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PV Sindhu takes legal action against brands engaging in “moment marketing”

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PV Sindhu takes legal action against brands engaging in “moment marketing”

PV Sindhu takes legal action against brands engaging in “moment marketing”

While Sindhu made history by being the first Indian woman to win two Olympic medals, several brands capitalized on this historic moment and made profits. Brands are now in trouble as the Olympic medallist PV Sindhu has decided to initiate legal proceedings against brands engaging in “moment marketing” and circulating her Olympics’ pictures for commercial purposes without her due consent.

Reports suggest that Perfetti Van Melle, P&G, Pan Bahar, and Aditya Birla Group have allegedly engaged in such malpractices.

Baseline Ventures, the sports marketing agency that is responsible for all commercial deals for the player, will be sending legal notices on her behalf, seeking compensation worth ₹5 crores from the brands involved individually. “We are surprised that such leading Indian and global firms are resorting to such forms of communication to associate with our athletes, which is in complete breach of their IPR and privacy,” Baseline Ventures managing director Tuhin Mishra told the Economic Times.

Social media posts carrying Sindhu’s pictures can potentially jeopardize her brand associations.

“In a way, these tactics are also unfair to genuine firms who have supported the athlete round the year. Would these very firms try the same gimmicks with some of our leading cricketers? I doubt it. It’s time we all stand up to such unethical practices and we will do everything possible to protect our athletes and their rights,” Mishra added.

Speakers for Brand & Licensing Innovation Summit North America announced

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Speakers for Brand & Licensing Innovation Summit North America announced

Speakers for Brand & Licensing Innovation Summit North America announced

Brand & Licensing Innovation Summit North America (B&LIS), a two-day conference bringing together more than 200 delegates to deliver thought-providing content and networking opportunities, today revealed the first wave of speakers confirmed for the in-person Summit set for October 27-28 at Convene New York. Following the conference series’ inaugural launch in Europe this past June, B&LIS North America is reconnecting US-based industry leaders and decision-makers face-to-face to propel the industry forward and address critical topics on the future of licensing and retail. Register here to join the industry’s most prominent players and garner insight into the market’s upcoming trends.

Bay Laurel Advisors, Funko, Macy’s, Microsoft, and Xbox are among the more than 40 companies represented at the conference confirmed to take the stage and impart highly sought-after insights on leveraging brands to transcend a category with licensing.

The executive-level conference comprises four themes – Market Trends, Retail Disruption, Digital Transformation, and Product Sustainability – broken down into two days of keynotes, panel discussions, workshops, breakout sessions, and networking opportunities designed to drill down into long-lasting and emergent themes that play an active role in driving consumer purchasing decisions.

“We are thrilled to launch B&LIS in the North American market in partnership with Licensing International, serving as the region’s meeting place for thought leaders to connect, collaborate, and influence the future of brand licensing and consumer product innovation,” said Anna Knight, VP of Licensing. “The industry is in the midst of a transformative era as consumers emerge from lockdown and carry with them behaviors formed during the pandemic, such as a strengthened familiarity with digital retail experiences and emerging interests such as self-expression and sustainability. These themes carry the immense opportunity for retailers and licensors alike, thus underpin the educational and forward-looking conference.”

Knight continued: “What’s more, B&LIS will serve as a reunion for the industry as the first in-person event for the North American licensing community in almost two years. Mark this event on your calendar as a must-attend to garner much-needed insight and to reconnect and network with the industry’s leading decision-makers.”

Featuring expert-led sessions spanning a breadth of topics, B&LIS North America is strategically designed to be a one-stop shop for in-depth education and trend analysis. Among the notable speaker lineup includes John Friend, Head of Halo and Xbox Consumer Products, Microsoft, who is confirmed to speak on a panel entitled “Level Up: How eSports & Gaming are Dominating Entertainment Licensing. “Gaming is the biggest entertainment market in the world today, both in the number of consumers and revenue generated. The potential to extend your brand reach and influence this growing segment of consumers is here,” commented Friend. “I look forward to sharing examples and learnings from past licensing campaigns, including the recent Xbox Series X|S console launch and the upcoming release of Halo Infinite, as well as helping attendees understand how to navigate this expansive and rich part of the entertainment sector.”

