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Yearly Archives: 2018

Puma and BTS join hands, to launch new sportstyle campaigns

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Sports major PUMA has announced its partnership with world-renowned pop music icons BTS. PUMA and BTS will release their collaborative product first in Korea...

Universal, Gen Art join hands to design new capsule collection for Jurassic Park

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To celebrate the 25th anniversary of the iconic film Jurassic Park, Universal Brand Development have partnered with Gen Art to design a new capsule...

eOne announces Alpha Group as master toy partner for Peppa Pig in China

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Entertainment One (eOne) unveils that Alpha Group is on board as master toy partner for its hit global preschool property, Peppa Pig, in China...

Was cheated by Pan Masala brand in India, says British actor Pierce Brosnan

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Pierce Brosnan, best known as portraying James Bond in the movies, has told Indian authorities that he was "cheated" by a mouth freshener company...

Jacqueline Fernandez to be the new face of Jaipur-based Bella Casa

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One of the largest manufacturers of home textile products and designer ethnic wear in India, Jaipur-based Bella Casa, has roped in Bollywood actress Jacqueline...

FREAKY FRIDAY – From Paintcollar to Souled Store: These startups have taken merchandising, art licensing to different level

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From customization to merchandising, E-commerce in India has changed the way, something that was unthinkable years ago. Fashion is the highest margin category in e-commerce,...

Girnar Tea collaborates with Ajay Devgan for Bollywood movie ‘Raid’

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Leading FMCG conglomerate Girnar Food & Beverages has partnered with Ajay Devgan starrer Bollywood movie ‘RAID’. Leading film marketing and brand alliance agency, Blue Bang...

Salman Khan replaces Priyanka Chopra, becomes new brand ambassador of Appy Fizz

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With a huge number of celebrity associations, 2018 can be rightly classified as the year of partnerships. Joining the bandwagon is superstar Salman Khan,...

FILMART to open in Hong Kong from March 19, will feature 850 exhibitors

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The Hong Kong International Film and TV Market (FILMART) will open on March 19 and continues through March 22, 2018. The FIMLART is one...

Jewel Branding signs artist Jessi Raulet’s EttaVee for art licensing

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(Image Courtesy: Official Website) Artist and social media influencer Jessi Raulet has tapped Jewel Branding & Licensing to extend her brand ‘EttaVee’ through licensing. According to...
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