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Justice will be served at Madame Tussauds Orlando this summer

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Justice will be served at Madame Tussauds Orlando this summer

Warner Bros. Consumer Products and DC Entertainment have teamed up with Merlin Entertainment Group to launch a DC Super Heroes-inspired experience at Madame Tussauds Orlando.

For the first time ever, fans of DC’s Justice League will come face-to-face with their favorite heroes in an action-packed adventure unlike any other.

Commenting on the association, James Paulding, General Manager, Madame Tussauds Orlando said, “Fans have never come this close to the action. Madame Tussauds Orlando, together with Warner Bros. Consumer Products, have created a Justice League experience you have to see to believe–from the unbeatable roster of DC Super Heroes to the sensational, hi-tech experiences.”

Madame Tussauds Orlando also took to the Twitter and share an image.

Sharing a teaser in another post, it wrote, “The secret message is now revealed, and a challenge awaits.” 

Titled “Justice League: A Call for Heroes,” it will invite guests into the DC Universe to partner with their favorite DC heroes as they fight to save the world.

Wonder Woman guests will help to destroy LexCorp’s formidable technology that has disabled the city. By harnessing their inner super power, guests will be able to emit a powerful blast from Wonder Woman’s gauntlets to weaken LexCorp’s control over the city.

Elsewhere in the city, Lex’s experiment wreaks havoc, sending a helicopter and its occupants hurtling toward the ground. Guests will have to summon all their strength and join Superman to help lift a real helicopter back into the sky as onlookers’ cheer from the streets below.

As the battle continues, one superhero will remain elusive. Guests must summon Batman with the Bat-Signal. Billowing smoke and wind reveal Batman as he’s called into battle on the rooftop, ready to save the world.

Moreover, the experience will also feature wax replicas of the superhero films including Justice League’s Gal Gadot as Wonder Woman, Henry Cavill as Superman and Ben Affleck as Batman.

“Justice League: A Call for Heroes” is slated to open this May at Madame Tussauds Orlando. The same exhibit will also debut at Madame Tussauds Sydney this summer.

Search for character-based merchandise gets easier! Toonmart launches its flagship store in Mumbai

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Search for character-based merchandise gets easier! Toonmart launches its flagship store in Mumbai

Want to have your favourite superhero or a Wonderland at your child’s birthday party? But, don’t know how to execute? Planning one has just been made easier with the launch of Toonmart – a one stop-destination for all character-based merchandise.

The wide range of products include all the favourite toon characters including toys, stationary, back to school products including apparels, accessories, home decor, footwear), Chhota Bheem, Captain America, Hulk, Motu Patlu, Frozen, Disney Cars, Barbie, Doraemon, Minions, Batman, and Tom and Jerry.

The burgeoning merchandising market in India is gathering great momentum and foresees huge growth for the sector. However, there is considerable inconsistencies in availability, display and pricing of products especially character based merchandise.

Located in Mumbai’s RCity Mall, the new sprawling 1000 sq. ft. store is distinguished by its unique, open-sell environment with an ever-increasing assortment of products.

Keeping the current Indian scenario, Toonmart is taking a leadership stance and creating a retail platform by integrating all the available merchandise under one roof.

Toonmart is owned by the parent company Sticker Bazaar and is headed by Vinod M Jain, Founder & Managing Director Toonmart and Yatish D Jain, Co-founder and CEO.

Speaking at the launch, Yatish Jain, CEO & Co-Founder said, “We are very excited to finally have wheels on the ground with Toonmart. Toonmart is a one of its kind concept in the Indian market which will bring together various categories and merchandise options of the popular character based merchandises and give the consumer a chance to explore all the products under one roof! A win-win for both the consumer and the product licensees.”

Simultaneously, the company have also launched Toonmart in Ahmedabad, Lucknow and Indore. In addition, the company is also looking at a robust line up of stores in Tier 1 and 2 cities through owned and the franchise model.

The parent company Sticker Bazaar, manufacturing leader in the sticker, stationary & label industry was incepted in 2006.

Toonmart store will offer a wide range of products based on characters including toys, back to school products, accessories, clothing and more. Toonmart will operate through retail and franchise model. The price range is equally comfortable to suit every preference and interest. Toonmart houses the latest trends and most inspiring new character merchandise.

License Global unveils top 150 licensors, Disney remains at Numero Uno

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License Global unveils top 150 licensors, Disney remains at Numero Uno

License Global, the premier publication and leading source of news and trends for the global consumer products and licensing industry, has released its annual Top 150 Global Licensors report, which brings together financial information from the world’s most powerful brands.

