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ISRO has its own merch now

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ISRO has its own merch now

ISRO has its own merch now

Following the footsteps of US space organization NASA, the Indian Space Research Organisation (ISRO) has announced its own merchandising program for the general public. This is done to create awareness about space and technology. Through the program, customers will be able to procure customized space-themed merchandise. ISRO would partner up with multiple organizations to bring forward the products at the most cost-effective price.

The merch has been designed by  Brand management and licensing company, Black White Orange (BWO) and it celebrates the various achievements of ISRO so far.

In an interview Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd said, “India has come a long way since its independence in 47 and as we celebrate our 74th independence year and move towards the landmark 75th in 2022, we thought of creating one of India’s first true blue Indian brands that celebrate some of our most loved institutions and culture. Through BWO’s private label A47, we are going to appeal to the EQ of Indians who should feel pride in owning a piece of all the incredible things that India has achieved over decades, starting with ISRO.  We are extremely excited, proud, and honored to launch merchandise for this amazing ‘Jewel of India’. ”

Space themed merch

As announced by ISRO, they are ready to launch space-themed merchandise for students, children, and the general public. While the exact merch is not out yet, sources believe that the merch would include apparel, space-themed educational games, science toys, and scale models.

Currently, eight companies have shown interest and registered on a nonexclusive basis with a registration fee regarding customized ISRO themed articles and models.

Indic Inspiration is one such company to register. Founder and CEO of Indic Inspirations, Sunil Jalihal said, “We will soon be launching a whole collection of ISRO themed Merchandise that will appeal to all Indians and Science & Space enthusiasts alike.”

ISRO Merchandising Program

As part of the MOUs, ISRO allowed the partner companies to use drawings, images, and designs of the department, in a way that would not jeopardize the pride of the department. ISRO has raised clear objection to use their logo on doormats, slippers, or any such items as it may sabotage their name and affect their reputation. Also, extra diligence is taken to ensure accuracy for the 3D models and 2D drawings that are being used to make scaled models, LEGO sets, jigsaw puzzles.

Also, ISRO will not be taking any responsibility for the sale or after the sale of the products, delivery, quality, damages, or any related concerns with the merchandise products, This can be seen as a brand promotion strategy followed by several companies showing interest in creating customized articles or handicrafts that are approaching ISRO for themes.

The merch would be available very soon on www.isromerch.com 

Licensing International Excellence Awards to Broadcast Live

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Licensing International Excellence Awards to Broadcast Live

Licensing International Excellence Awards to Broadcast Live

Licensing International Excellence Awards, the licensing industry’s premier annual award program, is returning to this year’s virtual edition of Licensing Expo, set for August 24-26. The ceremony will stream live on Day 1 of Licensing Expo Virtual, honoring the star-studded list of nominees and announcing the 2021 winners across the 22 categories. This year’s program recognized a record-setting number of finalists, with more than 150 nominees from 23 countries selected for the chance to win the licensing industry’s highest honor.

The ceremony’s live broadcast will take place on the Licensing Expo Virtual platform and is available exclusively to event attendees; register here for the event and ceremony free of charge.

Slated for August 24 at 9:00 a.m. PST/12:00 p.m. EDT, the live ceremony is designed to celebrate a world-class group of licensing professionals, IP owners, agencies, retailers, and more, for their creativity and dedication to the pursuit of advancing the brand licensing industry. “In a year where stay-at-home restrictions radically disrupted societal behavior, a selection of standout professionals and companies helped the industry navigate these uncharted waters through strategic licensing initiatives—many of which are nominated for this year’s Licensing International Excellence Awards. Each and every one of this year’s nominees have played a part in reimagining the brand to consumer relationship, changes that will have a positive impact on the outlook of our industry. We look forward to celebrating these successes during the award ceremony during Licensing Expo Virtual,” remarked Maura Regan, President of Licensing International.

