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Yearly Archives: 2017

With many licensees in tow, Toca Boca creates first-ever line of consumer products

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Digital app and toy company Toca Boca has created its first-ever line of consumer products in association with a number of leading licensees. "The cult...

Hearst Magazines ties up with Franchise India Holdings to launch Esquire-branded whisky lounges across India

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Hearst Magazines has tied up with Franchise India Holdings to launch Esquire-branded whisky lounges across India. The Esquire lounges will provide an immersive brand experience inspired by the long-running...

After a new deal, Masha and the Bear continues to ride its popularity wave

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After a new deal with Impronta Designers, Masha and the Bear continues to ride its popularity wave that will bring the animated series to children’s...

Lovehoney teams up with Comedy Central

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Lovehoney has made public its latest collaboration with TV channel Comedy Central, to develop a range of adult pleasure toys inspired by the US...

Sanrio teams up with Chupa Chups for a limited edition clothing collection

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Sanrio has teamed up with Chupa Chups, the world famous lollipop brand for a limited edition clothing collection that was launched last week in...

Spiderman attracts more than 60 brands as merchandising partners

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Ever since it came on the big screen in 2002, Spiderman has been growing its clout as a darling of the masses both in...

Team IIFA announces launch of merchandise for the event

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Team IIFA that is readying to hold the next International Indian Film Academy (IIFA) celebrations in New York has announced that that they will launch...

Cirque du Soleil acquires live entertainment company Blue Man Productions

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Cirque du Soleil has acquired fellow live entertainment company Blue Man Productions, best known for the award-winning Blue Man Group show. The acquisition is part...

Licensing Management International seeks licensees to celebrate 100th anniversary of Zorro

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In order to help celebrate the famed Spanish outlaw Zorro as he readies for his 100th anniversary in 2019, the Licensing Management International is...

Among other programmes, Licensing Expo China organizes a seminar

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Licensing Expo China has organized a seminar that will take place in conjunction with the inaugural show from July 18 to 20. The seminar which...
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