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SSPL enters into a licensing contract with Blaupunkt

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SSPL enters into a licensing contract with Blaupunkt

SSPL enters into a licensing contract with Blaupunkt

Blaupunkt, a German audio company partnered with Super Plastronics Pvt Ltd (SPPL) to launch smart LED TVs in India, the collection would be available exclusively on Flipkart, the strategic partner of Blaupunkt TVs.

According to the licensing agreement, Blaupunkt’s products and supply chain would now be managed by SPPL. The collection would be available for purchase from the 10th of July.

Avneet Singh Marwah, CEO, Super Plastronics Pvt Ltd in an interview stated that this will enable the company to strengthen its position at the premium-end and expand its “made-in-India” TV portfolio.

“Our agreement with Blaupunkt for TVs will enable us to offer consumers premium TVs with the best of sound technology. This will help us strengthen our presence in the TV segment and increase our overall market share to about 15 percent in the next three years,” he added.

While brand Thomson is positioned at the entry-level competing with the key Chinese players and are exclusively sold online, Kodak TVs are sold both through offline and online channels.

Marwah stated that they wish to leverage their existing manufacturing footprint so that they can persuade people to purchase “Made-In-India” TVs. The company is also in the process of setting up another manufacturing unit in Hapur Uttar Pradesh with an investment of 500 crores.

The Blaupunkt TV range includes a 32-inch HD Ready Cybersound Android TV, a 42-inch FHD Android TV, a 43-inch Cybersound 4K Android TV, and 55-inch 4K Android TV. While the 32-inch model will be available at ₹14,999, the 42- inch FHD Android TV is priced at ₹21,999.

Thumbs Up becomes global partner at Tokyo Olympics

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Thumbs Up becomes global partner at Tokyo Olympics

Thumbs Up becomes global partner at Tokyo Olympics

Thumbs Up announced on Saturday its tie-up with the Olympics Games 2021 to be held in Tokyo. Their campaign would be a tribute to the real heroes of the Olympics – the participants who dodged all bullets to find a place in the championship. 

Through the collaboration, they wish to show the Indian audience the arduous journey of the participants who were able to secure a spot in the Olympics and reach the pinnacle of success. The full campaign would be unveiled soon, however, officials have confirmed that the digital and social media campaign would entail a series of short videos which would connect the audience and Olympians in real-time. 

The campaign would give a glimpse of how history got created, by showcasing the struggles of celebrated athletes such as wrestler Bajrang Punia, shooter Manu Bahaker, boxer Vikas Krishna Yadav and several others.

The protagonists of the campaign aka the athletes were able to battle all challenges, they can be seen turning the Thumbs Up bottle upside down, which would symbolize how they deal with the pessimistic world. The tagline of the campaign is –  Toofan wahi jo sab #PalatDe (the real storm is one that turns everything upside down). The uplifting tone of the campaign complements Thums Up’s repositioned brand message of resilience and real heroism of everyday people.

Arnab Roy, vice president, and head-marketing, Coca-Cola India and SouthWest Asia said, “The Olympic Games is a global event shared by more than a billion people across genders, generations, and cultures. In line with our long history of partnering with major sporting events globally, our strategic partnership with the Olympic Games Tokyo 2020, not only reinforces our long-standing commitment to refresh sports fans and enhance our consumers’ experiences but is also our way of standing in solidarity and saluting the exemplary courage that the real people – the athletes, have displayed. We wish athletes from India and worldwide all the best.”

Nykaa launched “The Global Store”

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Nykaa launched “The Global Store”

Nykaa launched “The Global Store” 

Leading e-commerce platform for young ambitious women, Nykaa recently launched The Global Store to make International beauty brands more accessible for Indian consumers. The Global Store can be accessed only on Nykaa’s mobile application. 

All international brands have promised to comply with the e-commerce regulations on imports and would display the price post customs, duties, and taxes. Customers are expected to provide KYC details as per government regulations.

With The Global Store, Nykaa aims to bring a strong network of international retailers to India. Understanding the mindset of the Indian consumer, the brand quickly realized how we fear getting duped. The brand assures authenticity and multiple verifications of the products. The platform would have sellers from around the globe including the US, Korea, Finland, and Australia. The brands would be scrutinized and picked based on global trends. 

