Friday, June 26, 2026
spot_img
Home Blog Page 169

No buys for Amazon Studios and Netflix at this year’s Sundance Film Festival

This year’s Sundance Film Festival that was held from 18th January to 28th January at Park City, Utah, United States was a low key affair where two stalwarts like Amazon Studios and Netflix showed less interest in buying of films than in previous years.

After the streaming giants combined for double-digit acquisitions the last two years at the said festival, both dramatically jammed their brakes this year.

This led to a lot more action for the traditional distribution companies, and more activity for foreign sales agents who had basically been sidelined the last few years as Amazon and Netflix took worldwide rights in their acquisitions.

Some felt this was just one of those years at Sundance where the line up didn’t have many attractive commercial titles, as compared to the last couple of years.

 

The films that were on sale included Mudbound (which Netflix bought), The Big Sick (Amazon), Icarus (Netflix) and Manchester by the Sea (Amazon).

But many of those in the industry said that this year’s Sundance marked the new game plan of both the companies going forward and buying indie movies wasn’t a big part of it.

2016 was the first time the acquisition teams for Amazon and Netflix showed up with a binge mentality to Sundance.

That year, both the cos left having bought six titles each Then last year, Netflix walked away with a staggering 10 titles bought (including a $12.5 million buy for Mudbound), while Amazon took five (including $12 million for The Big Sick). None of the companies has bought a single title that played at the 2018 festival yet.

 

India’s first retail go-to market enabler RapidRetail launched

0

With the launch of RapidRetail, India’s first retail go-to market enabler for emerging and established brands, the co-founders of Venture Catalysts, one of India’s leading startup incubators are now aiming to disrupting the retail space in India.

The team, including Anil Jain, Anuj Golecha Vishal Shah and Poonam Kalra, aim to stamp their authority in the retail brand management space with RapidRetail. Their aim is to establish multiple megastores of iconic Indian FMCG brands throughout the country.

“With RapidRetail, we aim to boost the attempts of strong brands to capture the consumer’s imagination and a lion’ share in the market by offering them the best GoToMarket strategy,” exclaimed Vishal Shah, co-founder and CEO of RapidRetail.

RapidRetail has launched its first retail megastore at Indore. Development projects have already started across various regions. The Megastore will also have a pharmacy established within its area that will store a complete range of ayurvedic products. Additionally, every megastore will have a dedicated Vaidya (medical service provider) who will treat patients free of cost.

RapidRetail will help brands across various stages of the Go-To market cycle such as onboarding, location audit of the places where the stores must be launched, financing, creating marketing plans and strategies to attract and retain consumers to the stores and providing continuous support to ensure steady operations of the store.

 

UK cocktail brand HappyDown set to enter India by June this year

0

In its zest to raise about USD 2 million to be used for the launch and expansion of its beverages, UK-based cocktail startup HappyDown is planning to enter India by June this year. Tipple Brands Ltd, which owns the brand HappyDown, was launched in the UK last year.

The brand, which is focused on craft alcohol, is looking to tap all the major metros of India and will be targeting the millennial.

“Indian consumers are experimental and there are different set of consumers who don’t mind paying a premium for any good product. The mindset is we will consume less but will consume better,” Tipple Brands co-founder Paritosh Bhandari said.

The company that aims to compete with craft brewers like Bira 91 and White Rhino in India is currently in talks with distributors.

It is also assessing the market to decide whether to get into home production or import from the UK.

Bhandari said the five-year plan is to make HappyDown a global craft alcohol brand as the next target would be countries like the US, China and Germany.

Craft beer industry has seen a huge traction in the last few years led by youngsters in urban areas with about 100 brewpubs opening in major metros across India.

“The funds we will raise will largely be used for the launch and distribution of the brand in India and we have been in talks with various investors for further investment,” Bhandari explained.

At present, the drinks come in three flavour combinations with about 4 per cent alcohol content and Bhandari said the company will also enter into newer product categories soon.

 

Amazon successfully releases Breathe in Mumbai and Bengaluru

If you happen to be in Mumbai or Bangalore you cannot miss the gigantic posters around you of Amazon’s latest new film Breathe.

The e-comm behemoth has released the second series under its Prime India Originals banner and the posters of which give people a glimpse of the latest thriller.