Featured sessions confirmed to date include:

 

Day 1 – October 27 | Trends, Retail & Sustainability

  • A Live Look into Sector and Brand Landscape Trends
  • Digital Disruption in Retail: The Balancing Act Between Bricks and Mortar versus eCommerce
  • Retail and Brand Partnerships: Driving Online Traffic and Restoring Instore Footfall
  • Sustainable Development Goals in Licensing
  • Sustainability in Toy Games
  • Diversity & Inclusion: Best Practices from the Experts

Day 2 – October 28 | Content & Digital Transformation

  • The Power of the Past: Why Brand Management Companies are Snapping Up Heritage Brands
  • Odd Couple: Macy’s x Funko
  • Location-Based Event and Experiences: Are They Back to Help Bolster Retail Sales?
  • Level Up: How eSports & Gaming are Dominating Entertainment Licensing
  • It is Now a Data Game Rather Than Just About Selling Product

Speakers confirmed to date include:

  • George Wade, Founder & President, Bay Laurel Advisors – Session: Location-Based Events and Experiences: Are They Back to Help Bolster Retail Sales?
  • John Friend, Head of Halo and Xbox Consumer Products, Microsoft – Session: Level Up: How eSports & Gaming are Dominating Entertainment Licensing
  • Dave Beré, Senior Marketing Director, Funko and Macy’s Executive to be Announced – Session: Odd Couple: Macy’s x Funko

Knight continued: “Held in New York, a city synonymous with the world’s biggest brands that light up Times Square and pioneer the intersection of retail and licensing, B&LIS is designed to serve as a beacon for those navigating the fast-growing intersection of retail and licensing. We could not be happier with the caliber of speakers confirmed to date that will deliver practical, actionable insights for attendees to then turn into practice.”

Enjoy all the event benefits, including two days of in-person networking, dedicated after-hours programming, live content with Q&A opportunities, more than 20 hours of keynote sessions, insights from more than 40 brand and retail experts, and save $150 with the Early Bird discount available until September 10. Additionally, save as a team and enjoy a Group Pass discounted rate for teams of three or more.

Buy your pass now for the North American Brand & Licensing Innovation Summit at www.brandlicensinginnovationsummit.com.

B&LIS directly follows Licensing Expo Virtual, the industry’s leading event designed to connect the global licensing industry and facilitate networking, education, and deal-making virtually. Register for the Licensing Expo Virtual here.

Under Armour’s new running shoes are out in India

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Under Armour’s new running shoes are out in India

Under Armour’s new running shoes are out in India

UA Flow Velociti Wind, the fastest performance running shoes by Under Armour are finally available in India.

Taking inspiration from elite runners and athletes, Under Armour, has come out with the fastest performance running shoes. UA Flow Velociti Wind was created after 17 rounds of material testing, 9 rounds of biomechanical testing, 15 rounds of shoe testing, and over 11,000 miles of wear testing accomplished by 130 most renowned athletes in the world, the testing period lasted for over three years. The shoes are launched with an intent to enhance Indian runner’s performance.

The shoes are designed in a way that prioritizes speed over distance. The stylish design is accompanied by an all-in-one cushioning system which eliminates the need for the rubber outsole. These shoes are one of the best lightweight performance shoes on the market.

Priced at Rs 15,999, UA Flow is Under Armour’s patented upper technology that eliminates rubber outsole and makes the shoe responsive, grippy, and supportive singular-foam compound to create an innovative, high-traction running shoe with nothing on the market like it today.

Tushar Goculdas, Managing Director of Under Armour India, said, “As a human performance company, we at Under Armour have been constantly pursuing the most innovative solutions to help athletes get better. UA Flow is the latest innovation in our running category that provides the fastest, lightweight and seamless experience that helps runners grip the surface better and run with confidence, with unparalleled traction. We will continue to inspire athletes in India with our performance solutions to help them propel their athletic journey with us.”

 

Charlotte Tilbury Beauty enters the Gaming Industry with GIRLGAMER

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Charlotte Tilbury Beauty enters the Gaming Industry with GIRLGAMER

Charlotte Tilbury Beauty enters the Gaming Industry with GIRLGAMER

Charlotte Tilbury Beauty became the first Cosmetics brand globally to enter the gaming and esports industry.

Female-led cosmetics company Charlotte Tilbury Beauty would be the official partner for Girl Gamer Esports Festival. Through the collaboration, both entities will bring forward a series of digital activities to promote GIRLGAMER events. The deal will kick off will a premier master class “Level Up Your Glam” which will be hosted for a selected few

Skincare and makeup experts from Charlotte Tilbury will take up the masterclass on the 16th of August. The event would simultaneously be broadcasted live on GIRLGAMER’s Twitch channel.

Andreia Neto, Partnerships Manager of the GIRLGAMER Esports Festival, commented: “Charlotte Tilbury’s exciting collaboration with GIRLGAMER brings well-deserved recognition to the female gaming communities’ continued growth, helping gamers integrate their unique style into their streams.”

