Sunday, February 22, 2026
spot_img
Home Blog Page 14

Revlon X Megan Thee Stallion Hot Girl Sunset Collection will be out soon

editor
-
0
Revlon X Megan Thee Stallion Hot Girl Sunset Collection will be out soon

Revlon X Megan Thee Stallion Hot Girl Sunset Collection will be out soon

Revlon announced the launch of Revlon X Megan Thee Stallion Hot Girl Sunset Collection. The products in this collection will be only available on StockX, a global e-commerce marketplace that facilitates auctions between sellers and buyers.

The General Manager of Revlon, Chandra Coleman Harris spoke about the launch in an interview, she said, “We knew immediately that StockX was the ideal platform to launch this one-of-a-kind collection with Megan Thee Stallion. Given the palpable excitement around Megan, we wanted an unexpected launch model to match it. StockX is at the center of culture, so the synergies between our brand DNA, her fans, and StockX’s dynamic marketplace aligned perfectly.”

The collection includes a new face and eye palette with Megan’s 10 hand-picked shades. The novel Hot Girl artwork could be seen on the packaging, this was inspired by her love of anime and her signature fierce style. The Hot Girl embossed makeup bag is available in hot coral or orange color and contains faux lashes and Super Lustrous The Gloss, renamed THEE GLOSS, for this collection.

Deena Bahri, Chief Marketing Officer, StockX, stated, “Much like StockX, Revlon has a rich history of innovation, which is particularly remarkable for a company nearing its centennial. Launched in close collaboration with Megan Thee Stallion, a trailblazer in her own right, this DropX once again reinforces our commitment to unlocking access to of-the-moment products across a wide range of categories, and to amplifying brands and creators that share in our mandate to offer our customers an equal opportunity to self-expression.”

IGX Creator Summit 2021: Getting Your First Break in Gaming

editor
-
0
IGX Creator Summit 2021: Getting Your First Break in Gaming

IGX Creator Summit 2021: Getting Your First Break in Gaming

In IGX creator summit 2021 panelist Vaibhav Viswanathan MPL Gaming, Poornima Seetharaman Zynga, Ahad Oomerbhoy – Singular Scheme, Kashyap Singha Phukan – Psypher Interactive, and Tom Simpson, SVP of the APAC region spoke about how India is becoming the new hub for gaming development along with other aspects of the gaming market. Below are some of the key takeaways of the panel discussion.

In the last couple of years, how has the Indian gaming industry expanded?

Indian has the second largest internet consumer base with over 600 million internet users. According to KPMG studies, there is a 20 % contraction in the viewership of traditional forms of entertainment such as films, TV, and print. Research however foresees a rapid change in gaming consumption. COVUD -19 has only accelerated the growth of the gaming sector.

In the first half of 2020, there was a sudden surge in gaming, especially on mobiles. Mobile players get a sense of belonging while the competitive spirit is still intact. With the rise in smartphones, gaming has penetrated tier 2 and tier 3 cities as well. There are approximately 34 million Pubg users who are active every day. Studies suggest that there would be approximately half a million more Indians who would play games on their mobile by 2024

Advertisers would be at a grievous loss if they miss out on mobile gaming advertising.

How can brands seek leverage of the potential audience?

Panelists spoke about how gaming has penetrated into different demographics and we are spending more time than ever before online gaming. Simpson referred to games as the platform where “everything happens”

If advertisers are smart enough to craft strategies and sponsor the right esports teams, then they won’t get reach their target audience but convert them into loyal customers.

About The IGX Creators Summit 2021

The IGX Creators Summit is a unique initiative that focuses on creative processes that go into creating games and gaming content. Featuring some of India’s most talented game developers, studios creating world-class games, as well as some of India’s most influential content creators, the Summit is a 2-day digital event aiming to create a platform that showcases the creativity in the gaming ecosystem.

