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POCKET.WATCH & RYAN’S WORLD JOIN NASA

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POCKET.WATCH & RYAN’S WORLD JOIN NASA

POCKET.WATCH & RYAN’S WORLD JOIN NASA

Pocket.watch, the premier kids and family entertainment company, and their franchise partner, Ryan’s World, today announced an in-flight downlink opportunity with NASA aimed at getting the next generation of young learners excited about S.T.E.M. education and space exploration.  Nine-year-old star of Ryan’s World, Ryan Kaji, will interview two astronauts currently living and working aboard the International Space Station – NASA’s Megan McArthur, and the Japan Aerospace Exploration Agency’s (JAXA) astronaut, Akihiko Hoshide. The conversation will take place live, Thursday, July 22 at 7:25 a.m. PDT. Additionally, Ryan will become the first kid YouTube creator to visit the full-scale engineering twin model of NASA’s Mars rover, Perseverance, and the Mars helicopter, Ingenuity, at the Jet Propulsion Lab (JPL) in Pasadena, CA.

The interview with McArthur, the pilot of NASA’s Crew-2 mission to the space station and Hoshide, the third Japanese astronaut to walk in space, will encourage S.T.E.M. education amongst children, whom NASA deems the Artemis Generation, the generation that will witness and be a part of the first woman and the first person of color exploring the lunar south pole as part of the Artemis program. As the space agency preps its program, pocket.watch and the Kaji family are hopeful the event will promote interest in space exploration and technology among children in Ryan’s generation.

“Becoming a YouTuber today is as popular as becoming an astronaut was for previous generations. We recognize pocket.watch and Ryan’s World’s unique position to promote interest in science, technology, and space exploration through this invaluable opportunity with NASA,” said Kerry Tucker, Chief Marketing and Franchise Officer of pocket.watch. “We look forward to reigniting careers in S.T.E.M. as NASA heads back to the moon and eventual journey outward to Mars.”

“Educational videos, including science experiments and history lessons, are a huge part of the content we produce for the Ryan’s World YouTube channel, so we’re excited for this opportunity of a lifetime with NASA to deliver more fun learning content that kids can look forward to,” said Shion Kaji, Ryan’s father and founder of the family’s production company Sunlight Entertainment. “We know a lot of kids look up to Ryan, so continuing to provide videos that spark new interest means so much to us!”

Ryan’s interview with the two astronauts will stream live on NASA’s YouTube channel and Ryan’s World YouTube channel. Content from the exclusive visit to JPL and footage of the interview will be available on the Ryan’s World YouTube channel, the Ryan & Friends OTT channel, and the pocket. watch OTT network which spans many different platforms and services.

For more information on pocket.watch’s roster of franchises and creators, and its premium slate of content, visit www.pocket.watch. For more information about NASA’s S.T.E.M. program, visit www.nasa.gov/stem

Casio launches vintage Pac-Man version A100 watch

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Casio launches vintage Pac-Man version A100 watch

Casio launches vintage Pac-Man version A100 watch

Casio has launched its new digital watch in collaboration with Bandai Namco. The A100 WEPC pays tribute to one of the most iconic games: Pac-Man. The design of this watch is based on the Casio F-100 digital watch which was launched in 1978.

Having an F-100 in that decade was a badge of honor, as it was one of the most advanced watches available. In the 1970s very few watches had features such as multiple digital alarms, calendar view, and stopwatch. The watch gained popularity then because it was worn by celebrated actor Ripley in the movie Alien.

The newer version A100WEPC has a similar layout. Right in the center of the watch, there is an illuminator logo and the 24-hour format timepiece. One can not only find Pac-Man characters on the watch but also game score screen.

Owning to the popularity of Pac-Man, Casio isn’t the first to incorporate this retro Pac-Man design, before them the Timex T80 x Pc- Man collection was launched, at a price of 79 dollars. That design was arguably more desirable for ardent games of the game.