“Licensing Expo is about bringing the global licensing community together, a sentiment that really strikes home as we’ve all had to face unique challenges and think outside the box, more so than ever before,” commented Anna Knight, VP of Licensing, Informa Markets. “We are proud to partner with Licensing International and host the Excellence Awards ceremony on the first day of this year’s event to pause and applaud so many individual’s and company’s continued perseverance and inflow of creative ideas that kept our industry’s momentum going.”

The Licensing International Excellence Awards categories include:

BEST LICENSED PRODUCT – Apparel / Footwear / Accessories
Presented by WildBrain CPLG

BEST LICENSED PRODUCT – Appliances/Automotive/Electronics/Housewares/Paint
Presented by ViacomCBS

BEST LICENSED PRODUCT – Digital: Apps / Software / Video Games
Presented by WildBrain – emojitown

BEST LICENSED PRODUCT – Food / Beverage
Presented by LI Accelerator Recipients Bedrock Collectibles, Holy Joe, LIBREX, Park Star Media & Somos Arte

BEST LICENSED PRODUCT – Health & Beauty Aids
Presented by WildBrain – Teletubbies

BEST LICENSED PRODUCT – Home Décor
Presented by InSpirit Designs

BEST LICENSED PRODUCT – Publishing / Social Expression / Back-to-School
Presented by ViacomCBS

BEST LICENSED PRODUCT – Toys / Games / Novelties / Role Play (ages 0-8)
Presented by Alifish

BEST LICENSED PRODUCT – Toys / Games / Novelties / Role Play (ages 8+)
Presented by InSpirit Designs

BEST AGENCY / MANUFACTURER REP
Presented by Bedrock Collectibles, Holy Joe, LIBREX, Park Star Media & Somos Arte

BEST LICENSED BRAND – Corporate
Presented by ViacomCBS

BEST LICENSED BRAND – Digital: Apps & Video Games
Presented by InSpirit Designs

BEST LICENSED BRAND – Entertainment / Character / Toy Brand – Animated
Presented by Alifish

BEST LICENSED BRAND – Entertainment / Character – Live Action
Presented by InSpirit Designs

BEST LICENSED BRAND – Food / Beverage / Restaurant Brand
Presented by WildBrain CPLG Lifestyle

BEST LICENSED BRAND – Lifestyle: Art / Design / Celebrity / Fashion Brand
Presented by Bedrock Collectibles, Holy Joe, LIBREX, Park Star Media & Somos Arte

BEST LICENSED BRAND – Sports / Collegiate
Presented by ViacomCBS

BEST LICENSED COLLABORATION
Presented by Alifish

BEST LICENSED PROMOTION
Presented by WildBrain CPLG – Peanuts Worldwide

BEST RETAILER – Corporate / Lifestyle / Fashion / Sports
Presented by Alifish

BEST RETAILER – Entertainment / Character
Presented by Bedrock Collectibles, Holy Joe, LIBREX, Park Star Media & Somos Arte

THE PANDEMIC PIVOT
Presented by ViacomCBS

To view the full Licensing International Excellence Awards nominee list, visit here.

“Minions X Brown & Friends” launched by Line Friends

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“Minions X Brown & Friends” launched by Line Friends

“Minions X Brown & Friends” launched by Line Friends

Line Friends has teamed up with Illumination and Universal Brand Development for the launch of Minions x Brown & Friends Line.

The collection offers a wide variety of tech and fashion accessories ranging from Air pods and iPhone cases to camping gear. The entire collection features the animated Brown & friends’ franchise which has gained popularity in recent years.

Line Friends founder Kang Byeong Mok in an interview spoke about their target audience and expectations from their new launch, he said, “With our unrivaled creative capabilities, Line Friends once again captures the hearts of Millennials and Generation Z with an innovative ’Minions’ collection designed in collaboration with Universal Brand Development and Illumination.”

