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Barbie goes desi-way: Mattel launches all-new dolls inspired by Colours of India

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Barbie goes desi-way: Mattel launches all-new dolls inspired by Colours of India

Barbie, from the house of Mattel Toys, launched an India-exclusive collection of dolls inspired by several cultural aspects.

The collectibles, from the Colours of India series, will see Barbie in six different avatars, uniquely inspired by six heritage sites across the country.

  • Barbie Visits Ajanta Caves
  • Barbie visits Hawa Mahal in Jaipur
  • Barbie Visits Thirumallai Nayakkar Mahal in Madurai
  • Barbie Visits Mysore Palace
  • Barbie Visits the Gompas at Sikkim
  • Barbie Visits India’s Wonder of the World – Taj Mahal

Colours of India series brings to life several aspects of each iconic monument that inspired the doll-maker to create the collection. With distinct shifts of cultures at every step, each doll in the collection has found a unique muse in the beauty India has to offer.

Speaking about Colours of India, Lokesh Kataria, Mattel’s Head of Marketing, said, “We, at Mattel, have always encouraged development through creative play and believe that when you play with a doll, you open your mind to endless possibilities. We are elated to launch a collection of Barbie that is so close to home.

The packaging designs were conceptualized by Design Orb.

Speaking on the new range, Poornima Burte, Founder-Director, Design Orb said, “This was a great design opportunity to help little children rediscover our country with Barbie. The Colours of India series firmly roots Barbie in the Indian context.”

Inspiration for the colours, motifs and architectural styles have been borrowed from the monuments of each destination such as ‘jharokas’ of Hawa Mahal from the pink city, Jaipur; the mystical paintings from Ajanta Caves from Maharashtra, the opulent courtyards of Mysore Palace from; the grand arches of South Indian heritage palace, Thirumallai Nayakkar Mahal in Madurai; the vibrant colours from Sikkim’s Gompas and the striking sheen of marbles from India’s wonder of the world; Taj Mahal.

“With this edition, we aim to drive a local connect with our audiences by showcasing the vibrant and diverse Indian culture inspired by iconic sites across the country.  Bringing a unique concept of Barbie visiting India, we intend to generate curiosity amongst young girls and inculcate in them the rich treasures of Indian heritage through meaningful play,” Lokesh further added.

The Colours of India will be available at leading retail stores and e-commerce websites.  In line with the theme of Barbie traveling across India, the pack also contains a mini DIY kit where girls can make a paper suitcase for the doll.

Mattel Toys had always focused its efforts around the core philosophy of ‘Play with purpose’ – where each toy developed by the global leader has an intrinsic benefit linked to it.

Earlier on the occasion of International Women’s Day on March 5, Mattel had unveiled a new line of Barbies inspired by female role models from around the globe.

The Shero program honoured 14 “modern-day heroes” who have broken stereotypes in their fields which includes Patty Jenkins, Chloe Kim. The new collection doll line also pay homage to historical figures who have made a significant contribution to the society including aviator Amelia Earhart, artist and activist Frida Kahlo and mathematician Katherine Johnson.

10 years of Chhota Bheem: Green Gold to create Netflix original show, musical

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10 years of Chhota Bheem: Green Gold to create Netflix original show, musical

Chhota Bheem celebrates its 10th Anniversary on May 3 at The Lalit, Mumbai. The event witnessed entertaining dance performances by Chhota Bheem and his friends. Moreover, Rajiv Chilaka (CEO– Green Gold Animation Chhota Bheem) also revealed the plans ahead for the gullible character.

Green Gold is planning to create India’s first Netflix original show ‘Mighty Little Bheem’. In addition, the company will be launching ‘Chhota Bheem’ musical in India later this year. It will be produced and promoted by Venture One Innovations.

Moreover, “Chhota Bheem: Kung Fu Dhamaka”, Green Gold Animation’s upcoming venture will travel across many international markets this year-end. On the occasion, Rajiv unveiled the trailer of the upcoming animated movie.