The Walt Disney Company remains as the top brand licensor for nearly a decade, followed by Meredith and PVH Corporation, according to the report.

The Top 5 Global Licensors, according the 2018 Top 150 Global Licensors report are:

  • The Walt Disney Company – $53B
  • Meredith Corporation – $23.2B
  • PVH Corp. – $18B
  • Universal Brand Development – $7.3B
  • Hasbro – $7.1B

Disney’s portfolio of properties includes Star Wars, classic characters such as Mickey Mouse and Minnie, Pixar films such as Cars 3, gaming titles among others.

Several new companies are also welcomed to the list including Crayola, Alpha Group, The Astrid Lindgren Company, The Emoji Company, Golden West Food Group, Games Workshop, Hachette Filipacchi Presse, IMPS (International Merchandising, Promotions & Services), Motorola, Shanghai Skynet, Talpa Global and ZAG.

“The annual Top 150 Global Licensors report is an excellent temperature gauge on the global brand licensing industry and provides a snapshot of retail’s impact on the whole. There’s a lot of movement in the world of brands – companies are consolidating, retail is rapidly changing, and consumers are reacting with their wallets, which you can see in many of the trends reflected in this report. Bringing such a wealth of information together in one place is a powerful piece of insight,” said Amanda Cioletti, content director, License Global.

License Global is part of UBM, the largest pure-play B2B events organizer, and its global licensing group, which includes Licensing Expo and Brand Licensing Europe.

Several of the top licensors will be exhibiting at Licensing Expo 2018, which will take place during May 22–24, 2018 at the Mandalay Bay Convention Center in Las Vegas, Nevada.

IPL Mania: BSNL launches special data pack for users

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IPL Mania: BSNL launches special data pack for users

To lure customers during the IPL match, state-run telecom firm BSNL has announced a 153GB mobile data pack for Rs 258 with 51 days validity.

“BSNL presents IPL pack Unlimited data STV-248 for prepaid mobile customers which give unlimited data (3GB data per day) with validity of 51 days during period of IPL cricket match. This will be useful for our subscriber to stream live IPL matches at a very economical rate,” BSNL said.

Meanwhile, Reliance Jio has also announced a 102GB data pack for Rs 251 during the ongoing cricket season.

Also, Airtel has announced to provide free live streaming of IPL 2018 matches through Hotstar on its TV app.

In addition, Star India’s online entertainment platform Hotstar had also unveiled a new sports-only subscription plan at Rs. 299 annually.

The eleventh-edition of the Indian Premier League (IPL) begun at the Wankhede Stadium in Mumbai and the first match of the season was played between defending champions Mumbai Indians and two-time champions Chennai Super Kings, where the latter won the match.

The matches will be played at nine venues, across 51 days from April 7 to May 27, 2018.

Rannvijay Singh enters into fashion couture space with ‘Disrupt’

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Rannvijay Singh enters into fashion couture space with ‘Disrupt’

Joining the bandwagon of celebrities, MTV Roadies’ ex-contestant and actor, Rannvijay Singh has unveiled his own fashion label – ‘Disrupt – Defy Ordinary’.

With this, the roadie-turned-actor joined the long list of celebrities such as Hrithik Roshan, Anushka Sharma, Virat Kohli, Tiger Shroff, and Jacqueline Fernandez.

The new fashion label has been exclusively carved out keeping Rannvijay’s fashion sense – free, wild-spirited and originality in mind.

The clothing label aims to ‘disrupt’ the fashion industry with styles that stand out from the crowd, are relatable and dominate the streets.

Commenting on the launch, Rannvijay Singh, Co-Founder, Disrupt, said, “Fashion should always be effortless yet cool. The key idea was to combine our concept of disruption along with the new-age audience. From the prints, the stitch styles, and the colour palettes, there is an element of disruption in almost all of them.”

Disrupt is a brand that combines utility, street style, and quality, especially for all the casual wear outfits.

“We believe we have stayed true to the brand name by playing around with colours, graphics and styles in a way that is perfectly relatable to our target audience. Through Disrupt, we aim to disrupt the casual wear market and make a mark by offering quality garments to all,” Rannvijay added further.

Disrupt offers shirts, graphic tees, hoodies, joggers, denims and more, and caters to both men and women. The t-shirts are priced between Rs 700 and Rs 1100, whereas, bottoms are launched at a starting price of Rs 1,300.

Shakeef Khan, Co-Founder – Marketing & Sales Operations Disrupt, said, “Our collection is a perfect blend of style and substance. We want to leverage Rannvijay’s massive fan following, his fashion sensibilities and combine that with the need for a solid casual wear brand in the market. Rannvijay is widely known for his fashion sensibilities and we are confident that Disrupt will soon emerge as the individualistic fashion choice amongst the young and fashion-conscious Indian consumers in the next one year.”

