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Yearly Archives: 2018

Goodful join hands with Macy’s to release homeware goods collection

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Goodful, Buzzfeed’s health-and-wellness-centered media brand has partnered with Macy’s to release a range of homeware goods. According to an Adweek report, the line of 100...

Mickey Mouse all set to turn 90: Here’s what India has planned

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Whether you are a 90’s or new generation kid, one cannot forget the charm and brand value of the iconic character Mickey Mouse. Walt Disney’s...

Nickelodeon signs sustainable fashion licensing deal

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The merchandising arm of children’s TV producer Nickelodeon to create sustainable fashion and accessories as part of its licensing deal. Viacom Nickelodeon Consumer Products (VNCP)...

Iconix Brand appoints Robert Galvin as CEO

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Iconix Brand Group, which owns licenses and markets a portfolio of consumer brands such as Joe Boxer, Lee Cooper, etc, has appointed Robert Galvin...

Nokia phones announces Alia Bhatt as the brand ambassador

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HMD Global, Nokia phones announced Alia Bhatt as the face of Nokia phones in India. Bhatt connects strongly with today’s generation of Indians who are...

The Walt Disney Company restructures executive team

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As a part of its pending acquisition of 21st Century Fox, The Walt Disney Company has made key organizational changes to its Media Networks...

Ted Baker, Timex Group sign global licensing deal

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British luxury clothing brand Ted Baker has signed a global licensing deal with Timex Group, to create watches that will “fully complement” its current...

Coolabi associates with Star Editions for ‘Clangers’ online shop

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To celebrate 50th anniversary next year, Coolabi Group has secured a new partnership deal with Star Editions to produce a dedicated online shop for...

PUMA, Hasbro create ‘Transformers’ themed footwear collection

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PUMA has associated with Hasbro to create Transformers themed footwear collection. PUMA will combine the Transformers theme with its RS-X shoe, which is based on...

Sutikki engages as multi-territory merchandising partner for ‘Moon and Me’

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Sutikki, the kids and family division of Bento Box Entertainment, announced a worldwide distribution agreement (excluding the US, UK and China) with 9 Story...
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