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Jack & Jones launches Asia’s largest exclusive brand store in Pune

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Jack & Jones launches Asia’s largest exclusive brand store in Pune

Leading European menswear fashion brand Jack & Jones has launched their largest store in Asia. The sprawling store is spread across an impressive 6,000 square feet area in Pune’s Phoenix Market City mall.

The store is located in Pune’s Viman Nagar, which offers latest international trends with a state-of- the-art decor for a truly luxurious shopping experience.

Speaking at the launch, Vineet Gautam, CEO, BEST SELLER India said, “We are extremely thrilled to launch Asia’s largest JACK & JONES store in Pune, considering its one of the youngest, most fashion-forward and trendsetting cities in India. The vibe and energy of the people here is fast-paced and reflects the brand ideology effortlessly. We are extremely positive on the success of this store and look forward to an exciting season ahead.”

The posh new store is conceptualized to give the patrons an evolved shopping experience, which houses international styles from the latest Spring/Summer 2018 collection displayed in separate sections depicting the brand’s distinct lines such as CORE, ORIGINALS, VINTAGE and PREMIUM, each catering to different target groups with unique visual appeal that perfectly replicates the brands core identity of self-confidence, free-spirited individuality and rugged masculinity.

Currently, Jack & Jones India has 67 stores and 329 shop-in- shops spread across the country.

Disney inks three-year bilingual book deal with BuzzPop

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Disney inks three-year bilingual book deal with BuzzPop

Disney Consumer Products has partnered with BuzzPop, and inked a multi-year deal for a slate of bilingual books featuring a multitude of Disney characters.

The book series will also aim to appeal to new language learners and bilingual readers. In addition, the books will introduce new concepts including numbers, colors and simple words and new stories.

According to the three-year deal, BuzzPop will release bilingual English-Spanish, English-Mandarin and English-French storybooks, board books, leveled readers and more that feature Classic Disney, Disney Princess, Disney Channel, Disney Junior and Disney Pixar characters.

 “We’re happy to add Disney stories to these formats,” said Sonali Fry, publisher, BuzzPop. “Children’s books play such a crucial role in early development. Dual language books can help children build fluency in both languages and raise social and cultural awareness,” she further added.

The first books, Disney Princess Numbers and Disney Princess Colors will be available for purchase from July in English and Spanish. Meanwhile, dual language titles featuring Moana and Coco will be released in August and 10 additional titles featuring Frozen, Fancy Nancy, “Elena of Avalor” Mickey Mouse and more will be released at the end of the year and into 2019.

Netflix tests patches to gamify bingeing for children’s shows

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Netflix tests patches to gamify bingeing for children’s shows

In an attempt to offer a more interactive experience, Netflix is testing a new feature that gamifies binge-watching for kids. The new feature lets kids collect “patches” for watching episodes of certain shows.

According to Netflix, the patches, which have been available for a few weeks for some users, are designed to allow for a more interactive experience for children.

The main objective is to provide a more fun, social viewing experience by giving kids something to talk about, thus bolstering the potential for families to share more information about their favorite shows.

The test has been confirmed by a Netflix spokesperson, who sent Variety the following statement:

“We are testing a new feature on select kid’s titles that introduces collectible items for a more interactive experience, adding an element of fun and providing kids something to talk about and share around the titles they love. We learn by testing and this feature may or may not become part of the Netflix experience.”

However, the feature may or may not become part of the official Netflix experience, the company clarified in its statement.

According to the online streaming giant, the system rewards young viewers with special patches after watching select kid’s titles.

Eligible shows are being marked with red locks for users who are part of the test. Rewards are given after select titles which include A Series of Unfortunate Events, Trolls and Fuller House—have been fully viewed. The patches, however, don’t unlock any additional content.

Users have already begun posting images of the patches on social media

Currently, the SVOD giant is rolling out new parental features, including PIN protection for individual movies and series, and more prominent displays of MPAA ratings.

Soon, you can sport new Garfield inspired Skechers. Here’s how

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Soon, you can sport new Garfield inspired Skechers. Here’s how

Get ready to sport new Garfield inspired skechers? Paws Inc has partnered with Skechers USA for a new footwear collection inspired by the famous cartoon character Garfield.