Charlotte is also hosting giveaways on their social media for their viewers, which would give them a chance to win a masterclass kit containing £800 worth of Charlotte Tilbury products.

The collaboration between GIRLGAMER and Charlotte Tilbury Beauty will mark the beauty brand’s first foray into gaming and esports.

Elevation Capital-backed The Souled Store for series B funding

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Elevation Capital-backed The Souled Store for series B funding

Elevation Capital-backed The Souled Store for series B funding

The Souled Store, a Mumbai-based casual wear company raised for around ₹75 crores as a piece of its Series B led by Elevation Capital. The organization utilizes the cash flow to grow its item portfolio on authorized products and comfy wear, fabricate more brand mindfulness, extend disconnected retail presence across India, grow fabricating capacities, and increase recruiting. As an Elevation Capital backing, the Souled store came on the back of scale achieved by the company in a capital-efficient manner. Deepak Gaur partner, Elevation Group told that “The Souled Store has successfully capitalised on India’s pop culture”. The Growth of the organization he works for is a result of his persistent hard work to drive loyalty.

Interestingly the latest round of funding found participation from a bunch of angel investors, including Sahil Barua (co-founder and CEO of Delhivery), Gunjan Soni (CEO of Zalora and former CMO of Jabong), Ramakant Sharma (founder and COO of Livspace), and Ashish Goel (founder of Urban Ladder). As indicated by the organization, it will utilize the cash flow to extend its item portfolio on both licensed merchandise and casual wear, while building better brand mindfulness and retail presence in India. The company will also be using the funds to expand its manufacturing capabilities and focus on recruiting activities.

Vedang Patel co-founder and chief executive of  The Souled Store Vedang Patel mentioned that “We are super excited to be partnering with a highly reputed fund like Elevation Capital that believes in this vision. Their vast experience in backing and helping scale some of the biggest startups in India makes them the perfect partner for us. The focus, going forward, will be to introduce a variety of new product categories, enhance our customer reach, and expand our offline presence pan India,”

The organization is hoping to cross ₹1,000 crores in gross merchandise value (GMV) by 2025, Patel added. The platform witnesses around 200,000 every day guests on its site and websites.

The Souled Store at present has more than 3 million enlisted clients and is on target to accomplish ₹500 crore GMV one year from now, it said.

“The Souled Store’s tremendous growth since beginning and through Coronavirus is emblematic of the sheer client love and execution greatness of the establishing group. We are exceptionally bullish on the achievements they intend to accomplish in the coming years,” said Abhishek Goenka, head and boss speculation official, RPSG Ventures.

ShareChat & Moj Sign Multi-year Music Licensing Deal with T-Series

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ShareChat & Moj Sign Multi-year Music Licensing Deal with T-Series

ShareChat & Moj Sign Multi-year Music Licensing Deal with T-Series

Become the first Indian brand to tie up with a multi-year deal with T-Series.

Mohalla Tech, the parent company behind India’s number one short video app Moj and Indic language social media platform ShareChat, today announces a multi-year agreement with T-Series, India’s largest music label. The partnership allows ShareChat and Moj to access an extensive catalog of Indian music and provide an enhanced experience to its creator communities. 

With this agreement, ShareChat and Moj become the first and only Indian social media and short video platform to sign a multi-year and multi-nation music licensing deal with T-Series. Incidentally, ShareChat and Moj were also the first in the Indian social media and short video landscape to strike a licensing agreement with T-Series last year, thereby setting the path for the rest of the industry to follow.

Moj and ShareChat together, with a 340 million-strong monthly active user community and over 82 million creator community, represent a significant share of the internet population in India. The collaboration will help ShareChat and Moj communities to explore sound recordings from the T-Series music library and create meaningful social experiences with videos, messages, and other creative formats.

Farid Ahsan, COO, and Cofounder, Moj and ShareChat said, “We’re thrilled to strengthen our partnership with T-Series. With this partnership, we can drive more value to the industry, support more artists, and deliver an incredible creative experience to our users across India. Music has an alluring relationship with community building and as India’s largest short video app our aim is to double down on nourishing it. 

 

Bhushan Kumar, Managing Director, T-Series said, “ShareChat and Moj have been a wonderful partner and they are a true long-term partner for us in the Indian short video space. This long-term license reciprocates both of our intent to support the creator economy and build a robust foundation for the creator-led content ecosystem in the country.”