The base AW100WE model, which came out last month, offers water resistance, a 1/10 second stopwatch, daily alarm, hourly time signal, auto-calendar, and LED light.

tokidoki x SmiloShine collection is out now

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tokidoki x SmiloShine collection is out now

tokidoki x SmiloShine collection is out now

For the first time ever, tokidoki has teamed up with a dental care brand, SmiloShine for a licensing deal. This collaboration is specifically made to target young girls from the age group of 2-12. Products in this quirky range are reasonably priced, at a starting price of 180 Rs.

This is tokidoki’s eighth licensing deal with an Indian brand and its first deal with a toothpaste brand. Within a short span of two years, tokidoki has made a name for itself in the industry.

Navdeep Mehta, the Managing Director of SmiloShine said,” We were in search of quirky characters which could resonate with young kids, specifically girls. That is how we came to know of tokidoki, the unicorn is their famous character. Taking that into consideration tokidoki, felt like a perfect fit.” Talking about the response of the collection, Mehta said, “The collection is performing well in the market, wherever, the product has been placed we are getting off-take from the shelf. This is great for a new product which has launched within the last two months. Initially, with the scare of COVID-19, kids were not moving to the stores with their parents. Now as the stores are opening up, the off-take has started to increase.”

SmiloShine is currently planning to expand the range of characters and include characters such as Little Dabang and Gadget Guru Ganesha among others, this would cater to different age groups and would help them appease young boys.

tokidoki on the other hand plans to expand its licensing deal with lifestyle brands specifically targeting fashion licensing in 2021, they have also renewed their ongoing deal with ONLY India.

Pooneh Mohajer CEO and Co-Founder of tokidoki, in an exclusive interview with Licensing Corner, said, “During Covid, we have been very mindful of the overall strain on doing business generally. As a result, we have been open and flexible as well as patient.” she then added, “We are thrilled to launch tokidoki line with SmiloShine and happy to be sold in places like Reliance Fresh, so more people can discover tokidoki.”

tokidoki x SmiloShine collection is available in most retail outlets including Reliance Retail, BigBazaar Supershop, and First Cry. One can even buy these products from the official SmiloShine website – www.smiloshine.com

TIM ERICKSON APPOINTED HEAD OF PEANUTS WORLDWIDE

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TIM ERICKSON APPOINTED HEAD OF PEANUTS WORLDWIDE

TIM ERICKSON APPOINTED HEAD OF PEANUTS WORLDWIDE

Peanuts Worldwide is pleased to announce that the highly accomplished consumer products and brand executive Tim Erickson has been named Executive Vice President of Brand, Peanuts Worldwide. Erickson will oversee the seasoned professionals at Peanuts Worldwide who manage the brand’s global licensing business. Working together with the family of Peanuts creator Charles M. Schulz, WildBrain’s content and management teams and brand co-owners Sony Music Entertainment (Japan), Erickson will be responsible for sustaining a strategy true to the great heritage of the Peanuts brand – opening new licensing, partnership and retail opportunities, supporting brand marketing, and leveraging new content launches – all to expand the global presence of the Peanuts brand and build momentum towards its 75th anniversary in 2025. Based in New York, Erickson reports to Eric Ellenbogen, CEO of WildBrain, the majority owner of Peanuts.

Ellenbogen said: “I’m delighted that Tim has joined the team at this important moment for the Peanuts brand. The response to our original series The Snoopy Show and Snoopy in Space on Apple TV+ and to our ‘Take Care With Peanuts’ initiative has been nothing short of fantastic. With lots more new content rolling out worldwide in the coming years in partnership with Apple TV+, the Peanuts gang has never been more popular. Working in tandem with our Peanuts content team, Tim will bring a breadth of experience at the intersection of family entertainment and consumer products that makes him the ideal person to lead the evergreen Peanuts licensing business.”

