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Monthly Archives: May, 2018

Licensing Expo 2018 kickstarts in Las Vegas, showcases more than 5,000 brands

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The Las Vegas Licensing Expo 2018 kickstarts at the Mandalay Bay Convention Center from May 21. Sponsored by the International Licensing Industry Merchandisers’ Association, the...

Invicta unveils Star Wars designer watches

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Invicta and Sideshow Collectibles have partnered to produce a line of watches that re-imagine characters from the sci-fi franchise “Star Wars”. Boba Fett, C-3PO, R2-D2,...

Geronimo Stilton forays in India with Bioworld apparel licensing deal

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Atlantyca Entertainment has inked a licensing agreement with Bioworld Merchandising for apparel collection in India. The line will be based on the classic and new...

Here’s how Hot Wheels celebrates its 50th Anniversary

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Hot Wheels, from the house of Mattel, celebrates its 50th anniversary on Friday. Mattel has taken five of the originals and has reproduced them. The...

After apparel, YouTuber LaurDIY forays into home décor collection

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YouTuber LaurDIY has teamed up with Jay Franco & Sons to launch LaurDécor. The Brand Liaison, LaurDIY’s exclusive licensing agent, brokered the transaction. The new...

FREAKY FRIDAY: Here’s how these two Indian brands gave socks a makeover

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Think of socks as a fashion category in the Indian space, and there exist only a couple of brands in organized space. Since childhood, socks...

Reliance Jio announces partnership with Screenz for Indian market

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Reliance Jio has announced an exclusive partnership for the Indian market with Screenz, the platform for “entertainment-based interactivity”. The platform has been used by some...

AriZona Iced Tea forays into apparel, merchandise licensing

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AriZona Iced Tea, 1990s beverage brand, has forayed into the apparel and merchandise sector. To celebrate AriZona Iced Tea’s 25th anniversary, a pop-up shop playfully...

Sushant Singh Rajput starts entrepreneurial journey with Innsaei

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An actor by heart, an engineer by mind – well! the latest news about the Bollywood heartthrob Sushant Singh Rajput indicates the same. Sushant in...

TeamTO to produce VR Welcome Video for Annecy Animation Film Festival

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European CGI studio TeamTO has been invited to create the official welcome video for the 2018 Annecy International Animation Film Festival. In an historic first,...
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