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Yearly Archives: 2017

FoxyMoron bags digital mandate of menswear fashion brand Blackberrys

Rutika Malaviya - 0
  FoxyMoron has bagged the digital mandate of menswear fashion brand Blackberrys. The account win was following a multi-agency pitch. As per the mandate, FoxyMoron will...

MoMedia teams up with Richard Jukes to bring hit series ti iTunes and Google Play

Rutika Malaviya - 0
Digital distributor and content management company MoMedia has teamed up with Richard Jukes, MD of content strategy consultancy Andromedia Ltd to bring smash hit...

Reliance Games ties up with WWE to launch WWE Mayhem

Rutika Malaviya - 0
Mobile game company Reliance Games has partnered with WWE to launch WWE Mayhem, an arcade action game that features WWE Superstars and Legends. This particular...

Marico in plans to create brands purely for online sales

Rutika Malaviya - 0
  To take on a number of opportunities in the digital space, homegrown consumer goods company Marico is in plans to create a number of...

Total co-marketing expenditure of Hindi films is about ₹100 crore a year: Report

Rutika Malaviya - 0
The total co-marketing expenditure for Hindi films has reached about ₹100 crore a year with more and more co-branding happening in-films. However, there is a...

Walt Disney Co. India signs 44 brand association deals for Star Wars

Rutika Malaviya - 0
The Walt Disney Co. India has signed as many as 44 brand association deals for Star Wars: The Last Jedi, the eighth instalment of...

The impact of Disney’s acquisition of Fox in India

Rutika Malaviya - 0
With the acquisition of Fox for a whooping $52.4 billion, Disney is set to become the largest entertainment company in India. Once a marginal player in...

Disney acquires major parts of Fox for $ 5.4 billion

Rutika Malaviya - 0
After days of suspense, good news finally cropped up just yesterday evening. It read that Disney has officially unveiled its $52.4 billion deal to acquire...

Cannes Lion Intl. to honour Piyush and Prasoon Pandey with Lion of St Mark

Rutika Malaviya - 0
The Cannes Lions International Festival of Creativity will honour Indian ad men and brother-duo Piyush and Prasoon Pandey by presenting them with the coveted...

Uber denied permission to operate in British city of York

Rutika Malaviya - 0
After they received several complaints from the hackney carriage and private hire drivers about the company Councilors of the British city of York have...
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