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Yearly Archives: 2017

SpongeBob heads to London Fashion Week for SpongeBob Gold Fashion Collection

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Nickelodeon & Viacom Consumer Products (NVCP) today unveiled the SpongeBob Gold fashion collection at London Fashion Week.  An innovative collaboration with six international designers –...

LEGO Partners with WBCP and DC Ent launches new collection at Toy Fair

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LEGO Systems, Inc., in partnership with Warner Bros. Consumer Products and DC Entertainment, unveils its complete collection of building sets inspired by the popular DC...

Smiley teams with Vittel to launch Smiley branded water bottles

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The Smiley Company have teamed up with Vittel to create an on-pack promotion to help promote the globally recognised water brand’s smaller format bottles in 2017. This exciting...

Freaky Friday – 5 Luxury Brands developed exclusively with Licensing

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The luxury industry and licensing industry go hand in hand always. The licensing activities done by the brand makes it the major income source...

Brandgenuity Named Licensing Agent for Animated Series Oddbods

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Odd-of-the box thinking to drive licensing efforts  Leading global brand licensing agency, Brandgenuity, has been selected by One Animation as licensing agent in the...

Sanrio partners with Microsoft HoloLens for Actiongram

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Sanrio has partnered with Microsoft HoloLens to develop a series of new Actiongram theme packs starring the popular Hello Kitty. On Tuesday, Sanrio launched Hello...

Dream Theatre Ties up with Smiley CO, Mr. Maker and Oggy

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Dream Theatre Pvt. Ltd., a brand management and licensing agency in India announced today that they have three major partnerships with Smiley CO, Mr Maker...

Fashion Designer Zac Posen gives Betty Boop a new look

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Fleischer Studios has partnered with global fashion designer Zac Posen, Pantone Color Institute and MAC Cosmetics to bring Betty Boop to a new generation...

Mattel expands toy partnership with Alibaba

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Mattel and the Alibaba Group have inked a new strategic partnership that will aim to “re-shape the way parents in China think about play.” Under...

Betty Boop gets her own MAC Lipstick for Valentine’s Day

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M∙A∙C Cosmetics, the brand launched a classic red lipstick inspired by none other than Betty Boop and it officially launched on today, that is, Valentine’s Day,...
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