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Future Lifestyle Fashions renews license agreement with Lee Cooper

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Future Lifestyle Fashions renews license agreement with Lee Cooper

Future Specialty Retail Limited (FSRL) the fully-owned subsidiary of Future Lifestyle Fashions (FLF) has signed a long-term license contract for the Lee Cooper brand owned by Iconix Brand Group, Inc.

The move has been taken to strengthen its fashion portfolio.

With this association, Future Specialty will now have the exclusive license to manufacture and market Lee Cooper clothing and footwear across all distribution channels in India.

Speaking about the collaboration, Rakesh Biyani, Director, Future Group said, “We are delighted to extend our decade-long association with Iconix Brand Group, Inc. Lee Cooper is one of our most popular brands, across all our markets, both in terms of demand and sales.”

With the long-term license for footwear, FSRL will extend its range to include footwear for men, women, girls and boys.

Future Lifestyle Fashions has been the exclusive licensee to manufacture and market clothing for men, women and kids since 2007.

“By extending the product offering to include footwear, Lee Cooper will continue to lead the denim lifestyle segment. Most importantly, this agreement will give us an opportunity to strengthen and enhance our share in the growing footwear market in India,” Biyani further stated.

Lee Cooper owns a diversified portfolio of strong consumer brands across categories, such as fashion, sports and home.

By bringing the entire Lee Cooper product range under one licensee, Lee Cooper will emerge to be India’s number 1 denim lifestyle brand, and is currently sold at various retail outlets including Central, fbb, Brand Factory and exclusive outlets owned by Future Group.

eOne announces Alpha Group as master toy partner for PJ Masks in China

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eOne announces Alpha Group as master toy partner for PJ Masks in China

Entertainment One has named Alpha Group as the master toy partner for PJ Masks in China.

The move has been taken to expand the pre-school property’s footprint across Asia for a wider audience reach.

Recently, eOne announced Alpha Group as the master toy partner for its hit global preschool property, Peppa Pig, in China and will introduce an extensive new toy line in 2018 that will continue to fuel the brand’s accelerating growth in the market.

As part of their strategy, Alpha plans to offer multiple price points across the range to give consumers more choice and value for money.

The popular series recently debuted on Chinese VOD platforms Tencent, iQYi and Youku, achieving a combined 70 million views in its first three days.

With this collaboration, Alpha will develop a line of PJ Masks vehicles, figurines, playsets and role play items from summer 2018.

Commenting on the association, Kenny Cao, Alpha Group’s senior vice president said, “Alpha Group is excited to have been appointed as the master toy partner in China for this globally successful property. With our extensive capabilities and leadership position in China we are poised to make PJ Masks a major success.”

Entertainment One is also expanding the reach of the property via the popular Chinese instant messaging service, WeChat with a dedicated PJ Masks WeChat account for fans going live in early April 2018.

eOne’s Ami Dieckman, SVP international licensing, Family and Brands, said, “PJ Masks has become a hot property around the world since consumer products launched globally last year and China is a key market in our growth strategy.”

“We’re fully committed to working with the best partners including one of China’s leading toy manufacturers, Alpha Group, to give PJ Masks a strong launch platform in 2018 that will tap into the extraordinary potential of this lucrative market,” he further added.

Currently, PJ Masks is broadcast ion over 150 territories worldwide and has a global reach of over 450 licensees in multiple territories around the world.

The first line of products is due to launch at retail from Q4 2018.

Smileys are all set to spread happiness across United States. Here’s how

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Smileys are all set to spread happiness across United States. Here’s how

The Emoji Company has signed a lot of licensees to further extend its brand across various categories in the United States.

Global Merchandising Services, the brand’s U.S. licensing agent, brokered the transactions.

