Wednesday, July 1, 2026
spot_img
Home Blog Page 104

To celebrate 50 years of Yellow Submarine, Monopoly launches Beatles themed board game

LC TEAM
-
0
To celebrate 50 years of Yellow Submarine, Monopoly launches Beatles themed board game

Monopoly launched a new title based on ‘The Beatles and Yellow Submarine’.

The deal was finalized by the UK licensing agent Caroline Mickler, Apple Corps, and Hasbro for a special edition of the popular game, celebrating 50 years of the animated film, Yellow Submarine.

According to a report in the Licensing Biz, Regent Street, Bond Street, Oxford Street and all of the London stations and utilities have been replaced by Nowhere Land, Rainbow Tunnel, Sea of Green, Trombone Express and Mersey Works, as well as Beatles themed versions of Chance and Community Chest.

The game arrives packaged in a colorful box featuring the cartoon incarnations of the Fab Four and characters from the film.

The game was produced by the international games company Winning Moves and distributed across the UK via Lasgo.

Yellow Submarine has inspired a number of licensed products ranging from toys and games to homeware and babywear.

Recently, Truffle Shuffle, Titan Books, and Walker Books have launched a clothing and published titles.

“The extraordinary and unforgettable Yellow Submarine has contributed some wonderful themes and imagery to this very special edition of one of the world’s favourite board games,” a Winning Moves spokesperson was quoted as saying from the report.

Caroline Mickler said, “This colourful inventive Yellow Submarine edition of Monopoly is a marvelous addition to the delightful and exciting ranges coming to retail in time for the 50 anniversary of one of the world’s favourite animated films.”

Yellow Submarine will be re-released on July 8 in picture houses and independent cinemas across the UK.

Colonel Sanders landed in India, and everything looks finger lickin’ good!

LC TEAM
-
0
Colonel Sanders landed in India, and everything looks finger lickin’ good!

After fiery chicken wings, What’s the other thing that obviously comes to mind whenever we hear the word “KFC”? Of course! The face of Colonel Sanders. And how would you feel if we say that Colonel Sanders gets an Indian identity? Yes, you read that right!

Popular Theatre actor Denzil Smith has been roped in as the mascot of KFC in India. He will play the role of Colonel Sanders, the founder of the chicken restaurant company in India.

“I am honoured to play this Colonel which is played by 14 other people all over the world. I am really honoured to be doing this part,” he told IANS here dressed in the signature look of late Colonel Sanders.

Denzil made his appearance in the new role at the KFC restaurant where he also introduced KFC Land with the guests present. He called it the land of the “tastiest chicken” and also declared July 6 as National Fried Chicken Day.


Moksh Chopra, Director Marketing, KFC India, said: “With KFC Land we wanted to ensure that our communication was as unique as our food.”

The company is going to perform new launches, activation offers and all other brand initiatives through this platform over the next coming months.

Colonel, as the brand wants to call Denzil, handpicked a few to be part of his exclusive India crew and this included Veere Di Wedding actress Shikha Talsania, actor Sumeet Vyas, Reality show star Prince Narula and South Indian model and actor Raiza Wilson.

Colonel Harland David Sanders was an American businessman, best known for founding fast-food chicken restaurant chain Kentucky Fried Chicken (now known as KFC) and later acting as the company’s brand ambassador and symbol.

A ‘Kentucky Colonel’ is the highest honour that can be bestowed upon an individual by the Commonwealth of Kentucky. Thus, Sanders’ title was not granted by the military but was honorary from the US state. The title “Colonel” is given in recognition of outstanding service to the community, state, and nation.

Mattel launches Robotics Barbie, ventures into computer coding

LC TEAM
-
1
Mattel launches Robotics Barbie, ventures into computer coding

Mattel has introduced a new line of Barbie, with the iconic doll taking up the role of a robotics engineer. Robotics Barbie is a lab-coat-and-glasses-wearing robotics engineer, who hopes to improve women’s professional lives.

