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Chocolate brand Snickers appoints MS Dhoni as brand ambassador

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Chocolate brand Snickers appoints MS Dhoni as brand ambassador

Mars International India Pvt. Ltd on Monday announced the appointment of cricketer Mahendra Singh Dhoni as the new brand ambassador for its chocolate brand ‘Snickers’.

Since its launch in India, the chocolate bar has established itself as a solution to hunger cravings and developed a strong base of consumers.

 “We are honoured to have M.S. Dhoni join the Snickers family. The brand is loved across the world for its cool quotient and there is no one who personifies this better than our very own Captain Cool. Ever since its launch in the Indian market, Snickers has successfully built upon the philosophy of how you’re not you when you are hungry,” Yogesh Tewari, marketing director, Mars Wrigley Confectionery said in a statement.

Made by advertising agency R.K. Swamy BBDO Ltd, the company rolled out a 30-seconds commercial featuring Dhoni as a warrior. The advertisement captured a humorous locker room conversation where Dhoni calls upon his teammates to take a pledge to beat the opposing team. Then, one of the player offered him a bar of Snicker saying hunger makes even Captain Cool (title given to Dhoni) lose his temper, hinting the brand proposition “You are not you when you’re hungry”.

Apart from television, the campaign will be supported by digital, in-store and outdoor promotions.

Apart from the chocolate brand, Dhoni endorses an array of brands across categories such as Exide Life Insurance, Orient Fans, smartphone maker Lava International, automobile firm TVS Motors, liquor brand McDowell’s No. 1, SRMB Steel and health supplement brand Revital H.

The brand was earlier endorsed by Bollywood personalities such as Sonam Kapoor and Rekha.

Tiger on the Prowl: Shroff starts entrepreneurial journey with Mojostar

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Tiger on the Prowl: Shroff starts entrepreneurial journey with Mojostar

After Shahid Kapoor and Virat Kohli, Bollywood actor Tiger Shroff launched his own active clothing and accessories brand ‘Prowl’ in partnership with the Indian firm Mojostar. Mojostar is the brainchild of Anirban Das Blah, founder of entertainment agency KWAN and Jiggy George, founder, Dream Theatre, a leading licensing company.

The fitness brand is targeted at the youth (18-25 years) and will feature clothing, accessories priced in the range of Rs 1000 to Rs 3000 (approx USD15 to USD45).

Prowl is expected to hit the markets in June this year and will be available across the country. The brand will offer active wear clothing for a certain period of time and will move on to accessories such as footwear, gym bags and fitness accessories later.

“This brand is a reflection of my identity and this is how I live. I love to be active through the day, which is why I want to wear something that is stylish, looks good, and yet gives me the freedom of uninhibited movement,” Shroff said in a statement.

The products are designed, produced and sourced in-house, with 60% of manufacturing taking place in China and 40% in India.

As the tagline – “Ready to Move” suggests, the brand aims to provide functional yet stylish clothing and accessories to fit the target consumer’s active lifestyles.

Commenting on the collaboration, Abhishek Verma, CEO, Mojostar said, “This is a segment of consumers who are fluid in their activity and the range (of apparel) will reflect that.”

The company has already signed deals with Jacqueline Fernandez with their fashion labels and is likely to invest USD 3-4 million in 2018.

However, Shroff is not the first celebrity to turn to active wear for his brand. In 2016, Bollywood actor Shahid Kapoor had also launched an athleisure wear brand ‘Skult’. Indian cricketer Virat Kohli launched his brand ‘One8’ in collaboration with German sportswear brand Puma in 2017.

Activewear industry is estimated at around USD 7 billion in size and is growing in double digits in the Indian market.

 

Paris Fashion Week: Manish Arora brings ‘Tuzki’ into the world of glitz and glamour

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Paris Fashion Week: Manish Arora brings ‘Tuzki’ into the world of glitz and glamour

Turner’s popular emoticon, Tuzki, is all set to take the international world of glitz and glamour by storm. Turner India has announced a collaboration with Indian ace designer Manish Arora for the international launch of a special Tuzki-inspired fashion collection.

Amidst the sunset hues and mystical midnight tones plucked from the robes of Merlin, you will spot China’s most famous emoticon, ‘Tuzki’ at the fall 2018 collection at Paris Fashion Week. The quirky rabbit adds a playful element to the eclectic mix.

Launched as ‘Orange is the new Zen’, this year year marks a milestone for the designer, celebrating 10 glorious years of showcasing stunning designs at one of the world’s most prestigious fashion week.

The collection include t-shirts, dresses, jackets, pants, sweat shirts and accessories such as backpacks, pouches and clutch bags.

Inspired by the quirky rabbit, these designs will be widely promoted and available for sale across Manish Arora fashion stores in China, before bringing it to the Indian market.