Erickson said: “As a lifelong Peanuts fan, I’m elated to join Peanuts Worldwide. I’ve long admired Charles Schulz’s storytelling, both personally and professionally, so I look forward to engaging with the team and our partners to continue telling meaningful Peanuts stories through content, products, and experiences that will engage fans for generations to come. I’m so excited about the opportunity to connect the Peanuts content pipeline with fan engagement around the world.”

Erickson brings over 20 years of experience in consumer products and brand building, having worked for such notable media and IP companies as Twentieth Century Fox, DreamWorks, Disney, and LEGO. He most recently held the position of Chief Operating Officer at the media company GoldieBlox, creating innovative STEM-focused brand experiences for girls through consumer products, retail, and storytelling, as well as overseeing the company’s business development and operations. Prior to GoldieBlox, as Senior Vice President of Global Licensing and Operations at Twentieth Century Fox, Erickson was head of the global merchandise licensing business where he drove double-digit growth across the company’s film and television brands. Before that, Erickson held the position of Global Head of Licensing & Operations at DreamWorks, expanding the company’s global merchandise licensing business to realize triple-digit growth. At DreamWorks, Erickson was part of the team that launched and accelerated the highly acclaimed film and TV franchises Trolls, Spirit, and How to Train Your Dragon. Prior to DreamWorks, Erickson spent several years driving consumer products and sales strategies at Disney and LEGO.

Yamaha launched limited edition of MotoGP

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Yamaha launched limited edition of MotoGP

Yamaha launched a limited edition of MotoGP

Yamaha India announced the launch of its limited-edition FZ 25 Monster Energy Moto GP Edition. The model is priced at Rs. 1,36,800. Yamaha enters into a licensing agreement with MotoGP to launch this variant.

Not just that Yamaha also promises to roll out more MotoGP-themed versions of its other two-wheelers in the near future. At present, Yamaha is leading all three standings in the championship – Team, Constructor, and Rider.

The price of this iconic model (FZ-25) has been dropped due to the “The Call of the Blue” campaign.

Yamaha The FZ-25 model has gained popularity because its specifications are commendable. The model continues to retain the same BS-VI compliant 249-cc Air Cooled, SOHC, 4 Stroke, Single-cylinder Engine that produces a maximum power of 20.8 PS at 8,000 rpm and a maximum torque of 20.1 Nm at 6,000 rpm. The FZ-25 Monster Energy Yamaha Moto GP Edition and will be available by end of July 2021.

On the launch Chairman of Yamaha Motor India Group of companies, Mr. Motofumi Shitara said, “The spirit of The Call of the Blue is born from Yamaha’s Racing DNA. This year our performance in MotoGP has been exceptional. Till now we are #1 in all three Standings – Team, Constructor, and Rider. As a brand, our objective is to bring the global racing excitement onto Indian roads and today, we are launching the FZ-25 Monster Energy Yamaha Moto GP Edition for Indian customers. Going forward, the company will continue to introduce more exciting products as a part of its brand commitment to India.”

The FZ-25 also continues to pack in loads of features that include a Multi-Function Negative LCD Instrument Cluster, LED Day-Time Running Lamp, Class-D Bi Functional LED Headlight, Under cowl, and Side Stand with an Engine Cut-off Switch.

Suryakumar Yadav joins RISE Worldwide as a talent representative

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Suryakumar Yadav joins RISE Worldwide as a talent representative

Suryakumar Yadav joins RISE Worldwide as a talent representative

Reliance industries Sports management company RISE Worldwide signed Suryakumar Yadav as their exclusive talent representative globally. RISE would now aid the cricketer by strategically planning his career in a way that could help him generate value through different facets, Yadav would get extensive resources from the management which would help him take better decisions when it comes to endorsements, licensing, and public appearances. RISE would however not be responsible for the cricketer’s playing contracts.