Neeraj Kalyan, President, T-Series, said, “This is an important step forward and sets the standard in the Indian social media and short video space that acknowledges and respects the music industry. With this continued commitment, ShareChat and Moj will bring more innovation and creativity for the Indian short video space an objective we share mutually. We are hopeful this would drive deeper engagements on the platforms and create a mutually benefitting partnership for years to come”

About Moj

With the highest monthly active user base of 160 million, Moj is today India’s #1 short video app. We take pride in providing our talented community of artists a platform to express their creativity and inspire millions of people. Available on both iOS and Android

About ShareChat

ShareChat is the leading Indian social media platform, with over 180 million monthly active users, that allows users to share their opinions, record their lives and make new friends – all within the comfort of their native language. Spearheading India’s internet revolution, ShareChat is changing the way in which the next billion users will interact on the internet. Available on both iOS and Android

AMAZON’S IMDB TV INKS U.S. DEAL FOR STUDIO 100’S “100% WOLF” SERIES

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AMAZON’S IMDB TV INKS U.S. DEAL FOR STUDIO 100’S “100% WOLF” SERIES

AMAZON’S IMDB TV INKS U.S. DEAL FOR STUDIO 100’S “100% WOLF” SERIES 

Amazon’s IMDb TV service has acquired the AVOD rights for the CGI-animated series “100% Wolf – Legend of the Moonstone” for the United  States. Set to launch exclusively on this platform on August 12th, 2021, the series (26 x  22 minutes) is produced by Flying Bark Productions in association with ABC Australia,  SUPER RTL Germany as commissioning broadcasters, and Studio 56. The deal was negotiated on behalf of Studio 100 Media by the independent film production studio and all-rights distributor Viva Pictures, who also distributes the CGI movie “100% Wolf”  in the US. 

“We know that IMDb TV viewers love entertaining content and we delivered it – with the hilarious adventures of a poodle who has the heart of a werewolf” comments Martin Krieger, Studio 100 Media’s CEO. “This collaboration came about because of  our amazing partner Viva Pictures, who had already set the course for the successful  movie release of ‘100% Wolf’ in the US, and were immensely committed to doing the  same for this terrific series.” 

“From ‘Maya the Bee’ to ‘100% Wolf’, Studio 100’s pedigree and quality are unquestionable,” says Viva’s President Victor Elizalde. “We are excited to bring U.S. audiences the ‘100% Wolf’ series exclusively on IMDb TV.” 

Based on the books 100% Wolf and 100% Hero by renowned Australian author Jayne  Lyons, the series “100% Wolf – Legend of the Moonstone” has already sold to 80 territories and is being aired by various broadcasters and platforms such as ABC  Australia, SUPER RTL (Germany), Discovery Kids (LATAM), Amazon Prime (UK) around the world. The feature film “100% Wolf” has been sold to 70 territories and has been successfully released in many countries worldwide. 

Both the feature and TV series’ main character is a young heir to a werewolf pack: Freddy Lupin, aged 13, positive he’ll become the most fearsome werewolf ever.  However, his transformation is rocked by an unexpected curveball and we’re not talking about COVID, but a “warfing” that goes awry – spoiler alert – when Freddy turns into a poodle. A poodle with a pink mane to be exact. A rich story world unfolds  where Freddy and his newfound friends are forced into being heroes, solving  mysteries like the legend of the moonstone and empowering each others  differences.

DEVOTED CREATIONS AND COSMOPOLITAN PARTNER TO LAUNCH A NEW SUN CARE

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DEVOTED CREATIONS AND COSMOPOLITAN PARTNER TO LAUNCH A NEW SUN CARE

DEVOTED CREATIONS AND COSMOPOLITAN PARTNER TO LAUNCH A NEW SUN CARE

Cosmopolitan, a leading global media brand for young women, has partnered with 25-year sun care industry veteran, Devoted Creations, to launch CosmoSun by Cosmopolitan, a luxury sun care, and self-tan line. 

Created in a deal brokered by IMG, the cruelty-free, vegan and nut-free collection is suitable for all skin types and consists of five sunless tanning essentials: Sunless Mousse with instant color, Instant Body Bronzer wash off formula, Sun Lotion with Shimmer, Overnight Sunless Lotion and Liquid Sunshine tanning water. Additionally, there are three sun care products: Water-resistant sunscreens in SPF 30 and 55+ and an Aftersun Moisturizer with soothing cucumber and aloe. The Applicator Mitt completes the range.