Haven came out with new Mr. Men Little Miss Kids Range

editor
-
0
Haven came out with new Mr. Men Little Miss Kids Range

Haven came out with new Mr. Men Little Miss Kids Range

Haven Global entered into a licensing agreement with Mitch Dowd to launch a new apparel range called Mr. Men Little for Big W, the collection is a tribute to the iconic brand which completed its 50th anniversary in 2021.

This collection includes coveralls for bub, t-shirts for toddlers, dresses, and a bunch of other options ideal for busy and active children. The apparel would be available at Big W stores.

The collection promises to evoke a sense of nostalgia for parents. It includes some of the most loved characters including Little Miss Princess Little Miss Sunshine, Mr. Noisy, Mr. Strong, and Mr. Happy.

Meant for the littlest of babies, the bodysuits will be available in sizes 0000-1. The tees, leggings, and all-over dress will be available in sizes 1-7. The canvas shoes, come with an easy double tab fastening for little hands and are available in sizes 6-12 in both blue and pink patterns.

‘Oscars of the Comic world’ won by the Illustrator Anand Radhakrishnan

editor
-
0
‘Oscars of the Comic world’ won by the Illustrator Anand Radhakrishnan

‘Oscars of the Comic world’ won by the Illustrator Anand Radhakrishnan

Anand Radhakrishnan, a 32-year-old Mumbai-based Visual illustrator, and artist won the eminent Will Eisner comic industry award lauded for Oscars of the Comic World. The Eisner Awards are held annually with prestigious awards won by eminent personalities. This time amongst the list is Mr. Radhakrishnan who has been recognized as the Best Painter/ Multimedia Artist. Radhakrishnan imparts the honor with UK-based colorist John Pearson. They won for their work on UK-based creator Ram V’s 145-page realistic novel Blue In Green, distributed in October 2020 by Image Comics.

Sharing his experience on the collaboration and projects in the light he said “Ram and I have been long-term collaborators, having worked on other projects together. Our careers kickstarted around the same time. I had done the cover for his first self-published book called ‘Black Mumba‘. After that, we did another book called ‘Grafity’s Wall‘, which was based in Bombay. Both of our projects tend to focus around music,”

The illustrations in ‘Blue In Green‘ have explored “the pursuit of excellence”. “The protagonist thinks of himself as a failed musician. It is a devil-at-the-crossroad story where you need to quit a trace of something to have the option to accomplish greater things. And you have to give up to achieve greater things, which might turn into something horrific. In this book, there are also supernatural elements attached.” remarked Radhakrishnan.

Validating his honor for Eisner he mentions that “I work from home and very few people get to see what I do. But when Eisner acknowledges you, you realize that people are looking at your work. It’s made me feel that what I do has meaning.”

Radhakrishnan noted his view on graphic novels by mentioning “I strongly believe that if there is a consolidated effort to push graphic novels, they have the potential to become as big in India as Manga is in Japan,” Radhakrishnan says.

The Mahim resident is presently chipping in at another realistic novel, Radio Apocalypse, along with Ram V. It is the story of a radio broadcast and team that have survived the apocalypse. The book is set to release in October.

Being questioned about pandemic and its effects on his creativity Radhakrishnan positively answered saying that that he didn’t modify his work mode in Pandemic instead he had adapted this process of ‘work from home’ prior to the pandemic “My family, my wife, they know what I do, and they understand the process: how much space and time I need. They have been quite supportive, and not much has changed for me.”

Concluding his note surprisingly Ramakrishnan said that he always aspired to be a doctor but he did have a bent for creativity and imagination. “After my 12th standard, I gave all the tests, but I didn’t get through any of the top schools. Eventually, I decided to do this, thinking I could make a living in something I love doing. It has been a fairly linear journey for me,”

 

Bikano and Chhota Bheem enter into a licensing deal for “Fatax”

editor
-
0
Bikano and Chhota Bheem enter into a licensing deal for “Fatax”

Bikano and Chhota Bheem enter into a licensing deal for “Fatax”

Appetizer specialist Bikano entered into a licensing contract to get the most iconic kids’ character Chhota Bheem on their products. Bikano has come out with a whole new range of products which include Ringz, Puffers, Cheese balls, Pasta Crunch, and more.