Commenting on the collaboration, the ace designer said, “It feels great to partner with an iconic brand like Tuzki. This unique collection was inspired by this special rabbit. He personifies a composed, relaxed yet a cool lifestyle, one that is similar to mine. The collection is a story of Tuzki’s day in Paris where he is seen meditating below the Eiffel Tower, chilling in his room with a glass of wine and watching nature from the window, highlighting the fascinating character that he is. Being a Tuzki fan, it’s a pleasure to be a part of his world now, in my own way.”

Who is Tuzki?

Tuzki is a popular illustrated bunny character, created by Momo Wang. With peculiar movements and humorous body language, groovy dance moves and a penchant for milk, the mischievous bunny quickly became an Internet sensation in China. Featured in a variety of emoticons, her character has become popular with QQ and MSN users. Nowadays Tuzki has extended his emoticon popularity to different major messaging platforms.

Inside Manish’s fall 2018 collection:

Embodying these unique traits and features of the emoji icon, the collection is a unique dove-point between Tuzki’s quirky characteristics and Manish’s shrewd expertise. The collection features apparels that put the spotlight on Tuzki’s funny traits and peculiarities through the fashion designer’s archetypal creativity with a blast of colours.

Take a look:

The collaboration is all set to take Tuzki’s presence to an unprecedented international level, expanding his popularity beyond the China borders.

Disney is all set to bring ‘Aladdin’ to India, BookMyShow to produce musical

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Disney is all set to bring ‘Aladdin’ to India, BookMyShow to produce musical

Get ready to witness the magical world of Aladdin on Indian stages soon. After enthralling audiences with India’s first-ever Broadway-style musical ‘Beauty and the Beast’ in 2015 and 2016, Disney is back with another Broadway spectacle – ‘Aladdin’.

The entertainment giant has roped in BookMyshow (BMS) as the producer and licensee of the show, which is being produced with local talent. As a part of the deal, BMS will undertake responsibilities such as sets, lights, costumes, special effects, cast, crew, and execution among others.

The musical will premiere at Mumbai’s National Centre for the Performing Arts in April 2018, followed by Delhi and Hyderabad. Disney runs similar Aladdin show across United States, United Kingdom, Australia and Japan.

The tickets have been priced at Rs 750. PayPal is the preferred payments partner for the musical.

“We have taken the licensee model to replicate a global show and achieve scale. We believe this is an economically viable model. The incredible spectacle will be reimagined and developed by the best of Indian talent to make it locally relevant, without losing the original essence of the Broadway show,” Abhishek Maheshwari, Country Head, Disney India was quoted as saying from the BusinessLine.

About 50 people will perform the musical, and the cast who will bring to life the iconic tale on stage include Siddharth Menon (Aladdin), Taaruk Raina (Aladdin), Kira Narayanan (Jasmine), Mantra (Genie), Roshan Abbas (Jafar) and Vikrant Chaturvedi (Jafar).

Speaking on the licensing for the Broadway Musical, Maheshwari said licensing is a model that allows us to take some marquee properties across the globe and scale it up in different markets. “BookMyShow is producing the show, while Disney is the guardian of ‘Alladin’. It has the spirit of the original show, but produced locally for local viewers,” he further added.

Commenting on the association, Anupam Pahuja, Managing Director, PayPal India, said that the iconic production promises to be an enchanting experience for everyone.

British designer Katie Eary to launch ‘Powerpuff Girls’ collection

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British designer Katie Eary to launch ‘Powerpuff Girls’ collection

What if we say that Blossom, Bubbles and Buttercup have been saving the world before bedtime for two long decades? The cute heroic toddlers we first met in November 1998 when Craig McCracken’s original series launched celebrated its 20th anniversary in February. However, the global roll-out of new episodes, events and products will continue until 2019. Paying homage to girl power, Cartoon Network in partnership with the British fashion designer Katie Eary launched a line of Powerpuff Girls womenswear. The clothing line which was unveiled in London Fashion Week (16th to 20th February) would mark Eary’s first-ever womenswear collection.

She took to the Twitter and wrote, “I’m so excited to join forces with the powerpuffgirls for my debut womenswear collection at LFW!”

What to expect:

The 15-piece collection includes tops, sweatshirts, dresses, trousers, as well as a “mini-me” range for powerful women and young girls.

The range will be supported by celebrity product seeding and outreach to influential consumer fashion press. In addition, a playful ‘The Powerpuff Girls’ themed landing page will be created for Katie Eary’s web portal.

When asked what inspires the designer to foray into womenswear range, she said, “I’m a big fan of The Powerpuff Girls. My collection celebrates diversity and breaking down gender stereotypes, so I have combined my signature prints with luxe materials to signify boldness and grace. I hope my collection truly inspires a new generation of young women to feel empowered.”