The new deals include apparel, backpacks, accessories, back to school products, junior cosmetics, sleepwear, party goods among others

Take a look at the licensees:

  • Leng Universal has signed to create a line of denim and knit apparel items for kids, juniors and young men. The collection is set to launch this summer.
  • Cotton On will launch a score of Emoji-themed products (throughout its 1,500-plus stores this July. The products include apparel, accessories, novelty and stationery goods.
  • World Tech Toys also recently released its line of remote control toys.

The company is also continuing to grow the brand through partnerships with licensees including ASO for bandages, Bendon for activity books and puzzles, Running Press for publishing, FAB Starpoint for bags and accessories, Global Brands Group for Sleepwear, Stargate for swimwear and sleepwear, Townley for cosmetics and Unique Industries for party goods, among others.

Meanwhile, Nicolas Loufrani, who created the first-ever 3D smiley in 1997, have big plans for India.

In an interview with The Hindu, Loufrani told the company is seeking new partners for collaborations as India is at top of his priorities.

The Smiley Company maker, which is known for nearly 1,000 emojis and smileys sees India as a market with immense potential.

Amul launches ‘Irish Drink Mocktail’ with Almond Branding

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Amul launches ‘Irish Drink Mocktail’ with Almond Branding

In a first-of-its kind, Amul, India’s largest diary brand, has launched an Irish Drink Mocktail. The beverage has been launched in collaboration with Almond Branding, one of India’s leading branding and design agencies, for branding, packaging design and communication.

Irish Cream is the combination of the two most sinful things one can relish in Ireland – Irish whiskey and Irish cream.

Leaving no scope for ambiguity, the drink was positioned as a mocktail – an alcohol-free alternative to relish at parties, to say cheers with friends or simply consume for self-gratification.

R S Sodhi, managing director, Gujarat Cooperative Milk Marketing Federation (GCMMF) Ltd, which sells Amul, said, “Coming from the house of Amul, this Irish drink is bound to disrupt the beverage category and become the new high of 2018.”

“The Irish drink is inspired from the famous Irish coffee having its origins in Ireland, thus, making this mocktail as exciting as it could get,” he added.

Without divulging any details, Almond Branding had released a teaser on March 16 with the caption, “Cherish the Irish Experience.”

Check it out here:

About the sinful product:

  • One of the unique features of Irish Cream is the characteristic layers of different colours – cream, light brown and then dark brown.
  • The brand colours were derived from these special hues that are bound to visually transport one to the Irish café experience.
  • The branding was carved out of a classic bold font type etched on an oblongish dark brown unit – hard to be missed even from a distance.
  • The visual hook was an asymmetrically placed Irish cream shot glass with three coloured layers perfectly topped with drooling whipped cream.
  • The checkered pattern on the light brown background was inspired from the traditional checkered Irish fabric.
  • An overall clean, minimalistic design interspersed with gold shimmer and dark hues to capture the brand promise – a premium international experience.

Saswata Das, founder director, Almond, said, “Our decade-long association with Amul, the largest dairy brand in India, has been more of an honour. As a packaging design and communication partner, our aim was to bring to life Amul’s idea of bringing the international taste to the youth of India.”

The dairy major has been bringing the best of milk-based beverages to its consumers year after year.

Almond has also developed the branding and packaging design for two of Amul’s recently-launched beverages, namely Haldi Doodh and Kadhai Doodh, which are positioned as healthy, tasty drinks for a fast-paced stressful life. With Almond Branding having crafted the brand design for all these beverage launches, Amul is all set for the upcoming summers.

Ironman launches brand ’Ironsport’ for sport product licensing

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Ironman launches brand ’Ironsport’ for sport product licensing

Ironman has developed a new brand to extend the brand to a wider audience – ‘Ironsport’. The company, owned by Wanda Sports Holdings, plans to license Ironsport to best-in-class partners from apparel to healthy food alternatives and beyond.

“Ironsport is about discovering your best self. We are looking forward to the new product offerings that will be born from a culture of endurance sport but are designed for everyday performance,” said Nathalie Wolderling Bishman, senior director of global licensing at Ironman.