Kumar Doshi, Co-Founder – Product & Design added “As the name suggests, we aren’t here to follow the rules, we’re here to literally DISRUPT! Disrupt is not only going to change the game and its rules but it will become the fastest growing brand that the industry has seen.”

The debut collection of Disrupt will be soon available on — www.disruptbrand.com and other fashion e-commerce sites.

Earlier this week, Bollywood actress Jacqueline Fernandez has launched a female-only fitness and fashion brand ‘Just F’with Mojostar. With this launch, Just F marks the second co-created brand launched by Mojostar, which has been consolidating its position as a world-class ‘house of brands’.

Just F is a female-only fitness and fashion brand created with an aim to bring the ‘F’ factor back into feminine fitness.

Toys R Us unveils final store closures. Check out the dates here

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Toys R Us unveils final store closures. Check out the dates here

Toys R Us have confirmed the closing dates of the final Toys R Us stores in the UK. Earlier, the company had confirmed it was no longer accepting returns for refunds and shoppers can no longer make orders on its website.

The joint administrators of Toys R Us have announced that the final 75 stores in the UK will close by Tuesday 24 April, affecting more than 2,000 jobs.

The 2,054 employees have been told and will be paid up to and including their last day of work.

Stores will continue to trade as normal up until the dates listed below, with a nationwide stock discounting programme extended further. Discounts of up to 70 per cent will be available throughout the stores, with products such as bikes and strollers currently on offer at half-price.

“We are grateful for the hard work of everybody at Toys “R” Us’ during this extremely difficult and challenging time. We are working closely with the 2,000 employees affected by the closures to ensure they receive the support they need for redundancy and other compensatory payments,” said Simon Thomas, joint administrator and partner at Moorfields.

Check out the full list of closure dates below:

 

The global brand went into trouble after the US business filed for bankruptcy last year and subsequently shut 180 stores. The UK branch went into administration in February, putting 3,000 jobs at risk, with “an orderly wind-down” getting underway after the failure to find a buyer.

According to several media reports, the sites being left by Toys R Us are already being eyed up by some, including London-listed fitness firm The Gym Group.

The Little Prince celebrates 75th Anniversary, Licensing Works unveils licensees

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The Little Prince celebrates 75th Anniversary, Licensing Works unveils licensees

To mark the 75th anniversary of Antoine de Saint-Exupéry’s The Little Prince, Licensing Works! has announced a number of licensees to create new products including Sockmith, Little Unicorn and many more.

Commenting on the occasion, Thomas Riviere, general manager, Sogex, an arm of the estate of Antoine de Saint-Exupéry, said, “It’s incredible to see how many people adore The Little Prince, and we are thrilled to be working with Licensing Works! to give fans opportunities to celebrate and participate in the Anniversary.”

New licensees include:

  • Houghton Mifflin Hancourt for a 75th anniversary edition of the novel;
  • LeSportsac for a collection of themed backpacks, baby, cosmetics and crossbody bags;
  • Little Unicorn for swaddles and quilts;
  • Finn and Emma for infant apparel, sleepwear and gifts;
  • Riley Blake for a soft-book and fabric line;
  • Running Press for a light up rose mini-kit;
  • Out of Print for a Nook tablet cover, available exclusively at Barnes and Noble;
  • Sockmith for men’s and women’s socks;
  • Rizzoli’s Universe for a 2019 calendar;
  • Culturenik for boxed gift mugs, bookmarks and prints;
  • Cernunnos for an encyclopedia, which will be distributed through Random House;
  • Trousselier for music boxes and gifts;
  • Vinca for earrings and necklaces;
  • Storiarts for infant caps and baby blankets;
  •  Litogrpahs for t-shirts, scarves and posters;
  • Dezign Your Mind for inspirational shower clings;
  • Arts Design for laser-cut wood décor; and
  • Walls360 for a full range of lift-and-place wall graphics.

The anniversary will take place at the Morgan Library & Museum in New York City, which will host a special exhibition of the author’s newly discovered drawings as well as special screening of The Little Prince animated film.

Jennifer Lopez to launch limited edition makeup collection

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Jennifer Lopez to launch limited edition makeup collection

Hollywood star Jennifer Lopez will launch a new, limited edition makeup collection in collaboration with Inglot Cosmetics.

The new cosmetic line aims to reflect the star’s signature beauty looks. Appropriately titled Boogie Down Bronze, the collection is all set to debut on April 26.

