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Refinery29 partners Inception to launch virtual reality channel

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Refinery29 partners Inception to launch virtual reality channel

Refinery29 has partnered with Inception, a virtual reality (VR) distribution platform, to launch a new virtual reality channel.

Viewers can get an immersive tour of various fashion capitals for street style stalking, beginning in Berlin and New Orleans via original series “Fashionably Bound.” The show will kick start from this week.

As per the agreement, both the companies will also work towards development of additional lifestyle content for a global audience.

Inception took to the Twitter and wrote, “We’re thrilled to be launching our partnership with @Refinery29 today! Check out the new Refinery29 channel on Inception, with some of the trendiest #Travel #360 videos out there.”


According to Stone Roberts, senior vice president, global video strategy, Refinery29 is a future forward brand which prioritizes collaborative storytelling that inspires conversation through innovative narrative formats and top-tier technology.

“This partnership with Inception signals industry-wide progress in VR distribution and we’re excited to build new connections with them,” He further added. Stone Roberts, senior vice president, global video strategy, Refinery29.

Via the ‘Inception’ app, the channel is now available on platforms such as Oculus Rift, HTC Vive, Microsoft MR, Samsung Gear, Google Daydream, Sony PlayStation, iOS and Android.

Commenting on the partnership, Benny Arbel, chief executive officer, Inception said, “VR provides a new avenue for Refinery29 to reach their large vast network base of young women. We are thrilled to be partnering with Refinery29, and we’re looking forward to working together to bring their content to new platforms and communities.”

Sneak-peek into Disneyland’s ‘Together Forever – A Pixar Nighttime Spectacular’

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Sneak-peek into Disneyland’s ‘Together Forever – A Pixar Nighttime Spectacular’

Starting April 13, “Together Forever – A Pixar Nighttime Spectacular” will light up Disneyland park. This all-new nighttime spectacular will celebrate friendship through dazzling pyrotechnics and memorable music during the Pixar Fest.

(Image Courtesy: Disney Official Blog)

The stories of “Together Forever” will come to life through projections on iconic park locations: Sleeping Beauty Castle, the water screens of the Rivers of America, the facade of “it’s a small world” and the buildings of Main Street, U.S.A. Besides, the show will even feature Buzz Lightyear and the house from “Up” flying over Sleeping Beauty Castle.

Ready to witness the magic?

Smith Taylor brings ‘Deer Little Forest’ home-decor accessories to UK

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Smith Taylor brings ‘Deer Little Forest’ home-decor accessories to UK

Koko Rose Media and This Is Iris announced a deal with Smith Taylor for ‘Deer Little Forest’, a unique Arts & Lifestyle brand created by illustrator Jo Rose.

With this association, the agreement will see a first edition of high-end home accessories, including clocks, peg hooks, chalkboards, wall hangers, door signs, and vinyl wall stickers in the UK market.

“We are excited to be working with the new lifestyle brand Deer Little Forest and their UK licensing team This is Iris on a brand-new range of products. Their gorgeous designs showcase an array of wonderful characters packed with personality for all to enjoy,” said Hannah Taylor, Account Manager at Smith Taylor on the association.

Smith Taylor started as a boutique designer and manufacturer of high-end clocks, message boards, coasters and place mats. The company has steadily increased its ranges to include other home accessories such as wall hangers and stickers, peg hooks, door signs, peg hooks and more. Known for the beauty and excellent quality of their products, Smith Taylor work with other high-concept brands such as the iconic Elmer, Belle & Boo and Catalina Estrada.

Michelle Chappell, This is Iris Licensing Executive said, “Their passion to create beautiful products is second to none. The Deer Little Forest creatures have been transformed into a range of personalized wall clocks, chalk boards and room signs with more products under development. Deer Little Forest is a beautiful collection perfect for products across the board and we look forward to making a number of announcements throughout the up and coming months.”

“It’s an absolute delight to see Deer Little Forest artwork on the beautiful Smith Taylor products! Their incredibly high-quality finish and attention to detail and colour make them a truly wonderful licensee to work with!” added Jo Rose, Creative Director of Koko Rose Media.

Deer Little Forest is an Arts & Lifestyle brand created by Jo Rose featuring a delightful, one-of-a-kind collection of animal characters and nature-inspired designs. The high-end property has been licensed across stationary, housewares, digital games and magazines.

Publishing rights are being managed by US Agent Jonathan Symington; Symington will be meeting publishers at Bologna Book Fair and BEA.

