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Ex X Factor star Honey G now has her own dedicated range of merchandise

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Ex X Factor star Honey G now has her own dedicated range of merchandise

This happens not only in India alone, it happens worldwide. Yes we are referring to ‘Celebrity Licensing’ under which celebrities have their own choice of merchandise, specially garments.

Remember rap star Honey G. She too has her own dedicated range of merchandise.

Following her stellar performances in this year’s ITV talent show, Event Merchandising has opened an online store on Honey G’s website.

Fans and buyers can have a look out the likes of t-shirts, caps, bomber jackets, limited edition teddy bears, tank tops, a mug and a drawstring bag – many bearing the catchphrase ‘When I say Honey, you say G’ and then decide what they want to own. There is even a special Honey G face mask.

 

BTHA gearing up for 2018 Toy Fair

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BTHA gearing up for 2018 Toy Fair

 

Four months prior to the show throwing  open its doors, The British Toys and Hobby Association (BTHA) had confirmed that the 2018 Toy Fair was a sold out affair. The show will be looking to emulate the success of 2017 which attracted more than 250 exhibitors. More than 100 companies at this particular Fair will be returning exhibitors.

The event will also see a new toy showcase entitled Toy Fair Heroes, aiming to highlight ‘exceptional’ toys across all categories.

The badge of honour will be awarded to toys, games and hobbies that are a set apart from all others. Only toys that are innovative, exciting and break the mould will be considered for this exclusive showcase.

The top 25 toys at the Fair will be selected by toy experts and the BTHA and will make up the new Toy Fair Heroes.

The winners in each category will be announced on the opening morning of the show (January 23). The show will run up to 25th January.

Rebecca Deeeming, PR manager at the BTHA, commented: “By creating Toy Fair Heroes, we will be able to showcase and exhibit the wide range of pioneering products made within our industry.”

 

 

New Year kicks off with Hong Kong International Licensing Show

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New Year kicks off with Hong Kong International Licensing Show

The year 2018 will kick off with the Hong Kong International Licensing Show that takes place from January 8 to10 at the Hong Kong Convention and Exhibition Centre.

The aim of the show is to assist licensors and licensing agents to look out for partners and expand their regional licensing network in Asia and particularly in China.

The show is also looking to provide a one-stop platform for all involved in the licensing business to feature, source and promote new properties and licensing-related services.

The show will run alongside the popular Hong Kong Toys and Games Fair as well as the International Stationery Fair and Baby Products Fair.

Last year’s event saw 377 exhibitors and 21,720 visitors check out over 900 brands and properties.

 

 

Sean Connery uses licensing as a weapon to sue those who use his name

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Sean Connery uses licensing as a weapon to sue those who use his name

A decision to trademark one’s name has become a fashion among younger, high earning celebrities in recent years. But no, not elderly actors as Sean Connery.

But here he is all set to make big bucks by licensing his name. Documents filed in Europe and America show that Sir Connery has enlisted the help of lawyers to ensure that only he can turn a profit by licensing his name for use. With this endeavour, the 87-year-old joins global superstars like rapper 50 Cent and singer Beyonce in the move to protect his global brand.

The European Intellectual Property Office (EUIPO) shows that Sir and his advisors have taken steps to protect his name across a range of trademark classes. This will mean that his name cannot be used for a range of goods and services without permission and payment. The restrictions include a ban on commercial products such as DVDs, books, games, and clothing. His name and photograph will also span a range of items common place in the movie memorabilia trade like mugs, coasters, plates and figures.

Sir Sean and his lawyers will now be able to take legal action against the firms selling items such as these which are already available for sale online. The restrictions even cover the likes of bumper stickers, oven mitts and greeting cards, as well as toilet paper, toothbrushes and napkin holders.

In what may be a nod to Bond’s penchant for vodka martinis, the trademark also applies to cocktail shakers, bottle openers, shot glasses and wine glasses.

So, all-in-all, Sir Sean Connery holds a license to sue.

 

 

Imperial War Museums ties up with Bradford Exchange

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Imperial War Museums ties up with Bradford Exchange

Imperial War Museums has tied up with Bradford Exchange for a range of consumer products inspired by the collections of the Museum.

Under the terms of the agreement, Bradford Exchange will bring a variety of gifts and collectible products to consumers in the U.S., Canada, U.K. and Eire.

Spotlight Licensing and Brand Management, IWM’s North American agency, brokered the deal.

“The Bradford Exchange’s well-earned reputation for artistry and innovation makes them an ideal licensee for IWM,” said Carole Postal, president, Spotlight Licensing. “We look forward seeing Bradford gifts and collectibles representing the kind of quality, craftsmanship, and authenticity which civilian and military collectors alike can appreciate,” she added.

 

 

Mondo TV in multi-territory publishing agreement with Penguin Random House Grupo Editorial

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Mondo TV in multi-territory publishing agreement with Penguin Random House Grupo Editorial

Mondo TV Iberoamerica has inked a multi-territory publishing agreement with Penguin Random House Grupo Editorial for its property Heidi Bienvenida.

The two-year licensing agreement will see the Penguin Random House International launch more than 10 titles inspired by Mondo TV’s first live-action series entitled Heidi, Bienvenida a Casa.

The books will be published in Spanish for the Latin American market and will be available in Colombia, Chile, Argentina, Uruguay and Paraguay.

The agreement with Penguin Random House Grupo Editorial comes as Mondo TV Iberoamerica continues to establish licensing partnerships for Heidi Bienvenida. Additional licensees include Panini, which inked a global agreement to produce books, stickers and magazines inspired by the brand.

Heidi, Bienvenida a Casa reinterprets the classic children’s novel Heidi. Written by Marcela Citterio and co-produced with Alianzaz Producciones, the comedy-drama currently airs on Nickelodeon across Latin America and also launched on TV Azteca’s A+ channel in Mexico.

