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Kera Wilson claims copyright over “Savage” dance move

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Kera Wilson claims copyright over “Savage” dance move

Kera Wilson claims copyright over “Savage” dance move

Tik Tok is infamous for presenting content that is often deemed as innocuous, repeated, and unoriginal. Creators on the platform would indulge in mass-producing the same type of content for views, either lip-syncing a famous dialogue or doing a viral dance move to hop on the trend.

Often the original creator of the viral choreography does not reap any benefits in terms of recognition or monetary returns. Byte Dance, the owner of Tik Tok is planning to change this. After several protests to dispel people from capitalizing on dance moves, Tik Tok decided to allow creators to gain copyright over their steps.

The demand for copyrighting Tik Tok dance moves began when Keara Wilson the creator of the #Savage dance move spoke about how millions of users have recreated her moves without giving her due credit or asking for permission.

The #Savage dance trend became so popular that even celebrities started grooving on it, in fact, Addison Rae performed the hook steps of the challenge at Jimmy Fallon’s show as well. While the hook step was just a part of the show, she still received endorsements, recognition, and prime-time spotlight. No one appreciated the original creator, Kera Wilson.

Jaquel Knight the mastermind behind Beyonce and Megan Thee Stallion’s chorography became the first person to claim copyright for his dance moves. He then teamed up with Logitech to help other creators get suitable compensation and copyright for their moves and challenges. This was done through a process of “labanotation”

This is a tedious process that may take up to 4 months to complete but would guarantee compensation to the original creators. In this process one is expected to “document dance steps with symbols in specific pattern” said a spokesperson from Knight and Logitech’s partnership.

With proper copyrighting laws in place, one could give credit to Black choreographers gain credit for their work that non-Black creators have been profiting off of on TikTok.

Keara Wilson (“Savage” dance), Young Deji (“The Woah” dance), Fullout Courtland (choreographers behind the “Say So” dance Doja Cat performed at the 2020 Billboard Music Awards), the Nae Nae Twins (“Savage Remix” dance creators), Chloe Arnold (choreographer behind “Salute A Legend” for Syncopated Ladies), and Mya Johnson and Chris Cotter (“Up” dance) are the creators currently working with Knight and Logitech.

Once Wilson’s “Savage” dance is copyrighted, she (and other creators undergoing the same process) will be able to receive payment when her moves are featured in a film, video game, etc.—or take legal action if proper credit isn’t given.

Sabyasachi x H&M collection will hit the stores on Aug 12

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Sabyasachi x H&M collection will hit the stores on Aug 12

Sabyasachi x H&M collection will hit the stores on Aug 12

Renowned designer Sabyasachi has partnered with Swedish fast-fashion brand H&M to launch a brand-new collection “Wanderlust.” The collection would showcase classical Indian silhouettes and rich hand-crafted textile that Sabyasachi specializes in. Fans could purchase the pieces in this collection from selected H&M stores from the 12th of August onwards. The designs are available in mint colors and have light floral patterns on them. The collection starts from Rs 799 and ranges to Rs 9,999.

“I am happy to announce the new date for the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide,” PTI quoted Sabyasachi as saying.

The ‘Wanderlust’ collection will have around 65-70 articles and will be available globally, post the 12th of August. The capsule will offer casual sophistication to everyday fashion in an understated, yet glamorous way. While everyone on social media has gone gaga over the collection, there has been some criticism from well-meaning influencers, as H&M is known for engaging in unethical mass production practices.

Mukherjee however is a big advocate of sustainability, he defended the said accusations by stating, “With sustainability, there is an onus on production and on consumers. This collection is about wearable clothing that is classic and affordable. We are willing to take the onus.”

The line has taken inspiration from all his couture trademarks, such as the royal Bengal tiger. There is a variety of fashion options for both men and women in this collection this includes jewelry, sunglasses, accessories, and more. As part of the tie-up, H&M will be launching sarees for the first time in the market, designed only for customers based in India.

While the collection has rich ethnic designs it is still appealing to an international audience. Made for the world’s netizens, it’s also aptly timed, as Sabyasachi has his eyes on the global market and the site for his flagship store in New York has already been found.

Maria Gemzell, Head of New Development, H&M while talking about the collaboration said, “Our collaboration with Sabyasachi is the latest in the list of blockbuster global partnerships. We look at renowned designers in order to bring habitually inaccessible, made-to-measure, rare and costly creations to the masses,” she went on to add, “We chose Sabyasachi for a designer collaboration because he is the undisputed master of Indian couture,”

Wanderlust will be live in 17 other countries, including the US, Britain, and Japan. It will also e-tail on Myntra and 48 international markets on hm.com.