All Deer Little Forest rights are held by Koko Rose Media, a joint venture between Managing Director Lisa Hryniewicz and Creative Director Jo Rose.

Roald Dahl’s BFG enters into bath products, partners Bloom and Blossom

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Roald Dahl’s BFG enters into bath products, partners Bloom and Blossom

The Roald Dahl Story Company has partnered with Bloom and Blossom, a solution-focused skincare brand, for a new bath, bedtime and book collection inspired by Dahl’s classic tale ‘The BFG’.

“We’re delighted to be partnering with Bloom and Blossom on this incredible range,” the Roald Dahl Company said in a statement.

The BFG is a 1982 children’s book written by British novelist Roald Dahl and illustrated by Quentin Blake. It is an expansion of a short story from Dahl’s 1975 book Danny, the Champion of the World. The book is dedicated to Dahl’s late daughter, Olivia, who died of measles encephalitis at the age of seven in 1962.

Bloom and Blossom will promote a positive bedtime routine and quality sleep for children with a range of shampoo, body wash, bubble bath, conditioner and a dream catchers pillow spray.

The special edition will also include a special edition BFG book.

“The dream catchers pillow spray is the perfect addition to a nightly bath, book and bedtime routine to encourage sleep and most importantly- dreams,” the company added further.

The exclusive range is now available online at Ocado.com and BloomandBlossom.com.

Bloomsbury announces global publishing programme with Technicolor for ‘The Deep’

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Bloomsbury announces global publishing programme with Technicolor for ‘The Deep’

Bloomsbury announced a publishing partnership with Technicolor to create a series of books based on the hugely popular animated show ‘The Deep’ on March 21. In a deal brokered by licensing agent CPLG, a DHX Media company, Bloomsbury will produce a range of books for the animated show, including young fiction, official handbooks and activity-based books. The publishing programme will contain new and exciting storylines not seen on the animated series and the first titles will publish in August 2018.

Commenting on the partnership, Pam Kunick-Cohen, Head of Brand Management, Licensing and Merchandising at Technicolor said, “Bloomsbury Children’s Publishing is a global market leader, and we are excited that their passion for The Deep will provide children worldwide with a diverse range of books, featuring the vivid world and characters they have grown to love.”

The Deep airs in over 130 markets around the world and follows the Nektons, a family of daring underwater explorers. With state-of-the-art technology and an unquenchable thirst for discovery, they explore uncharted areas of the earth’s oceans to unravel the mysteries of the deep.

Season two is currently airing around with world with consistently high ratings and reached the position -1 show for Kids 6 – 11 on CBBC in the U.K. this past fall (Source BARB: Weeks of September 11 and September 18). Season three of show will also be available to Netflix members worldwide, and on DHX Media’s Family CHRGD in Canada.

Zöe Griffiths, Senior Commissioning Editor for Bloomsbury, also commented, “We are absolutely thrilled to be partnering with Technicolor to further expand the exciting world of The Deep. We were immediately drawn to the high-quality storytelling and the strong characterization within the series and are looking forward to offering new fans, as well as old, a part of The Deep they have never seen before.”

The Deep was originally optioned from Nekton Productions. The television series is based on the Aurealis Award-winning graphic novel series, The Deep, which was created by comic author and screenwriter Tom Taylor and co-creator, artist James Brouwer (Justice League Beyond), and published by Wolfgang Bylsma and Skye Ogden’s Gestalt Comics. Robert Chandler serves as an Executive Producer on the television series, on behalf of Nekton Productions.

Taylor, also created X-Men: Red, Iron Man, Batman/Superman, All-New Wolverine, Injustice: Gods Among Us, and Star Wars Adventures.

Tom Taylor, Co-creator, head writer of The Deep TV series said, “It’s been an absolute joy to watch the Nekton family’s underwater adventures embraced across the world in the TV series and comics. It’s incredibly exciting to have a powerhouse like Bloomsbury Publishing join us in The Deep to create even more adventures. If Jeffrey the fish could speak, he’d probably just be yelling with happiness.”  

Starbucks opens three new stores in Kolkata and Twiteratti can’t keep calm!

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Starbucks opens three new stores in Kolkata and Twiteratti can’t keep calm!

Tata Starbucks Private Limited, which is a 50:50 joint partnership between Starbucks Coffee Company and Tata Global Beverages Limited, open its doors in the city of joy – Kolkata.

The American coffee brand is making its debut with three outlets – Part Mansions, Acropolis Mall and South City Mall.

Giving a sneak-peek into the first ever store in Kolkata, the official Twitter handle of the coffee maker shared a video and wrote, “Here we Go”.


