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Nazara extends its publishing arm in the Middle-East, launches ‘Dessert Chef’

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Nazara extends its publishing arm in the Middle-East, launches ‘Dessert Chef’

Nazara Technologies FZ LLC (Nazara), a subsidiary of Nazara Technologies Limited, a global mobile games company and Touchten Private Limited (Touchten), a mobile game studio-based in Jakarta, have come together to launch their first game ‘Dessert Chef’ to create a localized cooking game for the Middle-East market.

Nazara will work exclusively with Touchten as part of a multi-year & multi-game partnership to develop unique mobile gaming experiences for cooking fans.

Touchten is among the few game developers in Indonesia that create deep and engaging cooking games for female audiences. It offers games about restaurant management, casual free kick soccer revenge taking, zombie, fun toilet, jungle, running, and adventurous games.

According to Savio Saldanha, CEO Middle East and Africa Nazara Technologies FZ LLC, the new partnership will bring new, innovative game play and delightful content for cooking fans.

Nazara has licensed a range of intellectual property for popular children’s brands such as Chhota Bheem, Motu Patlu, Shikari Shambhu, Suppandi and Mighty Raju for developing and publishing freemium mobile games.

Some of Nazara’s most popular in-house freemium games which have been ranked in the top three on the free top charts by downloads of the Google Play Store and App Store in Financial Year 2016, 2017 and 2018 include Chhota Bheem Speed Racing, Motu Patlu Run, Chhota Bheem Jungle Run and Chhota Bheem Toy.

“Dessert Chef’ by design has several community and social features to keep players engaged. We believe that regular game updates with seasonal content, introduction of newer cuisines and features will help us build a wider fanbase,” Savio further added.

‘Dessert Chef’ was launched on Google Play on 20th April 2018 in India, UAE and Saudi Arabia. It will be globally launched along with iOS in May 2018. It primarily targets women between 20-55 years old who love cooking-related apps. The game is free to download and players can spend on the game eventually to buy upgrades such as cooking appliances, restaurant décor and other ingredients and goodies. The game has been localized in Arabic for the local audience.

Commenting on the new association, Rokimas Soeharyo, founder of Touchten said, “Emerging markets are not a mere afterthought for us. We are positioned to build a presence in The Middle East, right from the start. This partnership with Nazara enables us to secure distribution for our localized game. With celebrity tie up’s through Nazara, we look forward to bringing innovative gaming content to our audiences.”

Nazara has been actively building mobile games in the sports and crickets platforms. With this new development, Nazara plans to reach out to a wider audience, targeting women who love cooking–related apps.

Luxury fan brand Fanzart ropes in Perizaad Zorabian as brand ambassador

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Luxury fan brand Fanzart ropes in Perizaad Zorabian as brand ambassador

India’s first luxury fan brand — Fanzart ropes in Bollywood actress Perizaad Zorabian’ as the brand ambassador for its range of luxury fans.

The brand also unveiled its first Brand Campaign, that reflects ‘A new benchmark of Desire’ that’s born in Luxury, with a category which was never known in India – ‘Designer Fans’.

Featuring Perizaad, the TVC tells us the story of how, every element of luxury in her everyday style syncs with ceiling art that further accentuates the mood.

Commenting on the launch, Anil Lala, Founder – Fanzart said, “Our newest TVC has the most suited face to the Brand – ‘Perizaad’, the perfect fit whose simplicity resounds on our category. The TVC harps on the new Luxury of Indian Homes that brings a stylish makeover with exquisite designs and persona. Our association with Perizaad is to emphasize the beauty of the products and to accentuate the brand to higher levels.”

The new campaign aims to introduce the new age luxury in India. The brand has chosen to follow the inspiration of new age technology knitted with traditional yet modern designs.