The new line of women’s shoes will include an assortment of Bobs from Skechers styles that feature Garfield and his companion Odie.

The collection will launch in select Skechers retail stores across the United States and Canada as well as on the official web platform – Skechers.com. The range will also be available at third-party retailers and around the globe for the back-to-school season.

Speaking on the launch, Michael Greenberg, president, Skechers said, “We are thrilled to be introducing Garfield–possibly the most famous cat on the planet–to our Bobs collection. And now with the help of global pop-culture icon Garfield, we’re reaching a broader fan base and generating more important awareness for the needs of sheltered dogs and cats everywhere.”

Who is Garfield?

  • Garfield is a comic created by Jim Davis.
  • Published since 1978, it chronicles the life of the cat Garfield, the human Jon Arbuckle, and the dog Odie.

  • Common themes in the strip include Garfield’s laziness, obsessive eating, coffee, and disdain of Mondays and diets.
  • The Garfield comic strip appears in 2,100 newspapers, is translated into 42 languages, and is read by over 220 million people every day.
  • The Mondays-hating feline continues to be massively popular with 16.2 million likes and 15.7 million followers on Facebook alone

The BOBS for Dogs campaign partners with Best Friends Animal Society—the only national animal welfare organization dedicated exclusively to eradicating the deaths of about two million dogs and cats every year in America’s shelters. For each pair of specially packaged BOBS from Skechers sold in the United States, twenty-five cents are donated to Best Friends to help save the lives of dogs and cats in America’s shelters.

Former Disney exec Jonathan Symington launches the ‘Lantic group’

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Former Disney exec Jonathan Symington launches the ‘Lantic group’

Jonathan Symington, former Vice President and General Manager of Global Entertainment Licensing at Disney Consumer Products has launched the ‘Lantic group’. The group is a business consultancy specialized in building brands through product launches, licensing strategies, and international expansion.

Based in Los Angeles with a network in the United Kingdom, France, Sweden and China, the Lantic group offers unique global solutions by converging the tech, entertainment, and consumer products sectors.

With over 25 years’ experience in consumer products marketing, media entertainment and brand licensing in Europe, Asia and the Americas, the new group provides specific category expertise in FMCG, technology, consumer electronics, toys, fashion, publishing, movie and television studio content promotion.

Prior to creating group, Symington spent over 15 years in key positions at Disney Consumer Products and Disney Publishing Worldwide, in Paris, Beijing, New York and Los Angeles. During his illustrious and varied tenure at Disney he oversaw the global operations for book retail, book licensing, global licensing, live action studio licensing, and global entertainment licensing.

Jonathan Symington, CEO and Founder of the Lantic group, commented, “With the launch of The Lantic Group we are excited to help our clients grow their brands through licensing, product launches or international expansion.   As the rate of innovation and disruption accelerates in the retail and consumer products space, we are here to enable brands to meet their growth challenges.”

Whilst leading the global licensing team at Disney Publishing and Sales, and marketing for the Disney Book Group, Jonathan led the launch of successful physical and digital Disney-branded publishing programs like Disney Fairies, Never Girls, Disney Cars, and Princesses, as well as the acquisition of new books by leading authors such as Rick Riordan and Eoin Colfer.

Additionally, Symington was responsible for planning and executing consumer product strategies for evergreen brands such as The Muppets and Nightmare Before Christmas; event properties including Cinderella, Pirates of the Caribbean and Alice through the Looking glass; and game-based brands such as Kingdom Hearts and Disney Infinity.

Symington will represent various clients at Bologna Children’s Book Fair, London Book Fair, Book Expo America, and Licensing International Expo.

The group is also working with leading global publisher PANINI to develop their promotional and customer loyalty programs with leading FMCG brands and retailers across the United States.

Forever 21 debuts in Nawabi city Lucknow with Bipasha Basu

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Forever 21 debuts in Nawabi city Lucknow with Bipasha Basu

Forever 21 and part of Aditya Birla Fashion and Retail debuts in Uttar Pradesh with its first store in Lucknow.

The store was inaugurated by popular Bollywood actress Bipasha Basu along with Rahul Jhamb, India Brand Head, Aditya Birla Fashion and Retail Ltd.