Since the beginning of 2016, RISE Worldwide’s talent division has been flourishing. They have been able to sign up the most well-acclaimed cricketers including Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya, Shreyas Iyer, Shikhar Dhawan, and now Suryakumar Yadav.
Talking about the contract Suryakumar Yadav said, “I feel privileged to be amongst the elite company of Rohit, Jasprit and Hardik managed by RISE Worldwide. I have personally experienced 360-degree approach and professionalism RISE brings through its talent management division. I am excited and looking forward to fostering my career further with the guidance from RISE management.”

Nikhil Bardia, Head of Sponsorship Sales and Talent, RISE Worldwide said, “We are delighted to welcome Suryakumar on board as part of the world-class talent roster at RISE Worldwide. Surya has been a proven talent with his stellar performances at the domestic circuit with a rightful place in the Indian senior national team. There is a lot of excitement about his cricketing journey and the maturity he brings both on and off-field amongst the cricket fans and brands. For us at RISE Worldwide, we see an exciting journey ahead for Suryakumar Yadav, and we are happy to be playing a part in shaping it.”

Leo the Wildlife Ranger heads to the SVOD platform Shahid

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Leo the Wildlife Ranger heads to the SVOD platform Shahid

Leo the Wildlife Ranger heads to the SVOD platform Shahid

Award-winning Singapore and London-based animation company Omens Studios has secured a key deal with media conglomerate MBC for its SVOD and AVOD platforms Shahid VIP and Shahid for a trio of its shows. The deal will see Omens’ hit series head to the platforms for MENA and Arabic dubbed worldwide.

Counting With Paula season five (60 x 11’) and season six (60 x 11’) will be available on the platforms, along with Leo the Wildlife Ranger season two (52 x 11’) and the brand-new series 123 Number Squad (40 x 11’). Counting With Paula season five and Leo the Wildlife Ranger season two will launch on the platforms later this month, with Counting with Paula season six at the end of the year and 123 Number Squad debuting in summer 2022.

Harry Teper, Managing Director of Omens Studios, London, said: “This is the first presale for our exciting new show 123 Number Squad as our preschool slate continues to grow from strength to strength. We are delighted that with MBC as a partner we will be extending the global footprint of these three unique series, all filled with fun, adventure, and loveable characters.”

Aimed at children aged 3-6, Counting With Paula follows six-year-old Paula and her friends who make learning about numeracy, literacy, and social development skills fun, easy, and entertaining. The series features Paula and her friends Tim, Billy, Chalkie, Calc and the Numbers as they go on exciting adventures to colourful and exotic places, where they solve problems and make new friends.

123 Number Squad is the first preschool production from Omens Studios’ growing UK office. Featuring a diverse cast on-screen and brought to life by a diverse group of creatives off-screen, the CG-animated series for 4-6-year-olds follows Paula, Tim, and Billy – three best friends with a shared love of numbers, fun, and games, hanging out together in their playroom HQ.

The CG-animated show Leo the Wildlife Ranger is a critically acclaimed series aimed at children aged 3-6. The show features Junior Rangers Leo and Katie and their loyal canine companion Hero, on their quest to explore the world, embark on exciting missions and meet new animals and friends along the way.

Counting With Paula and Leo the Wildlife Ranger won prestigious awards earlier this month at the 42nd Annual Telly Awards, with Counting With Paula season four taking home Bronze in the ‘General – Children’ category, and Leo the Wildlife Ranger season two winning Silver for the ‘Series – Animation’ category.

With offices in Singapore, Malaysia, U.K., U.S.A., and China, Omens Studios is an award-winning creator, co-producer, IP owner, and distributor of animated TV series, short films, interactive media, and commercials.

Brand Licensing Europe announces big names as exhibitor’s list is unveiled 

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Brand Licensing Europe announces big names as exhibitor’s list is unveiled 

Brand Licensing Europe announces big names as exhibitor’s list is unveiled 

First exhibitors confirmed for Brand Licensing Europe including first-timers The Scouts, GO-N, and Roadsign joining Hasbro, Mattel, Smiley, and FC Barcelona

It is just over four months until Brand Licensing Europe returns in-person to ExCeL London, and the show’s organiser has announced the first wave of exhibiting companies already confirmed to participate in November covering a wide range of countries and categories from TV production to movie studios, publishing, art, animation, sports brands, heritage, gaming and more. 