The Inglot Cosmetics took to the Twitter and wrote, “We are excited to announce the Jennifer Lopez Inglot collaboration launching April 26th.”

The 70-piece capsule line will offer a range of cosmetics including powders, lipsticks, shadows, eyelashes, mascara, bronzer, gloss and a cosmetic palette.

One of the neatest features of the collection is the Freedom System, which allows customers to customize their palette as they best see fit. There are as many as 300,000 possible combinations.

“What I think is unique and exciting is our Freedom System Palette – which allows you to create your own personalized palette with the specific colors and products that you need. Now you no longer have to buy that 5-piece eyeshadow kit to get the one color you really want!” J.Lo said.

The exclusive edition will be available later this month at Inglot, select Macy’s locations and online at JenniferLopezingLot.com and InglotUSA.com.

Indian cricketer K L Rahul launches ‘Gully’ – A cult streetwear brand

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Indian cricketer K L Rahul launches ‘Gully’ – A cult streetwear brand

Joining the bandwagon of celebrities, Indian cricketer K L Rahul announced the launch of Gully –  a ‘cult streetwear brand’ in collaboration with retail partner Zeko Online, according to a report in the Business Standard.

The deal was structured and executed by Bunty Sajdeh led Cornerstone Sport and Entertainment, the sports talent management agency which also manages Indian captain Virat Kohli.

Being a co-owner, Rahul has been actively participating – right from the inception of the brand to regular inputs based on the design, style and quality of the products.

Commenting on the association, Arjavi Shah Marwaha, director, Zeko Online said, “The core of the brand is street culture, hip-hop, rap and street sports. Our target audience is the youth. Gully is an everyday wear brand, with an emphasis on comfort and quality at a reasonable cost.”

The range will be available in all the e-commerce websites in the coming weeks. The collection will include tee-shirts, joggers and shorts for men and will expand its portfolio to include a women’s clothing line and introduce categories such as jeans and sweatshirts as well.

“We will be expanding to offline retail through unique Gully pop-up retail experience stores. We are also in talks with a few investors and after funding we will look at rapid expansions through other channels,” added Marwaha.

“We felt Arjavi was the right person since she has 15 years of experience as a designer, manufacturer and collaborator in making successful private labels for India’s leading retail chains,” Jogesh Lulla, COO, Cornerstone Sport was quoted as saying.

With this, the brand intends to expand its presence to physical retail in the coming months, and its portfolio of products.

Not only this, Bollywood actress Jacqueline Fernandez has launched a female-only fitness and fashion brand ‘Just F’with Mojostar. With this launch, Just F marks the second co-created brand launched by Mojostar, which has been consolidating its position as a world-class ‘house of brands’.

Just F is a female-only fitness and fashion brand created with an aim to bring the ‘F’ factor back into feminine fitness.

Earlier, Tiger Shroff also launched his own active clothing and accessories brand ‘Prowl’ in partnership Mojostar. Prowl is expected to hit the markets in June this year and will be available across the country. The brand will offer active wear clothing for a certain period of time and will move on to accessories such as footwear, gym bags and fitness accessories later.

Disney & Me stores make their India debut, courtesy DLF Brands

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Disney & Me stores make their India debut, courtesy DLF Brands

When it comes to reshaping the Indian licensing industry, Disney always remain the front runner.

Disney & Me stores, catering to lovers of Disney, Marvel and Star Wars merchandise, have opened up in India courtesy DLF Brands.

DLF Brands announced the opening of two Disney & Me stores in Noida and Gurugram through a licensing arrangement with Disney Consumer Products in India.

The stores are located in Mall of India in Noida and Ambience Mall in Gurugram, according to the official statement.

Abhishek Maheshwari, Country Head, Disney India, the introduction will also play a critical role in how children and families experience stories and characters of Disney at retail stores.

Giving an insight, the DLF Mall Of India took to the Twitter and wrote, “@DisneyIndia store NOW OPEN at #DLFMallofIndia! Visit to explore the magical world of #Disney.”


The stores will carry exclusive fashion lines and a global range of toys and novelty items for kids between 3-12 years.

Commenting on the launch, Timmy Sarna, Managing Director, DLF Brands said, “We are excited to open Disney & Me licensed stores in the country. We have curated the best of Disney, Marvel and Star Wars merchandise to provide something for every kid. Our aim is to offer parents an ultimate retail destination to find compelling products for their young ones.”

Each store will feature six uniquely designed, dedicated zones bringing to life the characteristic worlds of the popular franchises including Disney’s Mickey Mouse & Minnie Mouse, Disney Princesses, “Frozen”, Marvel’s Avengers, Spider-Man and Star Wars.

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