The Minions x Brown & Friends collection is available online on Friends’ website

Studio’s New Series: Chip ‘n’ Dale and Oggy Oggy Land to launch on Netflix

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Studio’s New Series: Chip ‘n’ Dale and Oggy Oggy Land to launch on Netflix

Studio’s New Series: Chip ‘n’ Dale and Oggy Oggy Land to launch on Netflix

  • Studio’s new original series fully created and produced in France launch worldwide on Disney+ and Netflix respectively this summer

Academy Award®-nominated French animation studio Xilam Animation’s brand new original series Chip ‘n’ Dale: Park Life (36 x 7’) and Oggy Oggy (156 x 7’) are launching worldwide this summer on the prominent global platforms Disney+ and Netflix respectively. The launches mark the first time a pair of original series created and produced entirely in France will head to these global platforms.

Marc du Pontavice, Founder and CEO at Xilam Animation, said: “The launch of Chip ‘n’ Dale: Park Life and Oggy Oggy this summer is unprecedented on many levels and marks many significant milestones for Xilam.  With Chip ‘n’ Dale: Park Life, this is the first time Disney has entrusted a company based outside of the US or UK to fully create and produce a series based on one of their heritage brands. Disney’s commission is also testament to Xilam’s unique know-how in the field of non-verbal slapstick comedy. With Oggy Oggy, it’s not often such a major initial commitment from Netflix is received, and this series also benefits from major R&D and art development at Xilam’s studios, resulting in a vivid CG world that’s heavily influenced by our extensive expertise and artistry in 2D animation.”

Chip ‘n’ Dale premieres on Disney+ on Wednesday 28th July, with three new episodes being released weekly. The series has been fully produced out of Xilam Studios by leading talent, with the series executive produced by Founder and CEO, Marc du Pontavice and directed by company veteran, Jean Cayrol. The soundtrack is composed by Vincent Artaud, the most prolific composer for Xilam’s series, and long-term company executive Hugo Gittard serves as the story editor.

The series follows two tiny troublemakers, Chip and Dale, trying to live the good life in a big city park while having giant-sized, sky-high adventures. Nervous worrier Chip and laid-back dreamer Dale make the perfect odd couple: they’re best buddies and they drive each other nuts. In their perpetual pursuit of acorns, these ultimate underdogs are joined by Pluto, Butch, and other iconic Disney characters as they face down bullies great and small.

Created by Xilam Animation’s Jean Cayrol & Cédric Guarneri, Oggy Oggy (156 x 7’) is a new CGI preschool spin-off to Xilam’s iconic Oggy and the Cockroaches franchise and is set to debut on Netflix in the US and globally on Tuesday 24th August. Directed by Frederic Martin and executive produced by Marc du Pontavice, the series marks the first full CGI production from Xilam’s new dedicated CGI studio in Angouleme, France.

The series sees young Oggy freed from the ceaseless tyranny of the cockroaches, with playfulness, adventures, and friends making his new daily life so fun. Curious and daring, Oggy Oggy is always eager to live new experiences and if he can help a friend along the way: the more the merrier! Some may find that his clumsiness can lead to mistakes, but his fabulous resourcefulness sees him achieve great things. His kooky ideas always work! Xilam will support the series with an extensive consumer products programme, which is set to roll out from Q4 2022, alongside a free-to-air presence with broadcasters including France Télévisions, Super RTL in Germany, and Discovery Italy.

WILDBRAIN, AND INFINITE STUDIOS DIVE INTO SEASON FOUR OF THE DEEP

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WILDBRAIN, AND INFINITE STUDIOS DIVE INTO SEASON FOUR OF THE DEEP

WILDBRAIN, AND INFINITE STUDIOS DIVE INTO SEASON FOUR OF THE DEEP

Australia’s A Stark Production and Canada’s WildBrain, together with Singapore’s Infinite Studios, are teaming up to co-produce a fourth season of the global hit animated series, The Deep.

Commissioning broadcaster ABC in Australia has greenlit 13 new half-hour episodes alongside Mediacorp, the Australian Children’s Television Foundation and with the support of Screen NSW bringing the total number to 65 half hours.

International broadcaster partners CBBC (UK), WildBrain’s Family Channel (Canada), Super RTL (Germany) and SVT (Sweden) have also already committed to the new season, building on the incredible success of the show to date.