The critically acclaimed menswear designer asserted that she wanted to take the three superhero sisters into a new era of female empowerment.

The Autumn/Winter 2018 collection will be available for sale later this year at select department stores and boutiques across Europe, North America and Asia Pacific.

“The Powerpuff Girls and Katie Eary is a perfectly matched collaboration with both brands sharing a bold visual style and an unwavering commitment to celebrating diversity, self-expression and equality,”Johanne Broadfield, VP of Cartoon Network Enterprises was quoted as saying after the launch.

The Powerpuff Girls is produced by Cartoon Network Studios, with Nick Jennings serving as executive producer and Bob Boyle as co-executive producer.

Dream11 appoints Vikrant Mudaliar as chief marketing officer

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Dream11 appoints Vikrant Mudaliar as chief marketing officer

Sports Gaming platform, Dream11 has appointed Vikrant Mudaliar as the chief marketing officer. The new incumbent will be responsible for driving Dream11’s marketing and brand strategy and further strengthening its leadership position in the online sports gaming industry. Mudaliar will be based in Mumbai and will report to Harsh Jain, CEO, Dream11.

In a press note, Jain said, “With his unparalleled expertise and experience, along with his deep understanding of Indian consumers and the diverse Indian market, Vikrant is here to lead Dream11’s exponential growth from our current user base of 2 crore sports fans to 10 crore by 2020. Having led some of the top consumer-focused brands, we’re sure Vikrant will make Dream11 a household name through exciting customer engagement initiatives.”

Speaking on his new role, Mudaliar, exclaimed, “It is a particularly exciting time for Sports Gaming in India which is witnessing rapid growth as a business segment. The $7 billion daily fantasy sports industry in the US & Canada has over 60 million users. The fantasy sports industry in India, which has tremendous potential, is also set to grow exponentially in the near future. Dream11 has played a pioneering role in shaping this industry and is at the intersection of sports, entertainment and technology. I am excited to take the Dream11 brand to greater heights.”

Mudaliar comes with an experience of 17 years. Earlier, he was with Yatra.com as the chief marketing officer. Before Yatra, he was the vice president – brand marketing at Tata Sky. He has also been associated with Lenskart, General Motors India, Jumbo Electronics Dubai and Pepsi Foods.

 

Viacom18 launches COLORS Tamil; set to go on air from 19th Feb

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Viacom18 launches COLORS Tamil; set to go on air from 19th Feb

In a welcome news, Viacom18 has launched its latest regional entertainment channel- COLORS Tamil. Scheduled to go on air on 19th February,this particular channel will be the national media conglomerate’s first foray into the Tamil market.

Viacom18 already operates general entertainment channels in 5 regional languages like Kannada, Marathi, Gujarati, Bengali and Odia apart from Hindi and English under the brand name COLORS.

COLORS Tamil will be available in all leading cable networks catering to an estimated 11 million homes in the rest of Tamil Nadu through Tamil Nadu Arasu Corporation, and 3.5 million homes in Greater Chennai through SCV, TCCL, among others.

Besides, the channel will also be available on all DTH platforms viz Sun Direct, Tata Sky, Airtel, DishTv & Videocon D2h – reaching out to ~5.5 million households.

Speaking at the launch, Sudhanshu Vats, Group CEO – Viacom18 said, “After spreading our wings across 7 languages, India’s flagship general entertainment brand – COLORS – is entering the lucrative, fast growing and discerning Tamil entertainment market – in line with our stated strategy to drive regional growth aggressively. Our proven ability to break the clutter and disrupt the status quo will help us tell endearing stories to over 20 million TV households in the state and a large global audience in the coming months and years.”

With a robust content strategy developed after thoroughly studying the consumer patterns of the region, COLORS Tamil offers several original shows in both the fiction and the non-fiction categories.

Getting into a market with existing predominant players, the channel aims at bringing together a range of shows spanning a diverse variety of entertainment genres catering to all demographics.

ABBY awards poised to set new benchmarks with the upcoming 2018 edition

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ABBY awards poised to set new benchmarks with the upcoming 2018 edition

In its 50th year, the ABBY awards presented by the Advertising Club and the Advertising Agencies Association of India (AAAI) – is poised to set new benchmarks on scale and innovation with the upcoming 2018 edition.

The apex industry award, to be held between April 5 and 7 this year at Goa, has for the first time announced the formation of a Master Jury.

The Master Jury boasts of 15 illustrious, award winning creative giants who have consented to be the filter for the creative standards of the Creative ABBYs, and the work that will be worthy of an ABBY.