The new range is designed to spark girls’ interest in Stem jobs, an industry where women are under-represented.


“For almost 60 years, Barbie has exposed girls to roles where women are underrepresented to show them that they can be anything,” Lisa McKnight, general manager, and senior VP, Barbie said in a statement.

As part of the launch Mattel and Tynker – a game-based coding platform will make six free Barbie-inspired coding lessons available for children to access.

The dolls that launched this week, complete with denim jackets and safety goggles, add to the doll’s 200 careers, ranging from an astronaut to a politician.

“By playing with robotics engineer Barbie on and offline, we are giving girls a new platform for play in their imaginary world and teaching them important skills for their real world,” McKnight said.

The coding lessons vary from robotics engineering to farming and meet kids where their interests lie, to teach them skills for the future workplace environments.

Mattel also has an e-book workbook for USD 7.99 called “Code Camp for Barbie and Friends.” It goes over concepts of computer programming by showing kids how coding relates to everyday life and problem-solving in various careers.

“Our mission is to empower youth to become the makers of tomorrow through coding, and the Barbie brand is an ideal partner to help us introduce programming to a large number of kids in a fun, engaging way,” Krishna Vedati, co-founder, and CEO, Tynker said.

“It’s critical that all young learners have an opportunity to explore the possibilities available in STEM fields, and Tynker’s Barbie programming experience is a valuable tool to introduce kids of all ages to these concepts while building their coding skills,” Krishna added.

To strengthen the launch, the Barbie brand will also partner with Black Girls Code to provide a support grant and gift dolls at robotics workshops; release more Tynker lessons throughout the year in time for Hour of Code in December.

Robotics engineer Barbie is available on the Barbie website and Amazon for USD13.99.

To all witches and wizards! Mattel reveals six collectible Harry Potter dolls

LC TEAM
-
0
To all witches and wizards! Mattel reveals six collectible Harry Potter dolls

To all the wizards, witches and muggles! Mattel, the makers of Barbie, has revealed a set of six collectible Harry Potter dolls soon to hit store shelves across the United States.

The dolls include young versions of Harry, Ron, Hermione, and Ginny, along with Professors Dumbledore and McGonagall. However, our favorite professor Severus Snape was missing from the collectible.

Check out the collection here:

The dolls will be available in the United States in August, and fans can now preorder them from Walmart at a price of USD 20.97 each. The dolls will be available in the United Kingdom around September, Mattel said.

It’s been 21 years since the first book – Harry Potter and the Philosopher’s Stone hit the shelves.

To celebrate the 20th Anniversary of the Powerpuff Girls, Cartoon Network Enterprises has recently tapped Mattel to create a range of Barbie fashions inspired by the tiny supergirls.

Recently, Barbie had also launched an India-exclusive collection of dolls inspired by several cultural aspects. The collectibles, from the Colours of India series, witnessed Barbie in six different avatars, uniquely inspired by six heritage sites across the country.

With this, we are hoping the ‘Harry Potter’ collectibles to hit the Indian shelves soon…  

Wildbrain appointed exclusive global manager of ‘Lottie Dottie Chicken’ on YouTube

LC TEAM
-
0
Wildbrain appointed exclusive global manager of ‘Lottie Dottie Chicken’ on YouTube

WildBrain has been appointed by Bromelia to manage the brand’s popular English-language YouTube channels and to launch season one of the new Lottie Dottie Chicken YouTube miniseries in the US and UK, with a focus on increasing visibility for the brand among English-speaking audiences.

“Lottie Dottie Chicken is a Brazilian success story, and we’re delighted to help drive its future growth with English-speaking audiences,” said Michael Carroll, Business Development Manager, WildBrain. “WildBrain has proven experience managing and growing English YouTube channels on behalf of international brands, and we’re confident we can deliver the same great content that Brazilian children love to audiences in the US and UK, too.”