Confirmed exhibitors include The Smurfs, Magic Light Pictures, Crunchyroll, Asterix, Hasbro Consumer Products, Mattel Brands Consumer Products, Sanrio, SEGA, MGA Entertainment, National Basketball Association, Gallimard Jeunesse, Science Museum Group, and Aardman, amongst many others.

Anna Knight, VP of Licensing, Informa Markets, added “We are thrilled that BLE will return in-person this year. The support we’ve received from the industry has been amazing, proving that there is a genuine desire for the brand licensing community to reconnect face-to-face once more.

“We are delighted to welcome so many exhibitors already, including GO-N and The Scouts Store who will be new to the floor for 2021, and a wide range of European brands returning including Sophie La Girafe, FC Barcelona, Sagoo, Spain Licensing Pavilion, Tour de France and many more.”

Mark Teunissen, Senior Project Manager, Mercis BV, said “There is no doubt that being able to meet existing and potential partners up close and personal will inject much-needed energy for all involved. You cannot put a value on personal relationships and what it does for the creative process. What the last one and a half years have shown us is that we all crave proximity and that human connection is paramount for our personal and professional well-being.”

Yana Esieva, Junior PR Manager, Masha, and the Bear, added “We are extremely happy Brand Licensing Europe will gather us in person again! This tough year made us realise the importance of in-person connections and communication, and now we’re anxiously waiting to reconnect face-to-face with our industry friends and partners.”

You can view the exhibitor list on the BLE website here.

Companies interested in exhibiting at Brand Licensing Europe should contact Greg McDonald (UK) at greg.mcdonald@informa.com or Matthieu Battini (Europe) at matthieu.battini@informa.com.

Brand Licensing Europe is officially sponsored by Licensing International, the industry trade association.

DANDELOOO’S MISCHIEVOUS LITTLE BEAR MAKES HIS WAY AROUND THE GLOBE

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DANDELOOO’S MISCHIEVOUS LITTLE BEAR MAKES HIS WAY AROUND THE GLOBE

DANDELOOO’S MISCHIEVOUS LITTLE BEAR MAKES HIS WAY AROUND THE GLOBE

Emmy Award-winning French animation production and distribution company Dandelooo has signed several deals for the enchanting 2D preschool series Little Bear, commissioned by France Televisions and produced by French animation company Supamonks Studio.

Ready for delivery, Little Bear (39 x 7’) has been acquired by BBC Alba, French Canadian public media company TFO, Brazilian TV network Globo, Narrative Capital’s kids channel Tiny Pop in the UK, Kidstream (U.S.A.), Carousel (Russia), Czeska Televize (Czech Republic), OCS (France), Good TV (Taiwan), Pineapple TV (Nigeria), RTVS (Slovenia), Pakapaka (Argentina), MTVA (Hungary), LTV Latvia, and DSmart (Turkey).

Broadcasters already on board include France Televisions, SVT (Sweden), YLE (Finland), SRF (German-speaking Switzerland), RTS (French-speaking Switzerland), and TV5 Monde.

Dandelooo is also thrilled to announce that France Televisions has commissioned a new season of Little Bear.  Production of 78 x 7’ episodes for Season II will commence at the end of 2021, with the full series available in the fourth quarter of 2023.

Little Bear is mischievous, cheerful, and playful but more than that he has an incredible and precious gift that brings great delight and tremendous enjoyment to his best friend Rita and his parents: he adds a bit of ‘extra’ to the ordinary.  Thanks to his imagination and creativity making him take thousands of detours along the way, growing day by day becomes child’s play!  With the little bear’s extraordinarily active imagination, every moment of every day becomes a crazy adventure or an ‘extra’-ordinary friendship.