The brand has managed to gain a strong footing in the western snack market which is valued at 16000 crores. The category is expected to grow by 23-25% by 2024. This product has been specifically launched for kids between the age of 3-10.

“The Chota Bheem character has been consistently capturing the hearts of kids across the country over all these years, and even globally with its unique and intriguing message-driven content. This collaboration will help us to attract kids and children to our offerings and drive them towards more diversified, healthy snacking options. Also, if we look at western snacks, currently it is driven by chips; extrude being a small part of the category as of now. We want to drive growth in this segment as the market is ever-expanding. With our new sub-brand ‘Fatax’, we aim to deliver the best products and further develop the category in our portfolio.” said Mr. Manish Aggarwal, Director, Bikano.

“Also offering new products on a regular basis has been a prime focus of our brand. Apart from that, the new range is expected to give us a sales surge of up to Rs 15 crore in this fiscal,” added Mr. Aggarwal.

Speaking on looping Chhota Bheem for the launch of their extrude products range, Mr. Dawinder Pal, Head of Marketing at Bikano, said “Puffed and extruded snacks are a major trend nowadays, as it gives numerous options other than potato chips with plenty of interesting flavor combinations. However, other than taste and flavor, we need a compelling product story along with an interesting visual appeal to target kids and youngsters.”

“Chhota Bheem has high recall among our TG (Target Group) and this association will enable us to get an edge over our rivals and drive sales for this category. The character of Chhota Bheemwill certainly creates an impact that’ll resonate with kids. We will be running a digital campaign and TVC to communicate this association. We are targeting extrudes since this is the fastest-growing category within the western snacks segment.” added Mr. Pal.

The chips are priced at 10 Rs and are available in all retail outlets.

Diversifying Gaming Content for Indian Audience: IGX Creator Summit 2021

editor
-
0
Diversifying Gaming Content for Indian Audience: IGX Creator Summit 2021

Diversifying Gaming Content for Indian Audience: IGX Creator Summit 2021 

At the IGX creators’ summit 2021 esteemed panelist spoke about how one can diversify gaming content for the Indian audience and thrive as a hub for game development. There is a list of the key takeaways from the summit.

What is the audience that esports should try to attract next?

Talking about the new market that the gaming community can try to acquire in 2021 Dushyant Saraswat, founder, and CEO of Hunter Games MHG Technologies said, “The gaming community now needs to focus on what we can do to push the non-gamer to really start gaming. The more pertinent question is why are there still non-gamers who are video watchers? When everyone knows that gaming is more fun.” Saraswat then points out a few pieces of research which suggest that people don’t have adequate skillsets to ace a game, they feel that because they lack hand-eye coordination to do well in a game they would actually give up. Gamer creators now then need to create a game without involving too many skills and still make sure that the game is entertaining to play.

Saraswat recognized that gaming today is very individualistic in nature and ultimately Indian family structure is extremely cohesive, so somewhere down the line the gaming industry needs to change the outlook of the Indian families towards gaming. Anurag Khurana co-founder of New Gen Gaming shed light on the subject and said, “People like to watch the content creators not the game per se. Most people would want to watch Dynamo the gamers not him play a particular game say BGMI, Pubg, Free fly, or anything. People derive some entertainment value.”

How important it is for brands to leverage esports and the large viewership that it offers?

Avadh Shah, Mobile Premier League said, “A lot more brands are investing in esports today than ever before. That is mainly because Esports offers a lower-cost marketing platform compared to traditional platforms like television. At a one-tenth cost of the traditional platform, one can still reach their audience. Mount and dew had sponsored counterstrike and Pubg tournaments, through the campaign they positioned themselves in a way that was pivotal for the gamers. The messaging with the game along with the highly engaged audience did wonders for the brand. Such a campaign is a win for all the stakeholders.”