Four episodes of the R Madhavan and Amit Sadh suspense thriller are out and streaming on the subscription-based video on demand platform.

Produced by Abundantia Entertainment (producers of movies Baby, Airlift) and directed by Mayank Sharma, the show sees Madhavan, a devout Catholic who knows ‘Gita’ verses by heart, getting into a murderer of someone in order to save his son Josh who is battling cystic fibrosis and is in dire need of an immediate lung transplant.

On the other hand, Sadh battles haunting memories of his daughter’s (Shreya) death. Each episode is of 40-minutes that the two actors chase and the conflicts keep viewers intrigued.

The imagery on screen and the marketing initiatives around us make it clear that Amazon Studios is taking India very seriously.

Salman Khan’s brand value dips

Just recently, Salman Khan topped the Forbes’ India Celebrity 100 list for the second consecutive year with earnings of Rs 232.83 crore, but his brand value has seen a downward trend.

The actor’s earnings have dipped from a high of Rs 270.33 crore in 2016 that constituted 8.67% of his total earnings of Rs 2,683 crore of the top 100 celebrities for the year approximately 33% in 2017 primarily due to a downward revision of the estimated endorsement fees as per Duff & Phelps.

Once a star endorser for brands like Thums Up, Hero Honda bikes, etc, Khan’s endorsement kitty currently comprises of more mass-appeal brands.

This is a result of the surging millennial segment that most brands are targeting, with younger endorsers that connect better.

Khan has brand appeal that cuts across geographies and demographics, but brand experts question his relevance going ahead. His brand fee is as high as Rs 4-5 crore a day but younger stars are slowly catching on.

Here, it may be noted that Coca-Cola didn’t renew its contract for Thumbs Up with Salman Khan for the first time since 2012 and signed on Ranveer Singh instead.

Besides this, Khan was earlier replaced as brand endorser of Revital by former Indian skipper MS Dhoni. What works for Khan is that he reaches out to the hinterland easily, but his chink in armour is his relevance among urban audiences and millennials.

,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

Nazara Technologies acquires 55 pc stake in Nodwin Gaming

Nazara Technologies has acquired a majority stake of 55 per cent in Nodwin Gaming, one of the premier esports companies in India. Just last year, Nazara announced its foray into esports last year.

Nodwin, which is a 50:50 venture of Akshat Rathee, Gautam Virk and Jetsynthesys will become an independent subsidiary of Nazara.

The approach by Nazara includes localised content creation around global events (ESL One, ESL Pro League, Intel Extreme Masters, The International by Valve, etc) and creating local events by bringing in sponsors.

Commenting on the acquisition, Westbridge Capital MD Sandeep Singhal said, “Nazara and Nodwin coming together is a great win-win for the shareholders of both the companies. We are delighted at the possibility of this alliance.”

According to Nazara Technologies CEO Manish Agarwal, through this acquisition his company aims to provide Indian esports enthusiasts a robust player and community orientated esports ecosystem in which players can thrive, improve their skills and become top competitors at an international level.

With the acquisition of Nodwin, Nazara intends to leverage its investments in mobile and digital sports category to build IPs in the esports space along with NODWIN in emerging markets across disciplines such as soccer, cricket and other traditional sports.

Nazara’s exisiting investments in mobile gaming companies like Next Wave Multi Media, Mastermind Sports, Moong Labs and Hala play are in line with building a network of synergistic companies for operations in India and other emerging markets across Middle East, Africa and South East Asia.

 

Priyanka Chopra is brand ambassador of Harman International

0

Well-known actress Priyanka Chopra has been appointed as the new global brand ambassador for Samsung-owned Harman International’s JBL and Harman Kardon audio brands.

In 2017, Harman became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

Chopra joins a diverse roster of Harman brand ambassadors who come from the world of music, sports and entertainment including American multi-platinum performing artist Demi Lovato; prolific musician, producer and humanitarian Quincy Jones; Indian music mogul Dr. A. R. Rahman; world-renowned pianist, educator and philanthropist Lang Lang; 2015-16 NBA Most Valuable Player Stephen Curry; NBA All-Star and musician Damian Lillard; and soccer star Jerome Boateng, among others.