Targeted at 4 to 7-year-olds, Little Bear is based on the famous picture books by renowned and much-loved French author and illustrator Benjamin Chaud and directed by Matthieu Gaillard.

Emmanuèle Pétry Sirvin, Co-Founder of Dandelooo, commented, “It’s so heart-warming to see Little Bear making his paw mark around the globe.  His fun-filled adventures coupled with his mischievousness promises not only to entertain but to educate preschoolers around the world”.

Everything you need to know about Pokemon’s 25th anniversary

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Everything you need to know about Pokemon’s 25th anniversary

Everything you need to know about Pokemon’s 25th anniversary

It’s been 25 years since the commemoration of the Pokemon franchise, which was started by the release of Pocket Monsters Red and Green for the Game boy way back in 1996. The franchise is being celebrated and showcased on different digital media platforms including video games, anime, manga, toy clothing, music, and events.

The anniversary was announced on  Pokémon Brilliant Diamond and Shining Pearl, which is set to release on November 19, 2021, and Pokémon Legends: Arceus, which would air on January 28, 2022.

  1. Live release of Pokemon the series: Diamond & Pearl

One can catch the live release of the first episode of Pokemon the series: Diamond and Pearl on the official Pokemon Youtube channel. If you want to binge the whole series then you can hop on Pokemon TV.

  1. Pokemon teamed up with the biggest names in the music industry

To celebrate 25 years of the Pokemon world coming to life, the franchise teamed up with music connoisseur Katy Perry to release a new song and cover “Electric”. Fans can also buy Electric themed merchandise collection, there is a wide variety to chose from and it includes t-shirts, pull-over hoodies, and tote bags.

The cover “Electric” will also be featured on a digital album to be released by Universal Music Group’s Capitol Records. The album will feature 14 songs by 11 different Universal Music Group artists. One can find the album and Katty Perry’s “Electric” contribution at the end of the year.

The P25 Music compilation album can be pre-saved and will automatically be delivered to the user to the streaming service of their choice.

  1. P25 Music virtual concert

Pokemon kicked off the M25 Music program with a Virtual concert that featured Post Malone. The virtual concert had tons of surprises. If you missed the live streaming you the event, you can check out the recording on the official website

“Only Wanna Be With You- Pokemon 25 version”

Post recorded a cover of Hootie and Blowfish smash 1995 “Only Wanna Be With You” was announced to celebrate the 25 year anniversary. The song was played for the first time at the virtual concert only.

You can catch the song here https://postmalone.lnk.to/OWBWY

Regional Exhibit

From March (the full month right after Pokémon Day), each region of the Pokemon world will be celebrated by the official Pokémon international social media accounts. There are 8 regions in total with different themes. During each month, an online exhibit will be opened on the official Pokémon website. All the regions are arranged in generation reverse order. These are the most popular regions.

  1. Galar

March month was dedicated to the region of Galar. This region is inspired by the United Kingdom. Pokemon Sword and Pokemon shield draw cues from the locations, culture, and history of the U.K, ultimately creating land to explore. Galar is the first region in the Pokemon world and it has the iconic wild areas region where pokemon can roam around freely.

Leon, the champion of the Galar Pokemon League, offers new Trainers in the region a choice of Grookey, Scornbunny, or Sobble as their first partner Pokemon.

You can catch everything about the Galar region here – https://25.pokemon.com/en-us/regions/galar

  1. Alola

This region is inspired by Hawaii, first visited by Trainers in Pokemon Sun and Pokemon Moo. The tropical Alolo region has Professor Kukui who offers new trainers a region choice of Rowlet, Litten, and Popplio. The region is famous for hosting the Island challenge, where one can witness the most powerful battles.

  1. Merchandising

Apart from these regions, Pokemon is all set to release Pokemon’s 25th celebration-themed product this year. The store would also go live on Amazon store along with popular retail outlooks including Walmart and Pokemon center.

 

For more fun updates about the celebration check out the official website right there – Pokémon 25 (pokemon.com)

 

 

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