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“Rasode Maine Kaun Tha” Yashraj Mukhate announces the launch of his merch

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“Rasode Maine Kaun Tha” Yashraj Mukhate announces the launch of his merch

“Rasode Maine Kaun Tha” Yashraj Mukhate announces the launch of his merch

Shot to fame because of his quirky mash-up songs, viral artist Yashraj Mukhate announces the launch of his new merchandise on the anniversary of his first hit song. 

While the internet was initially buzzing with the hilarious dialogue mashups that Mukhate had come up with, now it is buzzing with questions about the merchandise. 

Mukhate announced to his 2.1 million loyal Instagram fans, the sale of his merch which would include quirky one-liners from his hit compositions in the form of sweatshirts, T-shirts, Pop sockets, notebooks, caps, and laptop stickers. 

Mukhate witnessed a different kind of virality in which his reels were recreated by Bollywood celebrities as well including Deepika Padukone and Ranveer Singh. His first dialogue mashup has over 100 million views, and internet netizens still groove on it.

Mukhate has collaborated with creativeideas.store to showcase his merch, which starts from 399 Rs and goes all the way to 999 Rs. 

The clothes claim to be made with 100% premium cotton and guarantee comfort. The gender-neutral merch is available in vibrant colors on the creative ideas website.   

Follow the link to place an order or check out the collection –Buy Official Yashraj Mukhate Merchandise Pawri Hori Hai Glow In The Dark Black Tshirt For Men & Women Online @ Creativeideas.store

Influencer Malvika Sitlani announces the launch of her brand – Masic  

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Influencer Malvika Sitlani announces the launch of her brand – Masic  

Influencer Malvika Sitlani announces the launch of her brand – Masic 

After attaining a massive 500k following on Instagram, beauty and lifestyle influencer Malvika Sitlani Aryan announced the launch of her makeup brand Masic Beauty. 

Sitlani has been in the content creation industry for over 6 years now and has been vocal about her dream to create something beyond the ordinary on her youtube channel. MASIC beauty is the first step she has taken in this direction. She calls the brand her “Lockdown baby” as the idea was incepted during the pandemic. 

MASIC name is a blend of Malvika + Basic. The brand promises to offer high-end luxurious products at the most cost-effective price. The cruelty-free brand aspires to be the one-stop destination for everything that relates to makeup. 

Sitlani on her Instagram post wrote, “Having your brand is every creator’s dream and I cannot believe that I am finally here! ????

I am BEYOND excited for what is to come and I cannot wait for you to be a part of this journey with me. I cannot thank you enough for all your support and love. This one is for you. I hope you accept this brand with a kind heart and open arms ❤️????????”

Malvika has been the face of Smashbox’s duo matte liquid lipsticks – Driver’s Seat and Babe Alert in the past. The lipsticks were a huge hit and went out of stock within minutes of the launch, the influencer is hoping for something similar with MASIC as well.

From Saturday, August 28, shoppers can get their hands on their favorite Masic Cosmetics products. The products in the store are not announced yet, however, promises of being 100% vegan and cruelty-free have been made already. Only time will tell if the hype and excitement for the product launch would be worth it. 

You can know more about the product launches on –  @masicbeautyofficial & www.masicbeauty.com

emoji announces partnership with Elizabeth Arden

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emoji announces partnership with Elizabeth Arden

emoji announces partnership with Elizabeth Arden

The emoji property has spoken about its tie-up with cosmetics brand, Elizabeth Arden.

The partnership shows an interactive dialogue between the product efficacy and the emoji brand re-creation and interpretation.

A co-branded gift box and new packaging will help to promote three Elizabeth Arden products in China – ACE Eye Cream, Pink Capsules, and Ceramide Micro Essence.

The aesthetically pleasing pink gift box has cute hearts all over it. Customers can manually turn the handle of the box and switch the emoji brand icons from ‘cool’ to ‘I have a crush on you’.

The packaging is done with due care and even the minutest details have been taken care of. The cap on each product features a limited edition emoji brand design including ‘witty thumbs up’, ‘bi xin’, and ‘bubbling with happiness’.

“The Elizabeth Arden x emoji crossover brand collaboration breathes new air into the consumer product social experience, using classic products and a trendsetting language to demonstrate Elizabeth Arden’s pioneering beauty philosophy and the emoji brand infinite creative possibilities,” explained Marco Hüsges, founder and CEO of the emoji company.