A Stark Production will handle scripting, storyboarding and design, and original music score, with WildBrain managing editorial, directors, voice recording and postproduction on the new episodes. Infinite Studios will oversee layout, animation, FX, lighting and composition.

Previous seasons of the internationally successful show have been sold to over 130 markets. The Australian Children’s Television Foundation handles distribution rights for Australia and New Zealand, with Infinite Studios managing rights for Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Myanmar, Brunei, Cambodia, Laos and China. WildBrain oversees sales for the rest of the world.

Libbie Doherty, Head of Children’s for the ABC, said: “The Deep is an iconic ABC ME series, and we are delighted to announce the next instalment of the Nekton family’s epic underwater adventures. Our loyal fans have been patiently waiting for the next adventure full of non-stop thrills, amazing marine life and, of course, the inimitable spirit and humour that The Deep is famous for – no doubt the Nektons will continue to exceed all expectations! Our deepest thanks to all our local and global financing partners who are joining us again for more adventure.”

Avrill Stark, CEO of A Stark Production, said: “We’re excited to ‘set sail’ once again with the Nekton family in another action-packed season of The Deep, which is steeped in the mysteries of the ocean, the uncovering of myths and legends, the discovery of incredible sea creatures and, of course, where the Nektons will again cross paths with old friends and foes. We’re thrilled by the demand we’ve received for a fourth season from both established fans and networks around the globe.”

Katie Wilson, VP Channels and Curation, at WildBrain Television, said: “The Deep continues to go from strength to strength on Family Channel, constantly captivating its loyal fan base as well as drawing in new viewers, thanks to its graphic-novel pedigree and compelling storylines. We’re very happy that more thrilling underwater adventures are on the way and excited by what’s in store for the Nekton family in season four.”

Mike Wiluan, CEO of Infinite Studios, said: “The characters and ecological messages in The Deep resonate strongly with Infinite and MediaCorp, and we are excited to partner with A Stark Production and WildBrain in a new season of this beloved franchise, incorporating in season four elements from our region that showcase its marine biodiversity and legends linked to our rich maritime history.”

Sapna Angural, Head of English Audience, Mediacorp, said: “We are thrilled to be partnering with some of the most prominent names from across the globe on this exciting journey to bring the fresh new season of The Deep. This collaboration underscores the value we continue to place on content collaborations, and we are confident in the capabilities of Singapore’s creative team in delivering local stories that will resonate with the local and regional audience.”

In season four of The Deep, after searching for generations, the Nekton family have finally found the fabled city of Lemuria, unlocking secrets and tantalising mysteries. But the greatest discovery they’ve made is also the most shocking: proof that Ant and Fontaine’s grandparents made it to Lemuria! The Nektons had given up on ever seeing their loved ones again – but now they have hope. Now their most important search begins. While encountering more legends and myths, pirates and leviathans, the Nektons will explore The Deep…in search of their family.

Developed for a truly global audience of 8 to 12-year-olds, The Deep is based on the Aurealis Award-winning graphic novel series, which was created by multi-award-winning, best-selling comic book author and playwright Tom Taylor (Superman, Friendly Neighborhood Spider-Man, Injustice: Gods Among Us, Wolverine, Iron Man, Batman: The Detective, Star Wars: Age of Resistance) and co-creator, artist James Brouwer (Justice League Beyond), and published by Wolfgang Bylsma and Skye Ogden’s Gestalt Comics.

“POP-TIMISTIC” dUCk X CHUPA CHUPS FASHION COLLECTION

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“POP-TIMISTIC” dUCk X CHUPA CHUPS FASHION COLLECTION

“POP-TIMISTIC” dUCk X CHUPA CHUPS FASHION COLLECTION

Perfetti Van Melle group has teamed up with prestigious Malaysian fashion company The dUCk Group, to create a colorful and “POPtimistic” apparel collection featuring the well-known brands dUCk x Chupa Chups. This is a bright, upbeat, and unique fashion collection. The complete line of apparel and scarf accessories features the Chupa Chups flower-power pattern, based on the iconic logo designed by famous Spanish artist Salvador Dalí. This good-vibes, vibrant collection includes dresses, blouses, pants, skirts, twillies, and scarves made from delicate, high-quality textured satin silk. dUCk has also developed a range of cute shopping bags to create looks that are perfectly coordinated from head to toe.

