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Monthly Archives: June, 2017

Pokémon Company and Niantic unleash a raft of updates for AR mobile games

In their effort to keep Pokémon GO‘s sizable 65 million worldwide player base on board and find new recruits who didn’t get hooked last summer,...

Spin Master launches popular toy brands in China

Toronto-based toy and entertainment company Spin Master has launched its popular Hatchimals and PAW Patrol brands in China. China’s multi-billion-dollar toys and games market is...

Argos comes up with Top Toy Predications list of the year

U.K. retailer Argos has come up with its 2017 Top Toy Predications list. Of this, half of them are playthings from licensed brands like...

China’s JD.com invests heavily in e-commerce platform Farfetch

In its zest to create a premier platform for luxury e-commerce across China, the country’s e-commerce retailer JD.com has made a strategic investment of...

Echo Base Foundation gives details of Echo Base Charity Con due on December 16

The Echo Base Foundation, that organises events based on the Star Wars film franchise, has come up with details regarding Echo Base Charity Con which will...

Freaky Friday: Seven innovative Back to School supplies (contd.)

Continuing with last week’s posting of Back to School products, this week we bring you such supplies for children between 7 to 10. Hope, they...

Nurture Rights ties up with Redan Publishing Ltd.

Kid's media company Nurture Rights has tied up with publisher Redan Publishing Ltd. for the launch of a new magazine based on its popular...

Sony Pictures teams up with Dell to feature new Spider-Man film in marketing campaign

    Sony Pictures has partnered with Dell to feature the upcoming movie Spider-Man: Homecoming in a 360-degree global marketing campaign, activations among other activities. The new partnership will...

Disney keyman in China to deliver keynote address at Licensing Expo China

Licensing Expo China that is to take place between July 18 to 20, has detailed its inaugural event. The opening ceremony will be followed...

Sainsbury’s takes cue from The Very Hungry Caterpillar to launch a new line of babywear

Inspired by the classic children’s book The Very Hungry Caterpillar, Sainsbury’s, the U.K. retailer has launched a new line of babywear.   And for this deal to...

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