You can check all the announcements here:


Film critic Taran Adarsh took to Twitter to make the announcement, writing, “The much-loved #ChhotaBheem completes 10 years… Will now be released as a feature film in 3D in China and other international markets by year-end… Presenting the first look poster of #ChhotaBheem #KungFuDhamaka.”

 

On May 1, the company shared a small teaser of Chhota Bheem celebrating his birthday on the official Facebook page.

Chhota Bheem is an Indian animated comedy adventure television series created by Rajiv Chilaka. Premiered in 2008 on Pogo TV, it focuses on adventures of a boy named Bheem and his friends in the fictional kingdom of Dholakpur.

Green Gold Pictures is well known for their original Indian animated content and it is also the only Indian company to diversify itself into L&M, digital media, theatrical movie production, branded stores among others. Green Gold Animation was established in 2001. Green Gold set up its Licensing and Merchandising division in 2008.

Gold started Green Gold Pictures in 2012 and has produced and released three theatrical movies of Chhota Bheem titled “Chhota Bheem & the Curse of Damyaan” in 2012 and “Chhota Bheem & The Throne of Bali” in 2013 and “Mighty Raju Rio Calling” in 2014.

Recently, India’s favourite entertainment destination Imagica announced a unique consumer experience for guests at the theme park, in association with Green Gold Animation.

This one-of-a-kind association with India’s pioneer in producing original animated content, will witness the introduction of India’s first character ride – ‘Chhota Bheem The Ride’. The kids-friendly attraction is scheduled to be unveiled at Imagica’s Theme Park this May.

A Glittery Affair: Revealing Miley Cyrus’ collection with Converse

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A Glittery Affair: Revealing Miley Cyrus’ collection with Converse

Converse (wholly-owned subsidiary of NIKE) unveiled its exclusive glitter-infused collection in collaboration with Miley Cyrus to India. A true reflection of Miley’s personal style and influences – bold and fun, the debut collection has been launched globally on May 2.

“No age, no gender, no sex — I wanted everyone to feel included,” said Miley Cyrus on the collaboration.

Sharing a video on the Twitter, the Malibu-Singer wrote, “YAY!!! The #ConverseXMiley @converse collection is out everywhere!”


The new collection, which has had fans on the edge of their seat since November 2017, includes eight pairs of sneakers—revamps of the brand’s classic high-top and low-top shoes and athleisure.

“Converse has no boundaries. It’s outspoken. I’ve always identified with Converse because the brand appeals and represents so many different cultures and walks of life. And, they’re accessible,” Miley stated as the reason for teaming up with the brand.

The ‘Converse x Miley Cyrus’ look book features images that capture the energetic, bold and inclusive nature of Miley and some of her biggest fans (representing across gender, orientation and background) shot by legendary fashion photographer Ellen Von Unwerth.

After months of anticipation and sneak peeks, Miley set the stage for the collection by inviting some of her biggest fans across genders, orientations, and backgrounds to join her in the collection’s look book. “I definitely had my fans in mind and in my heart when I was creating,” she said. “I put what they love about me and what I love about them into the design.” she added.

Whether sparkling with the Chuck Taylor All Star “Glitter” or looking to channel Miley’s performance and country roots in the “Bandana,” individuals can piece together looks from the 26-piece collection for any mood or style.

Miley collection is available in Converse outlets and select Centrals with footwear starting from Rs. 4999.

Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company” and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe.

Parineeti Chopra becomes brand ambassador for leading swimwear brand ‘Speedo’

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Parineeti Chopra becomes brand ambassador for leading swimwear brand ‘Speedo’

Bollywood actress Parineeti Chopra has become brand ambassador for a leading swimwear brand ‘Speedo’.

The Ishaqzaade actress made the big announcement on Twitter and wrote, “Go India – now go get Speedo Fit! Evolve your workouts in the water with Speedo’s H2O Active Range, meant for workouts both in water and on land!!”


