the pretext of the title song but later expanded the scope of work. Zakir agreed to be the voice for his character as it was “an exciting opportunity.”

The show is meant for a relatively young target audience and would be aired in 150+ countries, the makers of the show are well aware that the representation of cultural norms is critical because it can create negative perceptions.

Paladino was confident in Zakir’s acting abilities as he has performed in Bollywood movies. He added “We asked Zakir to bring in another musician that he could play off of for the duet between Mira and Zakir, and he brought in Unmesha Gangal, an incredible young musician. We love the fact that Mira’s playing is played by a female tabla player, and that the relationship between Mira and Zakir is mirrored by the real-life musicians.”

Cultural authenticity was key — that meant getting the details right, starting with the way an instrument was held and played. “Everything matters and our team went above and beyond to get everything right in this episode. Our animation team in India was so honored to be given the responsibility of animating the tabla playing of a living legend who they all adore and worked tirelessly to make the tabla playing look authentic, accurate, and beautiful,” Paladino says.

Zakir had put his mind and soul into this project, he worked with the animators remotely but was still deeply involved in the project. He says, “We set up a session with me and my engineer, it was interesting to have the director telling me how to deliver my dialogue from 400 miles away, I would do each line a few times and move on to the next. After my dub was done, it was sent to the animation department to build my presence on the screen.”

UNILEVER LAUNCHES THE FIRST LOLLIPOP ON ICE WITH CHUPA CHUPS

Rutika Malaviya
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UNILEVER LAUNCHES THE FIRST LOLLIPOP ON ICE WITH CHUPA CHUPS

UNILEVER LAUNCHES THE FIRST LOLLIPOP ON ICE WITH CHUPA CHUPS

UNILEVER, the leading food company known to create great new products that consumers love, has launched a new Chupa Chups ice cream nationwide in Italy this May.

The range of cute mini ice creams is not only inspired by three of the brand’s most popular flavours – lemon, strawberry and cola – for the first time they also recreate the actual shape and size of the Chupa Chups XXL lollipops. The surprising format and the delicious taste of this water ice are guaranteed to please both kids and caregivers who are looking to give a small treat responsibly made for kids.

The range will be available in Unilever’s Out of Home channels, where the Italian public will be able to enjoy it this summer in their post pandemic outings and strolls to the park.

As Marta Ballesteros, Area Licensing Manager of Perfetti Van Melle, puts it: “We are beyond satisfied with this fun and colourful ice cream launch. Only a company where innovation is at the heart of everything they do, could succeed in launching this ice cream with the perfect iconic shape of our lollipops. And then they taste so good…what is not to love about them?”

While Julie McCleave, Global Licensing Director in Unilever comments: “We’re excited to partner up with Perfetti van Melle Group to turn a loved treat into delicious ice creams responsibly made for kids. This is a ground-breaking innovation for everyone on the hunt for new and exciting products to try. We are confident these ice cream lollies will bring joy and fun to Chupa Chups’s  fans. The best news to kick-off the ice cream season in Italy can now be found in the red freezers.”

HALO MASTER CHIEF CHIBI™ COIN SELLS OUT WITHIN 48 HOURS

Rutika Malaviya
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HALO MASTER CHIEF CHIBI™ COIN SELLS OUT WITHIN 48 HOURS

Within 48 hours of going live, the world’s first ever Halo legal tender collectible coin released by New Zealand Mint, has sold out.

HALO MASTER CHIEF CHIBI™ COIN SELLS OUT WITHIN 48 HOURS  

With a mintage of 2,000, the Master Chief Chibi™ Coin launched earlier this month, retailing for AU$128.82.

Made from 1oz of pure silver, the coin depicts Master Chief in a Chibi art style sporting the iconic green armour and golden visor.

The effigy of Queen Elizabeth II has been stamped on each coin as confirmation that it is legal tender. A Certificate of Authenticity is printed on the box along with confirmation of the coin’s unique serial number in this limited mintage.

The Master Chief Chibi Coin marks the first of several Halo coins to be released throughout 2021 with another Chibi Coin launching at the end of June and later this year, a Halo 20th Anniversary coin – a must-own for Halo fans.

The Anniversary coin will release in the fourth quarter of 2021 to time with the release of the new Halo Infinite game launch.

This series of collectible coins are a result of a licensed agreement between Microsoft and New Zealand Mint, brokered by Halo’s Australian and New Zealand agent, Merchantwise Licensing.

“We are very excited to have launched the world’s first ever Halo legal tender collectible coin with New Zealand Mint and for it to sell out within the first 48 hours.  Not only is this testament of the brand’s global strength but it bodes extremely well for our upcoming launches later this year with a new Chibi coin and a very special 20th Anniversary one that will tie in with the franchise’s milestone celebration,” said Merchantwise Licensing Senior Business Manager, Emma Aldenhoven.

Halo is the most recognised sci-fi video game franchise of all time.  With a fan base of over 100 million total users, 82 million game copies sold and a thriving global consumer product business, Halo is a gaming juggernaut.  Later this year the franchise will celebrate its 20th anniversary.

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