In a second post, Starbucks wrote, “Time to celebrate as we reveal the heart of our new Starbucks store in Kolkata!”


While its beverage offers in India are mostly aligned with what it serves globally, the global cafe chain is cooking up a storm on its food menu, serving up a slice of the region it has entered.

Starbucks has introduced two fusion desserts — Chomchom Tiramisu and Chocolate Rossomalai Mousse.

Speaking on the launch, Sumitro Ghosh, chief executive officer in India told Business Standard, “The company is going full throttle to increase its store count to 115 from 91 by March-end and is taking care to infuse local culinary flavours into the items it is dishing out.”

According to Sumitro, Starbucks’ future plans of serving regional cuisine in stores across India would depend on the success of the desserts in Kolkata.

After the launch of their favourite caffeine brand, Twitterati got berserk. Some of the reactions are enlisted below:

Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. As of 2017, the company operates 27,339 locations worldwide.

From Golden Snitch to Cinderella Shoes: These patisseries are reinventing dessert for Mumbaikars

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From Golden Snitch to Cinderella Shoes: These patisseries are reinventing dessert for Mumbaikars

Love Joey or Rachel from FRIENDS? Want to eat them? Don’t worry! With food licensing and merchandising becomes so rampant nowadays to attract customers, you can actually have your edible characters.

It’s time to move over the plush themed-restaurants, and taste these scrumptious desserts which are inspired by your favourite characters from movies or series.

Take a look at these three bakeries in Mumbai, which offers creatively-designed sweets:

Henpecked, Fort:

All Potterheads out there! Do you remember how Harry caught his first ever Snitch in his mouth and not his hands? A old-world little European styled cafe in the colonial lanes of iconic Fort not only serves farm to table, organic food, but also a ‘Golden Snitch’! Yes! You read that right.  It’s available at Mumbai-based restaurant, Henpecked.

The Golden Snitch is a golden chocolate sphere with raspberry mousse, chocolate truffle creameux, fondant surprise, raspberry gel and caramelized chocolate.

Location: 105, Apollo Street, Opp. Laxmi Vilas Bank, Mumbai Samachar Marg, Kala Ghoda, Fort, Mumbai

Toshin, Chembur:

Want to have F.R.I.E.N.D.S., Big Bang Theory, Black Mirror-inspired chocolates? It’s possible in Mumbai only! Toshin, a Chembur-based patisserie is making chocolates inspired by movies, TV shows and even characters. The patisserie recently made Alice In Wonderland-themed chocolates.

There’s also 75 percent Tanzanian chocolate bars, dulce caramel chocolate bars white chocolate bars, ready to be consumed at TOSHIN.

Location: 1st Floor, Above Shopper’s Stop, Amar Mahal, Chembur, Mumbai

Rolling Pin, Lower Parel:

What if you say that you can eat your favourite Cinderalla shoes? Oops! Sound creepy. This small and cozy bakery, situated on the busy lanes of Lower Parel, offers an edible golden sky-high heel, that your favourite actresses usually sport on the red carpet.

Not only this, for all the cartoon lovers, they also have an edible decorated Cinderella chocolate shoes.

‘The Rolling Pin’, situated opposite Palladium, is a one-stop destination for all the sweet lovers. The entire golden stiletto is a creamy, milky Belgian chocolate that one can admire, but also devour. Never thought, a dessert could be super elegant, super sexy!

Besides, the little bakery is all about big French windows, wooden interiors and chalk boards with awesome dishes from their menu.

Location: 12, Janta Industrial Estate, Senapat Bapat Road, Lower Parel, Mumbai.

Does this article tickle your sweet tooth? Let us know in the comment section below.

Universal launches game development challenge. Details inside

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Universal launches game development challenge. Details inside

Universal Games has partnered with Unity Technology to launch the Universal Game Day Challenge, a celebration of game development.

The challenge will see Unity developers from around the world submit game design documents and pitch videos for the opportunity to build a PC game that features one of Universal’s IPs such as Back to the Future, Jaws, Battlestar Galactica, DreamWorks Voltron Legendary Defender or Turok.

The first phase challenges the entire developer community to share their vision in a Game Design Doc, and pitch it in a recorded video. Six entries will be selected by our panel of expert judges and move onto Phase 2, where they will be invited to an exclusive VIP Mentorship Summit to work with visionaries, engineers, and spokespeople from Universal, Microsoft, Intel and Unity to help them make the most of their project.

The finalists will be tasked with creating a vertical slice of their vision using Unity, and submit for the ultimate goal: a consultancy agreement with Universal and the chance to make their game a reality.