Commenting on her association with Speedo, Parineeti said, “I’m excited to come on board as the fitness ambassador for Speedo India. I’ve grown up wearing Speedo swim suits and for me swimming is synonymous with Speedo. A favourite around the world, I love that Speedo now celebrates fitness and overall health.”

Parineeti Chopra will be endorsing Speedo’s new fitness range meant for workouts in and out of the pool called Speedo H2O Active. The collection comes in confident and bold colours teamed with energetic prints inspired by water and includes crop tops, capris, shorts, and briefs, allowing it to be mix-and-matched to reflect personal style and use.

Shamir Genomal, Chief Strategy Officer, Speedo India said, “We’re really excited to welcome Parineeti Chopra as our new fitness ambassador. We remain committed in encouraging more and more people to switch their fitness regime and take up swimming or water workouts. With a fitness enthusiast like Parineeti on board, we hope to reach a lot more consumers. In addition to being the innovators of swimming, Speedo has an overarching mission to be the swimwear of choice for all, from the recreational swimmer to the Olympic champion.”

Speedo is an active swimwear brand and seen sported on many known swimming athletes all over the world. She is endorsing Speedo’s H2O Active Range that is suitable for workouts in and out of the water.

On the professional front, Parineeti Chopra will be seen in Arjun Kapoor starrer ‘Namastey England’ and ‘ Sandeep Aur Pinky Faraar’ as well as ‘Kesari’ with Akshay Kumar.

Cartoonist Day: If you know these Indian comic book superheroes, your childhood was awesome!

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Cartoonist Day: If you know these Indian comic book superheroes, your childhood was awesome!

Who doesn’t like superheroes? Ahead of World Cartoonist Day on May 5, We present you with the desi-versions of the guardians of the Universe.

From having powers and abilities like super strength to being able to traverse any distance in a matter of seconds, our Indian superheroes are up for the game every time.

If you are a 90’s kid, and remember any of these Indian superheroes (No! am not talking about Krishh or Ra-One), from the world of comics, then your childhood was awesome.

Get ready to witness the doppelganger of Superman, Batman or Ironman. Here we go into the world of fantasies:

Super Commando Dhruva:

Dhruva Mehra, or what we call him as “Super Commando Dhruva”, operates in the fictional Indian city of ‘Rajnagar’. He is the founder of a fictional government-approved crime fighter organization, Commando Force.

The character’s appearance is distinctive and iconic: a yellow and sky-blue costume, brown boots and a utility belt with a star-shaped buckle.

However, this character does not possess any superpowers nor does he have an Alter-ego, but he makes up for that with his intellect, detective skills, ability to talk to almost every kind of animals, scientific knowledge, martial art and acrobatic skills, an unparalleled willpower and a determination to eliminate evil from this world.

Created by Raj Comics, Dhruva is considered as one of the most successful superhero of the brand.

Parmanu:

Vinay once witnesses a group of criminals killing his classmate and he vows to avenge. Later, he finds the murder weapon and revolver and learns that the killer was head of the police himself.

Vinay’s uncle designs a costume that would give him superpowers. Parmanu’s costume gives him various superpowers such as flying up to a speed of 1000 km/hr. He can fire atomic bolts from his chest. His wrist gadgets can fire atomic bolts as well and release atomic ropes.

His belt contains many gadgets which help him to teleport, atomize, and reduce his size to any desired level.

Inspector Steel:

Similar to Robocop, Inspector Steel is composed of armor plating, ICs, chips, various weapon systems, and electronic wizardry. The only human part within him is his brain, which is wired to the rest of the systems.

Wanted to know how he has been created? Well! Inspector Amar lost some major parts of his body after an accident. In order to save his life, his brain was placed into a mechanical body; making him a cyborg. His friend, Professor Anees, was the one who performed this operation.

Doga:

Much like Thanos, Doga is the first and as yet the only antihero character in Raj Comics. The character first appeared in the issue Curfew.