The series recently launched in Bolivia, Costa Rica, Russia and Israel and will bow in additional territories including Peru and El Salvador beginning in 2018.

The Heidi Bienvenida property will soon expand with Heidi Bienvenida al Show, and a third series to follow by the end of 2018–has been announced.   

Earlier, in September, Mondo TV had debuted into its first-ever live-action production in Europe and the Middle East where it recently launched Heidi, Bienvenida a Casa  on major channels in Russia and Israel.

Caroline Mickler signs deal with Pyramid International

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Caroline Mickler signs deal with Pyramid International

Caroline Mickler, the agency responsible for The Beatles’ licensing programme in alliance with Apple Corps, has signed a new deal with Pyramid International for a range of Beatles stationery.

A wide selection of stationery items is planned, including notebooks, storage boxes, tags, sticky notes, pin badges, pens and pencils.

There will also be pen and pencil sets and cases as well as multi-product gift sets. All the items in the range will be illustrated with a variety of imagery, including covers and logos from the legendary Sgt Pepper’s Lonely Hearts Club Band, Yellow Submarine and Abbey Road albums, as well as iconic photographs and artwork associated with the world’s most famous band.

The range is slated to launch in early 2018, coming to a large number of high street outlets, supermarkets and department stores.

“Beatles imagery is popular with fans of all ages and a number of instantly recognisable images have been beautifully adapted for this range,” commented Caroline Mickler. “We are delighted with the Pyramid International range, which is original, attractive and, of course, practical and useful.”

It may be remembered that that earlier the agency brought a wide range of Beatles branded products to UK retail, including posters, prints, board games, fashion bags, a selection of apparel ranging from babygrows to t-shirts and Harrington jackets, limited edition timepieces and more.

The aim of the licensing programme has been to build a credible and lasting strategy across high-end and high street retail.

 

LucasFilm teams up with Nissan

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LucasFilm teams up with Nissan

Inspired by the recently released film Star Wars: The Last Jedi, LucasFilm has teamed up with Nissan to create seven concept cars.

The new collection honors the film’s characters on some of Nissan’s best-selling models that include the Rogue, Rogue Sport, and Altima with names including the 2018 Nissan Altima Special Forces Tie Fighter, 2018 Nissan Kylo Ren and 2018 Nissan Rogue Poe Dameron’s X-wing with BB-8. The customized vehicles will also feature underbody pulse lights, laser cannons, high gloss armor and more.

“We’re back this year collaborating with Lucasfilm and the artists at Industrial Light & Magic to create these amazing concept vehicles across some of our best-selling models,” Jeremy Tucker, vice president, marketing communications and media, Nissan North America said. “These show vehicles created for our fans will be unveiled at the Los Angeles Auto Show and shared across the country in regional auto shows over the next several months,” he added.

The vehicles that debuted at the Los Angeles Auto Show will be on display across the country at regional auto shows throughout the year.

 

BSA motorbikes coming to India

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BSA motorbikes coming to India

With the Christmas season prevailing, Anand Mahindra the Chairman of Mahindra Group thought this to be the right time to make a special announcement

The picture of Santa riding a BSA motorbike reads: “I’ve retired my reindeer and sold my sleigh, I get around quicker by B.S.A.”


Mahindra along with this image wrote on Twitter: “We’re sorry you’ve missed out on your favourite ride for all these years, Santa…We’re working on getting it back for you…A shiny new one, but with all the character of your old steed…”

This is a clear hint to those who were eagerly waiting for the launch of BSA bikes in India. However, Mahindra didn’t give any details about the launch date of the product.

But sooner or later, one will get a chance to ride the bike and sing,”Zindagi ek safar hai suhana, yahan kal kya hoga kisne jana,”

Last year, Mahindra & Mahindra (M&M) had acquired UK-based two-wheeler maker BSA Company for 34 lakh pounds (around Rs 28 crore). Classic Legends Pvt Ltd, an arm of M&M, had acquired 1.2 lakh shares of BSA at a consideration of GBP 28.33 per share aggregating to around GBP 34 lakh, the company said in a regulatory filing.

The principal activity of BSA is licensing of brands related to motorcycles. Incorporated in the UK, the company has also presence in Japan, Singapore, Malaysia, USA, Mexico and Canada.

M&M had also completed the acquisition of 51 per cent stake in Peugeot Motocycles (PMTC), a part of the France-based PSA Group.

The M&M arm, Classic Legends, further entered into an agreement with classic vintage brand Jawa to bring the Yezdi bikes on Indian roads again.

Topps merges two divisions to create one

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Topps merges two divisions to create one

The Topps Company has merged its North American and international sports and entertainment divisions to create one global sports and entertainment division.

Based in New York City, Topps is best known as a leading producer of basketball cards, football cards, baseball cards, hockey cards and other sports and non-sports themed trading cards.

Besides, David Leiner, who currently serves as the company’s general manager of North American sports and entertainment has been appointed to oversee the new division as global general manager. Meanwhile, Chris Rodman, who led the international sports and entertainment division, will stay on as a consultant for Topps’ key soccer projects and more.

In his new role, Leiner will be responsible for spearheading and directing the division’s strategy and business operations. Prior to joining Topps in 2009, Leiner worked for Madison Dearborn Partners and Goldman Sachs.

“We’re creating one global sports and entertainment division to allow us to serve our partners more efficiently as they compete globally and to address consumer demands from an increasingly global marketplace,” says Michael Brandstaedter, president and chief operating officer, Topps. “David has delivered breakthrough innovation and significant operational success in North America and we look forward to bringing that experience to our markets and products throughout the world,” he added.

 

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