The company is working with Graj + Gustavsen (G+G), a branding and licensing agency, to create the new brand, which will henceforth, serve as the exclusive licensing agency for the brand in the United States and Canada.

“As we continue to expand our brands globally and across product categories, the G+G team is helping us create new and innovative ways to bring our unique philosophy to consumers across all athletic levels. They are known for their out-of-the-box thinking, strategic partnerships, and tremendous creative capabilities and we look forward to what we can do collectively to bring this new brand to life,” Bishman further stated.

Timex Ironman watch was launched in 1986. Currently, Ironman is the 72nd largest licenser in the world as reported by Global License Magazine

Evil Corporation Games’ TERRORHYTHM’ launches on Steam Store

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Evil Corporation Games’ TERRORHYTHM’ launches on Steam Store

For music fans and classic beat’em up gamers, indie studio Evil Company Games is launching their cyberpunk hit ‘TERRORHYTHM’ on PC today. The game is available in early access on the Steam store for USD 19,99 and is compatible with keyboard, controller and even with a USB dance pad.

Konstantin Bulatov, Head of Marketing at Evil Corporation Games said, “In the course of early access, we will add more levels, game modes, enemies, expand the story campaign –at the moment gameplay duration is limited only by the size of your music library.”

Here’s what you can do:

Set in the 25th Century, in TERRORHYTHM you can upload and play your own mp3 files and fight against the guardians of the total silence as you smash 4 buttons to the beat of music.

Execute rhythm based combos to increase your power and defeat your enemies with massive range attacks

The game contains different difficulty levels according to the skills of each player, along with online leader boards to compare your performance with others.

Check out the game teaser here:

The game contains 15 different levels, anime-like enemies, two game modes and the ability to play with your own tracks.

“As music-game enthusiast, I love spending hours playing One Finger Death Punch, KickBeat and Crypt of the Necrodancer, I’m confident to say that we have constructed a unique new gameplay sub-genre,” said Maxim Afanasiev, CEO at Evil Corporation Games.

TERRORHYTHM is completely playable and contains all the game mechanics. The game contains 15 different levels, anime-like enemies, two game modes and the ability to play with your own tracks.

Game of sponsors: These brands associate with your favourite teams in IPL 2018

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Game of sponsors: These brands associate with your favourite teams in IPL 2018

Today is the day, when you will witness the fleet of your favourite teams, challenging each other for the coveted title of ‘Indian Premier League’ 2018 Champions.

According to a report in the Moneycontrol, the star-studded tournament has seen a mega risk insurance cover of almost Rs 2,500 crore across categories this year.

The aid the size of the cover for the broadcast has risen to Rs 1,500 crore compared to Rs 1,300 crore last year, while on the other hand the premiums have seen a jump of 3.5 to 4 times on an average, the report stated.

The cover includes Rs 1,500 crore for broadcasters for complete IPL including event cancellation and ticket cancellation. New India Assurance has been the largest player in this space writing about 75 percent of the market policies

When we are talking about IPL, sponsorships and partnerships always remain the centre-stage.

Let’s take a quick look at the latest sponsors:

The Vivo Indian Premier League (IPL) has added Paytm as an on-ground sponsor as the mobile wallet brand comes on board as the Official Umpire Partner for the next five years (seasons 2018 through 2022).

Paytm is also the Title Sponsor of India Cricket.

Tata Motors appointed as the official partner for IPL for three years. As the official partner, Tata Motors will leverage the IPL 2018 platform to showcase the new Nexon in the stadium, across all matches, with on-ground engagement plans and merchandise.

CEAT Tyres will continue its association with the annual tournament as the official time-out partner for the next five years.

HPL Electric & Power Ltd has tied-up with RCB (Royal Challengers Bangalore) as the official partner in LED Lighting & Switchgears category. As a part of the association, Royal Challengers Bangalore will sport the company’s branding on its uniform. The company will further leverage the association by using RCB & its associated players in all communications related to LED & Switchgears for the agreement duration.

