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Yearly Archives: 2018

Ace designer Sabyasachi forays into the world of cosmetics with L’Oreal Paris

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The Indian ace designer Sabyasachi Mukherjee has forayed into the world of cosmetics with beauty giant L’Oreal Paris, working with actress Aishwarya Rai Bachchan...

#LCExcl: Tete-a-Tete with Amit Aggarwal on ‘Legalities and Licensing in India’

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In India, licensing is still at a nascent phase. We often get confused as to what is IP infringement or the legal hassles associated...

Baseline Ventures slaps legal notice to Swiggy, FreeCharge. Here’s what happened

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Using Prithvi Shaw’s name for commercial leverage under the pretext of congratulating the latest sensation of Indian cricket have landed two big brands in...

Delhi Duty Free launches Chivas XV in India

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Delhi Duty Free in association with Pernod Ricard Global Travel Retail has launched Chivas XV in India. The 15yo blended Scotch whisky Chivas XV, which...

Nykaa Cosmetics signs Janhvi Kapoor as its first brand ambassador

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Popular beauty e-commerce portal, Nykaa Cosmetics has signed Bollywood newcomer Janhvi Kapoor as its first brand ambassador since its inception six years ago. The...

Jaquar associates with ‘Koffee with Karan’ as official lifestyle partner

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Jaquar Group, the bathroom and lighting solutions brand, has associated with Star World for its flagship show- Koffee with Karan as the official lifestyle...

Polo Ralph Lauren is all set to open its first flagship store in India

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Polo Ralph Lauren is all set to open its first flagship store in India in New Delhi’s luxury mall, DLF Emporio. The brand has been...

Tetris brand expands International Licensing Agent Network

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Tetris, one of the most recognized and influential video game brands of all time, which will celebrate its 35th anniversary in 2019 announced a...

Its official! Michael Kors acquires Versace for $2.12 billion

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It's official now! In the race to build America's first-ever luxury conglomerate, Michael Kors Holdings, now renamed Capri Holdings, has acquired the world-famous Italian...

FREAKY FRIDAY: How ‘Promotional Licensing’ helps in endorsing a product

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The fast-catching trend in the Indian brand licensing & merchandising industry today is that of ‘Promotional Licensing’. Brands in the FMCG sector, personal care, and...
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