Check out the official TVC here:

Commenting on the same, Raj Kaushal, Director –Fuel Films said, “While thinking of the storyline for ‘Designer Fans’ for Fanzart, I re-looked at the concept of ceilings in India, which is no longer a blank expression but a modern art.  We thought the best way to get into people’s mind, in the unexplored category is to bring an experiential experience to them, to pay tribute to the fine traditions of exquisite craftsmanship and precision set by Fanzart. The communication with Perizaad, effortlessly inspires Luxury, offering perfect harmony and elite-class technology.”

With this association, the brand looks to strengthen its position as the country’s foremost destination for designer fans’ in India.

More beer mugs will jam! Bira 91 secures $ 50 million from Sofina

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More beer mugs will jam! Bira 91 secures $ 50 million from Sofina

Bira is all set to spread its wings! Crafts beer brand — 9 Beverages, maker of the Bira 91 beer label, has raised almost Rs 335 crore (USD 50 million) from Belgian investment firm Sofina. With fresh capital infusion, the Sequoia Capital backed company’s valuation is expected to range between Rs 1,300 – Rs, 1400 crore.

Existing investor Sequoia Capital which held a majority of stake in Bira, too participated in the current round of funding. Post the funding round Sequoia’s stake is expected to fall below 50 per cent due to dilution, reports Economic Times.

Besides, founder and CEO Ankur Jain and the promoter group of B9 Beverages will own 30 per cent of the company post this round while Sofina will be provided 28 per cent stake.

With this fresh round of development, Bira 91 has raised USD100 million since its inception. Bira 91’s exponential growth in three years is a testimonial of the huge potential that the craft beer space in India holds.

According to a Times of India report, B9 will mainly use the fresh funds to spread its footprint outside India. The company is eyeing global markets such as the US, Thailand, Hong Kong and Singapore.

The latest round of funding will establish a leadership position in the Indian premium beer market.

Bira 91, which has been operational in overseas, has raised more than USD 100 million since its inception. Currently, it sells five variants of its beer across seven states covering fifteen cities including Bengaluru and Delhi.

Launched in February 2015 by Jain, Bira 91 started producing locally in 2016 when it opened its Indore facility. The beer brand currently has two units in Indore and Nagpur with a bottling capacity of about 4.2 million cases a year.

“Bira91 is building a leading brand on the underserved premium beer segment by offering a range of high quality and flavorful recipes. With our Belgian roots and experience in investing in consumer businesses, we believe there is a great chemistry between our organisations and are proud to back Ankur Jain and his team,” Maxence Tombeur, Head of Asia at Sofina was quoted as saying.

The company claimed to have sold 2.7 million cases of beer in the previous fiscal and it aims to ramp up production capacity five-fold over the next 18 months. The company clocked sales of Rs 165 crore in the previous fiscal and expected to operationally profitable in the current financial year.

In December, last year, Bira 91 had raised Rs 25 crore by issuing debentures to Anicut Capital. Prior to that, it raised around USD 8 million from Sequoia.

During its initial days, Bira 91 had also received investments from Kunal Bahl and Rohit Bansal, co-founders of Snapdeal, Zomato’s founder Deepinder Goyal, including several other investors.

The global craft beer market is expected to reach over $502 billion by 2025, and the market is expected to witness substantial growth over the forecast period due to the rising demand for low alcohol by volume and flavoured beer. However, the concept of craft beer is relatively new in India.

According to an All India Breweries Association report, the market is growing at 20 percent.

Sofina, a family-controlled investment fund based out of Belgium, is known for making selective and long-term investments globally. Sofina’s investments in India include Byju, Flipkart and, prior to Bira 91, Hector Beverages etc.

Headquartered in New Delhi, Bira 91 has scaled significantly since inception and the company claims to have sold three million cases over 2016-17. Last fiscal, the company has reportedly generated revenues of over USD 100 million in its third year of operations.