“We are very excited about this new fashion collaboration with dUCk. They have captured the colorful fun essence of Chupa Chups perfectly, combining it with their own characteristic elegance. dUCk x Chupa Chups is a casual but high-end collection made with delicacy, love, and taste. It’s going to be a real success!" says Vanessa Grande, Licensing Coordinator at Perfetti Van Melle.

“Chupa Chups’s fun and creative personality are the values we cherish at dUCk so we are beyond excited to kick off our first collaboration of the year with such a renowned brand. And we are the first local brand to do so too,” said Vivy Yusof, founder of The dUCk Group. She continues, “So much is happening around us and, with this Chupa Chups collection, we hope to bring back some optimism and sweetness into your life.” The dUCk x Chupa Chups limited edition range has been just launched in retail stores in Malaysia and Singapore, and is also online at dUCk’s website, for all those stylish, self-confident, optimistic women out there who are looking forward to indulging themselves a little!

Freaky Friday: How Lego targeted kids and adults in 2021

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Freaky Friday: How Lego targeted kids and adults in 2021

Freaky Friday: How Lego targeted kids and adults in 2021

In today’s Freaky Friday episode, we will uncover how Lego managed to appease kids and adults in the year 2020-21 and ultimately expanded its user base.

About the brand: Lego

For those of you who are living under a rock, LEGO is a billion-dollar Denmark-based toy company and is famous for its iconic interlocking colored toy bricks. Lego bricks are assembled and used to construct a variety of things including vehicles, working robots, and buildings. In the year 2015, the company managed to produce and sell 600 billion Lego parts.

How did Lego stay relevant?

Lego was fighting for market share from industry leaders Mattel and Hasbro – the creators of Barbie. In 2018, LEGO’s growth increased stupendously, from 3% growth in 2017 to 6 % growth, they outperformed the competition in every aspect. Even during the pandemic, the company had a “strong” double-digit growth.

The major attribute to its success were popular licensed Lego products such as Harry Potter and Marvel’s avengers. There was also a considerably large fanbase of Lego City, Lego Classic, and Lego Technic which have been in the market for decades.

In the year 2020, The Lego group launched the “Star Wars” range. They kept adding new elements, to keep the interest of the customer alive. Kids could build TIE fighter Pilot and helmet of Boba Fett.

Derek Stothard, Vice President, licensing, Lucasfilm, said, “Helmets have been a staple in ‘Star Wars’ iconography since the very beginning, helping to shape the designs of some of the most notable characters in the galaxy.”

Stothard later added, “So it only made sense to immortalize those helmets in LEGO brick form. It’s always fun to work with the LEGO Group to create new, engaging, and mentally stimulating products for builders around the globe, and we’re so excited to bring these LEGO ‘Star Wars’ helmet building kits, and brand-new packaging, to our fans,”

Defying the norm that toys are only for kids

Lego products are made for everyone, not just kids. The toymakers strongly believe that the brick is a “generation defying joy”.

Lego recently built a two-storey retail outlet in Manhattan where visitors could enjoy a mini-Ney York experience, there was Statue of Liberty, Empire State Building, a gargantuan Hulk Statute, a discovery tree all made of Lego bricks.

One could even create their own portraits through Lego bricks in their personalised studio. Talking about the growth, CEO Neils Christiansen said “For the past two years, we’ve made large-scale investments in initiatives designed to support long-term growth. In 2020, we began to see the benefits of these, especially in e-commerce and product innovation.”

Christiansen added, “We will further increase investments during the coming year with a continued focus on innovating play, our brand, digitalization, and developing an omnichannel retail network.”