About The IGX Creators Summit 2021

The IGX Creators Summit is a unique initiative that focuses on creative processes that go into creating games and gaming content. Featuring some of India’s most talented game developers, studios creating world-class games, as well as some of India’s most influential content creators, the Summit is a 2-day digital event aiming to create a platform that showcases the creativity in the gaming ecosystem.

WILDBRAIN BRINGS A NEW SERIES THE FABULOUS SHOW WITH FAY AND FLUFFY

editor
-
0
WILDBRAIN BRINGS A NEW SERIES THE FABULOUS SHOW WITH FAY AND FLUFFY

WILDBRAIN BRINGS A NEW SERIES THE FABULOUS SHOW WITH FAY AND FLUFFY

Production has begun on the new series, which sees dynamic drag entertainers Fay Slift and Fluffy Soufflé foster a love of reading and encourage inclusivity, kindness, and empathy through community, stories, songs, and silliness

WildBrain Television is set to bring the sparkle to story time with the commissioning of The Fabulous Show with Fay and Fluffy, a new 26-episode series aimed at kids aged 3-6. Produced by Lopii Productions, the cabaret-style show is hosted by the dynamic drag duo Fay Slift (JP Kane) and Fluffy Soufflé (Kaleb Robertson) who – together with puppet friends and special guests, such as musicians Splash’N Boots and Kara Harun, and comedian Elvira Kurt – foster a love of reading and encourage kindness and empathy through community, story, song, and silliness!

With some big wigs and glamorous outfits, Fay and Fluffy’s goal is to share the message of inclusivity, cheering on children to be proud of who they are and be kind to one another. Filmed before a live studio audience of preschoolers, parents, and caregivers, each episode features a  reading from a favorite picture book and lively discussions about themes such as celebrating uniqueness; sadness and loss; self-esteem and expression; making mistakes, and moving forward; sharing; and much more.

Production commenced July 13 in Toronto on The Fabulous Show with Fay and Fluffy (26×11”), which is set to premiere on WildBrain Television’s Family Jr in early 2022. Lopii Production’s Rennata and Georgina Lopez are executive producers. The series is being distributed by Sinking Ship Entertainment and is being produced with the financial participation of the Shaw Rocket Fund.

Katie Wilson, VP, Channels and Curation at WildBrain Television, said: “This is such a positive and joyful series that focuses on the importance of inclusivity, kindness and community. Fay and Fluffy are standout entertainers with a passion for reading, who bring infectious fun to story time with songs and silliness along the way. Audiences at home and in the studio are in for a real treat.”

Kaleb Robertson, who plays Fluffy, said: “I’m beyond thrilled to bring this representation for LGBTQ2S+ families. The support of WildBrain and Lopii Productions to bring this project to light is immeasurable in terms of the impact it can have on children and families who don’t see themselves positively portrayed in the media. Most importantly, it’s going to be so much fun!”JP Kane, who plays Fay, added: “I’m excited to work alongside WildBrain to share my love of literacy with a whole new audience. I’m passionate about creating something that children and their families can see themselves reflected in.”

Rennata and Georgina Lopez, Executive Producers, and founders of Lopii Productions, said: “We can’t wait to create this adorable series with Family Jr.! Fay and Fluffy represent all that we love and stand for at Lopii Productions – being kind, celebrating, and loving yourself and making sure everyone is included!”

Agnes Augustin, President & CEO, Shaw Rocket Fund, added: “It’s so important for young Canadian kids – and children worldwide – to have access to content that promotes and celebrates inclusivity, and we’re proud to support WildBrain and Lopii Productions as they create this positive and unique programming. We’re excited to be part of such a fun and engaging series for preschoolers.”