WildBrain CPLG secures a deal with footwear company 33 Joints

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WildBrain CPLG secures a deal with footwear company 33 Joints

WildBrain CPLG secures a deal with footwear company 33 Joints

New footwear collectio n available across UK and Europe marks a first for OSPREY LONDON

WildBrain CPLG, one of the world’s leading entertainment, sport, and brand licensing agencies, has secured a deal with footwear company 33 Joints for a collaboration with the luxury British leather goods brand, OSPREY LONDON. This partnership marks OSPREY LONDON’s first entrance into the footwear category, with the initial capsule Spring/Summer collection performing well across the UK and Europe, to be followed by a second Autumn/Winter line in October 2021. The deal was brokered by WildBrain CPLG’s UK team on behalf of OSPREY LONDON, which the agency represents globally as part of its growing lifestyle portfolio.

The collection with 33 Joints reflects OSPREY LONDON’s strong design heritage, which will be interpreted across a full range of fashion footwear, including trainers, sandals, boots, slippers, and wellies. Premium leather and fabrics are utilised across the line and all footwear styles will be available in UK women’s sizes 3-8 and men’s sizes 7-12. The debut Spring/Summer women’s collection, which has been handcrafted in Spain, features espadrilles, easy slider sandals, and indoor-outdoor slippers.

Jennifer Gould, Brand & Retail Manager at WildBrain CPLG, said: “OSPREY LONDON has an impressive reputation for bringing high-quality leather products and timeless styles to consumers, and so the brand is ideally positioned to extend into the footwear space. This stylish new partnership with 33 Joints, who are at the forefront of shoe design, is a natural extension to the brand’s existing product range and deepens its fashion accessory offering in a core category.”

Graeme Ellisdon, Founder and CEO of OSPREY LONDON, added: “Working with 33 Joints on the first OSPREY LONDON footwear collections has been a true meeting of minds, with a shared passion for leather craftsmanship and design in full evidence.”

Antony Nathan, Managing Director of 33 Joints, concludes: “We are really delighted to work with such a worldwide reputable brand and our teams have worked closely together to ensure each style has unique detailing that fits in with the brand. We are looking forward to establishing OSPREY LONDON as a serious contender in the footwear market”.

Applause buys rights over Amar Chitra comics

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Applause buys rights over Amar Chitra comics

Applause buys rights over Amar Chitra comics

Aditya Birla group-led Applause Entertainment announced their flagship partnership with Amar Chitra Katha on their Instagram. The content management studio has acquired the license of the entire catalog which has over 400 Amar Chitra Katha tiles. The comic gallery would now be transformed into high-quality animated videos, tailor-made for the international audience.

Chitra Katha library is voluminous and is available in over 20 languages. It covers all the epics mythologies, fables, and stories of brave heart popular in the Indian sub-continent. Founded by Anant Pai in the 1960s, Chitra Katha became a pioneer storytelling comic for children in India. Despite having a niche audience who would be interested in Indian mythology, Chitra Katha managed to sell like hotcakes. Estimates suggest that over 1.5 million copies were sold in the first year of the release itself.
With the wide global readership of the comic to date, it isn’t surprising there was a conversation about bringing the comic into the digital space.
To allure young readers, the Amar Chitra Katha app was launched in 2018, the app allows the readers to subscribe to a monthly plan and access 300 + titles. The themes are divided into several catalogs, to make it easy for the young generation readers who prefer to read on their devices. Chitra Katha is also present on all social media platforms including Youtube, Instagram, and Facebook

Speaking on the announcement, Mr. Sameer Nair, CEO, Applause Entertainment said, “At Applause, we only strive to deliver the best in storytelling. Over the last four years, we have significantly pushed the envelope in curating and creating the most disruptive stories for Indian audiences that cut across genres and geographies. Amar Chitra Katha is a household name in India with a diverse and celebrated library that deserves to be retold. Like millions of other people, I have grown up reading these iconic comics and as a child, imagined them with dynamic visuals and dramatic sound & action. This is our opportunity to realize that dream. This partnership is also a small step towards helping export Indian culture by taking a unique and deep-rooted cultural brand like Amar Chitra Katha to screens across the globe.”

Preeti Vyas, President & CEO, Amar Chitra Katha said, “At Amar Chitra Katha, we have been custodians of India’s stories for over 54 years, and we are thrilled to partner with Applause Entertainment to take our rich storytelling heritage to Indian and global audiences through animation. As the nation’s favorite storyteller, our mission has always been to provide Indian children a route to their roots and inspire in them a great sense of pride about India and being Indian.”