Through this initiative, Nykaa aims to resolve specific pain points of the Indian audience such as acute skin care problems, lack of availability of plant-based haircare, and clean beauty products. The store would include prominent brands Dr. Barbara Sturm, Pur Cosmetics, Butter London, Rahua among others. 

The focus has been on specific skincare concerns, artisanal beauty, mineral-based makeup, plant-powered haircare, and science-based clean beauty.

Nykaa Spokesperson said, “We are thrilled to launch the Global Store on Nykaa. While we have witnessed the demand for a diverse range of international brands from consumers over time, these brands have faced multiple challenges in the past to enter the Indian market. This platform aims to effectively bridge the gap between global brands trying to tap the Indian market and customers who desire to shop for the best of the brands. Through The Global Store, Nykaa continues to empower its customers by democratizing the access to a host of international brands by giving choice, authenticity, and convenience.”

Licensing Expo Virtual Reveals Comprehensive 2021 Agenda

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Licensing Expo Virtual Reveals Comprehensive 2021 Agenda

The agenda for the 2021 digital event is designed to be a one-stop-shop meeting place for the global licensing industry to learn from peers, discover new IP, and ink deals.  

Licensing Expo Virtual Reveals Comprehensive 2021 Agenda Featuring New and Returning Offerings

Licensing Expo Virtual, in partnership with industry trade association Licensing International, today announced the agenda for the event’s 2021 edition taking place August 24-26 in a virtual format. Celebrating 40 years of connecting IP owners with retailers, manufacturers, and licensees, Licensing Expo Virtual will feature the most robust educational agenda to date strategically designed to fuel the $292.8 billion global licensing industry. Visitor registration is open and free of charge. 

This year’s event features the return of Licensing U, produced by Licensing International, the US market debut of License This!, and an opening keynote address from senior executives at Warner Bros. Consumer Products, plus the launch of Digital Brand Roadshows, Retail Clinics, Sustainability Clinics produced in partnership with Products of Change, along with GLG educational content. “We are so excited to reveal this year’s agenda as we tailor-made each offering to mirror the industry’s most pressing and ever-changing needs,” said Anna Knight, vice president of Licensing, Informa Markets. “As a result of extensive conversations with our exhibitor and attendee community, we have devised the strongest agenda to date that is geared toward inciting collaboration, drawing hundreds of IP to the forefront, and addressing the challenges our attendee-base faces daily.”   

The agenda will split into live and on-demand content.

Keynote Address: Senior executives from Warner Bros. Consumer Products will deliver the opening keynote address entitled “Unlocking the Fan Power of Global Franchises,” moderated by License Global magazine’s content director Amanda Cioletti. To tune into the address on August 24 at 11:00 a.m. EDT/8:00 a.m. PDT presented by Pam Lifford, president, global brands and experiences, WarnerMedia, and Robert Oberschelp, senior vice president, global franchise management and brand product, Warner Bros. Consumer Products.  

 

Attendees can secure their Licensing U Pass from just $88 for one track or $156 for the All-Access Pass by booking before July 23 to take advantage of the 20% Early Bird discount. Licensing International members benefit from an additional 10% discount. 

For a full download of the 2021 Licensing Expo Virtual agenda, visit here. All sessions will remain available on-demand for three months after the live event ends.

 

How ONLY is betting big on licensing & what can other brands learn

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How ONLY is betting big on licensing & what can other brands learn

How ONLY is betting big on licensing & what can other brands learn

ONLY India is known for its impeccable quality and unique style, in the last 1 year ONLY has been able to resonate with style-conscious young women through exclusive licensing collaborations. Despite the pandemic, ONLY is thriving and the reason for its growth is their ultimate leap of faith in licensing.  We have listed all the major collaborations of the brand that have gotten an overwhelming response in India so that other brands can learn from their strategy.  

  1. NEW COLLECTION ONLY X TOKIDOKI MASKS 

ONLY collaborated with TOKIDOKI to launch reusable, anti-bacterial masks in quirky colors. These masks were a definite must-have if one wants to make a fashion statement in quarantine. Understanding the market situation, the masks were on the affordable side starting at Rs.249/- which is a steal for that anime funky cool fashion statement!

