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Yearly Archives: 2017

Chupa Chups ties up with German brand Essence to launch scented cosmetics

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Venturing into beauty segment, lollipop brand Chupa Chups has joined forces with German brand Essence (Cosnova Beauty) to launch a lolipop frenzy with the...

Celebrating Wonder Woman with extraordinary fashion lines

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  As one of the world’s most iconic Super Heroes prepares for her first solo feature film releasing to cinemas worldwide June 2, from Warner...

LEVEL-5 abby to showcase entire portfolio of children’s entertainment at Licensing Expo

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Global entertainment company LEVEL-5 abby will showcase its entire portfolio of children's entertainment properties including The Snack World™, The Layton Series™ and Yo-Kai Watch...

Yildiz Holding appoints Beanstalk as exclusive brand extension agency

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Global food company Yildiz Holding has appointed Beanstalk as its exclusive brand extension agency for the Godiva, McVitie’s, FLIPZ and TURTLES brands in key...

Fun2Play Toys to unveil its new on-trend property at Licensing Expo

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Fun2Play Toys, manufacturers of a popular line of emoji-themed toys will unveil its new on-trend property, the Poo-nicorns at the Licensing Expo in Las...

Freaky Friday: Pros and cons of product licensing

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There are two routes of taking your idea to market, one is by licensing while the other is by self-manufacturing. Licensing is defined as allowing...

Disney launches Beauty and the Beast game

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There is good news for fans wanting to extend their enchantment with Disney’s Beauty and the Beast. Disney has recently announced the launch of...

Marketing Immersion to showcase its newest brand at Licensing Expo

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Marketing Immersion will release one of its newest brands, Motor Kids Club, at the May Licensing Expo in Las Vegas, Nevada. The Motor Kids Club...

Jim Henson Company ties up with McFarlane Toys

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With an aim to create figures of classic characters from two of Henson’s most well-known features namely Labyrinth and The Dark Crystal, the Jim...

Xilam appoints three licensing agents

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Xilam, the award-winning French animation production company, has appointed three new licensing agents namely IMC Licensing, Active Merchandising and brand4rent to represent its flagship global...
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