Gold’s Gym, Gymshark to launch limited-edition performance wear line

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Gold’s Gym, Gymshark to launch limited-edition performance wear line

The world’s trusted fitness authority Gold’s Gym and fitness apparel brand Gymshark have teamed up for a line of limited-edition performance wear including men and women wear.

The partnership further establishes both Gold’s Gym’s and Gymshark’s commitment to helping people achieve their potential through fitness.

The Gymshark x Gold’s Gym collection will include men’s and women’s styles, a unique color palette and body shaping separates for fitness enthusiasts.

The line of performance wear for men and women is designed to embody Gold’s Gym’s heritage with Gymshark’s contemporary style. The collection channels the Gold’s Gym aesthetic through a unique color palette and tonal logo, with each on-trend piece designed to enhance and accentuate the body.

Commenting on the association, Craig Sherwood, senior vice president, franchise and licensing, Gold’s Gym said, “Our partnership with Gymshark is just one of the many ways Gold’s Gym continues to redefine ourselves in the fitness industry. This collaboration allows us to further engage with the growing worldwide fitness audience through innovative performance apparel.”

To celebrate the collaboration, Gymshark and Gold’s Gym will also host a pop-up event at the iconic Gold’s Gym Venice in Venice, California on May 26.

To woo customers, attendees attending the event will have a chance to purchase the collection before it goes on sale.

“We exist to create the tools that help people unlock their full, incredible potential and become the best versions of themselves,” said Gymshark founder Ben Francis. “Our worldwide audience of Generation Z fitness enthusiasts combined with Gold’s Gym’s longstanding fan base worldwide creates a natural opportunity for collaboration which promises to excite followers of both brands.”

With core values of fitness, wellness and a health-focused lifestyle, the collaboration is a natural fit for Gold’s Gym and Gymshark.

Gymshark x Gold’s Gym will launch June 1 on Gymshark.com for a limited time.

Pixar Fest: Take a look at special merchandises at Disneyland Resort

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Pixar Fest: Take a look at special merchandises at Disneyland Resort

The first-ever Pixar Fest at the Disneyland Resort celebrates the heartwarming stories and characters of Pixar films until September 3.

Some of the apparel products include pullover sweaters, t-shirts, baseball caps featuring colorful Pixar Fest character designs.

You can also get Pixar- themed headwear collection including Woody, Space Alien, WALL•E, EVE, Lightning McQueen ears and hair bows inspired by Dory, Jessie, and Mike and Sulley.

Best friends visiting the Disneyland Resort can commemorate their visit with Pixar-themed friendship charm bracelets.

These Pixar Fest items are available throughout the resort for a limited time, including Emporium in Disneyland park, Knick’s Knacks in Disney California Adventure park, World of Disney in Downtown Disney District.

Here’s a roundup of our top picks:

PS: All the images have been taken from the Official Disney Parks Blog.

Its official! Kris Jenner to unveil ‘The Momager’ collection on Mother’s Day

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Its official! Kris Jenner to unveil ‘The Momager’ collection on Mother’s Day

On the occasion of Mother’s Day on May 13, Kris Jenner is launching ‘The Momager’ collection. 

Confirming the launch on Twitter, Kris wrote a post saying, “Hey guys… it’s me! and oh, my collection drops on Mother’s Day.”

She even hacked Kylie Cosmetics’ social media accounts to announce the development. Kylie Cosmetics Instagram, Twitter, or Facebook in the last few hours have been transformed into Kris Cosmetics accounts.

This news comes just a couple weeks after Kylie Jenner and Kourtney Kardashian debuted their KOURT X KYLIE makeup collaboration with a super sexy photoshoot.

She even shared an inside look at what the lip colors and eyeshadows would look like when she tried swatching for the first time on Kylie’s arm.

From lush velvets to rich mattes, the lip colors provide a diverse range of colors. The lipsticks and eyeshadows were given sassy names inspired by the momager herself, with names such as “The Middle Finger” and “Your Sister Is Going To Jail.”