“While we continue to keep our founder, Mr. Anant Pai’s dream alive by telling new stories and creating fresh content in print and digital formats, we are also keen on presenting our iconic stories in an animated avatar. For this, we could not have hoped for a better partner than Applause. We are confident that Sameer Nair and his team, with their passion and superlative track record, will do an amazing job adapting our stories to animation and providing the new and future generations of Indians a crucial link to our past,” she added.

 

 

Authentic Brands Group takes over Reebok for $2.5 billion

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Authentic Brands Group takes over Reebok for $2.5 billion

Authentic Brands Group takes over Reebok for $2.5 billion

Adidas AG is has decided to trade off Reebok to Authentic Brands Group Inc. for 2.1 billion euros ($2.5 billion). With the help of this deal, Authentic Brands’ portfolio would diversify. After acquiring Barney New York and Brook Brothers, ACG completed 30 brands and would soon go public in the US Stock exchange.

According to financial experts, this deal is supposed to take place in the first quarter of 2022, and it would mark a huge milestone for Authentic Brands Group.

The company’s Chief Executive Officer Jamie Salter said in a statement. 

“We are committed to preserving Reebok’s integrity, innovation, and values — including its presence in bricks and mortar,” he was quoted as saying. “A majority part of the deal will be closed in cash while the remaining is expected to be received by Adidas as deferred and contingent consideration. The cash will mostly be used to pay the company’s shareholders.”

Despite several attempts, Adidas has miserably failed to revive the brand in the last 10 years. On the flip side, Authentic Brands has been flourishing financially. 

Currently, Reebok is operational in 80 + countries and has been offering high-quality sportswear to its customers. ABG acquired Reebok with a mindset to maintain the brand’s global footprint across different channels including retail, wholesale, and e-commerce. 

Reebok is a symbol of sports and pop culture and aspires to live up to the standards it has set for itself  

Shaquille O’Neal said, “As a longtime partner of Reebok and an owner of ABG, it’s a dream come true to welcome this legendary brand to the family.”

With Reebok, ABG plans to connect strong brands with best-in-class licensees to pave the way into a network of partners that could seek to optimize value in the marketplace. The brand’s world headquarters will remain in Boston, and ABG will work closely with Adidas, Reebok’s President Matt O’Toole, and the entire Reebok team to transition the brand to ABG’s platform. Reebok’s operations will continue in the U.S. and Canada, Latin America, Asia Pacific, Europe, and Russia.

Netflix and UNESCO partner to bring forward India’s varied heritage

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Netflix and UNESCO partner to bring forward India’s varied heritage

Netflix and UNESCO partner to bring forward India’s varied heritage

Netflix and UNESCO will partner up for a series of short videos on the spectrum of ‘One Country, Incredible Diversity’ which will shed light on India’s cultural journey, including monuments, living heritage, performing arts, social practices, rituals, and festivals such as Dussehra, Diwali, and Holi.  

The series will shed light on India’s cultural journey, and will including monuments, living heritage, performing arts, social practices, rituals, and festivals like Dussehra, Diwali, and Holi.

Through the partnership, they wish to rejoice India’s varied cultural heritage. Streaming of the most iconic animated series “Mighty Little Bheem” would take place. Produced by Green Gold Animation, the animated series premiered on the streaming platform in 2019. It centers around the adventures of the young boy Bheem. Netflix and UNESCO will come up with a series of short videos themed ‘One Country, Incredible Diversity’ that will focus on India’s cultural journey, including monuments, living heritage, performing arts, social practices, rituals, and festivals such as Dussehra, Diwali, and Holi.

The short snippets, featuring Bheem, will be released on UNESCO New Delhi’s Facebook, Instagram, YouTube, and Twitter pages. The first video in the series was released on Friday, ahead of the 75th Independence Day. Monika Shergill, VP, Content, Netflix India, said they were thrilled to join hands with UNESCO.

“We are excited to partner with UNESCO to celebrate India’s rich cultural heritage through our beloved preschool animated series, ‘Mighty Little Bheem’. At Netflix, we want to make stories that are compelling, meaningful, memorable, and resonate around the world for authentic representation of their respective cultures,” she said in a statement.

Eric Falt, Director and UNESCO Representative to Bhutan, India, Maldives, and Sri Lanka, added, “We are pleased to partner with Netflix to take you through a journey of India’s rich cultural diversity.” 