As ambassador of these brands, Chopra will walk the red carpet at the Clive Davis Pre-GRAMMY Gala Salute to industry Icons with other luminaries as part GRAMMY celebrations.

Being a brand ambassador of Harman, Chopra will participate in a series of marketing initiatives including social media and brand awareness events for JBL and Harman Kardon.

Harman is the official sound of the GRAMMYs and a recipient of three technical awards for its JBL, AKG and Lexicon brands.

 

Rupa & Company picks up Creativeland Asia as its creative partner

0

Knitwear brand Rupa & Company that is into making of  innerwear, casual wear, thermal wear and sleep wear for men, women & kids, has picked up Creativeland Asia as its creative partner.

As part of the terms, Creativeland will be responsible for creative communication strategy, planning and execution of 6 brands of Rupa viz Frontline, Euro, Thermocot, Bumchums, Torrido and Jon.

In a press release, Mukesh Agarwal, whole-time director, Rupa & Company said, “We have ambitious growth plans and believe that Creativeland Asia is aligned to our vision of taking the brand to the next level. They demonstrated a clear understanding of our business and the category and have a proven track record of creating remarkable campaigns and out of the box communication for their clients.”

Sajan Raj Kurup, founder and creative chairman, Creativeland Asia Group observed, “It is always exciting to work with legacy brands and family owned businesses in India. They are extremely grounded, instinctive and decisive. I look forward to a strong relationship with the House of Rupa and hope to create some magic together.”

ArcelorMittal and Japan’s Nippon Steel to jointly bid for Essar Steel

0

Two of the biggest steel companies in the world, ArcelorMittal and Japan’s Nippon Steel, are in plans to put jointly bid for bankrupt steelmaker Essar Steel, it is understood.

Both the companies had initially planned to submit separate bids for Essar Steel. But according to sources, Nippon Steel and Lakshmi Mittal-led ArcelorMittal have decided to bid jointly for Essar Steel.

According to the same sources, we gather that the final contours of the tie-up are being worked out.

Interestingly, though Nippon Steel has deep pockets but it does not have any presence in India and therefore partnering with those who are familiar with Indian regulations is comforting. And for ArcelorMittal, partnership will add to the financial muscle needed for acquiring the company.

Essar Steel is one of the five steel companies headed for a sale following the Reserve Bank of India’s (RBI) decision to refer 12 companies to the bankruptcy court in June 2017, under the Insolvency and Bankruptcy Code (IBC).

Tata Steel, Vedanta Resources and Essar’s promoters, the Ruias in partnership with Russia’s VTB Capital are expected to be other contenders in the race for the troubled steelmaker.

 

Future Group to acquire Snapdeal’s Vulcan Express Pvt Ltd.for 35 crore

0

Future Supply Chain Solutions, that belongs to Kishore Biyani, has made up its mind to fully acquire Snapdeal’s logistics service provider Vulcan Express Pvt Ltd. Vulcan Express Pvt Ltd. for 35 crore.

Future Supply Chain is present pan-India, with 44 warehouses, 14 logistics hubs, 106 branches, and over 4.2m square feet of warehousing space.

In a statement, Biyani said that through Vulcan, the company plans to boost its last mile capabilities and also offer state-of-the-art solutions to its e-commerce and retail clients.

Snapdeal Chief Strategy and Investment Officer Jason Kothari said, “Similar to our recent sale of FreeCharge, we believe Snapdeal’s sale of Vulcan Express to Future Group is a successful deal for all three parties.”

The statement also quoted Kothari as saying that the company “divests off an asset that is non-strategic in nature for Snapdeal 2.0, allowing it to focus its capital and management on its core e-commerce business; Future Group gains high-quality pan-India end-to-end e-commerce logistics capabilities, and Vulcan secures a great new home for its business, including its team”.

Future Group has been on an acquisition spree in the recent past. In October last year, Future Retail executed share purchase agreement (SPA) with Shoppers Stop for its Rs 655-crore acquisition of Hypercity Retail in stock-and-cash deal.

Last week, Future Retail said it will fully acquire Travel News Services India (TNSI) in a Rs 100 crore deal, a move which would help the company to further consolidate its retail business.