Kim Kardashian also took to the Instagram and wrote, “Caption this……”

Caption this….

A post shared by Kim Kardashian West (@kimkardashian) on

A first post from an anonymous Instagram holder @hotfire. Makeup shows a collage of the eye shadow palette that will apparently be part of the collection. It appears to be a mix of mattes and shimmers, with shade names like I Love Myself, Vodka Tonic, Impressed, and It’s An Emergency.

????FIRST REVEAL???? It’s not @kriscosmetics without a Vodka and 10% reference! ???? I love how @krisjenner and @kyliejenner are poking fun with their #KylieCosmetics Collaboration! The Collab will feature a NEW Collection dropping on Mother’s Day How do you like the first reveal? Let me know and stay tuned for the rest! ——————————————————————— Follow me to stay updated on the latest makeup news, product launches, restock alerts & more! Also, tag or DM me to share MAKEUP NEWS or by using the #hotfiremakeup hashtag! ???? #kyliejenner —————————————————————— #Makeup #makeupartist #makeupaddict #makeupjunkie #makeupobsessed #makeuponpoint #makeuplover #makeupbrushes #makeupnews #cosmetics #bbloggers #beautyjunkie #beautybloggers #ilovemakeup #mua #makeupblogger #makeuptalk #instamakeup #beautyaddict #lipstickjunkie #makeuphaul #krisjenner #kylie #kyliejenner #kylielipkit #kriscosmetics

A post shared by HotFire Makeup (@hotfire.makeup) on

A second post from an anonymous Instagram holder shows the packaging for some of the products, which include a pressed powder and several types of lip colors.

????ANOTHER PEEK???? The REVEAL of the @kriscosmetics Cillection in Collaboration with #KylieCosmetics is coming! The Collection will be dropping on Mother’s Day and looks like it includes from what I can tell so far a Pressed Powder Palette, Lipstick, Lip Collection, and Liquid Lipstick! The packaging is just so good! How do you like it so far? Stay tuned for the FULL REVEAL! ——————————————————————— Follow me to stay updated on the latest makeup news, product launches, restock alerts & more! Also, tag or DM me to share MAKEUP NEWS or by using the #hotfiremakeup hashtag! ???? #kriscosmetics —————————————————————— #Makeup #makeupartist #makeupaddict #makeupjunkie #makeupobsessed #makeuponpoint #makeuplover #makeupbrushes #makeupnews #cosmetics #bbloggers #beautyjunkie #beautybloggers #ilovemakeup #mua #makeupblogger #makeuptalk #instamakeup #beautyaddict #lipstickjunkie #makeuphaul #krisjenner #kylie #kyliejenner #kylielipkit #kyliejenner

A post shared by HotFire Makeup (@hotfire.makeup) on

Mother of Kendall and Kylie Jenner and Kim Kardashian, she was spotted at MET Gala 2018 along with the family.


Kristen Mary Jenner is an American television personality, entertainment manager, producer, businesswoman, and author. She rose to fame starring in the reality television series, Keeping Up with the Kardashians (2007-present).

Natural History Museum expands apparel section, launches childrenswear

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Natural History Museum expands apparel section, launches childrenswear

The Natural History Museum has announced that its official children’s apparel licensee, Fashion UK, an industry leader in licensed apparel, has produced a range of childrens wear, exclusively for M&Co, using the artwork inspired by the Museum’s recently launched style guide.

The children swear range comprising of three children’s t-shirts and one hoody launched on May 7. Aimed at children aged 3-13, it is available exclusively at M&Co – both in-store and through the boys wear and girls wear areas of the company’s website.

The artwork for the range is based on Explore the Plains, one of the four style categories offered by the recently published Natural History Museum children’s style guide.

Key phrases such as ‘fossil hunter’ and ‘explorer’ can be seen in the graphics across the range, resulting in a clothing range that is not only stylish and fun, but also designed to encourage children to take an interest in natural science and perhaps even inspire future paleontologists.