Aimed at children ages six months to five-years-old, Lottie Dottie Chicken is a popular online brand. Since launching on YouTube in 2006, the brand has amassed more than 20.4 million subscribers across its 10 language channels and in May 2018, it garnered more than 420 million monthly views across all of its channels. In February 2014, Lottie Dottie Chicken’s Portuguese channel, Galinha Pintadinha, surpassed 1 billion views and in April 2018, the channel was recognized as the largest “kids’ entertainment and animation” content creator in Brazil.

“This agreement with WildBrain is exactly the right strategic move for us,” said Juliano Prado, producer, and co-creator of Lottie Dottie Chicken. “As digital-savvy experts and leaders in the kids’ YouTube space, they are exactly the right team for us to work with as we look to expand the international reach of our beloved blue chicken, Lottie Dottie.”

Created by Juliano Prado and Marcos Luporini, Lottie Dottie Chicken began as a music project but has since grown exponentially. In addition to its significant presence on YouTube, the brand has also seen many partnerships and record sales numbers, including hundreds of licensing agreements and an estimated 2.5 million DVDs.

 Lottie Dottie Chicken’s Portuguese new series, Galinha Pintadinha Mini, provides its young audiences with original and educational content, in addition to the songs. Overall, the brand has garnered more than 18 billion views across channels in Brazil and worldwide.

 

WildBrain is an industry leader in the management and creation of preschool and children’s entertainment content on platforms such as YouTube, Amazon Video Direct, and others. 

Jawa bikes to return to India, courtesy Anand Mahindra

LC TEAM
-
0
Jawa bikes to return to India, courtesy Anand Mahindra

Anand Mahindra has confirmed the return of Jawa bikes to India via microblogging site Twitter.

Anand Mahindra has tweeted about the ‘imminent resurrection’ of the Jawa Motorcycles in the Indian market. Although the image used for the tweet is of a 2002 Yamaha YZF-R1. However, with the latest tweet, Mahindra hinted that the bikes will be introduced in India in the near future.

The top honcho confirmed this development when a Twitter user asked him about the official debut.


Over the last few months, Anand Mahindra has been dropping hints on the debut of this legendary brand on social media sites, without revealing major information about the upcoming products.

According to media reports, the production of Jawa motorcycles is likely to begin this month at the company’s Pithampur plant.

In 2016, Financial Express reported that Mahindra’s subsidiary, Classic Legends Private Limited (CIPL), signed a brand licensing agreement with Jawa. The agreement allows the company to sell Jawa bikes in specific Asian markets, including India.

No specifications of the Jawa bike coming to India have been revealed yet. However, media reports suggest the bike will have a 300cc engine that currently powers the Mojo.

The brand will try to build on its retro image and will take on Royal Enfield, its original rival in the 80s.

Smiley Company to launch merchandise in India, partners Ultra-Toys

LC TEAM
-
2
Smiley Company to launch merchandise in India, partners Ultra-Toys

In what could be good news for the emoticon fans, Smiley Company has inked an exclusive licensee agreement with Ultra Toys, as per a report in the Economic Times. As per the agreement, Ultra Toys will make and sell over toys and accessories of the popular emoticons and emojis in India.

The emojis including sly smile, poo has already a global presence on social media.

The prices of the products will range from Rs 199 to Rs 999 per piece, will be made in its unit at Noida, that has a production capacity of 20,000 products a month.

As one of the top 100 licensing companies in the world, Smiley has over 300 licensees globally which sold over USD 400 million worth of products across categories.

The Smiley Company maker, which is known for nearly 1,000 emojis and smileys sees India as a market with immense potential.

In an interview with The Hindu, Loufrani told the company is seeking new partners for collaborations as India is at top of his priorities.

“Smiley as a product is widely accepted and has no age or social barrier. There is a huge pirated market for the brand which shows that there is a strong demand but is met by counterfeit manufacturers,” Madhu Kishore, business head at Ultra Toys was quoted as saying from Economic Times.

The company plans to launch nearly three dozen products in the first phase.

Ultra-Toys, a division of Ultra Media & Entertainment has acquired about 3000 varieties of smiley emoticons to manufacture and retail products.