Infinite Options to be creative

If you can dream it, there is probably a Lego set for it waiting to be made. From toddlers to young adults, Lego has covered everyone. From simple amusement park designs to chess sets and mosaic maker, literally, everything under the sun is covered.

There are some extremely intricate designs that have more than 3,000 pieces, specifically meant for adults and not the regular Lego novice. So, if you want a creative challenge, LEGO would be your best bet.

Mattel spoke as keynote speaker at Licensing Expo Virtual

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Mattel spoke as keynote speaker at Licensing Expo Virtual

Mattel spoke as keynote speaker at Licensing Expo Virtual 

Licensing Expo Virtual, the meeting place for the global licensing community to learn, network, strike deals in partnership with industry trade association Licensing International, today announced Mattel’s President and Chief Operating Officer Richard Dickson and Head of Global Consumer Products and Franchise Marketing Roz Nowicki will keynote Day 3 of the event, which is set for August 24-26. Richard and Roz will take the virtual stage in a fireside chat titled “Mattel and Living its Brand Purpose,” exploring how the IP-driven, high-performing toy and entertainment company empowers the next generation by introducing purpose-driven products from their suite of iconic brands.
Joining senior executives from Warner Bros. Consumer Products, who will open the event as keynote speakers on Day 1, Richard and Roz will address the event’s thousands of attendees confirmed to date, who will get an inside look into the building and progressing the toy giant’s brand purpose. Attendees will benefit from the duo’s combined experience that exceeds 50 years of leading brand and innovation strategy, design and development, and franchise marketing. They are responsible for the worldwide growth of brands including Barbie, Teenage Mutant Ninja Turtles, Peanuts, Hot Wheels, among many others.
The keynote presentation will begin at 8:00 a.m. PST/11:00 a.m. EST, followed by a final day of live content including the new Digital Brand Roadshows, Retail and Sustainability Clinics, industry networking, and many meeting opportunities with hundreds of leading brand owners. “Year after year, Mattel is an industry leader in delivering new products that not only excite consumers but bring characters and stories to life in a meaningful way. We are thrilled to announce that Richard and Roz will impart learnings from their work that spans a full range of toy and entertainment brands across categories,” Anna Knight, VP of Licensing at Informa Markets, remarks.
“We are proud to represent Mattel at the upcoming Licensing Expo Virtual event this August and speak to a topic that is foundational to our business: delivering purpose-driven products that help shape how children perceive, engage with, and someday, influence the world around them. Licensing is a powerful tool that enables us to build brand stories and reach a global audience –Roz and I could not be more excited to share our learnings that attendees can incorporate into their work,” said Richard Dickson, Mattel’s President, and Chief Operating Officer.
In addition to announcing the Day 3 keynote, Licensing Expo Virtual today also revealed a selection of exhibitors participating in the all-new Digital Brands Roadshows, a collection of curated exhibitor case studies designed to spotlight compelling brands and IP broadcast live at the live event. Among those participating includes:
  • New Exhibitors to the Event with Chan-Chan, Playlife Media, Piney: The Lonesome Pine and Boat Rocker
  • Heritage & Nostalgia with MGM and Art Brand Studios
  • Licensing Around the World with Wildbrain CPLG and Yale University
  • The Live Experience with Penske and Nickelodeon
  • Animation & Anime with Viz Media
Licensing Expo Virtual also confirmed some of the experts as part of the exclusive retail program, composed of ‘Ask me Anything’ live Q&As and sessions on how brand licensing can support your retail business. Speakers for this program include Steven Heller, Founder, The Brand Liaison; Andrew Cohan, Co-Founder/Co-CEO, ACI Licensing; Sharon Weisman, CEO, Power Station Studios; Michael Connolly, Founder & CEO, Retail Monster; Julia Redman, Retail Expert, Buyers Eye; Ankit Mangal, Director, Wayfair; The Insights Family.
 
To view the full 2021 Licensing Expo agenda, visit here.

