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Yearly Archives: 2017

Virat Kohli in a 10-year exclusive brand licensing agreement with Kolkata-based Lux Industries

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Indian cricket captain Virat Kohli has entered into a 10-year exclusive brand licensing agreement with Kolkata-based Lux Industries for manufacturing and marketing the entire...

Hasbro approaches Mattel with a takeover offer

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  Hasbro has approached fellow toy giant Mattel with a takeover offer. The potential takeover bid which would see Hasbro’s My Little Pony and Transformers...

Sanrio goes in for number of product launches to celebrate birthday of beloved character Hello Kitty

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Sanrio has gone in for a slate of product launches and promotions to celebrate the birthday of its beloved character Hello Kitty that took...

Boux Avenue leaps into international market

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As it continues its bid to boost international growth, noted lingerie business Boux Avenue has entered into new wholesale partnership deals and opened its...

Michael Jackson tops list of dead celebrities earning big bucks by way of licensing

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In their livings, celebrities earn a lot by way of licensing. But many of you may be unaware that celebrities continue to earn big...

Walmart ties up with U.S. Armed Forces

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Walmart has launched an online, curated showcase that features an assortment of officially licensed products across all five branches of the U.S. Armed Forces. The...

Amazon to host 4-day Home of Black Friday’ pop up experience for the first time this year

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Amazon will host a four day ‘Home of Black Friday’ pop up experience for the first time this year. The retailer will host the pop...

Absolute Cult teams up with Cartoon Network for a range of Rick and Morty apparel

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  Absolute Cult, the pup-culture clothing label has partnered with Cartoon Network for a range of Rick and Morty apparel based on the hit sci-fi...

Disney’s #DreamBigPrincess to take position at United Nations HQ in New York in January

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Disney's #DreamBigPrincess is to take the spotlight at the United Nations HQ in New York with photographs from female photographers to be exhibited there throughout...

Deepika launches Autumn/Winter collection of her own brand The All About You

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Deepika Padukone launched her brand The All About You’s Autumn Winter 2017 collection recently. The same is now available on Myntra. The collection is an...
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