Ananya Pandey x Tokidoki x ONLY Tokidoki, the global pop-culture brand famous for its larger-than-life characters enters India. While maintaining its roots of fashion & lifestyle global collaborations, such as Karl Lagerfeld, LeSportsac, Onitsuka Tiger.. and many more.

With this Direct-To-Retail program, Tokidoki focuses on launching new product categories for women specifically aged 16-25yrs. Though the collection partnership is hit by the global pandemic & is currently unable to ship the products. Both the partners involved remain positive that by working together, we shall soon see an end to the pandemic.

The collection is now available on the only website & is up for sale!

Go on, make it your own with ONLY x Tokidoki!

 

  1. ONLY X MARVEL Collection 

The women’s fashion brand ONLY partnered with Marvel for a special capsule collection and jumped onto the bandwagon of being pleasing the MARVEL fans. Understanding the market and the 10th anniversary of Marvel Studios’ “Avengers: Infinity War” these pieces were sold like hotcakes. 

The price ranges between Rs 999 to Rs 3,299 and was available for sale across all ONLY stores in India.ONLY has aesthetically blended movie graphics with some cool and fun elements. Inspired by comic strips and conversational prints, the Marvel Special Edition comprises striking twin sets and a range of tailored unexpected pairings.

The collaboration marks a step towards strengthening the brand’s association with Disney India. The company also confirmed that there will be an Avengers: Infinity War-themed OnePlus 6 model.

With this association, ONLY makes yet another take on the male-centric IPs. prior to this, ONLY has launched a capsule collection for Popeye – the sailor for females.

  1. Limited edition Only X SpongeBob collection

ONLY as finally come out with a brand new range of apparel which is a fusion of contemporary and fuss-free street-wear-inspired styles, all with the iconic SpongeBob print. The collection seeks inspiration from the current fashion trends and is effortlessly comfortable. The partnership is a testimony that nostalgia and contemporary trends can coexist. There are endless ways one can style these pieces, so grab your outfit today in the nearest ONLY outlets. Who doesn’t want to get SpongeBob SquarePants in their wardrobe again?

  1. ONLY Launches the ONLY x Mickey Mouse Collection

Celebrating Disney’s most quintessential character Mickey Mouse, ONLY India announces the launch of the ONLY x Mickey Mouse collection.

The pieces have bold logos and scribbled art against elevated activewear. All the garments including shorts, shirts, shirtdresses, and t-shirts showcase Mickey Mouse’s smiles. The collection seeks inspiration from the two miles fashion trend which makes the looks chick and effortlessly comfortable. ONLY X Mickey Mouse collection is available at stores and ONLY India website at a starting price of RS 1,699

  1. ONLY X Beatles collections

Slip into a nostalgic daydream as you get your hands on the coolest outfits from the ONLY X Beatles collection. Every piece in this collection is an ultimate style statement. Tune into the beat with legendary music icons as you flaunt your comfy midi dress.! The collection has some snazzy graphics that one can avail at a starting price of 1700 Rs. ONLY India’s brand ambassador Ananya Pandey is seen grooving to Beatles music while wearing the garments from the collection. 

  Check out the collection in stores and www.only.in

 

Conclusion 

If a western wear brand needs to emerge as a style icon and retain extensive retail muscle then licensing is the only way to go. In order to penetrate into new areas, brand licensing is a significant model to expand. It increases market share and proves to be a great revenue generation proposition as it increases the brand’s visibility. licensing if done right is the right route to take for expansion.

Beyonce launches size-inclusive swimwear collection 

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Beyonce launches size-inclusive swimwear collection 

Beyonce launches size-inclusive swimwear collection 

Pop icon Beyonce launches her new inclusive swimwear collection Adidas x Ivy Park. The athleisure garments called the flex park collection include all-in-one swimsuits, bikinis, and swimming trunks in a wide range of sizes. 

The collection also includes beach-ready cover-ups, a men’s matching shirt, and short sets, sliders a bucket hat, and bag. Beyonce was quick to take criticism on her January 2020 launch of the Ivy Park X Adidas collection which was not size-inclusive and only offered XL as the largest size. 