Sony Pictures acquires Crunchyroll anime business for 1.175 billion dollars

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Sony Pictures acquires Crunchyroll anime business for 1.175 billion dollars

Sony Pictures acquires Crunchyroll anime business for 1.175 billion dollars

Sony Pictures Entertainment Inc. (SPE) acquires AT & T’s Crunchyroll anime business for 1.175 billion dollars. Crunchyroll will now be a part of the Sony Funimation venture. This would give viewers the chance to experience a “unified anime subscription.”

Crunchyroll is a premium anime direct-to-consumer service with 5 million SVOD subscribers and growing.  It serves 120 million users who are based in over 200 countries offering AVOD, mobile games, manga, events merchandise, and distribution. The deal provides the opportunity for Crunchyroll and Funimation to broaden distribution for their content partners and expand fan-centric offerings for users.

“We are very excited to welcome Crunchyroll to the Sony Group,” said Kenichiro Yoshida, Chairman, President, and CEO, Sony Group Corporation. “Anime is a rapidly growing medium that enthralls and inspires emotion among audiences around the globe. The alignment of Crunchyroll and Funimation will enable us to get even closer to the creators and fans who are the heart of the anime community.  We look forward to delivering even more outstanding entertainment that fills the world with emotion through anime.”

“Crunchyroll adds tremendous value to Sony’s existing anime businesses, including Funimation and our terrific partners at Aniplex and Sony Music Entertainment Japan,” said Tony Vinciquerra, Chairman and CEO of Sony Pictures Entertainment Inc. “With Crunchyroll and Funimation, we are committed to creating the ultimate anime experience for fans and presenting a unique opportunity for our key partners, publishers, and the immensely talented creators to continue to deliver their masterful content to audiences around the world.  With the addition of Crunchyroll, we have an unprecedented opportunity to serve anime fans like never before and deliver the anime experience across any platform they choose, from theatrical, events, home entertainment, games, streaming, linear TV — everywhere and every way fans want to experience their anime. Our goal is to create a unified anime subscription experience as soon as possible.”

Masaba x Nykaa lipstick collection is out now

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Masaba x Nykaa lipstick collection is out now

Masaba x Nykaa lipstick collection is out now

Indo Caribbean fashion designer Masaba Gupta signed an exclusive deal with Nykaa to launch her own Matte Lipstick collection “Own it like Masaba.”

This is her very first beauty collection collaboration with the eCommerce giant Nykaa, in the past, Masaba has launched her own prints and designs. The collection offers high spirited and ultra-flattering 12 shades of lipsticks that are specially curated keeping in mind the Indian skin tone.

This range brings forward three pigment-rich, cult-worthy shades that celebrate the true essence of friendship. In fact, the designs are dedicated to Masaba’s closest female friends’ pastry chef Pooja Dhingra and film producer Rhea Kapoor. There are three variants of the Matte lipstick collection – Make it happen, You Grow Girl and Believe in You all priced at 799 Rs.

The lipsticks claim to be comfortable, long-lasting, weightless and give out a high pigment one-stroke application.

The Nudes in the collection are available at a starting price of 599 Rs. Currently, with Nykaa’s ongoing sale, the prices have been dropped to Rs 359 as there is a launch discount of 40 percent. The nudes in her collection promise to transform one’s everyday mundane looks into “something more than charismatic.” said the 31-year-old fashion icon Masaba at her launch.

You can claim these intense color payoff lipsticks today on Nykaa.
Alternatively, you can also find many more products from the Masaba By Nykaa Lipstick range.

B.L. Agro’s Mustard Oil packaging has Gangs of Wasseypur Trio

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B.L. Agro’s Mustard Oil packaging has Gangs of Wasseypur Trio

B.L. Agro’s Mustard Oil packaging has Gangs of Wasseypur Trio

B.L. Agro Industries Limited has launched exclusive packs of its mustard oil brand Bail Kolhu kachi Ghani oil, highlighting Gangs of Wasseypur gang, available online at Nourish Store for a limited time. With the new signature packs, the brand aspires to tap into the loyal fan base of the three extraordinary performers, Manoj Bajpayee, Nawazuddin Siddiqui, and Pankaj Tripathi.

Ashish Khandelwal, Managing Director, BL Agro Industries Ltd, in an interview, stated, “With the limited edition packs, we aim to celebrate the iconic brand image and give back to our loyal customers and foster affinity with the fanbase of the Gangs of Wasseypur trio. Over time, Bail Kolhu has been able to gain a leading position in the industry through decades of hard work and determination, qualities that resonate with the lives of its brand ambassadors.”