Deeply affected by his past and the cruelty on his life, circumstances forced orphan Suraj to fight against evil or lose everyone he ever loved. To destroy the evil, he suffered since childhood and save his loved ones, Suraj concealed his identity behind a dog mask, adopted the name Doga and set out to eliminate all the evil against humanity.

He does not believe in upholding the laws and rules of the world since he considers the whole system corrupt. Doga has an extraordinary physical strength and endurance, he is an expert in Martial Arts as well as shooting, and has clever reflexes.

Nagaraj:

One of the most successful hero of Raj Comics (the other two being Commando Dhruva and Doga), Nagraj is the king of snakes. He has the ability to heal instantly and sense infrared, his weapons are poison bite and snake spit. And most importantly, he doesn’t age (something like vampires).

Originally meant for destruction of humanity, Nagraj was the creation of professor Nagmani who decided to sell him to the highest bidder. On his first mission to steal an ancient golden statue, he encounters a sadhu known as Baba Gorakhnath who helped Nagraj get rid of the mind control pill implanted by the evil professor and serve humanity. His powers range from shape shifting to releasing various types of snakes. Nagraj’s blood is more poisonous than any kind of snake and is composed of small snakes itself.

Aruna:

Aruna is a metahuman, who can change her physical shape and appearance at her will, but not her mass.

According to Aruna, her shape-shifting powers manifested when she was very young. Because of this her parents were never sure of her true gender. Her family were treated as Dalit (untouchables) the lowest rung of the ancient varnas class structure.

She was orphaned while still very young, when her parents were abducted by two unknown men. She adopted the name Aruna (after Aruṇa, a male “Charioteer of the Sun” in Hindu mythology), and eventually became one of the top stunt persons in India due to her shape-shifting abilities.

Aruna uses her powers to fight for justice and stamp out intolerance.

Now, don’t blame the superheroes for saving only “America”, they do save “Diwalo Ki Delhi” too…

Luxury Collection, Sofía Sanchez unveil Kimono-inspired capsule line

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Luxury Collection, Sofía Sanchez unveil Kimono-inspired capsule line

Lifestyle brand Chufy celebrates Japanese art and culture through inspired womenswear.

Graphic designer and creative director Sophia Sanchez de Betak has teamed up with The Luxury Collection Hotels & Resorts (Marriot International subsidiary) for an exclusive ready-to-wear 36-piece capsule collection.

“I fell in love with the culture of Japan when I visited for the first time five years ago, and so I was thrilled to explore the destination with The Luxury Collection upon my return as their hotels are such unique and cherished expressions of their locations,” said Sofía Sanchez de Betak.

The line will include sleepwear, accessories, silks and a bright color palette. All the designs were inspired by the modernity and tradition Betak observed while traveling in Japan.

“Both the Prince Gallery in Tokyo and Suiran in Kyoto had beautiful kimonos waiting for me in my room upon arrival, and I ended up wearing each lovely garment throughout my travels,” added Sofía.

The collection features ready-to-wear, sleepwear, and accessories, and infuses rich silks in a vivid color palette of playful yellow, vibrant orange and persimmon, mixed with deep midnight blue and dusty rose. Iconic Japanese motifs, such as cherry blossoms, Koinobori fish, and dragons, are emblazoned across the back of the kimono version of a bomber jacket or in the playful patterns of kimono robes.

Sofia’s bold and colorful designs are influenced by the vintage Japanese fabrics and antique matchboxes she collected during her travels across Japan. Much like the interior design of The Luxury Collection’s hotels in Japan, the collection reflects a contemporary flair juxtaposed with traditional touches.

“With an adventurous spirit, a gift for storytelling and keen eye for design, Sofía is the true embodiment of a Luxury Collection Global Explorer,” said Anthony Ingham, Global Brand Leader, The Luxury Collection and W Hotels Worldwide.