JP Kane (Fay) and Kaleb Robertson (Fluffy) are both experienced child educators and drag performers. By day, JP is an educator with the Toronto District School Board and Kaleb is currently an independent cultural producer and childcare provider. Based in Toronto, the pair have been hosting drag story times since 2016, including at some of Toronto’s biggest cultural institutions. Through their events, they aim to support families with LGBTQ2S+ parent(s) and gender variant children, while showcasing culturally diverse books and providing a supportive and inclusive environment focused on fun.

DOLLY PARTON RELEASES NEW FRAGRANCE IN PARTNERSHIP WITH SCENT BEAUTY

editor
-
0
DOLLY PARTON RELEASES NEW FRAGRANCE IN PARTNERSHIP WITH SCENT BEAUTY

DOLLY PARTON RELEASES NEW FRAGRANCE IN PARTNERSHIP WITH SCENT BEAUTY

Dolly Parton, the world’s most honored and revered singer-songwriter of all time, is thrilled to announce her first-ever signature fragrance in partnership with Scent Beauty. Dolly – Scent from Above is butterflies, hearts, and hope. A true inspiration from rags to rhinestones, Dolly Parton spreads love and hope around the world. Scent Beauty is the world’s first multi-brand e-commerce platform for bespoke fragrances, which offers unique, culturally relevant fragrances to consumers worldwide.

“I call my Dolly perfume “Scent from Above” because it is excellently heavenly. I hope you feel as blessed and as pretty as I do when you wear it” commented Dolly Parton.

Stephen Morris, CEO of Scent Beauty said, “Dolly Parton is a cultural icon that’s resonating with people all over the world. She is cross-generational. We’re honored that she chose to work with Scent Beauty for her first foray into the world of beauty and see this as the start of a long-term, successful partnership.”

The fragrance transports us to a place where everything is possible. Flowers blossom with rhinestone hearts and playful butterflies. Notes of mandarin, peony blossoms, jasmine, vanilla, sandalwood, musk, and patchouli are truly Scent from Above.

In addition to Scent Beauty’s website, HSN will launch the fragrance exclusively on July 28th followed by additional mass-market retailers. “As an admired musical icon and adored philanthropist with her endless contributions spanning over several decades, we are excited to add Dolly’s fragrance to our portfolio and share her inspirational story with our customers,” said Bridget Love, GMM, VP Beauty Merchandising, QVC & HSN.

With over 60 years of music and dozens of awards garnering more than 100 million albums worldwide; Dolly Parton is also known globally for her unyielding philanthropic endeavors having given away over 157 million books to children around the world and counting. She is a true icon and a living legend. The fragrance was developed through partnerships facilitated by Dolly’s licensing representative IMG.

ScentBeauty’s portfolio consists of five sectors that showcase the extensive possibilities of scent: Fashion, Lifestyle, Influencers, Artists, and Artisans. Each business sector markets Brands in an innovative way with a variety of fragrance forms and messaging that previews the future of the fragrance industry.

Dolly – Scent from Above Eau de Parfum will be available at ScentBeauty.com and HSN.com beginning July 28th. Ancillary products including a body cream will also be available.

 

NIKE X SPACE JAM collection launched 

editor
-
0
NIKE X SPACE JAM collection launched 

NIKE X SPACE JAM collection launched 

Fans now have the option to immerse themselves into the world of Looney Tunes. The highlight of the collection is the funky bright colors and characters.

Producer Maverick Carter spoke candidly about his expectations he said,” I hope the audience feels a sense of joy, and not just in watching LeBron James and the Looney Tunes team up in a spectacularly imaginative cartoon universe. But they get the feeling that they’ve been on a journey with the characters, following the ups and downs of the cast, culminating in a fun, cinematic finale that playfully stands the test of time. A unique power that Nike has within the film, on display is their commemorative footwear and apparel collections, tapping into a special mix of inspirations brought by sport: a sense of fun is integral in finding your potential because potential is all about possibility.”