With the new packs, FMCG company is running a ‘Meet and Greet’ contest where winners get a chance to grab attractive discounts on Nourish online Store with a coupon code.

Launched about 50 years ago, Bail Kolhu enjoys strong brand loyalty and is a preference for millions of homes today due to its superior quality. With its sales touching around 15 million bottles per annum, the brand has a strong presence in UP, Uttarakhand, Delhi NCR, Haryana, Punjab & Rajasthan, and plans to expand to MP, Chattisgarh, Bihar, Jharkhand, West Bengal, and Gujrat in the near future.

 

 

New Barbie modeled after COVID Vaccine developer Sarah Gilbert

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New Barbie modeled after COVID Vaccine developer Sarah Gilbert

New Barbie modeled after COVID Vaccine developer Sarah Gilbert

Toymaker Mattel Inc modeled a new barbie to pay tribute to Sarah Gilbert, co-developer of the Astra Zeneca vaccine. The new “Gilbert Barbie” is a spitting image of Sarah. The doll can be seen wearing a long-oversized navy-blue pantsuit along with rimmed black spectacles, just how Sarah prefers it. In a candid interview, Gilbert said, “It’s a very strange concept having a Barbie doll created in my likeness. I hope it will be part of making it more normal for girls to think about careers in science.”

This isn’t the first time a Barbie has been created, modeling a real-life hero, the list of similar dolls includes Chika Stacy’s doll which aims to spread awareness about systematic racism in healthcare, and Dr. Kirby’s doll which pays tribute to her contribution as a frontline worker.

Discover New IP from renowned speakers at Licensing Expo Virtual

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Discover New IP from renowned speakers at Licensing Expo Virtual

Discover New IP from renowned speakers at Licensing Expo Virtual

Licensing Expo Virtual, the world's largest event dedicated to
licensing and brand extension produced in partnership with industry trade association Licensing International, today announced the full speaker list for the all-new Digital Brand Roadshows. The 2021 edition of Licensing Expo is intentionally designed to bring brand IP to the forefront, with the introduction of Digital Brand Roadshows being a pillar of this initiative.
The Digital Brand Roadshows program offers Licensing Expo attendees the opportunity to experience a collection of six thematic live roadshows that spotlight the best in upcoming brands, new content releases, and some of the most compelling IP portfolios available to license based on the latest industry trends.

“IP discovery is a key component to this year's event," said Anna Knight, VP of Licensing. " We are thrilled to share that the inaugural launch of Digital Brand Roadshows has attracted speakers from the world-
renowned brands such as Penguin Random House UK, Dr. Seuss Enterprises, Yale University, MGM, and Acamar Films who are seeking to build partnerships with licensees and retailers. The Digital Brand Roadshows are perfect for those looking to spot trends and discover the latest brand rights available." Consisting of 40-minute live broadcasts, the new program collates a broad-cross section of brands, spotlight a selection of the thousands of IPs available for license throughout the event. The complete session and speaker list can be found below: Collaborations & Partnerships – August 24th at 12 p.m. PST There is something beautiful that happens when two brands partner up with the same purpose to
create some of our most valued products.

This session will highlight exhibitors who have succeeded through compelling collaborations to create authentic and marketable products, services, or experiences.
 Lindsay Pearl, Head of International Licensing – Penguin Ventures, Penguin Random House UK
 Carla Silva, GM, and VP, Global Head of Licensing, King Features
 Bruce Garfield, Owner, Bruce Garfield Company
New Exhibitors to the Event – August 24 at 3 p.m. PST
This session will showcase exhibitors who are brand-new to the Licensing Expo Virtual platform, covering an array of markets and product ranges and highlighting for attendees the latest IP and brands
on offer.
 Rocio Gonzalez Bustillo, Founder & Illustrator, Chan-Chan
 Germaine Gioia, President, Playlife Company
 Jay Bakerink, Co-President/Owner, Haylett Entertainment | Executive Producer, Piney: The Lonesome Pine
 Denise Gomez, Director of Licensing, Boat Rocker

Heritage & Nostalgia – August 25 th at 11 a.m. PST
Time and time again, consumers prove that nothing can top the feeling you get when a product takes you back to your childhood or helps you to escape to a different place in time. This session will shine information Classification: General spotlight on exhibitors who have withstood the test of time by continually delivering nostalgic content and products that always are a winner at retail.