Kabaddi Adda partners with FanCode to broadcast K7 Kabaddi tournament

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Kabaddi Adda partners with FanCode to broadcast K7 Kabaddi tournament

Kabaddi Adda partners with FanCode to broadcast K7 Kabaddi  tournament 

Leading Kabaddi destination, Kabaddi Adda, has announced its partnership with FanCode, India’s premier digital sports destination for all fans, for exclusive broadcast rights of the K7 Kabaddi Stage Up tournament. Matches from the upcoming tournament will be exclusively live-streamed on FanCode, reaching its user base of more than 20 million sports fans.

The K7 Kabaddi Stage Up Tournament is a 17-day event, starting on July 22. It will feature 59 matches with more than 140 players and coaches participating from across Haryana. The 10 participating teams include 8 teams that made it through the K7 Qualifiers in March, and 2 additional wild card entries. Taking place at the Future Fighters Kabaddi Academy, Gurugram, each participating academy team will come in with a squad of 12 players and 2 officials.

Through collaboration with FanCode, Kabaddi Adda aims to bring back live kabaddi action to the fans who have been waiting for the sport to resume. Speaking on this, Suhail Chandhok, Co-Founder, Kabaddi Adda, said, “It’s been a challenging year for athletes and with the K7 Stage Up, we want to not only bring back the thrill of our own Sport of Kabaddi, but provide opportunities to budding players from top Kabaddi academies across the country. The collaboration with FanCode helps us reach out to Kabaddi fans on a massive scale but also provide a platform for talent across players, coaches and referees to showcase their skills, giving them exposure among fans and professional teams across India and Indian sub-continent.” 

FanCode, launched in March 2019, provides highly personalised experience across sports content, commerce and statistics to all sports fans through innovative technology. Since inception, FanCode has partnered with several domestic and international sports leagues and associations across multiple sports.

Talking about the partnership and comprehensive digital sports experience that will be offered during K7 Kabaddi, Prasana Krishnan, Co-Founder of FanCode, said, “We are excited to host and support Kabaddi’s comeback after a hiatus by live streaming all the action from K7 Kabaddi. To make it engaging, through innovative technology, we are creating a comprehensive live kabaddi experience where the fans can witness live streaming, fastest live scores with play-by-play information, real-time statistics, and much more.”  

The tournament will sport prizes for the winning team, ‘Super 6’ – top 6 players of the tournament, Best Raider, Defender and more. The 6 top teams from the tournament will move on to the K7 Finals, which is scheduled to take place at the end of this year.

Kabaddi Adda’s existing distribution network and strong connect will help amplify the content, with social reach to the massive kabaddi audience online. Being associated with the grassroot ecosystem of the sport, it will leverage expertise in data and automation tech to bring together the community. Recently, Kabaddi Adda even undertook an initiative ‘Mann ki Jeet’ to address and support the mental health wellbeing of kabaddi athletes and make them field-ready for upcoming tournaments like K7 Kabaddi.

For more details on K7 Kabaddi, including the full schedule, click here.

NBA’s flagship store opens in London 

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NBA’s flagship store opens in London 

NBA’s flagship store opens in London 

Finally, good news for basketball fanatics in the U.K. The National Basketball Association has opened a flagship store in Central London. The two-storey retail outlet has been launched in partnership with Fanatics, a licensed sports merchandising brand. The store would be the home to everything sporty including official merchandise, memorabilia, and customised products.

There is also a wide variety of merch on sale including apparel, toys, headwear, and collectibles. Fans would be spoilt for choice as there aren’t just a plethora of options to choose from but also customisation options available. One can customise their jerseys and hats for every team in the NBA.

During the launch of the store, NBA EME director of global partnerships Steve Griffiths said, “U.K. fans are true connoisseurs of the game, and through our partnership with Fanatics, fans of all ages will be able to celebrate their love of the NBA with an extensive range of official and exclusive merchandise.”

Design touches reference London’s evolving role in the NBA, with wall decals of badges representing every regular-season game that has been held in the U.K. capital since 2011. Additionally, a huge image of Shaq adorns one wall, taken in a classic London red phone box to mark Orlando Magic’s game with the Atlanta Hawks at Wembley Arena in 1993.

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