Maxine Lister, Senior Licensing Manager, Natural History Museum, said “Apparel is an area with great promise for the Natural History Museum brand, and our style guides are already proving important enablers for licensees.”

The childrens wear is being supported by POS material, both online and in-store, highlighting the Museum and the work that it does.

M&Co specialises in womenswear, menswear, childrenswear, babywear and homeware, and has been selling quality clothing for 50 years. Originally a small family business of only six shops in Glasgow, M&Co now has almost 300 stores nationwide. Fashion UK works with global brands to provide award-winning designs for licensed apparel, footwear and accessories for both children and adults.

The Natural History Museum exists to inspire a love of the natural world and unlock answers to the big issues facing humanity and the planet.

Marie Claire forays in India, launches Salon and Wellness Academy

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Marie Claire forays in India, launches Salon and Wellness Academy

French lifestyle brand Marie Claire has entered into the beauty and wellness sector in India with the launch of Marie Claire Salon, Wellness and Academy. The brand officially forayed in India with an extravagant fashion parade that saw full attendance from celebrities, business personalities and social glitterati.

Announcing the launch, Roberto Bre, CEO, Private Collection & Co. (Marie Claire Paris) said, “We are extremely delighted to announce Marie Claire Salon & Wellness in India. For generations Marie Claire brand has captivated women with its smart, trend setter, stylish and great appetite for life. This philosophy of Marie Claire will be reflected in the Marie Claire Salon & Wellness, thus taking the engagement with our clients in India to the next level. We will proactively respond to the demands of this market by deliver wonderful experiences consistently”.

Marie Claire spans 28 markets, engages and connects with more than 90 million women around the world. Mumbai-based B2C Network is the exclusive licensee of Marie Claire Salon & Wellness as well as IIWA in India. The deal was mediated by Bradford License India and is also the exclusive representative of Marie Claire in India.

“We are proud to become the exclusive licensee of Marie Claire Salon & Wellness as well as IIWA in India. Marie Claire aims to have 20 unisex salons in next 3 years with focus primarily on engaging clients by offering them high quality services in an international ambience at affordable prices. All salons and academies in India will be Franchisee owned. We will soon appoint master franchisees across various regions,” said Vandana Bhardwaj, Director, Marie Claire Salon & Wellness India.

The brand would initially focus on major metros, Tier 1, Tier 2 cities before expanding its footprint to smaller towns. All the salons will be established in high street zones and premium retail hubs drawing huge footfalls.

Chitra S. Johri, Director, Bradford License India said, “We have extended Marie Claire brand in fashion and lifestyle space in various product categories, creating great affiliation for the brand among the consumers. And with growing inclination of beauty and wellness industry towards fashion brands, Marie Claire Salon, Wellness and Academy becomes the strategic logical extension under hybrid format. B2C Network is surely the right contender for this category, given the amount of experience it holds in this industry segment. Bradford is extremely confident of this venture and will closely support the licensee in deriving the desired growth.”

With changing lifestyle and trends, the organized beauty salon market in India has immensely matured and seen exponential growth over the last decade.

The Indian Salon industry stands at a staggering USD 2 billion mark and is expected to touch USD 3.5 billion by this year.  Glancing at the high growth pattern, private equity investors are eyeing the salon business and this has proven to be the key funding source for the salon industry’s growth.

Currently, India comprises of 25 per cent organized salon market, which will increase its share to 30 per cent. The backbone of the organized salon industry is an aggressive expansion of franchisees across the nation. The Indian Salon franchise ecosystem today has a support of over 5000 franchisees. Franchise salons will stand to cover 25 per cent of the overall organized industry and will grow to be more than USD 1 billion.

The beauty and wellness industry has gained a lot of momentum in the last decade.