Reebok Introduces 3 New Models to its Nano Range

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Reebok Introduces 3 New Models to its Nano Range

Reebok Introduces 3 New Models to its Nano Range

Reebok India has revealed 3 new models in its Nano range, the certified shoe for fitness, with the Nano X1, Nano X1 Adventure, and Nano flex TR. Known for being extremely durable and versatile, it would ultimately push people to participate in a strenuous workout, without batting an eyelid. 

The shoe blends with most fitness landscapes, including gyms, rough outdoor terrains, and wobbly streets.  Taking inspiration from the Nano X1 design that debuted in the first half of 2021, X1 Adventure and the Nanoflex TR has a similar design that is specifically intended to support fitness and exploration.

Talking about the association, Katrina Kaif, Brand Ambassador, Reebok India, said, “I feel humbled to be a part of Reebok’s latest campaign for its Nano series, the official shoe of fitness, which is launching in 3 new styles this season. Being a fitness aficionado myself, the shoe serves as a motivation for me to work out every day, whether I’m at the gym or training outside. The shoes not only echo the dynamic, young and new age vibe of today’s consumer but are also highly accessible and can be used for any form of exercise.”

 

The Nano range, which includes the Nano X1 (Rs 9,999), Nano X1 Adventure (Rs 9,999), and the Nanoflex TR (Rs 7,599), is available in men and women sizing at Reebok stores and online on Reebok’s website. Other fashion retailers such as Amazon, Flipkart, Ajio, and Myntra will also carry the 3 latest styles

Spotify and Cadbury partner up to bring lovers closer 

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Spotify and Cadbury partner up to bring lovers closer 

Spotify and Cadbury partner up to bring lovers closer 

The best love language is finally discovered chocolates and music. Spotify and Cadbury Dairy Milk partnered up together to reunite Gen Z and millennial lovers with their unique campaign.

Unlock love from afar 

Amidst the clutter of the first lockdown, the two brands collaborated to launch their inimitable campaign that resonated with young couples. Having understood the pain of couples who could not unite due to the unprecedented lockdown, brands found ways through which they could reach out to their romantic love interest.

Young adults spend about 1.7 hrs per day on Spotify listening to songs. In a study conducted by the brand itself, it was revealed that romance is the most listens to category. 

Spotify wanted to create a unique experience for the love locks, through its music. They came up with a personalized playlist.

One could send these playlists to their romantic counterpart and express how deeply they feel. Couples found this to be an innovative way to express themselves.

How Cadbury fits into the picture?

Spotify created a unique digital experience for Dairy Milk Silk in the form of a custom site built using its API. Spotify’s AI used to target listeners through audio and video ads, which led them to the specially made website on clicking the ads. Once on the site, one could share their exclusive playlist to their love interest along with a love note. But that’s not all.

The love birds weren’t just given a chance to send a message, Spotify’s algorithms also created a unique playlist where the first letter of every song name in the playlist spelled out their message of love. Such details and intricacies make things a thousand times better.  

What adds to the experience is that every listener who engaged with the microsite stands a chance to gift a Dairy Milk Silk to their special someone.

Results of the campaign

While social media is flooded with testimonials by people of how much they loved the campaign, the real success can be seen through the numbers the brand has attained through this campaign.

Every GenZ couple is rooting for Spotify and Cadbury and expressing emotions by “Saying it with Silk”.

Igloo coolers would now feature the NFL teams 

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Igloo coolers would now feature the NFL teams 

Igloo coolers would now feature the NFL teams 

Igloo is coming out with a new collection of Little Playmate coolers that would include all 32 NFL teams.

Brian Garofalow, Chief Marketing Officer, Igloo, said, “Teaming up with NFL, America’s most popular sports league, is a huge win and the perfect matchup for us at Igloo, the most recognizable cooler brand in the USA.”

“Each NFL Little Playmate cooler is specially designed for every team and manufactured in the USA at our Texas factory, giving NFL fans all over the country the chance to rep their favorite team while keeping their drinks cool and food fresh,” Brian added.

Each cooler has a 7-quart capacity that can fit up to nine 12-ounce cans.

Jennifer Gray, Director, Consumer Products, NFL, added, “The NFL is delighted to produce the first-ever NFL Playmate Cooler Collection, in collaboration with Igloo. This upcoming season as fans across the country gear up to travel, tailgate and spend more time outside of the home, the special-edition NFL Little Playmate cooler will be a grab-and-go companion.

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