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Yearly Archives: 2018

Kith x Coca-Cola x Converse collection released: Check it out here

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Kith associated with the iconic Coca-Cola for the third time to release a fully rounded co-branded collection. Building on the initial collection with Converse last...

ASICS India rope in cricketers Bumrah, Bhuvneshwar as brand ambassadors

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Sports performance brand ASICS has roped in Indian fast bowlers Jasprit Bumrah and Bhuvneshwar Kumar as their first brand ambassadors in the country. Sharing his...

Shemaroo partners TikTok, Vigo Video to promote merchandise brand ‘Yedaz’

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Shemaroo Entertainment Limited has partnered with Vigo Video and TikTok to promote the company’s Bollywood merchandise brand – Yedaz. Yedaz – Bollywood Madness by Shemaroo...

Beijing 2022 Winter Olympics launches licensing program

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After a successful trial run over the past six months, the Beijing 2022 Winter Olympics organizing committee launched its official licensing program on July...

Yoozoo unveils officially licensed ‘Game of Thrones’ browser game

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Yoozoo Games, a leading Chinese game developer and publisher, announced that ‘Game of Thrones Winter is Coming’, a browser game officially licensed by Warner...

Cosmopolitan, Gina Concepts join forces to launch new cosmetic accessories line

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Hearst Magazines announced a licensing agreement with Gina Concepts, a subsidiary of Gina Group, to develop its first Cosmopolitan-branded cosmetic bags and accessories collection. Commenting...

Nivia appoints as the official football for ‘Hero Indian Super League’India,

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Nivia has been appointed as the official football for the ‘Hero Indian Super League’. Sharing an image displaying all the qualities of the product, Nivia...

Lego launches their largest ‘Jurassic World’ collection in India

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In what could be termed as good news, the Lego Group and the Universal Brand Development (UBC) launched their largest ‘Jurassic World’ collection in...

Facebook inks major music licensing deal with Apra Amcos

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Australian performance and mechanical rights society Apra Amcos has signed a major licensing agreement with Facebook. The deal arrives after the social media giant secured...

FREAKY FRIDAY: Understanding Strategic Licensing

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Strategic licensing is the method by which the developer of intellectual property, technology or a product embeds it in the licensee's product for distribution....
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