A study jointly conducted by industry body, Federation of Indian Chambers of Commerce and Industry (FICCI) and global consulting firm Price waterhouse Coopers (PwC) revealed that India’s wellness industry is poised to touch Rs 1,50,000 crore in 2018, with a compounded annual growth rate of 15-17 per cent. Of the entire wellness industry, beauty care would continue to dominate with almost 50 per cent (about Rs 74,000 crore), followed by alternate therapy (about Rs 32,000 crore) and health and wellness food and beverages at about Rs 44,000 crore.

Selfridges honours ‘The Rolling Stones’. Here’s how

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Selfridges honours ‘The Rolling Stones’. Here’s how

To honour and celebrate ‘The Rolling Stones’ NO Filter UK tour, Selfridges is coming up with pop-up within the retailer’s Corner Shop this summer.

According to a report in the License Global, the Rolling Stones X Selfridges, Corner Shop has been curated by The Rolling Stones and Bravado and will transform into a shopping experience that ‘immerses fans and shoppers into the world of Mick Jagger, Keith Richards, Charlie Watts and Ronnie Wood.’

Sharing a video on the official Twitter, the rock-n-roll band wrote, “Coming soon The Rolling Stones x @Selfridges #StonesNoFilter”

 

The shop will take over four of Selfridges’ shop windows. The collection will include a display of hand-picked selections of the brand’s iconic stage outfits from the 1970s through recent 1950s.

The Corner Shop will also give shoppers and fans the chance to re-live the historic Havana Moon concert and an opportunity to shop exclusive and limited-edition pieces.

(Image Courtesy: Licensing Biz)

Selfridges and Bravado will give the iconic red Rolling Stones tongue a makeover, with a range of Yellow Label apparel, including t-shirts, hoodies and jackets along with a dedicated kid wear collection. Fans will also be able to purchase official No Filter merchandise as the tour approaches.

The Rolling Stones X Selfridges, The Corner Shop open on May 14 and will run until June 3 this year. The collection will be available in stores in London, Birmingham, Manchester Exchange and Trafford.

The Rolling Stones are an English rock band formed in London, England in 1962. The first stable line-up consisted of Brian Jones (guitar, harmonica), Mick Jagger (lead vocals), Keith Richards (guitar, backing vocals), Bill Wyman (bass), Charlie Watts (drums), and Ian Stewart (piano).

The Rolling Stones No Filter tour opens in Dublin on May 17.

Nelvana secures broadcast deal with Sesame Workshop

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Nelvana secures broadcast deal with Sesame Workshop

Corus Entertainment’s Nelvana Enterprises and a world-leading producer and distributor of kid’s programming has secured the broadcast and licensing rights to beloved children’s program — Sesame Street.

Under the new agreement, Nelvana will exclusively broadcast Sesame Street and Sesame Studios’ content in Canada on Corus’ Treehouse, as well as on the network’s non-linear platforms.

Nelvana will also represent Sesame Street within the Canadian licensed consumer products community.

Scott Chambers, senior vice president, North America Media and Licensing, Sesame Workshop, added: “Nelvana’s commitment to family and children’s entertainment aligns perfectly with Sesame Workshop’s mission to help children grow smarter, stronger and kinder.”

New content on Treehouse will include new seasons of Sesame Street (Season 46 and moving onto season 47), episodes of Elmo’s World, Abby’s Flying Fairy School and more than 50 pieces of additional short-form broadcast content from Sesame Studios.

 “Sesame Street is an iconic brand that continues to immerse young new viewers in educational content, while engaging lifelong fans. We look forward to continuing to expand the merchandise programme to bring Sesame Street’s remarkable stories and colourful characters to life in exciting ways for consumers,” said Pam Westman, head, Nelvana Enterprises

Sesame Street is an American educational children’s television series that combines live action, sketch comedy, animation and puppetry. It is produced by Sesame Workshop and was created by Joan Ganz Cooney and Lloyd Morrisett.

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