Radio network 93.5 RED FM announced its association with SunRisers Hyderabad (SRH) team as principal sponsor for the 11th season of IPL.RED FM said the team will sport its branding on their jerseys. As a part of the association, RED FM, will do content for both radio and digital with the SRH team, among others.

Tecno Mobile has announced its partnership with Kings XI Punjab team. As per the collaboration, Kings XI Punjab players will sport Tecno branding on the team uniforms during matches.

HMD Global, which designs and sells Nokia brand of smartphones and feature phones, also announced that it will return (as Nokia) as the principal sponsor of the Shah Rukh Khan-owned Kolkata Knight Riders in the IPL. Also, the Marvel’s Avengers and Kolkata Knight Riders (KKR) teamed-up for a special edition merchandise collection.

South India’s largest footwear retail and franchising company Centro has become the official sponsors of Sunrisers Hyderabad team.

Eros Now, the digital over-the-top (OTT) South Asian entertainment platform of Eros International, will be the Title Sponsor of Virat Kohli led-Royal Challengers Bangalore team. Leveraging the nation’s two biggest attractions – Bollywood and Cricket, Eros Now has become one of the first OTT player to come on board as a sponsor of a league team at IPL 2018.

Samsung has signed up as the Principal Sponsor of Mumbai Indians. Samsung, which is India’s most trusted brand, will also be seen on the perimeter boards and the player dugout. At the Wankhede Stadium, the home ground of Mumbai Indians, the North Stand has been designated Samsung North Stand.

Burger King is also launching a targeted brand campaign and a partnership with current crown-bearers and reigning IPL champions. Burger King has associated with Mumbai Indians to become the exclusive category partner for the team, who will proudly sport the Burger King logo as part of their outfits.

Universal Sportsbiz Pvt Ltd (USPL) has announced that WROGN and IMARA will be the official lifestyle partners for team Royal Challengers Bangalore.

The RCB has announced HP Inc India as their principal sponsor. As part of the partnership, HP will have visibility across retail outlets, on-ground activations, team jersey and will feature in promotions and activations led by RCB team and management. Further, on the other hand, RCB players will be visible in HP led promotional activations.

Moreover, Star India, the media rights holder of the IPL from 2018 to 2022 also announced that 34 brands in total have signed on as commercial partners for the broadcast (TV and digital) of the tournament. While Vivo, Coca Cola and Jio have signed on as co-presenting sponsors, Polycab, Parle Products, AMFI, Make Amy Trip, Vimal Pan Masala and Asian Paints, and Dream 11 are associate sponsors.

The 11th edition of the popular Indian Premier League (IPL) is scheduled to begin on today (April 7) and continue till May 27, 2018, with the first match between Mumbai Indians and Chennai Super Kings.

Marvel’s Avengers and KKR join hands, launch special edition merchandise

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Marvel’s Avengers and KKR join hands, launch special edition merchandise

With the Indian Premier League (IPL) fever spreading across the nation, the Marvel’s Avengers and Kolkata Knight Riders (KKR) teamed-up for a special edition merchandise collection.

The range includes designs inspired by Marvel’s popular Avengers franchise that have been seamlessly blended with the elements, themes and colours of the IPL team. The collaboration marks the release of the much-anticipated Marvel Studios’ Avengers: Infinity War.

Commenting on the association, Venky Mysore, CEO & MD, KKR, said, “The power of Marvel’s Avengers and the punch of the Kolkata Knight Riders will delight fans with this new range of exciting products. Sportspersons are real life Super Heroes and we are thrilled to back this initiative that will present the synergies between our players and Marvel’s much-loved Super Heroes. Licensing & Merchandising is a focus for us, and this partnership with one of the biggest consumer products brands in the country is a step in that direction.”

The exclusive collection will include t-shirts, back to school range, mugs, board games, card games, mobile covers, power-banks among others.

According to the website, the price for these merchandises range from Rs 599 to Rs 2000.