The footwear familiarizes a new generation of followers to the world of Looney Tunes, featuring colorways and graphic treatments that resonate with different characters. For the court, a three-style series of the LeBron 18 Low in adult and kids sizes uses a split color design to call out some of the most memorable faceoffs in the franchise’s history, including Bugs vs. Marvin the Martian, Tweety Bird vs. Sylvester, and Road Runner vs. Wile. E. Coyote. Toddler sizes include versions of the Air Force 1, featuring a host of characters (don’t worry, there are adult sizes too), and a Bugs LeBron 18.

As seen in the film, the new LeBron 19 boasts a double-chambered Air Max unit in the heel, for the reliable underfoot ride it also features a Zoom Air Forefoot unit. According to Nike Basketball footwear designer Jason Petrie, the new platform was inspired by the futuristic magic behind the movie.

Petrie stated, “In designing the LeBron 19, we were definitely guided by what was happening in the film. We wanted to give LeBron a brand-new feeling that was synonymous with an otherworldly, space-age kind of look.”

On the apparel, Nike and LeBron-branded Dri-FIT uniforms are made from Durasheen fabric with an engineered print and stitched-down twill logos featuring the two all-star teams: the Tune Squad and the Goon Squad. The Tune Squad varsity jacket incorporates the same premium letter stitching across the chest, while a vibrant, all-over orange print lines the inside.

Universal Music Group and Lomotif enter into a Licensing agreement

editor
-
0
Universal Music Group and Lomotif enter into a Licensing agreement

Universal Music Group and Lomotif enter into a Licensing agreement

One of the world’s leading music-based entertainment groups Universal Music Group (UMG) has entered into a licensing agreement with popular video sharing platform Lomotif. Through this deal, Lomotif would now have access to millions of songs that were earlier reserved under UMG’s catalog.

By signing this deal, UMG became the first major music company to globally license Lotomif, allowing its users to create videos using the songs from UMG’s music library.  Users would now have access to global hits, which can be accessed on the app itself, no 3rd party download is needed. One can easily select the music to the clip of their choice.

Lomotif, allows its users to transform and edit their own personal videos into music videos and share them with their friends and family. There are currently more than 225 million installations of the Lomotif app globally in more than 200 countries and in more than 300 languages.

Paul Yang, CEO, and Founder, Lomotif, said, “Our deal with Universal Music Group will continue to grow users and increase engagement within our platform, a destination for emerging artists, and will significantly expand the types of music our community can utilize, collaborate with and share. With nearly 800 million videos created to date, we are heading in a great direction as a platform, and making high-value content, functionality, and features available to our community will only help us grow exponentially.”

Michael Nash, Executive Vice President of Digital Strategy, UMG, stated, “We are very pleased that Lomotif’s fast-growing community of users around the world will be able to take inspiration from the artists and music they love, all while ensuring UMG’s artists are fairly compensated for the value music generates on Lomotif’s platform. UMG continues to broaden the creative and commercial opportunities for our artists by licensing an ever-expanding array of new digital platforms and supporting early-stage entrepreneurs. We look forward to working with Lomotif to help unlock even more innovative music-based features for their community.”

Lomotif is majority-owned and controlled by ZVV Media Partners, LLC, a joint venture of ZASH Global Media and Entertainment Corporation led by founder Ted Farnsworth.

“The significance of music in social content cannot be overstated and having a deal with Universal Music Group underscores the commitment we have to Lomotif users worldwide who are among the most creative, collaborative, and deeply engaged creators on the planet,” Farnsworth said

1...131415...297Page 14 of 297

EDITOR PICKS

POPULAR POSTS

POPULAR CATEGORY

ABOUT US

Licensing Corner is ‘The First Magazine in India on Brand Licensing & Brand Extension Industry’. We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collection news!

Contact us: advertise@licensingcorner.com

FOLLOW US

Licensingcorner © All Right Reserved