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Yearly Archives: 2018

Coca-Cola to launch its first-ever alcoholic drink in Japan

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Breaking its 130-year-old tradition, Coca-Cola is launching the first alcoholic drink in its history with a canned liquor product in Japan. With its iconic red...

Reese Witherspoon’s brand Draper James partners with Eloquii

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Oscar-winning actress Reese Witherspoon has entered into partnership with Columbus-based fashion retailer Eloquii. The actress, through her lifestyle brand Draper James, has partnered with...

Its official! US content giant Vice all set to foray to India on April 2 with Times Group

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Vice, the New York-based millennial-targeted media brand, is going to launch in India on April 2. The Vice Media and Times Group have formed...

BlackBerry sues Facebook, WhatsApp and Instagram over patent infringement

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The Canadian firm BlackBerry has filed a 117-page lawsuit against “relative latecomers” Facebook and its and its subsidiaries, Instagram and WhatsApp over copyright infringement...

After Snickers, MS Dhoni becomes brand ambassador of Dream11

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After Snickers, Dream11, India's Biggest Sports Game announced iconic cricketer and former Indian cricket captain Mahendra Singh Dhoni as their brand ambassador. MS Dhoni will...

Maura Regan is the new President of LIMA

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The International Licensing Industry Merchandisers' Association has appointed Maura Regan to serve as the organization’s president, beginning July 1. She succeeds Charles Riotto, who is...

Women’s Day: Barbie unveils dolls based on global role models. See Pics

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Mattel has unveiled a new line of Barbies inspired by female role models from around the globe. The move comes ahead of the International...

Sony Pictures acquires media rights for England cricket matches till 2022

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In a recent announcement, television broadcaster Sony Pictures Networks (SPN) India has acquired broadcast and digital rights for England and Wales Cricket Board for...

Radisson dumps Carlson name, brings new luxury brand to India

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As a part of the brand makeover, US-based Carlson Rezidor Hotel Group, which operates 1,400 hotels worldwide under eight brands, rebranded itself as Radisson...

Welcome Hello Kitty Casio watches! Sanrio inks deal for two new timepieces

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Sanrio has joined hands with Casio America for a new collection of watches inspired by Hello Kitty. Named the BGA190KT, the watch will be...
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