Standout pieces from the collection include a luxurious silk kimono dress in ethereal pink with white silhouettes of Japanese cherry blossoms, a sleek ivory Nibushiki bomber jacket embroidered with dragons and Hokusai-inspired waves, and an imaginative “Trippin” Kimono with vibrant colors and Japanese icons throughout.

Ranging from USD 369 to USD 2,500, the CHUFY x The Luxury Collection is now available online at LuxuryCollectionStore.com and on the online portal, as well as select high-end retailers in extra-small to extra-large sizes.

Hasbro, Saban sign definitive agreement; deal valued at $522 mn

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Hasbro, Saban sign definitive agreement; deal valued at $522 mn

Hasbro and Saban Brands have signed a definitive agreement valued at USD 522 million. According to a report in the Licensing Post, Hasbro will acquire a variety of Saban’s assets during the partnership.

“Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint,” Brian Goldner, chairman and chief executive officer, Hasbro was quoted as saying.

In the years to come, Hasbro will own brands such as Power Rangers, My Pet Monster, Popples, Julius Jr., Luna Petunia and Treehouse Detectives among others.

Recently, Hasbro paid Saban USD 22.25 million for its “Power Rangers” master toy license agreement, which will be credited toward the purchase price. Hasbro will also pay an additional USD 229.75 million in cash as well as issue USD 270 million worth of Hasbro common stock for the assets.

“Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking ‘Power Rangers’ full potential. We see significant opportunity for ‘Power Rangers’ across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint,” Brian further stated.

In February, Saban Brands appointed Hasbro to serve as the global master toy licensee for its “Power Rangers” brand, excluding Japan and select Asian markets.

Boat Rocker Rights announces raft of international sales for ‘Bitz & Bob’

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Boat Rocker Rights announces raft of international sales for ‘Bitz & Bob’

Boat Rocker Rights has announced a raft of TV sales with leading broadcasters for pioneering new hit preschool show ‘Bitz & Bob’ for Canada, Asia and Europe.

New broadcast deals include TVO and Knowledge Network in Canada; EBS in South Korea, SVT in Sweden, NRK in Norway, YLE in Finland and Hop in Israel.  In addition, France Television in France, and Fox Latin America have also agreed to air the series.

These high profile international sales follow the success of Bitz & Bob since launching on CBeebies in March, where it has already proved a ratings success. The series has been in the top 10 shows on the channel since the launch.

A ground-breaking new animated comedy adventure with a twist, Bitz & Bob’s funny and inventive stories explore the broad principles and science of engineering through creative play, crafting and invention, encouraging preschoolers to get involved in engineering, experiments and exploration.

The series follows the colourful and fun antics of passionate inventor and creator, eight-year-old Bitz, her energetic and enthusiastic younger brother Bob and their toy friends. A complementary short form live-action companion show, Bitz & Bob You Can Do It Too, allows children to further interact and engage with the show by trying out their own experiments.

Jon Rutherford, President, Boat Rocker Rights, said, “Bitz & Bob has already generated significant buzz in the UK, and is proving to be a big hit with the audience.  We’re thrilled that so many high-profile broadcasters will be airing the show internationally, and helping to inspire a new generation of kids who are excited about engineering, science and technology.”

Bitz & Bob is produced by BBC Children’s Productions and Boat Rocker Rights, and is animated in CGI by Jellyfish Pictures. Daniel Bays is the series creator and Executive producers are Vanessa Amberleigh for coffe and Bob Higgins for Boat Rocker.

Bitz & Bob will start airing internationally later this year.

After real estate, Versace plans to launch furniture range in India

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After real estate, Versace plans to launch furniture range in India

After foraying into real estate, Italian fashion and lifestyle major Gianni Versace is planning to bring its furniture range in India to tap the fast-growing luxury market. At present, furniture is the only product category in Versace’s portfolio that is not available in India.

“We are looking at launching the furniture range. We have no reason why we shouldn’t,” Gabriella Saracino, Worldwide Licensing and Home Division Director, Gianni Versace SpA told PTI. However, no details on the timeline of the project has been shared by her.