Smiley World, founded by French journalist Franklin Loufrani more than 25 years ago, has built a business from royalties collected on a symbol they trademarked in over 100 countries, for use over a wide range of product categories.

The toy market is estimated at Rs 2 lakh crore globally. The China market, which acts as a dominant, sells close to Rs 1.4 lakh crore worth of merchandise. In comparison, the Indian toy segment is about Rs 4500 crore.

Nazara Technologies acquires minority stake in CrimzonCode

LC TEAM
-
0
Nazara Technologies acquires minority stake in CrimzonCode

Nazara Technologies announced its partnership with CrimzonCode, a development studio to enter into Real Money Quiz vertical.

CrimzonCode owns TopQuiz franchise, which is one of India’s leading quiz games that allows players to win real money. Nazara also picked up a minority stake of 27.42% in the company which runs CrimzonCode.

Nazara will be publishing TopQuiz across emerging markets as part of a multi-year partnership with CrimzonCode. TopQuiz enables users to play interesting quizzes around localized topics and stand a chance to win real money.

In a short span of 6 months, TopQuiz has scaled this to over 5,00,000 users. Top Quiz currently has over 1,00,000 monthly active users engaging for over 15 minutes on the application per session. Most of TopQuiz users are from Tier 2 and Tier 3 cities and the company intends to scale this to a larger number of users within India and other emerging markets.

Devavrat Jatia Founder of CrimzonCode said “Quizzing combined with real money has immense potential. Skill-based gameplay around quiz is deeply embedded in the DNA of Indians and now having a chance to put your knowledge to earn money is a huge opportunity for millions of Indians. We believe that having the backing of Nazara as an investor and publisher will provide us with a springboard to launch real money quiz in 61 countries across the emerging markets where Nazara had its presence, as on September 30, 2017.”

Apart from Mastermind Sports and HalaPlay, Nazara has also invested in Moong Labs. Nazara acquired Nextwave Multimedia of World Cricket Championship (WCC) fame and NODWIN Gaming, which are in line with building a network of synergistic companies for operations in India and other emerging markets across the Middle East, Africa and South-East Asia.

Manish Agarwal, CEO, Nazara Technologies, “Quizzing has been very popular with Indians and is a source of clean fun and a booster for self- pride, cutting across age groups; gender and socio-economic class. We believe that the team at CrimzonCode has got the endorsement from their users in form of high level of engagement and that this opportunity to earn real money combined with the fun of quizzing, is expected to set the Indian market abuzz.”

Nazara Technologies Limited has filed a Draft Red Herring Prospectus and IIFL Special Opportunities Fund and Rakesh Jhunjhunwala are shareholders of Nazara. With ESL’s investment in Nazara and NODWIN’s securing exclusive rights of using the ESL system and platform for 5 years, Nazara believes it is poised to exploit the opportunities in the esports business.

Nazara is a mobile games company headquartered in Mumbai, India and has operations in 61 countries across emerging markets, as on September 30, 2017.

Malad Inorbit’s Timezone revamped, adds new exciting arcade games

LC TEAM
-
0
Malad Inorbit’s Timezone revamped, adds new exciting arcade games

The leading family entertainment centre known for its high octane interactive arcade games for families and kids has revamped and relaunched itself as #NextGenTimezone at Inorbit Mall, Malad.

The new destination lets you re-live your childhood and make new memories with the mantra ‘Play more Win more’ justifies the unparalleled fun and excitement that one can experience with its never-seen-before rides, irresistible offers, and abundant prize-winning opportunities.

Next Gen Timezone has elements which focus on young adults along with kids and family. It’s reflected in the store layout and designs, from a playful and colourful store background, Timezone has moved to more urbane and futuristic design and colour palette. Lit signages for major concept zones and unique sky grid lighting in the store, enhances the entire layout and elevates the whole experience of an indoor entertainment and concept play zone.

This family entertainment centre is loaded with varied concepts and games. Timezone has lot of games and rides that kids and families will experience for the first time in India.