The sprawling new store is spread across 8500 sq. ft. of retail space and is located in the heart of the city at Sahargunj mall.

Speaking at the launch, Rahul Jhamb, Brand Head, Forever 21 said, “We are delighted to launch our first store in Lucknow, which marks our foray into the vibrant state of Uttar Pradesh. At Forever 21, we aim to make fast fashion accessible to millennials at affordable price points and we are proud to be at the forefront of the fashion revolution that is underway in this Nawabi city.”

The collection comprises a range of sporty to feminine chic pieces from striped dresses, separates, plaid blazers, patterned blouses, gingham prints and various denim pieces to complement each look for women. Accessories include newsboy caps and berets. The collection features essential layering pieces like simple graphic t-shirts, checkered pants and striped sweaters for men.

The collection is available across all stores in India and on the official web portal — Forever21.com.

Forever 21 is a California-based fashion brand that entered the Indian market in 2010.

Aditya Birla Fashion and Retail Limited acquired the exclusive online and offline rights to Forever 21’s India network in July 2016.

To mark the celebrations, first 200 customers can avail a special discount of Rs 500 on their purchase and 10 lucky patrons dressed in yellow and black can won a fan moment in the form of a ‘Meet and Greet’ with the stunning actress.

SHAREit appoints Ventes Avenues as monetization agency for the India

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SHAREit appoints Ventes Avenues as monetization agency for the India

SHAREit, a leading social content sharing platform appoints Ventes Avenues (Moca Technology) as its exclusive sales partner agency. Ventes Avenues is mandated to look after SHAREit’s mobile branding inventory in India.

Commenting on the partnership, Jason Wang, Managing Director, SHAREit India, said, “For SHAREit, India is a major market as it has 30% of its total user base from India and over 400 million downloads in the country. Ventes Avenues as our partners will help us reach and engage with our audiences and meet our performance and brand solutions objectives in the mobile branding space.”

SHAREit has over 1.3 billion users globally and the app has reached out to more than 200 countries and regions. The app, which is the most preferred platform for data sharing and information acquisition among internet users worldwide, is currently available in 39 languages.

SHAREit has a huge user base in India. Based on the intensive research conducted found that youngsters in major Indian cities (age group of 16-28) are the most active downloader’s and avid users of SHAREit.

Speaking on the association, Fauzan A Rahim, Co-Founder Ventes Avenues said, “We at Ventes Avenues are delighted to partner with SHAREit in India, having watched the phenomenal growth of SHAREit; the huge organic numbers are very impressive so is the content line up and their unique position to target and be the first app on new devices makes this an interesting mobile branding opportunity for brands in India.”

Facebook inks licensing deal with Warner Music group

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Facebook inks licensing deal with Warner Music group

Social networking giant Facebook has signed a licensing agreement with major record label Warner Music. The new partnership will cover the music company’s recorded music and music publishing catalogs for use in social media.

Under the agreement, users of Facebook, Instagram, Messenger and Oculus will be able to upload and share videos containing licensed music in the Warner Music and Warner/Chappell catalogs.

The deal paves the way for social media users to create, upload and share videos with licensed music from artists and songwriters, without their posts getting pulled down over copyright violations.

“The team at Facebook is creating a truly innovative product and is showing real commitment to its participation in the growth of the music business,” Eric Mackay, Warner’s executive vice president of global digital strategy, said in a statement.

The deal is a part of Facebook’s expanding music strategy to establish itself as a valuable ecosystem for music rights holders.

“When Facebook and music come together, we have the power to bring people closer together,” Tamara Hrivnak, Head of Facebook’s music partnerships division said in an official statement.

With the deal, Warner joins major music labels Universal Music Group and Sony/ATV Music Publishing in working with Facebook to bring licensed music to the social media platform.

“Our partnership with Facebook will help expand the universe of music streaming and create supplementary revenue for artists,” said Ole Obermann, WMG chief digital officer. “Fan-created video is one of the most personal, social and often viral ways that music is enjoyed, but its commercial potential is largely untapped,” he added.

Warner represents a massive band of artists including Ed Sheeran, Eagles, Jay Z and Nina Coldplay, Charli XCX, Twenty One Pilots and Simone.