“We want to be 100 per cent sure (before launching) that it is the right location and the right partner,” Gabriella further quoted.

According to a PTI report, Versace would be partnering locals for the distribution process for the furniture range, whereas, the production would be in Italy.

“We do not want any compromise on our quality. Our furniture is made in Italy. If people want quality, they buy our products. Otherwise, there are several other options in the market,” Gabriella further stated.

Versace’s furniture is made in Italy and exported to different markets. The home division, which includes furniture, accounts for 10 percent of Versace’s total turnover.

Last week, Versace has collaborated with Delhi-based real estate developer Unity Group to develop luxury apartments in the central area of the Capital.

The project will comprise of 160 branded luxury apartments with all the residential units at 5 BHKs, with an investment of about Rs 500 crore (Twin Towers). The total project cost is Rs 3,000 crore.

Unity Group, which has built over 100 commercial buildings, has forayed into housing segment to develop this 40-acre complex at Karol Bagh, comprising a total of nearly 2,700 units in 23 towers. The twin towers will be part of this project.

This was Versace’s second real estate project, the first was in Mumbai with ABIL group, Saracino added.

Founded in 1978 in Milan, Gianni Versace SpA is one of the leading international fashion design houses. It designs, manufactures, distributes and retails fashion and lifestyle products, including haute couture, accessories, jewellery, watches, eyewear, fragrances and home furnishings.

Get a taste of “My Hero Academia” quirk, courtesy Japan Crate

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Get a taste of “My Hero Academia” quirk, courtesy Japan Crate

Japan Crate and leading anime distributor Funimation collaborate to fuel fans with quirk-infused snacks as they enjoy the anime series’ new season.

Japan Crate and anime distributor, Funimation announced an exciting partnership to bring together the leading Japanese culture subscription box and the award-winning series “My Hero Academia.”

Japan Crate subscribers and anime fans will be presented with super hero inspired Japanese snacks and sweets to enjoy while watching the students of U.A. High School develop their quirks during Season 3 of “My Hero Academia” this June.

The My Hero Academia premium crate brings “My Hero Academia” x Japan Crate subscribers exclusive artwork, illustrated booklet and a limited-edition collectible pin featuring a hero from the franchise. Each treat inside the crate empowers users to feel as if they are acquiring a hero’s quirk.

“We’re excited to partner with Funimation and immerse our community into the world of one of the hottest anime” said Anthony Sconzo, VP of Marketing and Co-Founder of Japan Crate.

The limited-edition pin will come alongside delicious Japanese candies and snacks in June’s Premium Japan Crate. Crates are available while supplies last at japancrate.com/mha through May 31, 2018. Japan Crate follows a subscription model with Premium crates priced at USD 30 per month.

“Funimation is providing SimulDubs and we’re providing the snacks this season, it’s a perfect fit. A lot of our subscribers’ love ‘My Hero Academia’ and we’re elated about enhancing their experience by providing show-catered snacks and sweets,” Anthony further added.

“My Hero Academia” was the most awarded anime series of 2017. Major accolades included IGN’s “Best of 2017 – Anime of the Year” and “2017 People’s Choice – Anime of the Year,” Anime News Network’s “Best of 2017 Mega Poll,” Gamespot’s “Top Ten Anime of 2017,” ComicBook.com’s “2017 Golden Issue Award for Best Shonen Series” and “Best Action” at the 2017 Crunchyroll Anime Awards.

Japan Crate is the leading Japanese culture subscription box that shares the experience of Japan through monthly crates of candy, snacks, Kawaii items, noodles and beauty products. Japan Crate’s products include Japan Crate, Doki Crate, Umai Crate and Kira Crate.

Funimation, a subsidiary of Sony Pictures Television, is the go-to destination for extraordinary anime.  By combining its integrated in-house studios along with its technology and distribution partnerships, Funimation leads the industry with its omnichannel approach to offering anime to fans.

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