The brand states that the revised collection “emphatically celebrates the empowered spirit of confident self-expression and individuality”, adding that it aims to inspire “anyone and everyone to fearlessly FLEX their best selves”.The campaign included body positivity influencer Tabira Majors along with Kristen Noel Crawley and Quincy Brown respectively.

The collection will be available at a starting price of 40 dollars on the Adidas website from the 22nd of July. 

As well as having 100 percent ownership of the Ivy Park brand, the Black is King singer made history in March when she became the most decorated woman in Grammys history, winning a total of 28 awards.

The “Crazy in Love” singer took home awards for Best Rap Song (for her feature on Megan Thee Stallion’s “Savage” remix), Best R&B Song for “Black Parade”, and Best Music Video for “Brown Skin Girl”, which she shared with her daughter Blue Ivy Carter, who became the second-youngest person to ever win a Grammy.

Sharing a photograph on her website of the two women during their meeting at the 2019 European premiere of The Lion King, Beyoncé wrote: “Thank you Meghan for your courage and leadership. We are all strengthened and inspired by you.”

Video Meme Creation takes giant leap forward with Rizzle’s Titan

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Video Meme Creation takes giant leap forward with Rizzle’s Titan

Video Meme Creation takes giant leap forward with Rizzle’s TitanVideo Meme Creation takes giant leap forward with Rizzle’s Titan

Rizzle, India’s No. 1 innovative short videos platform, introduces yet another unprecedented AI-ML-powered creation experience: Titan.


Made-in-India short video app Rizzle is once again radically redefining the art of video creation.

Rizzle’s latest video creation experience, Titan, introduces industry-first templates that provide users the ability to insert themselves into novel environments. Using body extraction, the users can place themselves in whimsical scenarios and play around with sizes and proportions, like standing next to a popcorn bag as tall as them, or inserting themselves in movie posters next to their favorite actors.

The new templates use advanced body extraction algorithms developed by Rizzle’s in-house tech team. These techniques, using advanced machine learning technologies, provide creators with a fresh and novel creative process and experience. 

Sapna Patel, Director of Marketing at Rizzle states, “Titan provides a new creative spark in an industry that’s fixated on cliched trends and cloning the same old features. It’s a new era for video memes, with an ever-increasing potential for virality. The possibilities are limitless!” 

Sana Afreen, CCO & Program Manager at Rizzle adds, “At Rizzle, we operate by a predominant culture of constant innovation. Body extraction, shrinking, and magnification are not easy feats to accomplish, but with Titan’s AI & ML, we made the impossible possible.”

“The initial feedback from the creator community has been amazing,” she goes on to add.

In the last two months, Rizzle has launched three new features with Rimix, Filmi, and Titan. The app’s creator base has also grown by 100x as the app continues to invest vigorously in design-led innovation. The aggressive release schedule and consistent feature innovation have made Rizzle a trailblazer in the short videos industry. 

Brand Licensing Europe confirms the popular character parade to return

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Brand Licensing Europe confirms the popular character parade to return

Brand Licensing Europe confirms the popular character parade to return to ExCeL London this November

  • Back for 2021! The character parade will take place at BLE 2021 as the event returns in-person this November
  • BLE launches a #paradeyourself campaign on social media and competition to win a place in the parade for 2021
  • BLE,17-19 November, ExCeL London

Brand Licensing Europe’s (BLE) much-loved character parade returns in-person at ExCeL London this November when visitors will once again be able to have their photo taken with some of the biggest, fluffiest, iconic, and ‘awwwwwww’-inducing characters from the world’s biggest brand owners.

Starting in 2008, the character parade is without doubt one of BLE’s most popular attractions. Taking place at 11am on the first day and featuring up to 100 of the industry’s most loved characters, the parade always brings a smile to industry faces.

Over 500 characters have taken part in the parade over the years, including The Gruffalo, Paw Patrol, The Hungry Caterpillar, Sonic the Hedgehog, Peppa Pig, Hello Kitty, Minions, Paddington Bear, The Cookie Monster, The Simpsons, Dennis the Menace, Asterix and many more.