The line is available now in the US at Amazon and devotedcreations.com/cosmosun with prices ranging from $15.00 to $35.00; in Europe at jk-skincare.co.uk and Amazon from £14.99 to £35.99; in Italy at Capello Point (online and in-store) from €16.99 to €39.99; and in Russia at Beauty Factor from ₽2400 to ₽4800.

CosmoSun by Cosmopolitan pairs premium ingredients and luscious aesthetics for a lavish pampering experience. CosmoSun’s core was built on the ever-moving lifestyle of Cosmopolitan readers and aims to exceed their current sun care expectations.

“Cosmopolitan’s audience has always had a strong enthusiasm for outdoor fun and an equivalent level of attention to their skin’s health,” says Angela Kim, Director of Hearst Global Licensing. “So, we are pleased to finally present this line of sun care products. Especially now, with renewed eagerness in many countries to get outside and socialize with their loved ones, this partnership with Devoted Creation is timelier than ever.”

“When we sat down with Cosmopolitan, the goal was a standout collection,” said Lewis Henry, President of Devoted Creations. “From our years in the industry, we thoroughly understand users expect to look and feel fantastic when using these types of products. It was paramount we use well-thought-out and reputable formulas, like the ones we’re known for when creating the CosmoSun Collection. In our collaboration with Cosmopolitan, we were able to capture the Cosmopolitan essence through all aspects of the product line and deliver a great user experience. We’re thrilled to see CosmoSun by Cosmopolitan come to life and looking forward to the amazing results users will experience.

adidas and Arsenal have come out with a new home kit for 2021/22

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adidas and Arsenal have come out with a new home kit for 2021/22

adidas and Arsenal have come out with a new home kit for 2021/22

adidas and Arsenal have come out with a new home kit for the 2021/22 season, as fans look forward to returning to the Emirates Stadium, ahead of the beginning of the Premier League.

The new kit was worn on pitch for the first time in a commemorative friendly against Rangers, which is a part of the Scottish Champions’ 150th anniversary celebrations.

The red and white shirt has collegiate navy branding on the shoulders along with white shorts and socks. A women’s shirt, in both authentic and replica versions, and youth kits have also been launched.

Commenting on the new shirt, Scottish footballer Kieran Tierney said, “I love it. It’s a smart design and I can’t wait to pull it on and represent this club in front of our supporters once again. It simply hasn’t been the same without our fans. We’re raring to go and can’t wait for Emirates Stadium to be rocking again.”

As with the 2021/22 away kit, the Arsenal for Everyone logo features on the inside collar of the shirt. Launched in 2008 as a celebration of the diversity of the Arsenal family, the Arsenal for Everyone initiative ensures that everyone can feel an equal sense of pride and belong to the club.

The authentic jersey will feature adidas’ new HEAT.RDY – KEEP COOL, cooling technology that ensures the wearer feels cool, while keeping players dry and confident in the game. The replica version features AEROREADY – FEEL READY, which offers similar technologies to help athletes feel comfortable and ready to play.

The new kit is available to be purchased via adidas India’s website and selected adidas stores.

 

ZAG Renews Miraculous™  Ladybug License with Italy’s Leading Crisp Brand

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ZAG Renews Miraculous™  Ladybug License with Italy’s Leading Crisp Brand

ZAG Renews Miraculous™  Ladybug License with Italy’s Leading Crisp Brand

  • San Carlo, leader in Italy in the potato chips and savory snacks market, has extended its licensing agreement with ZAG  for the third time in a row
  • Ladybug will star on San Carlo Junior individual and multipacks

Planeta Junior has signed an agreement with San Carlo Gruppo Alimentare S.p.A. renewing its licensing agreement for Miraculous: Tales of Ladybug and Cat Noir, for the third consecutive year. The Miraculous brand is based on the successful animated series created by ZAG and co-produced with ON Kids & Family (Mediawan), ranked #1 on TV in Europe (Spain, Italy, Germany, Uk, France) North America, Latam (Brazil, Mexico, Chille) and Japan.

San Carlo, the leader in Italy in the potato chips and savory snacks market,  will incorporate imagery of the Miraculous: Tales of Ladybug and Cat Noir series heroes, Ladybug and Cat Noir, on San Carlo Junior individual and multipacks.

The new agreement comes ahead of the Fall 2021 debut of the $100M+ theatrical release, Ladybug & Cat Noir: Awakening, to be supported by a global promotion program with the most famous QSR company in the world.   

San Carlo’s connection with Miraculous extends beyond food products – the company is also a partner in an Italian theme park: Leolandia. Here it created a show dedicated to the adventures of Marinette and Adrien, our teenage heroes with secret identities, to enrich the activities available at the park.

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