Some of the new elements include:

Krazee Whirl: Timezone has added a Krazee element to the normal bumper car which is getting launched for the first time in Mumbai. Unlike other bumper cars, Krazee whirl has attractive LED illumination at the base of the car and dual joystick that makes you spin making it a completely joyous ride.

Virtual Rabbids: Launched for the first time in India, this virtual game takes you to another dream world. With special Oculus and attractive cabinet, player gets to experience all the moods and motions as depicted in the movie making it extremely delightful.

Willy Wonka Chocolate factory: It’s the latest in redemption games, again a first timer in India. This is a character licensed game for adults which is extremely addictive and has a great recall value. In many stores internationally, customers queue up ahead of store opening to play the game first every day.

Family Bowling: Bowling has adapted itself in a completely new look for kids and parents to compete together which is why it’s been termed as ‘Family Bowling’. Light weight balls, kid-friendly bowling lanes, innovative score chart and latest graphics and animations make knocking off the pins more fun. Family bowling area is equipped with great music and lounging space.

Talking about the new Timezone, Naveen H, CEO, Timezone, India said, “We are truly excited about our new Timezone that has been designed with extreme precision, following International standards of quality and safety norms. There are a lot of new games that makes its debut in India with Timezone and promises thrill and adventure. Each game has been devised making arcade gaming a fun-filled experience.”

Other key ticket games include Gum drop, Jersey wheel and Derby champions. ‘Sweetland 5’ where one can win gems and crystals is worth luring and is already a favourite with customers.

Players get a chance to win tickets and prizes keeping the mood upbeat and competitive. Various other play along games like the Traditional basketball game, camel racer and carnival games are now presented in new avatar making them more enticing and fun.

A new bigger and exclusive prize shop with a variety of merchandise varying from plush toys, home décor, utility products, sports and games merchandise has been added to the Timezone arena.

Timezone also unveiled ‘Time to party’- a distinct and dedicated party area to celebrate birthdays, family occasions and even corporate parties.

Timezone, founded in 1978, is the leading chain of Family Entertainment Centres in the Asia Pacific region. Timezone internationally operates over 200 locations across seven countries with its Head Office in Singapore.

Yet again! Singer Ed Sheeran sued for plagiarizing ‘Thinking Out Loud’ track

LC TEAM
-
0
Yet again! Singer Ed Sheeran sued for plagiarizing ‘Thinking Out Loud’ track

British singer-songwriter Ed Sheeran is being sued yet again over similarities between his hit track “Thinking Out Loud” and the Marvin Gaye classic “Let’s Get It On.”

Owners of the song’s copyright claim that it lifts from Gaye’s 1972 hit and they are seeking $100 million in damages, according to a report in Variety.

The suit has been filed by investment banker David Pullman and a company called Structured Asset Sales, which has acquired one-third of the song shares.

“We tried to work it out amicably, but it didn’t work out and we did what we were required to do within a certain amount of time,” Pullman told Newsday.

“It’s one of the most streamed songs in history. It’s been streamed over 1 billion times. Plus, there’s the synchronization license, for commercials (and other uses), there’s touring and merchandising income we listed approximately 50 categories of revenue streams,” he added.

Townsend has refiled their suit, Pullman added.

His heirs sued Sheeran over “Thinking Out Loud” in 2016, but a judge dismissed the case without prejudice in February 2017.

“It was dismissed solely because they didn’t serve the defendants overseas since many of them were in the UK” Pullman said.

Townsend, who died in August 2003 at age 74, was a celebrated songwriter-producer who composed more than 200 songs.

1...103104105...297Page 104 of 297

EDITOR PICKS

POPULAR POSTS

POPULAR CATEGORY

ABOUT US

Licensing Corner is ‘The First Magazine in India on Brand Licensing & Brand Extension Industry’. We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collection news!

Contact us: advertise@licensingcorner.com

FOLLOW US

Licensingcorner © All Right Reserved