 Robert Marick, Executive Vice President, Global Location-Based Entertainment & Experiences,
MGM
 Kristen Barthelman, Senior Vice President, Art Brand Studios
 Susan Brandt, President, Dr. Seuss Enterprises

Licensing Around the World – August 25 th at 3 p.m. PST
Think globally, act locally is the saying. The ability to appeal to a varied mix of consumers across differing demographics is something truly unique. This session will showcase brands that have proven successful in bringing products to market across a range of diverse regions.
 Jasen Wright, Vice President North America, Wildbrain CPLG
 Paul Murawski, Director, Department of Marketing & Trademark Licensing, Yale University
 Albert Rose, Director of Licensing, Licencias Mexicanas
The Live Experience – August 26 th at 11 a.m. PST
The desire to have first-hand experiences motivates consumers to engage and share within their networks. This session will cover brands who are excelling in creating a captivating, immersive, and unforgettable in-person event or experience for fans and consumers.
 Rachel Terrace, SVP Licensing & Brand Development, Penske
 Sherry Liu, VP, Strategy and Business Development, Nickelodeon

Animation & Anime – August 26 th at 3 p.m. PST
Content is king, and animation its crown. When companies hold characters that are so unique and have a wide appeal across ages and ranges, the licensed product opportunities are almost limitless. This session will focus on brands that have brought animation to life through new opportunities,
collaborations, and product innovations.
 Brian Ige, Senior Vice President, Animation, VIZ Media
 Sandra Vauthier-Cellier, Chief Commercial Officer, Acamar Films

The Digital Brand Roadshows are available exclusively to Licensing Expo Virtual attendees. All brands taking part are exhibiting at the event alongside 200+ others; attendees can register for free now to pre-book meetings with them at the event.

All content will be showcased live during the event and available on-demand for three months after the event ends. The latest exhibitors confirmed at Licensing Expo Virtual include Global Icons, Country Music Association, Studio 100, Bridging Group Korea joining Fruit of the Loom, Warner Bros, Buzzfeed, Unicorn Jazz, WWE, Activision, Pokémon, Peanuts Worldwide, Beanstalk, and 200+ others.

 

Tokyo Olympic Games 2021: High Merchandising Performers

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Tokyo Olympic Games 2021: High Merchandising Performers

TOKYO OLYMPIC GAMES 2021: HIGH MERCHANDISING PERFORMERS

With the Olympics getting postponed in the year 2020, the future of the souvenirs store remained bleak for some time. Organizers had predicted sales worth 100 million dollars for over 5,500 licensed products relating to Olympics. With the onset of the pandemic, we not just witnessed a sea of empty stadium chairs at various events but also an enormous revenue loss. Keeping the safety precautions in mind all the sporting events were postponed to 2021, but the branding of 2020 remained intact. Scrapping the 2020 merch would have resulted in a revenue loss of over 3 million dollars.

As the waiting period to grab the Olympics merch increased, so did the prices of the products. Currently products including official Olympic chopsticks, Olympic umbrellas, and large stuffed mascots that can cost a minimum of $200 if not more. Since Olympics were still branded as Olympics 2020, millions of merch were saved from being discarded, and once the Olympics began the memorabilia sold like hotcakes. 

The safest fashion bet in 2021, was the Olympics merch. Many MNC companies such as Ralph Lauren (US) Armani (Italy) and Lacoste (France) dressed the Olympians of their countries to put their best efforts in the Olympics while other teams tried to put in their best effort enlisted with their foreign names to create their own unique looks.

According to an analysis licensing growth shows that team USA and team GB are monetizing their brands. Around 60% of their ranges are branded to which France has 0% in single branding. While Li Ning was the official apparel partner, the official ceremonial kits are being sponsored by Raymonds. The sales of merchandising products tagged with ‘Olympics 2021’ have boomed 202,684% since April as audiences board the hype train for the sporting jamboree. Other products that have been flying off the shelves include ‘Olympic torch’ goods, which rode a 924% surge in revenue and a 430% increase in units sold between March and July.

In India cheer for India campaign has been huge. Yash Gupta, the owner of a Delhi-based apparel start-up, Merchindyes, said “Our Olympic masks are a big hit so far, looking at the demand, we had made 2,000 pieces. Out of these, 1,000 have already been sold! And we are getting a lot of bookings every day. People are buying in bulk for friends and family, teams from different sports complexes are also buying these for the players, coaches, and management. Some sports fans have also been enquiring about Olympic-themed T-shirts.”

While the 2020 Olympics has ended the interest of loyal fans to purchase Olympics merch still remains intact. 