Every contestant gets the opportunity of a lifetime to design a game for an iconic world.

The game design can be for any one of the five properties listed in the contest:

  • Battlestar Galactica (2004 TV series)
  • Voltron The Legendary Defender (2016 TV series)
  • Back to the Future™ film trilogy
  • Jaws (1975 film)
  • Turok Son of Stone comic book characters

Submissions will be judged based on creative use of the brand, gameplay narrative and design, contestant capability to deliver a finished Windows PC game, and integration of tools.

The entries will be judged by these eminent personalities:

Lauren Montgomery: Co-executive Producer at DreamWorks TV and Showrunner for Voltron Legendary Defender

Dean Takahashi: Lead writer for Games Beat of Venture Beat Magazine

Bob Gale: Oscar-nominated screenwriter-producer-director, best known as co-creator, co-writer and co-producer of the Back to the Future™ films

Kate Edwards: Kate Edwards is the CEO and principal consultant of Geogrify, a consultancy for content culturalization, the Executive Director of Take This, and is the former Executive Director of the International Game Developers Association (IGDA).

The event also marks the first time that Universal is inviting developers to create games based on some of its portfolio of films and television shows.

The competition will take place through October 25.

Gulf Oil ropes Hardik Pandya as its brand ambassador

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Gulf Oil ropes Hardik Pandya as its brand ambassador

Gulf Oil Lubricants India Limited (GOLIL), a Hinduja Group Company, has signed Indian cricket team all-rounder Hardik Pandya as its brand ambassador for the company’s new business initiatives.


Hardik joins former Indian Captain Mahendra Singh Dhoni, who has been associated with the company since 2011 as its brand ambassador.

Expressing his excitement, Hardik took to the Twitter and wrote, “Excited to start a new partnership with @GulfOilIndia and excited to be alongside a great mentor @msdhoni.”


Dhoni was named brand ambassador of Gulf Oil in 2011 and has since enjoyed a great rapport with the company.

Commenting on the association, Managing Director of Gulf Oil Lubricants India Limited Ravi Chawla said, “On behalf of the Gulf, we welcome Hardik Pandya. A youth icon who personifies Gulf’s strong sporting heritage, his commitment to outperform is akin to our brand ideals of ‘Quality, Endurance, Passion.”

“Our association with Hardik would further enhance our engagement with the sport of cricket as well as the millions of fans & consumers across the country,” Chawla further added.

Founded in 1920, Gulf Oil India is a leading lubricant manufacturing and marketing company in India. On a global platform, the oil brand is associated with motorsports and is the global partner of Manchester United football club.

“I am excited to be associated with Gulf Oil. It is a global brand recognised for its high-performance products. I look forward to our journey together,” the 23-year old Pandya was quoted as saying.

Not only this, earlier this month, Dhoni has been roped in by Snickers and Dream 11 as the brand ambassador.

On the work front, Dhoni will return as the captain of the Chennai Super Kings after a gap of two years while Pandya will be playing for Mumbai Indians during the 11th season of the Indian Premier League.

LIMA France appoints executive staff to oversee local operations

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LIMA France appoints executive staff to oversee local operations

The International Licensing Industry Merchandisers’ Association (LIMA), France has unveiled its executive staff, which will oversee its local operations.

Given below is the list of the new appointments:

Laurent Taieb, who will serve as chairman; as well as Marina Narishkin, director, TF1 Licences; Marie-Laure Marchand, senior vice president, global consumer products, Xilam; and Jerome Le Grand, general manager licensing, retail and e-commerce, The Walt Disney Company France, who will serve as vice-chairpersons. Meanwhile, Valérie Rolandez-Barrios, director, licenses and partnerships, StudioCanal, will serve as treasurer.

Commenting on the new appointments, Charles Riotto, president, LIMA, said, “France is the seventh largest licensing market in the world and an abundant source of creativity and innovation in our industry. As the global thought leaders for licensing, LIMA is committed to focusing both on established and emerging markets to elevate the industry and provide continuing opportunities for education and networking. We are thrilled to have such a dynamic team representing the industry in this important market.”

LIMA France will provide members with information and services including research, conferences and workshops; online training; networking opportunities; and exclusive savings on such tradeshows as Brand Licensing Europe and Licensing Expo.

In addition, the group will promote licensing efforts within France as well as seek to encourage French companies to work more closely and foster dialogue with their international counterparts.

The unit will also encourage young professionals to participate in the field.

LIMA France currently has 25 company members.

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