The Master Jury comprises of Prasoon Joshi – chairperson of the Central Board of Film Certification and CEO of McCann World group India and chairman (Asia Pacific), Agnello Dias – chairman and co-founder, Taproot, Amer Jaleel – chairman and chief creative officer, Mullen Lintas, Arun Iyer – chairman and chief creative officer at Lowe Lintas, Alok Nanda – founder and CEO, Alok Nanda & Co. (Comms.), Abhijit Avasthi – founder Sideways Consulting’s, ‎Bobby Pawar – managing director, chief creative officer – ‎Publicis Worldwide, K.V. Sridhar – founder and chief creative officer, Hyper Collective Creative Technologies, Nitesh Tiwari – filmmaker and former CCO – Leo Burnett, Prashant Godbole – founder, Ideas@work, Raj Kamble – founder CCO, Famous Innovations, Raj Deepak Das – chief creative officer, ‎Leo Burnett, Santosh Padhi – CCO and co-founder, Taproot Dentsu, Senthil Kumar – chief creative officer, J. Walter Thompson, and Swati Bhattacharya, chief creative officer, FCB Ulka.

According to the press release, the Master Jury has been entrusted with the task of first, as one body, screening all the entries received, across all the categories and verticals, to identify those worthy of being short listed.

The Master Jury will then deliberate on which of the short lists is worthy of winning an ABBY. This Jury will help ensure that the ABBY 2018 will be the most sought-after Creative awards in the industry.

The 2018 edition of ABBY will also see a number of categories and sub categories being rationalised, to ensure relevance and effectiveness.

The Agency of the Year Award will also be reinstated in this edition of ABBY. During Goafest 2018 Creative Agency of the Year, Design Specialist Agency of the Year, Digital Specialist Agency of the Year, Direct Specialist Agency of the Year, PR Specialist Agency of the Year, Branded Content & Entertainment Specialist Agency of the Year, and Media Agency of the Year will also be announced.

All work released between February 1, 2017 and February 15 2018 will be eligible to enter the award show. The last date to receive entries will be February 26.

 

This budget showcases the government’s additional focus on providing increasing affordability in healthcare and housing: Vishal Sinha

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This budget showcases the government’s additional focus on providing increasing affordability in healthcare and housing: Vishal Sinha

In his last full Budget before the general election 2019, Finance Minister presented a slew of measures for the agriculture and rural sectors, a new health insurance scheme for the poor and some relief in income tax for the salaried class and senior citizens.

He also lowered the corporate tax for small, micro and medium enterprises with turnover of up to Rs. 250 crore to 25 per cent from the current 30 per cent, while reintroducing the tax on long- term capital gains of over Rs. 1 lakh made from the sale of shares.

In our inquisitiveness to get the market reactions we spoke to many renowned people.

In the first instalment we sit across Vishal Sinha (Business Head: SK Brands – Chef Sanjeev Kapoor’s Co.) and ask him just two questions about the recently presented budget.

 

Mr Sinha,  tell us your observations about Mr Jaitley’s budget?

“The Union Budget 2018 has reiterated the government’s rural focus and its commitment towards India’s agriculture sector. Also, this Budget clearly showcases the government’s additional focus on providing increasing affordability in healthcare and housing, coupled with availability of necessary services and ensuring ease of living for senior citizens.The MSME sector is the backbone of our economy and this boost by the government will ensure higher production and consumption.

 

Do you want to say anything about the government’s focus on Digitisation? 

The government’s focus on Digitisation by providing 500,000 wifi hotspots in rural India will enable broadband access to rural population at large thereby driving grow of the digital commerce industry and encouraging more people to adopt cashless economy. Broadly, the programs announced for the rural, agriculture, healthcare and manufacturing sectors will drive essential growth in GDP, expected about 7.5% by FY19.

 

Westlife Development assigns capex outlay of Rs. 120 crore

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Westlife Development assigns capex outlay of Rs. 120 crore

Westlife Development, the master franchise of McDonald’s restaurants, has assigned a capex outlay of Rs.120 crore for the next financial year. With plans of adding 25-30 restaurants in South and West India, the capex would also involve refurbishing its existing stores and brand extensions in its menus.

Recording its same store sales growth of 20.7 per cent for the third quarter, it was the tenth consecutive quarter of positive growth for the QSR chain with sales at Rs.305 crore.

Attributing its growth to higher volumes and footfalls, it was also brand extensions like McDelivery and new products on the menu which worked for it.

Amit Jatia, Vice-Chairman, Westlife Development said, “While the economic environment remains volatile, we are beginning to see tailwinds turning slightly. However, the third quarter has been strong for us and we see our gross margins sustaining since there are value innovations and extensions like McCafe and McDelivery along with 12 new products in the menu like chatpata naan, which has caught the fancy of consumers.”

During the quarter, Westlife launched 9 new restaurants and 5 new Mc Cafes and would continue to house its McCafes within its restaurants instead of having them as standalone entities.

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