Facebook had 2.2 billion monthly active users and Instagram 800 million till fourth quarter of 2017.

Gaspard and Lisa to collaborate with Hello Kitty in Asian market

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Gaspard and Lisa to collaborate with Hello Kitty in Asian market

Sony Creative Products (SCP), which manages worldwide licensing for the hit French children’s book series and animated cartoon Gaspard and Lisa, has announced a licensing and merchandising collaboration with Sanrio’s Hello Kitty. The agreement will initially target the Asian market.

The opportunity to collaborate came almost after 11 years.

Here’s how the collaboration will work:

The creators of Gaspard et Lisa, Anne Gutman and Georg Hallensblen, and Sanrio’s Hello Kitty designer, Yuko Yamaguchi, between them created seven oil paintings showing a visit by Hello Kitty to Gaspard and Lisa’s home town of Paris on a private jet.

During the visit, the two Parisiens show Hello Kitty around the city of Paris and the three friends enjoy spending time together.

This year will see a growth of the collaboration into licensing which include the launch of merchandising from Sanrio featuring designs created from these oil paintings. The launch will start in Japan, followed by Hong Kong, Indonesia, Singapore, Taiwan, Thailand.

Yuko Yamaguchi was first inspired to paint Hello Kitty with oil on canvas after seeing Gaspard et Lisa in a commercial in 2006.

Who are Gaspard and Lisa?

Gaspard and Lisa are two cute animal friends created by Anne Gutman along with her husband, illustrator Georg Hallensblen.

Both the characters have appeared in 40 books and an animated series broadcast in over 80 countries.

The two friends are exceptionally popular in Japan, where the books have sold over two million copies.

Gaspard and Lisa have inspired a strong licensing campaign that includes fashion items, stationery, mobile accessories, and pet care items. The property has also inspired a theme park, La Ville de Gaspard et Lisa, in Yamanashi.

Who is Hello Kitty?

Hello Kitty, one of the most successful character-based properties in history was created by Sanrio in 1974.

She is a perpetual 3rd grade student who lives outside London. Though she appears to be anthropomorphic, according to her creators she is not a cat: she is simply a cartoon character with a red bow and, notably, no mouth.

Hello Kitty vinyl coin purse was introduced by Sanrio in March 1975.

Hello Kitty’s market has broadened to include adult consumers, being found on a variety of products ranging from school supplies to fashion accessories.

According to Takeshi Nakamura, Global Business Group Licensing Manager, Sony Creative Products, the collaboration between Hello Kitty and Gaspard and Lisa is both innovative and extraordinary.

College Football 150th Anniversary to partner with IMG College Licensing

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College Football 150th Anniversary to partner with IMG College Licensing

In another step of preparation for the celebration, College Football 150th Anniversary, a non-profit formed to celebrate 150 seasons of collegiate football, has announced a partnership with IMG College Licensing to serve as the exclusive product licensing agent for all celebration-related items.

According to the agreement, IMG will work across a variety of consumer product categories to highlight the history and traditions of the sport. Additionally, the licensing company will also be highlighting its contributions to American society and culture over 150 years.

“This is yet another step in the planning for a celebration that will highlight all that is good about college football,” said Kevin Weiberg, executive director, College Football 150th Anniversary.

The 150th anniversary of college football will kick off next year.

“College football is woven into the fabric of America, and we look forward to creating quality products and innovative marketing opportunities that allow consumers to express their college football fandom,” said Cory Moss, senior vice president and managing director, IMG College Licensing.

Besides, television network ESPN will celebrate college football’s 150th anniversary throughout 2019. “150 consecutive days of cross-platform original storytelling that will begin in August 2019 and finish up at the 2020 National Championship Game from New Orleans,” ESPN stated.

IMG College Licensing is the world’s No. 10 largest licensor with an estimated $4.5 billion in retail sales in 2016 according to License Global’s annual Top 150 Global Licensors report. The company represents nearly 200 of the nation’s top colleges, universities, bowl games, athletic conferences, the Heisman Trophy, and the NCAA.

The first college football game was held between Princeton University and Rutgers University on November 6, 1869.

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