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Yearly Archives: 2017

Bonnier Publishing in a new deal with Disney for new range of titles

Rutika Malaviya - 0
Bonnier Publishing has entered into a new deal with Disney for a new range of titles that will arrive this autumn. The publishing company will...

Jockey India in plans to double its production

Rutika Malaviya - 0
Innerwear brand Jockey India is in plans to double production capacity to 400 million pieces per annum in the next three years, it is...

Licensing Link appoints Innovation First as master toy Licensee for Robot Wars

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Licensing Link has appointed Innovation First as the master toy licensee for Robot Wars, the long-running show from Mentorn Scotland and SJP Media. Innovation First...

Shares of Target, Walmart and Costco take a hit with Target announcing to lower its prices

Rutika Malaviya - 0
After Target posted a note to shoppers that it was lowering its prices of thousands of items, from cereal and paper towels to baby...

Entertainment One extends presence of PJ Masks in Mexico

Rutika Malaviya - 0
With new broadcast and licensing deals, Entertainment One (eOne) has extended the presence of  PJ Masks in Mexico. Televisa has lapped up the first season...

The 1st annual The India Brand Licensing Summit comes to a happy ending

Rutika Malaviya - 0
The first annual The India Brand Licensing Summit (#TIBLS) took place at the Grand Hyatt Mumbai on September 7th 2017. The high-level executive conference and...

Freaky Friday: Five key retail realities one needs to keep in mind when planning merchandising strategies

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Promotional merchandising involves employing promotional products to help companies and other organisations advertise their products and services. According to the Advertising Speciality Institute, more than...

Orka in a licensing deal with Purple Turtle

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Orka, world’s largest bean bags selling brand has signed a licensing deal with Purple Turtle, India’s popular animated character with a global appeal to launch...

Bulldog Licensing appointed licensing agent of Nurture Rights’ The World of Dinosaur Roar!

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In a deal, Bulldog Licensing has been appointed licensing agent of Nurture Rights’ The World of Dinosaur Roar! pre-school brand in the UK and...

Netflix acquires publishing house Millarworld

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  In its want for more superhero content, Netflix has purchased Millarworld, the publishing outfit founded by comic book legend Mark Millar. The acquisition follows Netflix’s...
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