Simon Foulkes, Managing Director, Rainbow Productions, said “The BLE character parade has grown dramatically over the years to the point now that it is widely recognised as one of the industry’s red-carpet events. Like anything, its success is in the weeks and months of planning to ensure that each character is accurately animated, each brand is meticulously represented and every costume is presented to maximise its appeal. As the clock ticks down to parade time the atmosphere and tension in the character green room is electric and as lint rollers and velcro-guards get scattered at the exit curtain each character confidently and assuredly steps out to meet the discerning licensing industry to what we hope will once again be rapturous critical acclaim.”

Anne de Galard, producer, Go-N Productions, said, “We’re really happy to see the character parade back again! The first time we ever set foot at BLE, back in 2017, we were new to the world of licensing and merchandising. We were standing in the lobby when the parade began so we got to see the whole procession from start to finish!

“It threw us headfirst into the festive playfulness and vibrant energy of BLE and we’ve been learning more and more about this business since and now Simon (our adorable animated rabbit) is going to be part of the parade this year – a very gratifying and exciting development!”

Anna Knight, VP of Licensing, Informa Markets, added, “As soon as we announced BLE would be back in-person this year, the one question we were repeatedly asked is ‘will the character parade be coming back?’. Thankfully, the answer is a resounding yes and we can’t wait to work with Simon at Rainbow Productions again to bring back the joy cuddling a character brings to so many people.”

BLE is launching a #paradeyourself campaign on social media during the run-up to the event in November and is inviting the industry to share selfies taken with the characters over the years. There will be a prize for the best selfie with the winner being offered the opportunity to be photographed at the front of the parade at BLE 2021. Posts must include #paradeyourself #BLE2021 @bleurope

 

 

Pop singer Rihanna launches Savage X Pride capsule

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Pop singer Rihanna launches Savage X Pride capsule

Pop singer Rihanna launches Savage X Pride capsule

The flag bearer of LGBTQIA + rights Rihanna launched her fun new collection under Savage X Fenty, and it celebrates being queer. Savage X Pride capsule is for “everyone.” The garments in the collection include a number of sleek, rainbow embellished loungewear that anyone can pull off. 

Partnering with Rihanna’s Clara Lionel Foundation, the company not just believes in token representation but creating an actual impact.  Savage promises a 2,50,000 dollar donation from the sale of the collection to be donated to five organizations working towards the upliftment of the LGBT+ community, including The Audre Lorde Project, The Caribbean Equality Project, INC, GLAAD, and Trans Latin@ Coalition & Trans Wellness Center. 

The Pride collection embraces being unapologetically authentic to oneself. It includes the popular unlined demi bra in a new “Its All Rainbows” embroidery print. The garments are made keeping in mind different body types, the inclusive bra sizes range from 32A to 46DDD. The set can also be purchased with a matching garter belt and panty.

For a little extra spice, the Savage X Fenty Pride collection also has a rainbow-colored “kitty whip.” See it here.

The launch also has a number of sleek loungewear pieces, including these lime green satin pants with a matching jacket, and these limited edition boxer briefs.

Shop the full Savage x Fenty Pride collection here.

Only India, partners with Disney to launch Mickey Mouse apparels 

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Only India, partners with Disney to launch Mickey Mouse apparels 

Only India, partners with Disney to launch Mickey Mouse apparels 

Bestseller apparel brand Only launches a new Mickey Mouse collection in partnership with Disney. The garments in the collection include shorts, shirt dresses, t-shirts, and skirts. All items will have the iconic Mickey Mouse character on them. The designs are quirky and fun. 

Every garment would carry the oversized logo and scribbled designs, which would make the silhouettes bold and youthful. Pieces in this collection can be transformed from loungewear to work from home outfits easily. The collaborative collection is available on the website and across all stores in India at a launch price of 1,699 Rs. 

Only India currently has 54 brick-and-mortar stores and 289 shop-in-shops across the country, alongside its dedicated India e-commerce store, and also has a presence on multi-brand online platforms. The brand describes itself as one of the leading denim brands in Europe.

Earlier on Thursday, the brand announced in a press release, “The collaboration truly marries and highlights Only India and Mickey’s style, utility, and contemporary trends. It commemorates the classic character in a way one couldn’t have imagined.”

You can buy this collection in an ONLY store near you or on the official website of ONLY India   

 

 

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