 

Last letter from the Lover: Movie Adaptation from the book

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Last letter from the Lover: Movie Adaptation from the book

Last letter from the Lover: Movie Adaptation from the book

Interests differ but a classic story has its own uniqueness to decides its reader. The last letter from your lover was one amongst the list which was released on Netflix in the United States on July 23. Based on Jojo Moyes 2012 novel with the same name starring the romantic drama lives of two women named Ellie Haworth (Felecity Jones) and Jennifer Stirling (Shailene
Woodley). The movie brings down the lives of Jennifer and Ellie. Jennifer is an American women living in London in the 1960s whereas, on the other hand, Ellie is to be a Journalist living in the city in the times of 21 st century.
The movie moves down from past and present, centers on the complex personal dilemmas that two London women face when it comes to following their hearts and finding true love.
Their seemingly disparate worlds are shown colliding after the discovery of a trove of secret love letters dealing with a passionate affair from The  1960s prompting both women to reconsider what they believe about the loves they have lost and found Knowing the story of the Last letter from the Lover Book adaptation In The Last Letter From Your Lover, the love lives of two women living in London align despite being separated by more than forty years. Jennifer Stirling (Shailene Woodley) is a young American woman living with her wealthy husband Laurence Stirling (Joe Alwyn) in London in the 1960s. She’s left with no memories after surviving a catastrophic car crash, but as she seeks to discover who she once was, she happens upon a love letter addressed to her, asking her to leave her husband and signed simply “B” (Callum Turner). The finding leads Jennifer to a P.O. box that she formerly used and more love letters addressed to her from the mysterious “B.” While beginning to revive her journalist career Ellie pursuits an insight that guides her own complicated love life with falling in love with a toxic
entanglement with a married man.
Both the mediums show different sides of the story. While the book reads upon by mentioning even the complexities of the story and tries to build up the interest of the reader with small complexities. Whereas on the other hand in the movie the parallel romances provide inspiration for Augustine Frizzle’s dreamy film adaptation.
Mr. Moyes is known for his romantic writing including the many popular books like ‘Me before you which was adapted into the Famous Film published The Last letter from your lover in 2008. In a 2011 interview with CBS News, Moyes said that the inspiration for the novel came from eavesdropping on a group of women in a restaurant who were discussing a text message, then later hearing that her young cousin had never received a love letter got me thinking about how my generation might be the last write love letters, and how new technology may have actually muddied the waters of romance,” she said.
People have different reviews with their good reads for the story. Some liked the movie adaptation much better than the book. But the fact that the book capes the attention got readers more caught up with the small details of the story and held them captive.

How Rihanna became a Billionaire, through her own cosmetics brand

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How Rihanna became a Billionaire, through her own cosmetics brand

How Rihanna became a Billionaire, through her own cosmetics brand

Four years have passed since Grammy award winner, Raihana launched her cosmetics brand Fenty Beauty in conjunction with LVMH Moët Hennessy Louis Vuitton’s Kendo, and that singlehandedly contributed to her landing at the billionaire’s list. The brand was able to generate a revenue of over 100 million dollars through sales within the first 40 days of the launch.

Raihana today has a net worth of 1.7 billion dollars and a large portion of that comes from her 50 % stake at Fenty Beauty, the other 50 % is owned by LVMH. Financial reports estimate that these stakes are worth 2.8 billion dollars “conservatively”.

Forbes estimated that Fenty was bringing over “550 million dollars in revenue since 2018.” The imperative success of the brand is visible as Riahana then went on to launch her own Fenty fragrance, which would be available on every e-commerce site by the 10th of august.

Much of the rest [of Rihanna’s net worth] lies in her stake in Savage x Fenty,” the lingerie brand that she launched with Techstyle in May 2018. The subscription-centric Savage x Fenty – which boasts bras in sizes 32A to 38DD, underwear up to a size 3X, and other lingerie that ranges from extra small to 3X – was valued at $1 billion in February 2021 in connection with a $115 million Series B funding round.

The success of the Fenty Beauty brand is not surprising as there is no shortage of celebrities who have rushed to get in on the $500 billion global beauty segment and developed products to their sizable bases of devoted fans. The list of celebrities includes but is not limited to Selena Gomez, Kim Kardashian, Kylie Jenner, Jennifer Lopez, and Stranger Things star Millie Bobby Brown.

Most of them have gravitated towards the cosmetics and skincare space, and are readily going beyond the traditional licensed fragrance model that long served as the standard for famous faces to boost their bottom lines in the consumer products space.

This larger trend also comes as savvy celebs – armed with millions of social media followers – and their management teams have been looking to rethink the structure and strategy behind such ventures, distancing themselves from the largely one-dimensional deals of the past, which saw famous figures paid to appear on packaging and in ad campaigns for licensed fragrances under their names, and moving towards more hands-on and potentially lucrative arrangements with equity and/or profit-sharing elements in place.

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