“It’s the 10th anniversary of the Marvel Cinematic Universe and with this collaboration, we are giving our Indian fans an amazing opportunity to experience the most celebrated sport in the country with their favourite Super Heroes”, said Bikram Duggal, Executive Director and Head – Studios & Chief Marketing Officer, Disney India.

The co-branded merchandise will be available on KKR’s web portal – shop.kkr.in and also across retail and e-tail outlets mid-April onwards.

The 11th edition of the popular Indian Premier League (IPL) is scheduled to begin on today (April 7) and continue till May 27, 2018, with the first match between Mumbai Indians and Chennai Super Kings.

Shah Rukh Khan-owned Kolkata Knight Riders first match is scheduled for April 8 with the Virat Kohli-led Royal Challengers Bangalore.

First look of Chhota Bheem Kung Fu Dhamaka movie revealed. Details inside

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First look of Chhota Bheem Kung Fu Dhamaka movie revealed. Details inside

On Chhota Bheem’s 10th Anniversary, Green Gold Pictures presents the first look of theatrical movie ‘Chhota Bheem Kung Fu Dhamaka!!’

With a resembling Chinese backdrop like ‘Kung Fu Panda’, the 0.21 secs theatrical look showcases Bheem in a ninja outfit. With an orange bandana tied to his head and sporting an orange and white Kung Fu costume, our cute gullible Chhota Bheem is all set to take over the world.

Catch the official first look here:

Chhota Bheem is an Indian animated comedy adventure television series created by Rajiv Chilaka. Premiered in 2008 on Pogo TV, it focuses on adventures of a boy named Bheem and his friends in the fictional kingdom of Dholakpur.

Green Gold Pictures is well known for their original Indian animated content and it is also the only Indian company to diversify itself into L&M, digital media, theatrical movie production, branded stores among others. Green Gold Animation was established in 2001. Green Gold set up its Licensing and Merchandising division in 2008.

Gold started Green Gold Pictures in 2012 and has produced and released three theatrical movies of Chhota Bheem titled “Chhota Bheem & the Curse of Damyaan” in 2012 and “Chhota Bheem & The Throne of Bali” in 2013 and “Mighty Raju Rio Calling” in 2014.

Recently, India’s favourite entertainment destination Imagica announced a unique consumer experience for guests at the theme park, in association with Green Gold Animation.

This one-of-a-kind association with India’s pioneer in producing original animated content, will witness the introduction of India’s first character ride – ‘Chhota Bheem The Ride’. The kids-friendly attraction is scheduled to be unveiled at Imagica’s Theme Park this May.

Ahead of IPL, Hotstar unveils ‘All Sports’ subscription at Rs 299 annually

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Ahead of IPL, Hotstar unveils ‘All Sports’ subscription at Rs 299 annually

Ahead of the Indian Premier League 2018, Star India’s online entertainment platform Hotstar has unveiled a new sports-only subscription plan at Rs. 299 annually. Currently, the online streaming platform has two subscription plans – Rs 999 and Rs 199, which allow viewers to get access to premium content.

This could be termed as good news for the sports fanatics as in just Rs. 25 per month, viewers can get access to all the sports content such football, tennis, formula 1 and all the sports content licensed by Star India.

According to the website, the new All Sports plan includes:

  • Cricket: VIVO IPL 2018, Asia Cup 2018 and more
  • Tennis: Wimbledon, French Open, US Open among others
  • Football: Premier League, Bundesliga, I-League, Indian Super League, AFC Cup and more
  • Kabaddi: Pro Kabaddi, Kabaddi Nationals
  • Others: Formula 1, Badminton World Championship among others

However, in a major disappointment, the exclusive package doesn’t include the 2018 FIFA World Cup as its broadcasting rights are with Sony Pictures Network India.

Meanwhile, Hotstar doesn’t support high-resolution 4K or 1080p streaming for live sports, and is limited to 720p HD at a low bitrate. However, it did roll out 1080p entertainment content.

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